HEART CRAFTED COMPANY LTD

What HEART CRAFTED COMPANY LTD does

HEART CRAFTED COMPANY LTD (trading as HCC) is a Feltham, London-based custom embroidery and printing company founded in 2018, operating as a private limited UK entity with 1-10 employees. It produces customized apparel and physical graphics: embroidery and printing on garments such as t-shirts, polo shirts, hoodies, jumpers, caps, and winter hats, plus stickers and labels, wall graphics, window graphics, indoor/outdoor PVC banners, small vehicle graphics, highway-grade magnetic vehicle signs, lasering and engraving, and custom DTF (Direct-to-Film) transfers. Production runs on in-house embroidery, screen printing, digital printing, DTF, laser engraving, and vinyl cutting machinery, with a managed supply chain providing access to established garment brands for stock. The company sells directly to end customers via an e-commerce storefront, a "Your Shop" custom-order flow, WhatsApp chat, and email, accepting artwork uploads and providing design confirmation prior to production. Pricing is primarily quote-based for custom orders, with guide prices published for standard items (£10 per 1.5 sq meter PVC banner, £15 per 1.5 sq meter window graphics, £12 per 1.5 sq meter wall graphics, £25 for a 45x30cm magnetic vehicle sign). HCC targets SMB customers across six verticals: hospitality and catering, healthcare, fitness and sports, beauty, security, and general workwear, with documented use cases spanning cricket, rugby, and volleyball clubs plus restaurants, hotels, medical providers, salons, and security firms in West London. Marketing is conducted organically through a company blog, gallery, and active profiles on Facebook, LinkedIn, Pinterest, and Instagram; the business states GDPR-compliant opt-in handling for marketing communications.

Name

HEART CRAFTED COMPANY LTD

Legal name

Heart Crafted Company Ltd

Website

https://heartcraftedcompany.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HEART CRAFTED COMPANY LTD is a Feltham, London-based custom embroidery, garment printing, and signage business serving SMBs across hospitality, healthcare, sports, beauty, security, and workwear verticals in West London via e-commerce, WhatsApp, and email.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration & Printing Services

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Sign Manufacturing (339950)

SIC

Coating, Engraving & Allied Services (3470), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Personalization/Custom-made & Made-to-Order DTC (CRAFACAO)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Custom embroidery services
• Garment printing services
• Workwear customization
• DTF transfer printing
• Vehicle magnetic signage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Embroidery & Printing Services: One-time transaction-based revenue from custom embroidery and printing on garments including t-shirts, polo shirts, hoodies, jumpers, caps, and winter hats. Orders are customized per customer specifications.
2. Workwear & Sportswear Products: Sale of workwear, uniforms, and sportswear including cricket kit, rugby kit, team kit, and volleyball kit with customization options such as team logos, player names, and numbers.
3. Vehicle Magnetic Signs: Sale of highway-grade magnetic vehicle signs at fixed pricing (£25 for 45cm x 30cm), including free designing when artwork is provided in specified formats.
4. PVC Banners & Graphics: Sale of indoor/outdoor PVC banners and graphics at unit pricing (£10 per 1.5 sq meter for banners, £15 for window graphics, £12 for wall graphics).
5. DTF Transfers: Custom DTF transfer printing services allowing customers to create high-quality custom designs on various surfaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

HCC is a custom embroidery and printing company that decorates sourced garments (t-shirts, polo shirts, hoodies, jumpers, caps, winter hats) with logos, names, and numbers for workwear, uniforms, and sportswear customers. Beyond apparel decoration, it produces physical signage and graphics including vehicle magnetic signs, small vehicle graphics, PVC banners, window graphics, wall graphics, stickers and labels, DTF transfers, and laser engraving for SMB customers across hospitality, healthcare, fitness/sports, beauty, security, and general workwear sectors in the UK.

