ROOTS AND CARBON LTD

What ROOTS AND CARBON LTD does

Roots and Carbon Ltd (DBA: Rootsnd Carbon) is a privately held, mission-driven company that operates a marketplace platform connecting small-scale African carbon farmers with global corporate and government buyers seeking verified nature-based carbon removal credits. The company onboards local farmers, primarily across sub-Saharan Africa, and supports them in adopting regenerative practices — most notably industrial hemp cultivation, which sequesters an average of 15 tonnes of CO2 per hectare with a 90-day growth cycle, low water use, and no fertilizer requirement. The platform also encompasses complementary offerings including biochar and briquette production, hempcrete building materials, and dedicated land restoration services covering farmland, degraded mines (notably galamsey sites in Ghana), and oil-contaminated wetlands and mangroves.

The company's revenue model is a transaction-fee intermediary structure: it facilitates the sale of third-party certified carbon removal credits, where 91% of proceeds go directly to farmers and a minimum guarantee of $14.00 per tonne CO2e is paid to growers, with average partner earnings of roughly $2,400 per harvest. Go-to-market combines enterprise field sales targeting sustainability-focused corporates (across mining, construction, furniture, and climate-tech) with a community-led approach that engages over 5,600 registered local farmers across at least 12 African countries. The company also offers corporate employee engagement and education programs as an add-on service.

Roots and Carbon holds no disclosed funding, no named investors, no public revenue figures, and no identified leadership team, indicating an early-stage, founder-led operating posture. The company is actively soliciting mission-aligned investors to scale regenerative operations, and its enterprise wins to date — including Asante Gold, Access, Velotile Furnishing, Growtech, Watermelon, and Royal Canin — suggest a pipeline of pilot-to-small-scale contracts rather than large recurring revenue.

Name

ROOTS AND CARBON LTD

Legal name

Rootsnd Carbon

Website

https://rootsandcarbon.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Roots and Carbon is a UK-based marketplace that connects over 5,600 small-scale African carbon farmers with corporate and government buyers, selling third-party certified hemp-based carbon removal and nature-based restoration credits.

Ownership category

akta.pro rank

Product category

Voluntary Carbon Market Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL)

akta.pro secondary industries

Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE), Carbon Removal Credits Trading (DAC, BECCS, Biochar, Mineralization) (EUAGAIAL), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Carbon removal credits
• Voluntary carbon market
• Nature-based solutions
• Industrial hemp cultivation
• Regenerative agriculture

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Carbon Credit Sales: Roots and Carbon generates revenue by connecting companies and governments with local carbon farmers who grow hemp and practice regenerative agriculture. The company acts as an intermediary, facilitating the sale of verified carbon removal credits. 91% of proceeds from carbon credit sales go directly to carbon farmers.
2. Carbon Credit Certification Services: The company quantifies and certifies farmer improvements through carbon measurement, both reductions and removals. Each certificate represents 1 tonne of CO2e reduced or removed. Farmers earn revenue from their regenerative practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Roots and Carbon operates a carbon credit marketplace platform that connects over 5,600 registered small-scale African farmers with companies and governments seeking verified nature-based carbon removal credits. The company's primary product is industrial hemp-based carbon removal credits, supported by biochar/briquette products, hempcrete, land restoration services, and annual carbon measurement and certification that issues certificates equivalent to 1 tonne CO2e.

