Visit Minot

What Visit Minot does

Visit Minot is the official Convention & Visitors Bureau (CVB) and Destination Marketing Organization (DMO) for the city of Minot, North Dakota. The organization provides visitor information, travel planning resources, and event listings to leisure travelers, Canadian cross-border visitors, meeting and convention planners, and sports tournament organizers. Its primary digital product is visitminot.org, a WordPress/Elementor-based content platform designed and maintained by MINT Brand Marketing. The site integrates an events calendar (35+ events), a downloadable and mail-order visitor guide, a sports facilities directory (including Minot State Dome, Scheel Complex, indoor ice sheets, diamonds, racquet courts, and outdoor fields), a meeting spaces directory with capacity filters (300 to 10,000+), a conference RFP service, Canadian Traveler Services (border crossing info, deals, Park & Fly), an EV charging station directory, a 50th State celebration program, a transportation information hub, and an editorial blog covering food, family activities, and itineraries (48 Hours in Minot, College Student guides, Bachelorette Party guides, Eco-Friendly Minot).

The platform aggregates and curates local tourism inventory including 30+ hotels, 100+ restaurants, 35+ parks and trails, and anchor attractions such as Roosevelt Park Zoo (80+ species), Scandinavian Heritage Park, Magic City Discovery Center (12 galleries, 150+ exhibits), Dakota Territory Air Museum, and the North Dakota State Fair Center (10,000+ capacity). Editorial content is amplified via social media (Facebook, Instagram with #minotmoment), email newsletter capture ('Insider Tips'), and a UGC gallery.

Visit Minot operates as a quasi-governmental, non-profit entity. Revenue is generated via a portion of local hotel/motel occupancy taxes (lodging tax assessments), municipal/city appropriations, and membership fees from local tourism-related businesses. All services are provided free of charge to visitors, leisure travelers, and event planners. The go-to-market motion is hybrid: a direct-to-consumer content/SEO + social + email + free visitor guide motion for individual travelers, plus a direct B2B sales motion (anchored by Group Development Manager Berkley Lundeen) for meeting planners, sports planners, and group organizers, with a specific cross-border push into Saskatchewan and Manitoba, Canada. The organization is featured under the 'Be Legendary' brand on ND Tourism's official platform (ndtourism.com).

Name

Visit Minot

Legal name

Visit Minot

Website

https://visitminot.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Minot is the official Convention & Visitors Bureau for Minot, North Dakota, providing free visitor information, travel planning resources, event listings, and B2B coordination services to leisure travelers, Canadian cross-border visitors, meeting planners, and sports tournament organizers, funded by lodging tax and municipal appropriations.

Ownership category

akta.pro rank

Product category

Destination Marketing and Convention & Visitors Bureau Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing
• Visitor information
• Convention services
• Travel planning
• Event listings

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Municipal and lodging tax funding: Visit Minot operates as a quasi-government destination marketing organization funded by a portion of local hotel/motel occupancy taxes and city appropriations. Services to planners and visitors are provided free of charge.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Visit Minot is the official Convention & Visitors Bureau (CVB) for Minot, North Dakota. It provides free visitor information, an events calendar, meeting and sports facility directories with venue coordination, a downloadable/mailable visitor guide, Canadian cross-border traveler resources, and a conference RFP intake service. All offerings are provided free of charge to visitors and event planners, funded by local hotel/motel occupancy taxes and city appropriations.

Product overview

Visit Minot operates a comprehensive destination marketing platform for Minot, North Dakota. The core offering is the tourism website featuring integrated sub-products including an events calendar, visitor guide, sports facilities directory, meeting spaces directory, conference RFP services, Canadian traveler services, Park & Fly hotel program, EV charging station directory, 50th State celebration program, transportation information hub, family-friendly attractions guide, and newsletter subscription. The platform functions as a unified gateway for leisure visitors, business travelers, sports event organizers, meeting planners, and Canadian travelers to discover and plan visits to Minot.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Minot Tourism Platform Comprehensive destination marketing website (visitminot.org) providing visitor information, attractions, accommodations, dining, events, and travel planning resources for Minot, North Dakota.
• Events Calendar Searchable year-round event listing featuring 35+ festivals, live performances, sports games, and seasonal markets in Minot.
• Visitor Guide Free downloadable or mail-order visitor guide providing comprehensive trip planning information for Minot.
• Meeting Spaces Directory Directory of meeting venues, convention centers, and event spaces in Minot with capacity filters (from 30 up to 10,000+ attendees) and amenity information.
• Sports Facilities Directory Information about athletic venues in Minot for tournament and competition planning, including the Minot State Dome, Scheel Complex, and indoor tennis center with diamonds, racquet courts, ice sheets, and outdoor fields.
• Conference RFP Service Request for proposal submission service connecting event organizers directly with local venues, hotels, and free planning support handled by Visit Minot's Group Development Manager.
• Canadian Traveler Services Specialized landing page offering border crossing info, exclusive hotel and dining deals, park-and-fly packages, and family attraction promotions for visitors from Saskatchewan and Manitoba.
• Park & Fly Program Hotel partnership program offering secure parking and shuttle service for air travelers using Minot International Airport.
• Newsletter Subscription Email newsletter delivering Minot deals, events, and trip ideas to subscribers, with sign-up CTAs and insider tips forms available on the site.

