Toshiba (Australia) Pty Ltd

What Toshiba (Australia) Pty Ltd does

Toshiba (Australia) Pty Ltd is a wholly-owned subsidiary of Toshiba Corporation (Japan), founded in 1975 and headquartered in Macquarie Park, NSW. The company operates across Australia, New Zealand, and the Pacific Islands, providing multifunction printers (MFPs), label printers, enterprise document software, and managed technology and print services. It serves a diverse customer base spanning education, healthcare, government, logistics, legal, finance, and aged care, with both enterprise accounts (e.g., Monash Health, O'Brien Glass) and SMB customers serviced through a dealer/VAR network, the Toshiba Direct online channel, and dedicated regional call centers.

The company's core product platform is built on its proprietary e-BRIDGE controller architecture, with newer additions including the A-BRID cloud-connected MFP series, e-ARC document management, and Kōdo Business Suite for cloud fax and workflow automation. Hardware is complemented by managed print services (MPS), managed IT services (including Datto backup, VoIP, and Vultr cloud hosting), and the EasyOffice subscription bundle aimed at SMBs. Software integrations span Microsoft 365, PaperCut, Synergetic, and various industry-specific platforms, with ESG-certified hardware lines carrying ENERGY STAR, EPEAT, and Blue Angel ratings.

Toshiba (Australia) generates revenue through a mix of hardware sales, recurring managed services contracts, consumables (toner/parts), software subscriptions, and professional services. The go-to-market combines direct enterprise sales for large accounts with a multi-tier VAR/dealer channel for SMB and mid-market segments, supported by industry-specific vertical teams. Recurring revenue is anchored by MPS contracts, Kōdo cloud fax subscriptions, and EasyOffice bundles, though specific revenue figures are not publicly disclosed.

Name

Toshiba (Australia) Pty Ltd

Legal name

Toshiba (Australia) Pty Limited

Website

https://toshiba-business.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Toshiba (Australia) Pty Ltd is a Toshiba Corporation subsidiary providing multifunction printers, label printers, document software, and managed IT/print services across Australia, New Zealand, and the Pacific Islands, serving enterprises and SMBs via direct and VAR channels.

Ownership category

akta.pro rank

Product category

Office Printing and Document Solutions

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121), Support Activities for Printing (323120)

SIC

Computer & Office Equipment (3570), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

Keywords

• Multifunction printers
• Managed print services
• Document management software
• Barcode label printers
• Business printing solutions

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Multifunction Devices (MFDs): Sale of A3 and A4 multifunction devices, barcode printers, and laser printers. Products include e-STUDIO colour and mono MFDs. Revenue generated through direct purchase, with options for leasing and rental agreements.
2. Managed Print Services (MPS): Ongoing managed print service contracts covering device monitoring, consumables, service and support. Provides predictable monthly billing for customers with all-inclusive managed solutions.
3. Managed IT Services: IT services including Datto backup, antivirus, patch management, Office 365, network management, VoIP phones, NBN connections, and cloud infrastructure (ORION VM, VULT R VM).
4. Software Licensing: Licensing of embedded apps (e-BRIDGE Plus for Dropbox, Google Drive, OneDrive, USB), Kōdo apps, PaperCut Multiverse, and document management solutions. Recurring subscription or perpetual license models.
5. Kōdo Cloud Fax: Cloud fax service with monthly subscription (Standard and Premium tiers), per-page charges for faxes sent/received, setup fees, and number porting fees.
6. Professional Services: Technical support, installation, training, and consulting services. Service desk support available 24/7 with onsite support during business hours. SLA-based service tiers.
7. Consumables and Supplies: Toner, drum units, maintenance kits, and other consumables for MFDs and printers. Automatic consumables ordering available through managed service agreements.
8. Toshiba EasyOffice Subscription: All-inclusive monthly subscription including A4 device, Microsoft 365 (5 users base), 'print as much as you want' allowance, direct debit billing. Additional users available at extra cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Toshiba (Australia) Pty Ltd sells and supports multifunction devices (e-STUDIO), A4 desktop printers, and barcode/label printers, alongside managed print services, managed IT services, and proprietary document-management software (Kōdo, e-ARC, Capture and Store, CloudReady). It targets Australian businesses, government, education, and healthcare organisations with integrated hardware-plus-software document workflow offerings.

Product overview

Toshiba (Australia) Pty Ltd offers a comprehensive office technology portfolio centered on e-STUDIO multifunction devices (MFDs) running the e-BRIDGE Next Series operating system. The core product line includes A3 and A4 multifunction printers, barcode/label printers, and A4 desktop printers. These hardware products integrate with a suite of software solutions including the Kōdo Business Suite (document management powered by ELO), Kodo Cloud Fax (fax-to-email), and Toshiba Capture and Store (document capture middleware). The ecosystem is extended through embedded apps for cloud storage services (Google Drive, Dropbox, OneDrive), Microsoft 365, and SharePoint integration. Service offerings include Managed Print Services, Device Monitoring, CloudReady migration, Managed IT Services, and the EasyOffice subscription plan. Specialized solutions include the A-BRID platform for label printing, e-ARC electronic archiving, and AquaAce waterproof paper. The company also offers pre-owned refurbished MFDs as a cost-effective alternative.

