Datto
Datto is a software vendor that builds backup, disaster recovery, endpoint management, PSA, and cybersecurity products sold through a global channel of more than 30,000 managed service providers serving SMB and mid-market clients; a Kaseya subsidiary since 2022.
- Company typePrivate
- Founded2007
- HeadquartersNorwalk, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Datto does
Datto is a Norwalk, Connecticut-based software company founded in 2007 that builds backup, disaster recovery, endpoint management, and security products sold almost exclusively through managed service providers (MSPs) serving small and mid-sized business clients. Its flagship offerings are Datto SIRIS and Datto ALTO — appliance-based business continuity and disaster recovery (BCDR) solutions that combine on-device image backup with cloud virtualization, patented Inverse Chain Technology for bootable incremental snapshots, patented Screenshot Verification for automated proof of recovery integrity, and patented Cloud Deletion Defense against agent removal. The company has extended this BCDR franchise into SaaS Protection+ (Microsoft 365 and Google Workspace backup), Endpoint Backup with Disaster Recovery, and Backup for Microsoft Azure and Microsoft Entra ID, creating coverage across on-prem, endpoint, SaaS, cloud workload, and identity-layer data.
Beyond backup, Datto sells Datto RMM (cloud-based remote monitoring and management with native Microsoft 365 management and built-in ransomware detection), Autotask PSA (a professional services automation platform with AI-assisted Cooper Copilot and 170+ third-party integrations), and a security stack consisting of Datto EDR (behavior-based endpoint detection with deep memory analysis), Datto AV (AI-driven next-gen antivirus), and Datto Managed SOC (white-labeled 24/7 monitoring powered by RocketCyber). A networking portfolio (Datto Wi-Fi, Switches, Managed Power, Secure Edge SASE) and an upcoming firewall round out the platform. Datto generated revenue primarily through recurring monthly subscriptions — flat-fee pricing for BCDR (hardware plus cloud bundled), per-license pricing for SaaS Protection with volume discounts, and subscription pricing for RMM/PSA/EDR — sold through a global channel of more than 30,000 active MSP partners with free unlimited 24/7 support. The company was acquired by Kaseya in 2022 for approximately $6.2 billion and now operates as a wholly-owned subsidiary within the Kaseya IT Complete platform, with no public ticker; legal entity is Datto, LLC.
Datto firmographics
Firmographics- Name
- Datto
- Legal name
- Datto, LLC
- Website
- https://datto.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Datto is a software vendor that builds backup, disaster recovery, endpoint management, PSA, and cybersecurity products sold through a global channel of more than 30,000 managed service providers serving SMB and mid-market clients; a Kaseya subsidiary since 2022.
- Ownership category
- akta.pro rank
Datto industry classification
Industry- Product category
- Business Continuity and IT Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
- akta.pro secondary industries
- Remote Monitoring & Management (RMM) Services (BPAEABAA), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Unified Endpoint Management (UEM/MDM/MAM) Security (HDADAEAE), Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)
Keywords
Where Datto is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Datto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- RMM Software Subscriptions: Cloud-based Remote Monitoring and Management software sold as subscription to MSPs, featuring automation, patch management, and endpoint security capabilities.
- Backup and BCDR Solutions: Business continuity and disaster recovery solutions including Datto SIRIS (appliance-based), ALTO (small business), Endpoint Backup, and cloud backup services. Includes flat-fee pricing with hardware and cloud storage bundled.
- SaaS Protection: Per-license pricing model for backing up Microsoft 365 and Google Workspace data, with volume discounts applied across all clients.
- Backup for Microsoft Azure: Azure backup solution at 30% lower cost than native Azure solutions, with flat-fee BCDR pricing covering egress and virtualization.
- Managed SOC: White-labeled managed detection and response service powered by RocketCyber, providing 24/7 threat monitoring and response.
- Datto EDR and Antivirus: Endpoint detection and response software combined with next-gen antivirus, validated by Miercom testing for malware detection rates.
- Autotask PSA: Professional services automation software with AI capabilities, integrated with RMM and backup solutions for unified IT operations management.
