What EMC PRODUCTIONS MEDIA LTD does

EMC Productions Media Ltd is a UK-based, privately held production company and creative agency founded in 2025 by film director Philip James McGoldrick (NFTS graduate, BAFTA Connect member) and producer/composer Marina Elderton (NFTS, BAFTA-nominated composer). The company operates a dual business architecture: a traditional production arm delivering feature films, TV, VR, music videos and commercials (headlined by the MMA sports drama TRAMP, theatrically distributed in China via China Film Group), and a technology arm anchored by Tattle TV, the UK's first dedicated vertical microdrama app, which launched in beta on the Apple App Store in January 2026 with in-app coins, subscriptions, Google AdMob advertising and gamified engagement features.

Underlying Tattle TV and the adjacent EMC Media Labs platform is a proprietary AI vertical-frame generation workflow that synthesises new image data to fill vertical frames rather than cropping legacy landscape IP, enabling adaptations of classic British film and TV (Hitchcock's The Lodger, Chaplin's The Kid) for mobile-first consumption. The company's go-to-market is hybrid: a product-led consumer side (Tattle TV app, social media channels on TikTok, Instagram, YouTube, Facebook, LinkedIn) and a sales-led services side covering PR, digital strategy, branded AI content and film production for high-profile individuals, creatives and organisations. Distribution is global by design, with an exclusive strategic partnership with COL Group International (part of the ReelShort investment network) for worldwide distribution, a co-production partnership with Onset Octopus for UK vertical drama, and a Fox Entertainment production deal backing Tattle TV.

The monetisation model blends nascent consumer app revenue (subscription, in-app purchases, advertising) with project-based professional services and one-off licensing deals. Customer segments span mobile-first consumers, high-profile individuals and creatives seeking PR and digital strategy, brands seeking AI-enhanced content, and film/TV industry counterparts. No revenue, funding or headcount figures are disclosed, and the company remains founder-controlled with no identified institutional investors.

Name

EMC PRODUCTIONS MEDIA LTD

Legal name

EMC Productions Media Ltd

Website

https://emcproductions.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based EMC Productions is a multi-award-winning production company and creative agency that produces feature films, branded AI content, and PR services while operating Tattle TV, the UK's first vertical microdrama app, for global mobile audiences.

Ownership category

akta.pro rank

Product category

Media Production and Vertical Entertainment

NAICS

Advertising Agencies (541810), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Advertising Agencies (54181)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Vertical microdrama platform
• AI branded content
• Film production services
• Vertical video repurposing
• PR digital strategy

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tattle TV App Monetization: The Tattle TV beta app features fully functional monetization including in-app coins, subscriptions, and integrated advertising through Google AdMob, plus gamified upvoting features and interactive audience participation.
2. Film & TV Production: Feature films, TV, VR, music videos, and commercials produced for clients and distribution deals. 'TRAMP' feature film secured a theatrical deal with China Film Group for release in China.
3. Branded AI Content Services: AI-enhanced branded content production combining cinematic craft with generative AI tools for social media campaigns, archival storytelling, and brand integration.
4. PR & Digital Strategy Services: Bespoke PR and content strategy services including press placements, podcast features, social media management, rebranding, and digital marketing for high-profile individuals and organizations.
5. Vertical Drama Production: Premium vertical dramas, reality TV, and repurposed IP content for mobile-first episodic swipeable format, produced in-house or with partners like Onset Octopus.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EMC Productions is a UK-based media company that produces feature films, TV, VR, music videos, and commercials, operates Tattle TV (the UK's first dedicated vertical microdrama app for smartphone audiences), and delivers AI-enhanced branded content and bespoke PR/digital strategy services. The company runs both a direct-to-consumer streaming platform and a B2B creative services agency, with proprietary AI technology for repurposing legacy film and TV into vertical mobile-first formats.

Product overview

EMC Productions is a multi award-winning UK studio operating as both a traditional production company and a technology-driven entertainment platform. The company operates a dual product architecture: (1) Production Services including film/TV production (feature films like TRAMP), branded AI content, and PR/digital strategy services; and (2) Technology Products including Tattle TV - the UK's first vertical microdrama app that distributes bingeable episodic content and repurposes classic IP for mobile. EMC Media Labs handles the AI-powered repurposing technology that transforms landscape content to vertical format. The flagship Tattle TV platform connects creators to the ReelShort distribution ecosystem through its COL Group International partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Tattle TV: The UK's first dedicated vertical microdrama platform delivering bingeable, episodic entertainment designed for smartphone audiences. Beta app live on Apple App Store with monetisation features including in-app coins, subscriptions, and Google AdMob advertising. Gamified features include upvoting and an interactive 'Ideas Box'.