Product overview

Roots and Carbon operates as a carbon credit marketplace platform connecting companies and governments with a network of over 5,600 registered local carbon farmers across sub-Saharan Africa. The platform's core offerings center on nature-based carbon removal through industrial hemp cultivation, which sequesters up to 15 tonnes of CO2 per hectare. The portfolio includes complementary products: Hemp Carbon Removal Credits as the primary offering, supported by Farmland Restoration, Mines Restoration, and Wetland/Mangroves Restoration services. Additional products include Biochar and Briquette (for agricultural waste carbon storage), Hempcrete (for construction-stored carbon), and Carbon Measurement and Certification services. The platform also provides Employee Engagement Programs to integrate carbon farmers into corporate operations. The architecture is a unified marketplace platform connecting farmers to buyers, with supporting service modules for measurement, certification, and restoration activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Credit Marketplace Platform A two-sided marketplace platform linking over 5,600 registered local carbon farmers across sub-Saharan Africa with global companies and governments seeking verified, third-party certified nature-based carbon removal credits for Scope 1, 2, 3, and historic emissions.
• Industrial Hemp Carbon Removal Credits Verified nature-based carbon removal credits generated through industrial hemp cultivation that sequesters up to 15 tonnes of CO2 per hectare on a 90-day cycle, requiring no fertilizer and minimal water; sold to companies and governments to offset emissions.
• Biochar and Briquette Products Soil carbon storage products produced from agricultural waste via biochar production and briquetting, which store additional carbon in soil, reduce the need for charcoal from trees, and improve biodiversity and water retention.
• Hempcrete Building Material Bio-based building material made from industrial hemp that sequesters carbon within the built environment, contributing to construction-stored carbon as part of broader hemp biomass utilization.
• Farmland Restoration Service Land-based carbon removal service that transforms degraded farmland through regenerative farming practices and industrial hemp cultivation, targeting restoration of over 100 million hectares.
• Mines Restoration Service Environmental restoration service using hemp and bamboo to absorb and detoxify contaminants from soil and water at degraded mining sites, notably addressing illegal mining (galamsey) impacts in Ghana.
• Wetland and Mangroves Restoration Service Ecosystem restoration service focused on cleaning oil-contaminated sites, restoring mangrove forests, improving drinking water supply, and supporting sustainable livelihoods in coastal communities.
• Carbon Measurement and Certification Service Annual measurement, reporting, and certification program that quantifies farmer carbon reductions and removals and issues a certificate for every tonne of CO2e reduced or stored, providing third-party-verified proof to credit buyers.
• Employee Engagement and Education Programs Corporate engagement and education programs that connect buyer organizations' employees with global carbon farmers to deepen understanding of sustainable practices beyond carbon capture, enriching the value of the carbon credit purchase.

Quantifiable outcome

• 91% of carbon credit proceeds go directly to carbon farmers
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WatermeloncoreStrategic or Co-development Partner · 1 January 2024Watermelon partnered with Roots and Carbon to deliver an average of 250,000 metric tons of greenhouse gas removal and reduction each year. This partnership enables Watermelon to make progress toward its global climate target while helping protect people and create jobs in developing countries. Roots and Carbon provides the carbon farmer network and verification services.
• Royal CanincoreStrategic or Co-development PartnerRoots and Carbon worked with Royal Canin to build resilient supply chains through the case of Fabien and Royal Canin. The partnership focuses on connecting farmers with companies to create sustainable supply chains and generate carbon credits through regenerative agriculture.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Indigo Ag: Large agriculture technology company that pioneered carbon credits from regenerative farming practices. Overlaps with Roots and Carbon's agricultural carbon credit model but operates at much larger scale across the US, with broader offerings beyond credits.
• Agoro Carbon Alliance: Yara-backed soil carbon program paying farmers for regenerative agriculture practices generating carbon credits. Comparable focus on agricultural soil carbon origins, though backed by a large fertilizer incumbent and operating on different geography.
• Terrapass: Carbon offset provider and verifier offering nature-based and renewable credits to enterprises. Comparable as a developed-market-facing carbon credit supplier, though more focused on smaller-volume and avoidance credits than removals.

Direct peers

• Native Energy: Carbon credit developer and supplier offering nature-based and project-based removal credits to corporate buyers. Comparable as an intermediary selling verified credits with similar buyer-matching and certification processes.
• Nori: Soil carbon credit marketplace that issues and sells verifiable removal credits from regenerative agriculture. Highly comparable business model: aggregates farmers, verifies removals, sells credits to corporate buyers.
• Pachama: AI-driven nature-based carbon credit marketplace connecting forest project developers with corporate buyers. Comparable as a tech-enabled originator/intermediary in the voluntary carbon market, though focused on forestry rather than agriculture.
• South Pole Group: Global carbon credit developer and intermediary sourcing nature-based and tech-based credits from project developers worldwide. Directly comparable to Roots and Carbon's model of aggregating project supply and selling to enterprise buyers, though South Pole operates at much larger scale.
• Boomitra: Soil carbon credit marketplace using remote sensing to monitor smallholder farmers globally. Directly comparable because both aggregate smallholder farmers in developing regions to generate soil/regenerative agriculture carbon credits for the voluntary market.

Regional players

• Carbon Growth Partners: Africa-focused carbon project developer and aggregator generating credits from land-use and forestry projects. Direct peer in geography and business model, though focused on different African regions and project types.

Emerging players

• Patch: Carbon credit API and marketplace infrastructure for embedding carbon credit purchasing into enterprise products. Comparable as a demand-side intermediary in the voluntary carbon market, with potential to integrate nature-based credits from African originators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOTS AND CARBON LTD