Differentiator

Problem solved

Functional benefit

Brands

• Toshiba Business: Business solutions division of Toshiba Australia focusing on document management, print solutions, and enterprise software
• Toshiba Direct
• Toshiba Tec

Quantifiable outcome

• Print cost reduction of 20-35% documented across multiple customer segments
• +6 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• NZCEO (New Zealand Catholic Education)coreStrategic or Co-development PartnerToshiba is a partner of NZCEO providing member schools with best deals on technology for office and classroom. Partnership offers exclusive pricing and service arrangements to Catholic education institutions across New Zealand.
• CSSA (Catholic Social Services Australia)coreStrategic or Co-development PartnerToshiba's affiliation with CSSA provides members access to latest ICT systems, products and services. Exclusive Technology Discovery service available for selected members to review ICT environment against best practice standards.
• APIS (Association of Presbyterian Schools)secondaryGTM or Marketing PartnerAPIS members enjoy special offers on print and document technology through Toshiba's partnership, making workflows easier for member schools.
• NZCPPA (New Zealand Catholic Primary Principals Association)secondaryGTM or Marketing PartnerLong-term partnership providing NZCPPA members with great deals, service and latest technology from Toshiba for their schools.
• SynergeticcoreTechnology or IntegrationSynergetic document management system integrates seamlessly with Toshiba's Capture and Store software and MFD hardware. Joint solution implemented at schools for digital document management and Google Drive integration.
• Google DrivecoreTechnology or IntegrationToshiba MFDs support scanning directly to Google Drive through e-BRIDGE Plus integration, enabling cloud document storage and collaboration workflows.
• Microsoft SharePointcoreTechnology or IntegrationToshiba harnesses power of Microsoft's SharePoint for childcare records management solutions, enabling schools to create efficient document management systems.
• PaperCutcoreTechnology or IntegrationPaperCut Multiverse print management software partner. Toshiba's managed print services integrate with PaperCut for print tracking, reporting, and cost allocation across organisations.
• DattocoreTechnology or IntegrationDatto backup and disaster recovery service integrated into Toshiba's managed IT services. Includes onsite backup, offsite backup, and hosted disaster recovery with 30-day retention.
• SE RentalssecondaryChannel Partner/ Reseller/ DistributorSE Rentals processes cashback payments on behalf of Toshiba for promotional lease agreements. Direct debit payments managed through SE Rentals for qualifying MFD leases.
• Dropbox, OneDrivesecondaryTechnology or Integratione-BRIDGE Plus embedded apps enable direct integration with Dropbox and OneDrive cloud storage from Toshiba MFDs, allowing users to scan to and print from these platforms.
• BarTendersecondaryTechnology or IntegrationBarTender label design software integrated with Toshiba's label and barcode printers for variable data printing solutions in logistics, manufacturing, and retail.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lexmark Australia: Direct competitor in enterprise MFDs, managed print services, and cloud MPS, with overlapping government and enterprise RFPs in ANZ.
• Xerox Australia: Direct competitor in MFDs, managed print services, and document workflow (DocuShare), with overlapping enterprise and government accounts in ANZ.
• Brother International Australia: Direct competitor in A4 MFDs, label printers (QL/TD series), and SMB printing subscriptions, with overlapping education and small-business channels across Australia.
• Canon Australia: Direct competitor across A3/A4 MFDs, label printers, managed print services and imageRUNNER/uniFLOW workflow software in ANZ with overlapping education, healthcare, and government wins.
• Kyocera Document Solutions Australia: Direct competitor in ECOSYS MFDs and managed print services with strong TCO-driven positioning in education, government, and mid-market enterprise accounts.
• Ricoh Australia: Direct competitor in ANZ offering multifunction devices, managed print services, and document workflow software across the same enterprise, government, and education verticals.
• Konica Minolta Australia: Direct competitor in A3 MFDs, bizhub series, and managed print/IT services across ANZ with strong vertical focus in healthcare, government, and education similar to Toshiba.
• Sharp Corporation / Sharp Business Australia: Direct competitor in A3 MFDs and managed print services with comparable education-sector and government accounts in ANZ and a proprietary Synappo/MFP workflow platform.

Emerging players

• Epson Australia: Emerging competitor in business inkjet MFDs and EcoTank A4 printers, increasingly competing for SMB/education print contracts where Toshiba EasyOffice is positioned.

Broad incumbents

• HP Australia / HP Inc: Broader incumbent with a much wider ANZ portfolio across LaserJet/PageWide MFDs, MPS, A4 LaserJet printers, and HP Workpath/HP Smart document workflow apps — competing head-to-head in managed print and SMB subscriptions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ToshibaAUS
• LinkedInlinkedin.com/company/toshiba-australia-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toshiba (Australia) Pty Ltd