- Quote Manager: MSP quoting and procurement automation platform enabling suppliers to streamline sales processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Protection per-license pricing with volume discounts |
| Subscription | Monthly | Azure Backup at 30% cost reduction vs native Azure |
| Subscription | Monthly | Endpoint Backup with Disaster Recovery flat-fee pricing |
| Subscription | Monthly | Datto RMM cloud-based subscription |
| Subscription | Monthly | Datto SIRIS appliance with bundled cloud services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Datto product offering
Product offeringCore offering
Datto provides a unified platform of backup, disaster recovery, endpoint management, professional services automation, networking, and cybersecurity solutions purpose-built for managed service providers (MSPs) serving SMB clients. The platform centers on flagship products including Datto SIRIS (all-in-one BCDR appliance), Datto RMM (cloud-based remote monitoring and management), Autotask PSA (AI-powered service delivery), and SaaS Protection+ (Microsoft 365 and Google Workspace backup). Solutions integrate natively to enable MSPs to protect, manage, and automate multi-tenant client environments at scale.
Product overview
Datto is an MSP-focused technology company offering a unified platform of backup, disaster recovery, endpoint management, professional services automation, networking, and cybersecurity solutions. The core product portfolio includes Datto SIRIS (flagship BCDR appliance), Datto ALTO (small business BCDR), and SaaS Protection+ (Microsoft 365/Google Workspace backup) for backup and continuity; Datto RMM (cloud-based remote monitoring and management) and Autotask PSA (AI-powered professional services automation) for operations management; Datto EDR and Datto AV for endpoint security; Datto Managed SOC for 24/7 threat monitoring; and Datto Wi-Fi, Switches, Secure Edge, and upcoming Firewalls for networking. Products integrate natively with each other (e.g., Datto RMM with Autotask PSA, Datto EDR with Datto AV) and support 170+ third-party integrations through the open API architecture. The company was acquired by Kaseya in 2022 for $6.2 billion.
Differentiator
Problem solved
Functional benefit
Brands
- Datto SIRIS: High performance business continuity and disaster recovery solution
- Datto ALTO
- Datto RMM
- Autotask PSA
- Datto SaaS Protection
- Datto EDR
- Datto AV
- Datto Managed SOC
- Datto Workplace
- Datto Endpoint Backup
- Quote Manager
- Datto Networking
Products and services
- Datto SIRIS Flagship all-in-one business continuity and disaster recovery (BCDR) appliance combining backup with integrated cloud disaster recovery for MSPs serving SMB clients. Includes hardware, software, and disaster recovery cloud with AI-powered screenshot verification, immutable backups, ransomware protection, and rapid virtualization capabilities.
- Datto ALTO Business continuity and disaster recovery solution for small businesses, providing enterprise-level data protection in a desktop-size appliance. Offers automated image-based backups, verification of backups and bootability, rapid flexible restores, and one-click disaster recovery virtualization.
- SaaS Protection+ Comprehensive backup and recovery solution for Microsoft 365 and Google Workspace with integrated advanced threat protection. Provides 3x daily automated backups, one-click restore functionality, and protection against ransomware and user-error for SaaS applications including Teams, SharePoint, OneDrive, and Google Drive.
- Datto Endpoint Backup Cloud backup solution for protecting servers, virtual machines, cloud instances, desktops, and laptops. Direct-to-cloud, image-based backup that eliminates hardware procurement, supporting Windows and macOS with centralized policy-based management and integration with MSP tools.
- Endpoint Backup with Disaster Recovery
Quantifiable outcome
- 99.62% malware detection rate for Datto EDR combined with Datto AV (Miercom)
- +4 more outcomes
Companies that use Datto
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles1 record
Datto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability6 records
Feature10 records
Datto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InfocytecoreDatto acquired Infocyte, a threat detection and response company based in Austin, Texas, to enhance endpoint security capabilities for MSPs. The acquisition integrated Infocyte's EDR and MDR technologies into Datto's security offerings, expanding security services for SMB clients globally.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Datto competitors and assessment
Company assessmentBroad incumbents
- Microsoft (Azure Backup / M365 native): Microsoft's native backup, retention, and security features for Azure, Microsoft 365, and Entra ID set the baseline against which Datto's Backup for Microsoft Azure, SaaS Protection, and Entra ID Backup must differentiate.
