The New Me Evolution

What The New Me Evolution does

The New Me Evolution LLC is a privately held, bootstrapped online education company founded by Dr. Carmit Brandt and registered in Florida, USA. The company sells digital personal development programs targeted at women seeking growth across multiple life domains, delivered through a single self-serve e-commerce website (thenewme.com) with no human-assisted sales. Its core offering is the ElleSuite, a unified suite of five branded programs — EfficientElle (time management), CareerElle (career growth), HealthyElle (health and wellness), WealthyElle (financial empowerment), and BusinessElle (leadership and business execution) — each supported by sub-product courses. Content is delivered as audio-guided experiences with visual slides using a proprietary "Elle-evator" floor-by-floor progression format, hosted on the Zenler third-party course platform. The company also operates VeryElle, a connected women's fashion boutique, as a lifestyle extension.

The business model is direct-to-consumer, product-led, and one-time-payment rather than subscription-based. Programs are priced between $97 and $299, with free entry-level programs (Test Drive A P, One Night Reset, and The 10 P's of Professional & Personal Power) functioning as funnel entry points. All sales are final once access is granted. The platform has no mobile app, no disclosed employees beyond the founder, no external funding, and no parent company. Distribution is exclusively digital self-serve, with marketing conducted through the company website, email/newsletter, organic search, and Facebook advertising, supported by analytics integrations (Google Analytics, Mixpanel, Segment.io) and marketing automation tools (MailChimp, Zapier).

Name

The New Me Evolution

Legal name

The New Me Evolution LLC

Website

https://thenewme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Me Evolution is a bootstrapped, founder-led online education platform selling one-time-payment digital personal development programs to women across five life domains (time, career, health, wealth, business) via its ElleSuite, delivered through the Zenler course platform.

Ownership category

akta.pro rank

Product category

Online Personal Development

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAEAL

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYMPACALAC

Cohort-Based Courses & Live Bootcamps

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

Keywords

• Online personal development
• Women's self-improvement
• Digital coaching programs
• Audio-guided courses
• Lifestyle education platform

Headquarters

HQ city

Royal Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Digital Course Sales: One-time payment for individual digital programs and courses. Programs are delivered entirely electronically via the Zenler platform with immediate access upon payment. No refunds are offered after access is granted. Programs range from free entry-level samples to paid courses at $97-$299.
2. Freemium Entry Points: Free programs (Test Drive A P, One Night Reset, The 10 P's of Professional & Personal Power) serve as lead magnets to attract women into the ecosystem, driving awareness and subsequent paid program purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The New Me Evolution sells a suite of audio-guided digital personal development programs for women under the ElleSuite™ brand, organized into five themed pillars: EfficientElle (time), CareerElle (career), HealthyElle (health), WealthyElle (wealth), and BusinessElle (leadership). Programs are delivered entirely electronically as one-time-purchase digital courses via the Zenler course platform, with prices ranging from $97 to $299 per program, plus free introductory programs (The 10 P's of Professional & Personal Power, Test Drive A P, One Night Reset) used as funnel entry points.

Product overview

The New Me Evolution is a personal growth platform for women offering a unified suite of programs called ElleSuite, which comprises five distinct branded products—EfficientElle (time management), CareerElle (career growth), HealthyElle (health and lifestyle), WealthyElle (financial empowerment), and BusinessElle (leadership and business execution). Each Elle is supported by sub-products delivered through an audio/slide-based 'Elle-evator' experience on the Zenler course platform. The platform also includes a free foundational program called The 10 P's of Professional & Personal Power, which serves as the core mindset framework underlying all offerings. Programs are delivered as digital products with a no-refund policy and use cookies and third-party analytics integrations.

Differentiator

Problem solved

Functional benefit

Brands

• VeryElle: A private boutique connected to The New Me Evolution, offering thoughtfully selected women's fashion designed for everyday life.