Quantifiable outcome

• 35+ events found in events calendar
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Local Motives (Citizens Alley operator)coreStrategic or Co-development PartnerLocal Motives is the nonprofit operator of Citizens Alley, the premier outdoor event plaza in downtown Minot. Visit Minot features Citizens Alley prominently as a venue for live music, markets, fundraisers, and community events. Event coordination and on-site support may be available through Local Motives. Contact: [email protected].
• North Dakota Tourism (ND Tourism)coreGTM or Marketing PartnerVisit Minot operates under the 'Be Legendary' North Dakota Tourism brand and cross-links with ndtourism.com. The partnership provides co-branded visitor guides, ND state map resources, and promotional support for the 50th-state campaign. Visit Minot's logo appears on the ND Tourism platform.
• Minot International Airport (MOT)coreChannel Partner/ Reseller/ DistributorMinot International Airport (MOT) is the primary air gateway for Minot visitors, offering non-stop flights to Minneapolis, Denver, Las Vegas, and Phoenix via Delta, United, and Allegiant. Visit Minot promotes airport access prominently on its Getting to Minot page and coordinates Park & Fly hotel packages with nearby properties.
• AmtrakminorChannel Partner/ Reseller/ DistributorAmtrak's Empire Builder connects Minot to Seattle, Portland, and Chicago. The Minot Amtrak station is a 7-minute walk from downtown. Visit Minot promotes train travel as a scenic option on its Getting to Minot page.
• Rental Car Companies (Avis, Enterprise, Hertz, National)minorChannel Partner/ Reseller/ DistributorAvis, Enterprise, Hertz, and National are listed on Visit Minot's Getting to Minot page as local rental options near Minot International Airport. These partnerships facilitate ground transportation for visitors arriving by air.
• Uber & LyftminorChannel Partner/ Reseller/ DistributorRideshare services (Uber & Lyft) are listed as available ground transportation options on Visit Minot's Getting to Minot page.
• Minot City TransitminorChannel Partner/ Reseller/ DistributorMinot City Transit is listed as an accessible bus service option on the Getting to Minot page, providing local public transportation for visitors.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Explore Minnesota: Minnesota's state-level DMO with a content and co-marketing platform analogous to ND Tourism's 'Be Legendary' partnership supporting Visit Minot. Provides peer insight into how state-level DMOs interact with local CVBs.
• Visit Denver: Larger, more established destination marketing organization operating with overlapping capabilities (meeting planner services, events calendar, content marketing) but at a meaningfully bigger scale and budget than Visit Minot.

Direct peers

• Visit Anchorage: DMO for Anchorage, Alaska — notable peer due to the shared '50th state' / cross-border traveler angle and similar use of visitor guide, events calendar, and meeting/sports planner services in a smaller-market, gateway city context.
• Visit Duluth: DMO for Duluth, Minnesota — a similarly-positioned Midwestern CVB marketing an affordable, four-season destination with an active events calendar, B2B meeting services, and cross-regional leisure traveler outreach.
• Visit Grand Forks: Official DMO for Grand Forks, ND — another mid-sized North Dakota city with a university anchor. Operates the same lodging-tax funding model, B2B planner support, and cross-border Canadian traveler focus as Visit Minot.
• Visit Bismarck-Mandan: Convention and visitors bureau for Bismarck-Mandan, North Dakota's capital region. Lodging-tax-funded DMO with comparable meeting planner, sports, and leisure traveler services targeting similar regional demographics and Canadian border traffic.
• Visit Fargo-Moorhead: The official CVB/DMO for Fargo-Moorhead, another North Dakota city of comparable scale. Operates the same lodging-tax-funded DMO model with B2B meeting and sports planner services, a content-driven website, and event promotion — making it the closest functional peer to Visit Minot.

Others

• Simpleview: Leading CRM, CMS, and digital marketing platform purpose-built for DMOs and CVBs — comparable to Visit Minot in customer segment (destination marketers) but as a vendor rather than a competing bureau.
• North Dakota Tourism: The state-level DMO that Visit Minot formally partners with under the 'Be Legendary' brand. Operates a co-marketing and content-distribution role that overlaps with, but does not directly compete against, Visit Minot's local mandate.
• AAA: Travel content, trip planning, and membership travel services organization. Comparable to Visit Minot in delivering consumer-facing trip planning and destination information, but as a national membership/insurance-led platform rather than a lodging-tax-funded CVB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/visitminot
• Facebookfacebook.com/visitminot
• Instagraminstagram.com/visitminot
• LinkedInlinkedin.com/company/visit-minot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Minot