Products and services

• Tattle TV UK's first dedicated vertical microdrama app delivering bingeable, episodic, swipeable entertainment designed for smartphone audiences, with gamified engagement features including in-app coins, upvoting, and an interactive 'Ideas Box'; monetized through subscriptions, in-app coins, and Google AdMob advertising.
• TRAMP (Feature Film) Award-winning feature film following a British-Polish MMA fighter, distributed theatrically via China Film Group in China and generating nominations at Raindance Film Festival 2026 and the National Film Awards 2026.
• Film Production Services Bespoke production of feature films, TV, VR experiences, music videos, and commercials delivered by an award-winning UK studio.
• Branded AI Content AI-enhanced branded video content combining generative AI tooling (Runway, Sora, Kling, VEO, Midjourney) with human creative direction for social media campaigns, archival storytelling, and brand integration; designed for brands seeking premium, authentic storytelling at speed.
• PR & Digital Strategy Services Bespoke PR and content strategy services for high-profile individuals and organisations, covering press placements, podcast features, social media management, rebranding, digital marketing, and AI-enhanced ads.

Quantifiable outcome

• Over 500K organic views on TikTok, Instagram & FB within weeks for high-profile clients
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• COL Group InternationalflagshipStrategic or Co-development Partner · 1 February 2026Strategic partnership forming a major global distribution network for Tattle TV's originals, co-productions, and repurposed IP. COL Group International is part of the ReelShort investment network and has expanded its global microdrama catalogue to over 1,700 titles. The partnership includes an exclusive global distribution deal for Tattle TV content including British reality formats like 'Dog Dates.'
• Onset OctopuscoreStrategic or Co-development Partner · 1 February 2026Tattle TV partnered with Onset Octopus, a vertical drama production house, to create a slate of premium UK vertical drama content. The partnership is described as strategic and focuses on elevating the vertical drama format in the UK market.
• Fox EntertainmentminorStrategic or Co-development PartnerTattle TV launch is backed by a Fox Entertainment production deal, providing content production support and market positioning within the broader vertical video/microdrama space.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ReelShort (Crazy Maple Studio): Crazy Maple Studio's ReelShort is the leading Western-facing vertical microdrama app, offering swipeable, episodic short-form drama optimised for mobile. It is the most direct comparable to EMC's Tattle TV and is the benchmark EMC must beat on content velocity and UA efficiency.
• ShortMax: ShortMax is a vertical microdrama platform from a major Chinese internet group, distributing short-form serialised drama globally. It competes directly with Tattle TV for the same mobile-first episodic consumption occasions and ad budgets.
• GoodShort (TopShort): GoodShort / TopShort is a vertical microdrama platform offering swipeable episodic content to global audiences with a comparable monetisation model (coins, subscriptions, ads). It is a direct peer in product category, target user, and monetisation mechanics.
• Holywater: Holywater is an AI-driven vertical video studio and app operator that was named by Deadline alongside EMC's Tattle TV in the 'New Wave of Vertical Video Creators' to watch. It is a direct peer in combining AI production workflows with vertical-format content distribution.
• DramaBox (Storymatrix / COL Group): DramaBox is a flagship vertical microdrama app operated by Storymatrix within the COL Group ecosystem, the same network EMC has partnered with for Tattle TV distribution. It is a direct competitor in the same content format and the dominant non-ReelShort Western platform.
• FlexTV (MoboReels): FlexTV is a vertical microdrama app offering short-form serialised drama across international markets, with a comparable free-to-play / coin-purchase monetisation stack to Tattle TV. It is a direct peer competing for the same mobile-first microdrama audience.

Others

• Synthesia: Synthesia is an AI video generation platform used by enterprises for branded and corporate content. It is an adjacent technology provider in the same AI-filmmaking stack EMC operates in (Runway, Sora, Kling, VEO), and a potential partner or competitive substitute for EMC's branded AI content service line.

Broad incumbents

• A24: A24 is a US-based independent film production and distribution company known for premium, awards-positioned feature films. It is a broad incumbent comparable to EMC's premium feature film ambitions (TRAMP, Cannes Lions positioning) and serves as a benchmark for indie premium distribution economics.
• Working Title Films: Working Title is a major UK feature film production company behind commercial hits across drama and romantic comedy. It is a broad incumbent in the same UK feature production market where EMC's TRAMP competed for festival recognition and distribution.
• Banijay UK: Banijay is one of the largest global content production and distribution groups with deep UK operations across scripted, unscripted, and reality TV. It is a broad incumbent offering overlapping production capabilities to EMC's traditional film/TV and reality arm (e.g. Dog Dates).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tattletv_app
• LinkedInlinkedin.com/company/blondynka-films-vzw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMC PRODUCTIONS MEDIA LTD