The Moors Golf Club

What The Moors Golf Club does

The Moors Golf Club is a private golf club operated under the Woodbridge Limited Partnership in Portage, Michigan, serving golfers in southwest Michigan. Founded in 1979, the club's core asset is an Arthur Hills-designed 18-hole championship course (par 72, 6,831 yards, 73.5/141 rating/slope) that has hosted nine USGA and Michigan state championship qualifiers between 2003 and 2015. The course integrates with the surrounding Woodbridge Hills development and features a 2015-opened Arthur Hills-designed Short Game Area alongside a full practice facility.

The business operates a diversified revenue model combining recurring membership dues with non-dues streams: a public-access Golf Shop retailing major brands (Titleist, TaylorMade, Callaway, Adidas, Under Armour, FootJoy), a public Grille Room casual-dining restaurant, corporate and charitable golf outings on Monday afternoons, and PGA-led instruction and club fitting using Bushnell Launch Pro and video analysis. Marketing relies on the moorsgolf.com website, Clubhouse Online member portal, a Facebook page, member referrals, and an e-commerce merchandise storefront.

The operating footprint is single-site and small-scale (1-10 employees), with a lean overhead profile deliberately excluding food and drink minimums and amenity categories such as banquet rooms, pools, and tennis courts. Technology is limited to standard member-management and tee-time booking platforms rather than proprietary systems. The competitive positioning emphasizes accessibility ("easy to join"), course conditioning quality, and an inclusive membership welcoming all ages and skill levels.

Name

The Moors Golf Club

Legal name

Woodbridge Limited Partnership

Website

https://moorsgolf.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

The Moors Golf Club is a private 18-hole Arthur Hills-designed championship golf club in Portage, Michigan, serving southwest Michigan golfers via recurring memberships, public-access retail and dining, outings, and PGA instruction.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf membership
• Championship golf course
• Golf instruction services
• Clubhouse dining

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Private golf club membership with recurring dues
2. Golf Shop Sales: Retail sales of golf apparel and equipment, open to public though golf facilities are private
3. Grille Room Food & Beverage: Casual dining at club restaurant, open to public with seasonal hours and daily features
4. Golf Outings & Events: Corporate and charitable golf outing bookings held on Monday afternoons at 12 noon
5. Instruction & Club Fitting: Golf lessons and club fitting services utilizing Bushnell Launch Pro and video analysis technology

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Moors Golf Club operates a private 18-hole Arthur Hills-designed championship golf course in Portage, Michigan, complemented by recurring memberships, a public-access Golf Shop and Grille Room restaurant, professional golf instruction and club fitting, and corporate/charitable golf outing hosting. Membership is positioned as easy to join, with no food and drink minimums and no overhead for amenities such as banquet rooms, pools, or tennis courts.

Product overview

The Moors Golf Club is a private golf club centered around its Arthur Hills-designed 18-hole championship golf course (6,831 yards, par 72) opened in 1979. The club's product portfolio includes the core golf course experience supplemented by a public-access Golf Shop, Grille Room restaurant, Practice Facility with a short game area (opened August 2015), and Junior Golf Programs. Golf instruction and club fitting services are offered through the PGA professional staff. The club also hosts member events, tournaments, weekly leagues, and private/corporate golf outings. Membership programs provide access to the private facilities with straightforward joining terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Private 18-hole championship golf course designed by Arthur Hills, measuring 6,831 yards, par 72, with a 73.5/141 rating/slope, weaving through Woodbridge Hills with scenic bridges and protected marshlands, including signature Hole #15 and a challenging 4-hole finish.
• Golf Shop

Quantifiable outcome

• Host of 9 major championship qualifiers and events between 2003-2015
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Woodbridge Limited PartnershipcoreOthersParent company and property owner of The Moors Golf Club. The club operates under the Woodbridge Limited Partnership which owns and manages the Woodbridge Hills development in Portage, Michigan where the course is located.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Invited Clubs (formerly ClubCorp): Largest owner-operator of private golf and country clubs in the US with 200+ member clubs. Operates private clubs with membership dues, dining, events, and golf operations structurally similar to The Moors, but at vastly greater scale.
• Troon: Global golf and club management company overseeing 280+ courses with private, daily-fee, and resort properties. Comparable as it operates private club revenue streams (membership, F&B, retail, events) similar to The Moors under management agreements.
• Pebble Beach Company: Operates luxury destination golf resorts with championship pedigree, public access components (retail, F&B), and corporate outing hosting. Comparable activity mix to The Moors at far higher luxury positioning and scale.
• TPC Network: PGA Tour-owned network of private and resort golf clubs hosting professional tournaments. Comparable to The Moors in private club operations, member dues, and championship-hosting positioning, but at elite professional-tour scale.
• KemperSports: Manages a portfolio of golf, club, and resort properties including private clubs with membership, F&B, and event revenue streams. Comparable third-party operator model with overlapping club management services to what The Moors provides in-house.
• BrightView Golf (formerly Billy Casper Golf): Manages a large portfolio of public, private, and resort golf courses. Comparable third-party operator providing course management, agronomy, and member services analogous to The Moors' in-house operations.

Direct peers

• American Golf Corporation: Operates a network of public and private golf facilities with similar member, F&B, and event revenue mix to The Moors. Directly comparable in the single-club operating model, though at greater scale.
• Arcis Golf: Owns and operates a portfolio of private, daily-fee, and resort golf clubs across the US with member dues, F&B, events, and golf shop revenue. Closely comparable business model to The Moors at multi-club scale.
• Trump Golf: Operates a portfolio of private golf clubs with membership dues, F&B, pro shop, and tournament/event hosting. Directly comparable private club business model to The Moors, though at premium brand positioning.
• Discovery Land Company: Develops and operates luxury private clubs with membership dues, F&B, golf instruction, and events. Comparable private-club operating model to The Moors, but at high-end luxury segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Moors-Golf-Club-100897443287612
• LinkedInlinkedin.com/company/the-moors-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moors Golf Club