- Rubrik: Rubrik is a larger, established enterprise data security and backup vendor expanding into the mid-market and MSP segments. Overlaps with Datto's cloud workload protection and competes for larger MSP and enterprise customers.
- Cohesity: Cohesity is a broad data management and backup incumbent serving enterprise and increasingly mid-market accounts. Adjacent to Datto in BCDR positioning and competitive against larger MSP opportunities.
Direct peers
- NinjaOne: NinjaOne is a cloud-native RMM and endpoint management platform purpose-built for MSPs. Directly competes with Datto RMM and is one of the fastest-growing alternatives cited in G2 RMM rankings alongside Datto.
- Acronis: Acronis combines backup with integrated cybersecurity (anti-ransomware, EDR) targeting MSPs and SMBs. Directly competes with Datto across BCDR and EDR/AV, and is a frequent alternative on MSP shortlists.
- ConnectWise: ConnectWise offers PSA (ConnectWise PSA), RMM (ConnectWise Automate/ScreenConnect), and security built for MSPs. Directly competes with both Autotask PSA and Datto RMM, often appearing in MSP vendor consolidation decisions against Datto.
- Axcient: Axcient is a pure-play BCDR vendor for MSPs, offering x360Recover and similar appliance-and-cloud solutions. Directly competes with Datto SIRIS and ALTO for MSP backup and disaster recovery business.
- Veeam Software: Veeam is the leading backup and disaster recovery vendor with a strong MSP program (Veeam Service Provider Console / Veeam Cloud & Service Providers). Directly comparable to Datto SIRIS, ALTO, and SaaS Protection across on-prem, cloud, and SaaS workloads.
- N-able: N-able (formerly SolarWinds MSP) provides RMM, backup (Cove Data Protection), and security for MSPs. Cove is a direct competitor to Datto SIRIS/ALTO, and N-able RMM competes with Datto RMM in the same MSP channel.
- Barracuda MSP: Barracuda MSP provides backup, security, and email protection tailored to MSPs. Competes with Datto SaaS Protection, EDR/AV, and broader security offerings for the same MSP customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Datto social profiles
Digital presenceDatto compliance and trust
Trust signalCompliance6 records
Datto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datto leadership team
Management profileNumber of profiles
Profiles9 records
Datto subsidiaries and ownership
Company hierarchySubsidiaries1 record
Datto funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datto M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datto
What does Datto do?
Datto provides a unified platform of backup, disaster recovery, endpoint management, professional services automation, networking, and cybersecurity solutions purpose-built for managed service providers (MSPs) serving SMB clients. The platform centers on flagship products including Datto SIRIS (all-in-one BCDR appliance), Datto RMM (cloud-based remote monitoring and management), Autotask PSA (AI-powered service delivery), and SaaS Protection+ (Microsoft 365 and Google Workspace backup). Solutions integrate natively to enable MSPs to protect, manage, and automate multi-tenant client environments at scale.
Is Datto a public or private company?
Datto is a private company. It is classified as corporate owned and is currently operating.
When was Datto founded?
Datto was founded in 2007. It employs 1,001 to 5,000 people.
Where is Datto based?
Datto is headquartered in Norwalk, United States, in the North America region.
How does Datto make money?
Eight revenue lines are on record. RMM Software Subscriptions are the primary driver. The others are backup and BCDR Solutions, saaS Protection, backup for Microsoft Azure, managed SOC, datto EDR and Antivirus, autotask PSA and quote Manager.
Who are Datto's main competitors?
Broad incumbents on record are Microsoft (Azure Backup / M365 native), Rubrik and Cohesity. Direct peers are NinjaOne, Acronis, ConnectWise, Axcient, Veeam Software, N-able and Barracuda MSP.
Does Datto have an API?
Yes. Datto offers a Developer Program and API for partners to integrate their tools with Datto's platform. The API enables integration with Datto's backup, RMM, and PSA products. Documentation is available through the Developer Program portal at https://www.datto.com/developers/. Developer documentation is at www.datto.com/developers.
What industry is Datto in?
Datto's product category is Business Continuity and IT Management Software. Its primary akta.pro industry code is BPAEALAI, Backup & DR Software Implementation & Managed Platforms, with a secondary code of BPAEABAA, Remote Monitoring & Management (RMM) Services. Its NAICS code is 54151 and its SIC code is 7372.