What HOOKEDIN MARKETING SOLUTIONS LTD does

HookedIn Marketing Solutions Ltd, operating as HookedIn Consulting, is a UK-based home improvement brokerage founded in 2024 and registered in the United Kingdom (Company No. 15404468, based in Guildford). The company connects individual UK homeowners with a curated network of vetted builders across eight project categories: full home renovations, kitchen renovations, bathroom renovations, extensions, loft conversions, home repairs, landscaping, and architectural services. Its core differentiator is an 8-point builder vetting process that verifies minimum two years of experience, recent work references, identity, legal entity status, public liability insurance, credit checks, qualifications/accreditations, and online presence.

The business operates on a freemium, direct-to-consumer model: homeowners receive unlimited quotes, builder matching, negotiation support, and ongoing project monitoring at no cost. Revenue is generated through affiliate/referral commission arrangements with the vetted builder network rather than direct customer fees. Distribution is executed through a website (hookedinconsulting.com) and a single phone line (07893945231), with UK-wide coverage from launch. An optional Third-Party Quality Inspection Service is offered as a paid add-on, providing independent quality assurance for home improvement projects.

The company is privately held with no disclosed funding, institutional investors, headcount, or revenue figures. No leadership team, partnerships, patents, or awards are disclosed in available source materials. The operational footprint appears minimal — single contact number, basic website, and standard business hours (Monday–Saturday, 8:00am–6:00pm) — consistent with an early-stage venture in a competitive UK home services intermediary market.

Name

HOOKEDIN MARKETING SOLUTIONS LTD

Legal name

HookedIn Marketing Solutions Ltd

Website

https://hookedinconsulting.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

HookedIn Marketing Solutions Ltd (operating as HookedIn Consulting) is a UK home improvement brokerage that connects individual homeowners with a vetted network of builders across eight project categories, earning revenue through referral commissions from its builder network.

Ownership category

akta.pro rank

Product category

Home Improvement Brokerage

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD)

Keywords

• Home improvement brokerage
• Builder matching services
• Renovation broker
• Construction referral
• Home renovation lead generation

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brokerage Commission (from builder network): The company provides free services to homeowners seeking builders. Revenue appears to be generated through relationships with the vetted builder network, likely through referral fees or commission arrangements with builders who receive job leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HookedIn Consulting is a UK-wide home improvement brokerage that connects homeowners with a vetted network of builders at no cost to the customer. The service spans eight project types—full home renovations, kitchen, bathroom, extensions, loft conversions, home repairs, landscaping, and architectural services—and includes builder vetting, competitive bidding, negotiation on the customer's behalf, and optional third-party quality inspection.

Product overview

HookedIn Consulting is a UK-wide home improvement broker that operates as a single unified service platform connecting homeowners with vetted builders. The core offering is a free brokering service that covers eight project types: Full Home Renovations, Kitchen Renovations, Bathroom Renovations, Extensions, Loft Conversions, Home Repairs, Landscaping, and Architectural Services. The service layer includes a rigorous Builder Vetting Service (verifying experience, references, identity, insurance, credit, and qualifications) and a Broker Negotiation Service that secures competitive rates through competitive bidding. An optional add-on Third-Party Quality Inspection Service provides additional peace of mind. All services are offered at no cost to the customer, with coverage across the entire UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Home Renovations Brokerage service connecting homeowners with vetted renovation experts for full home renovation projects, covering the entire project from consultation through builder selection.
• Kitchen Renovations Brokerage service connecting homeowners with handpicked professionals who specialize in crafting bespoke kitchen spaces tailored to the customer's vision.
• Bathroom Renovations Brokerage service providing tailored bathroom renovation solutions ranging from modern updates to timeless designs.
• Extensions Brokerage service for home extensions that maximize living space and enhance functionality while adding value to the property.
• Loft Conversions Brokerage service for loft conversions to add extra bedrooms, offices, or living areas by unlocking the hidden potential of loft space.
• Home Repairs On-demand home repair brokerage providing prompt, professional solutions for keeping the home in safe and comfortable condition.
• Landscaping Brokerage service for professional landscaping featuring beautiful designs, sustainable practices, and stunning outdoor results.
• Architectural Services Brokerage service connecting homeowners with architects who blend creativity and functionality to shape spaces that inspire and enhance everyday life.
• Builder Vetting Service Quality assurance process verifying builders' minimum 2 years experience, recent work references, identity, legal entity status, public liability insurance, credit checks, qualifications, and online presence.
• Broker Negotiation Service Expert negotiation service that secures competitive rates on behalf of customers with vetted builders by encouraging competitive bidding to ensure best value without compromising quality.
• Third-Party Quality Inspection Service Optional inspection service ensuring that completed work meets customer standards and guarantees the desired outcome for home improvement projects.

Quantifiable outcome

• 100% free service with no obligations for customers
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Houzz: Global home renovation and design platform with marketplace features connecting homeowners with professionals. Overlaps with HookedIn in the UK renovation discovery and pro-matching space, but operates as a much broader content, design, and e-commerce platform.
• HomeAdvisor: US home services platform that matches homeowners with prescreened pros. Operates the same vetted-tradesperson, paid-lead model that HookedIn uses, though at much larger scale and primarily in the United States.
• Angi (formerly Angie's List): Large US home services marketplace connecting homeowners with local pros. Comparable business model—vetted pro network with paid lead generation—but operates primarily in North America, making it a model analog rather than a direct competitor.

Direct peers

• MyBuilder: UK marketplace where homeowners post jobs and tradespeople bid for them. Operates the same competitive-bidding dynamic HookedIn promotes and serves the same UK homeowner and tradesperson segments.
• Checkatrade: UK's leading directory of vetted tradespeople and home improvement professionals. Directly comparable to HookedIn in terms of UK consumer base, builder/tradesperson vetting model, and lead-generation business, but with a vastly larger established network and brand.
• Bark.com: UK-headquartered services marketplace that connects consumers with professionals across many categories including home improvement. Comparable as a direct lead-generation and matching platform, though broader in vertical scope than HookedIn.
• Rated People: UK home services marketplace that matches homeowners with local tradespeople based on posted jobs. Closest direct competitor to HookedIn's brokerage model, with comparable consumer-facing free matching and a builder-monetization angle.
• TrustATrader: UK directory of vetted tradespeople with a vetting process similar in spirit to HookedIn's 8-point framework. Targets the same UK homeowner base seeking reliable builders for renovation and repair work.

Regional players

• hipages: Australia's leading marketplace connecting homeowners with tradies. Operates a near-identical vetted-tradie, lead-generation model to HookedIn, but serves the Australian market rather than the UK.

Emerging players

• BuildZoom: US home improvement marketplace with an emphasis on permit data and contractor vetting. Comparable to HookedIn's vetting-plus-matching positioning, though focused primarily on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOKEDIN MARKETING SOLUTIONS LTD