Products and services

• EfficientElle Time management and productivity program that teaches women to rethink how their days work, focusing on intentional living and creating space for what matters rather than adding more tasks.
• CareerElle Career growth and professional development program helping women sharpen their personal powers, build influence, and create opportunities for advancement at work and in business.
• HealthyElle Health and wellness program that guides women to approach health as a foundation to support and grow into, rather than something to fix or restart.
• WealthyElle Financial empowerment program helping women build wealth deliberately through experienced, disciplined financial decisions aligned with their values.
• BusinessElle Leadership and business execution program helping leaders and business owners turn vision into reality through strategic decision-making and organizational management.
• Workday Mastery CareerElle sub-program providing strategic workday moves that earn respect, reduce stress, and open doors for career growth and workplace success.
• Becoming The New Me HealthyElle sub-program offering a different approach to real health, focusing on lasting weight loss through supporting health rather than restrictive dieting.
• Dressed for Real Life HealthyElle sub-program providing a practical, empowering style guide for real women, rooted in color, shape, personality, and polish.
• Unfinanced Living WealthyElle sub-program providing a mindset and strategy shift to help women lead their financial lives with power, clarity, and control without debt dependency.
• Confident By Design BusinessElle sub-program providing strategic style moves and professional image mastery to open doors and position women for success.
• Minutes Matter Method BusinessElle sub-program teaching time-smart meetings for modern leaders, driving focus, accountability, and results.
• The Efficient Life EfficientElle sub-program serving as a roadmap to intentional living, reconnecting time to dreams and turning intention into forward motion.
• One Night Reset Free nightly mini-reset tool from EfficientElle guiding users through a 3-minute reflection to set tomorrow in motion.
• Test Drive a P Free sneak peek program offering a glimpse into one of the 10 P's of Personal and Professional Power from the ElleSuite.
• The 10 P's of Professional & Personal Power Free foundational mindset program containing 10 principles for personal and professional power, serving as the core framework underlying all ElleSuite programs.
• ElleSuite The unified suite of five branded personal development programs (EfficientElle, CareerElle, HealthyElle, WealthyElle, and BusinessElle) designed to help women create a life they love living, built on the foundation of the 10 P's of Personal and Professional Power.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ZenlercoreTechnology or IntegrationZenler serves as the online course platform provider powering The New Me Evolution's program delivery. The company has entered into a data processing addendum (DPA) with Zenler, making Zenler a data processor of customer data under GDPR compliance. Zenler is described as the company's 'online course platform provider' and is headquartered in the UK.
• VeryElleminorStrategic or Co-development PartnerVeryElle is a private women's fashion boutique connected to The New Me Evolution, offering thoughtfully selected clothing designed for everyday life. It is presented as a natural extension of the personal growth journey — the way a woman presents herself becoming part of her transformation process. The connection positions VeryElle as a complementary lifestyle brand within The New Me ecosystem.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sounds True: Multi-decade publisher and online learning platform for personal development, mindfulness, and wellness content with both audio and video courses. Adjacent in subject matter (mindfulness, intentional living) and digital delivery to adult self-improvers.
• Tony Robbins (Robbins International): Mass-market personal development brand offering paid digital programs, books, and live events covering business, wealth, health, and relationships. Comparable broad multi-domain personal development curriculum and founder-authority model, though scaled vastly larger with live-event distribution.
• MasterClass: Premium subscription-based platform offering creator-led video courses across diverse categories from world-class experts. Comparable creator-course-platform business model but at much larger scale and with broader, non-segmented audience.

Direct peers

• Marie Forleo (B-School): Female-founder-led online learning brand offering paid digital courses (notably B-School) targeted at women seeking career, business, and life transformation. Closely comparable in audience, single-creator authority model, and self-serve course sales motion.
• The Life Coach School (Brooke Castillo): Online self-paced life coach certification and personal development program company run by a single female founder, sold direct-to-consumer via digital platform. Comparable creator-led, women-targeted, course-platform-based business model.
• Chalene Johnson (SmartLife): Female-led personal development brand offering digital programs across health, fitness, and high-performance life topics. Comparable in customer segment (women seeking transformation), self-paced course delivery, and founder-as-authority positioning.
• Mindvalley: Global online personal growth platform selling creator-led digital courses across multiple life domains (mind, body, relationships, career) on a freemium-and-paid subscription model. Mirrors The New Me Evolution's multi-domain self-serve digital course architecture and target buyer (adult self-improvers).
• Jenna Kutcher: Female entrepreneur offering paid digital courses and workshops on business, marketing, and personal brand for women. Matches The New Me Evolution's CareerElle/BusinessElle segments and self-serve course positioning.
• DailyOM: Online learning marketplace offering creator-led personal development, wellness, and lifestyle courses at low-to-mid price points. Matches the self-paced, multi-domain, women-targeted course catalog structure and self-serve discovery/transaction model.

Emerging players

• School of Self: Smaller-scale female-led online personal development platform selling creator-led digital courses on self-discovery and life design. Comparable niche positioning, women-targeted course catalog, and self-serve digital delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Me Evolution