Product overview

HCC is an embroidery and printing company offering customized apparel and signage solutions. The core offering is embroidery and printing services for workwear, uniforms, and sportswear, combined with various graphic services including vehicle graphics, wall graphics, window graphics, banners, stickers, labels, lasering/engraving, and DTF transfers. The company serves industries including hospitality & catering, healthcare, fitness & sports, beauty, security, and workwear.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidery & Printing Custom embroidery and printing services applied to garments (t-shirts, polo shirts, hoodies, jumpers, caps, winter hats) with logos, designs, and personalisation for workwear, uniforms, and sportswear customers.
• Stickers & Labels Custom stickers and labels for promotional, organisational, decorative, identification, and informational purposes, sold through HCC's e-commerce site.
• Wall Graphics Customised wall graphics including wall prints, posters, designs, murals, decals, and custom wallpaper for residential and commercial spaces, priced at £12 per 1.5 sq m for design and print.
• Window Graphics Custom window graphics including vinyl cut letters, window lettering, decals, window art, and etched glass graphics for storefronts, priced at £15 per 1.5 sq m.
• PVC Banners (Indoor & Outdoor) PVC banners for indoor and outdoor advertising, made from weather-resistant, waterproof, and long-lasting vinyl material, at £10 per 1.5 sq m.
• Small Vehicle Graphics Vehicle graphics, vehicle signs, van signs, decals, and vehicle livery for company cars and fleets to promote businesses on the move.
• Vehicle Magnetic Signs Highway-grade magnetic vehicle signs made from 0.85mm vehicle-grade magnetic sheeting, designed to withstand speeds up to 70 mph, at £25 for 45cm x 30cm.
• Lasering & Engraving Laser engraving services for personalisation and customisation of various items, executed on in-house lasering equipment.
• Custom DTF Transfers Direct-to-Film (DTF) transfer printing services for applying custom designs onto apparel and merchandise using heat press technology, offering better colour accuracy and sharper detail than traditional heat transfer methods.
• Workwear Catalogue Online catalogue of high-quality workwear garments suitable for workwear, uniforms, and sportswear, available in hundreds of product options for SMB customers to browse and customise.
• Sportswear Catalogue High-quality sportswear garments available via online/PDF catalogue, used by many local and national sports clubs for cricket whites, rugby kit, team kit, and volleyball kit with customisation options.

Quantifiable outcome

• Quick turnaround for any order size due to in-house machinery

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Garment Printing: UK custom garment printing and embroidery service for businesses, teams and events. Direct overlap with HCC's embroidery, screen printing and DTF services for workwear, sportswear and uniforms.
• DesignAShirt: UK custom apparel printing and embroidery service targeting small businesses and clubs. Closely comparable to HCC in product type, customer segments (SMB and sports clubs) and direct e-commerce ordering.
• Custom Planet: UK-based custom merchandise company offering embroidered and printed apparel, workwear and promotional products to SMBs. Closely comparable to HCC in product mix (custom apparel + signage/print), customer type and direct-to-customer GTM.
• Aura Print: UK printing company providing custom printed products including apparel, signage and banners to businesses. Comparable to HCC in services offered (custom printing, signage) and SMB customer focus, with similar scale.
• T Shirt & Sons: UK custom t-shirt, hoodie and workwear printing and embroidery company. Comparable service portfolio (apparel decoration), SMB target market, and direct online ordering model.
• Solopress: UK online printing company offering custom print, signage and promotional products. Overlaps with HCC's banners, stickers, labels and graphics services, with a more automation-led online ordering model.

Broad incumbents

• VistaPrint: Large global online printing and marketing materials provider. Overlaps with HCC's printing, signage, sticker and banner categories but at significantly greater scale and with broader product breadth.
• Spreadshirt: European custom apparel and print-on-demand platform. Comparable in custom decorated apparel (T-shirts, hoodies, workwear) and self-serve design flow, but with marketplace-driven model rather than HCC's bespoke service model.
• Printful: Global print-on-demand and embroidery platform serving SMBs and creators. Comparable in custom apparel decoration (DTF, embroidery) but at much larger scale, with fully automated ordering and fulfilment.

Emerging players

• Woven Monogram: Custom embroidered apparel and accessory brand with DTC e-commerce. Comparable to HCC in custom embroidery capability and DTC ordering, though focused on consumer fashion rather than workwear/sportswear B2B.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Heartcraftedcompany
• LinkedInlinkedin.com/company/heartcraftedcompany
• Instagraminstagram.com/heartcraftedcompany/?fbclid=IwAR2dSeqgFiMMICR1vqwgad6B1AK2FeumeNDIgeOJguqzlb4LNT0bxnGgNxM
• Pinterestpinterest.co.uk/ketannimbalkar0033/_saved

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEART CRAFTED COMPANY LTD