Tower Living B.V.
Tower Living B.V. is a Dutch B2B furniture wholesaler headquartered in Eindhoven that designs and distributes complete living programs and individual furniture pieces through authorized retailers and project furnishers across the Netherlands and Europe, holding more than 50,000 items in stock.
- Company typePrivate
- Founded1990
- HeadquartersNijmegen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tower Living B.V. does
Tower Living B.V. is a Dutch B2B furniture wholesaler headquartered in Eindhoven, founded in the 1990s by Jan Merkus as a successor to Tower Trading and Tower Benelux. The company designs in-house complete living programs and individual furniture pieces — tables, cabinets, sofas, chairs, benches, armchairs, and bar stools — and distributes them exclusively through a network of authorized retailers, home furnishing stores, purchasing organizations, and project furnishers across the Netherlands and Europe (including Germany). The company positions itself as one of the larger Dutch furniture wholesalers and maintains more than 50,000 items in stock to support fast delivery to dealers.
The core product technology centers on seating comfort through pocket spring (pocketvering) construction, HR polyether foam, nosag springs, and a range of upholstery options including bouclé, velvet, leather, eco-leather, and microfiber. Wood materials are sourced sustainably from acacia, mango, recycled teak, oak, and pine, with finishes including sandblasting, staining, and lacquering. Collections span living styles from Hotel Chic to Industrial to Japandi, with an in-house design team responsible for the look and feel of each release.
Tower Living generates revenue exclusively through wholesale transactions: dealers order via an authenticated B2B portal (webshop.towerliving.nl), and pricing is not publicly disclosed. The business supports a showroom in Eindhoven accessible to business customers by appointment only. Marketing is dealer-centric through a tri-lingual website, an annual lookbook, newsletter, and organic social channels, with no direct-to-consumer sales channel. The company is privately held under Dutch B.V. (besloten vennootschap) structure, family-owned with no disclosed external investors, and offers a 2-year warranty on upholstered furniture under normal use.
Tower Living B.V. firmographics
Firmographics- Name
- Tower Living B.V.
- Legal name
- Tower Living B.V.
- Website
- https://towerliving.nl
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tower Living B.V. is a Dutch B2B furniture wholesaler headquartered in Eindhoven that designs and distributes complete living programs and individual furniture pieces through authorized retailers and project furnishers across the Netherlands and Europe, holding more than 50,000 items in stock.
- Ownership category
- akta.pro rank
Tower Living B.V. industry classification
Industry- NAICS
- Furniture Merchant Wholesalers (42321), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where Tower Living B.V. is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Tower Living B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Furniture Sales: Tower Living operates as a B2B furniture wholesaler, selling furniture collections to retailers, home furnishing stores, project furnishers, and purchasing organizations. They design and import complete living programs and individual furniture pieces for their own wholesale operations.
- Dealer Portal E-commerce: B2B e-commerce platform (webshop.towerliving.nl) exclusively accessible to retailers for placing orders, suggesting wholesale transaction-based revenue through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing through dealer portal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tower Living B.V. product offering
Product offeringCore offering
Tower Living B.V. designs, imports, and wholesales complete living furniture programs and individual furniture pieces (sofas, dining tables, cabinets, chairs, armchairs, bar stools, benches) to retailers, home furnishing stores, project furnishers, and purchasing organizations across the Netherlands and Europe. The company holds 50,000+ items in stock for fast delivery and operates an exclusive B2B dealer portal for order placement.
Product overview
Tower Living B.V. is a Dutch furniture wholesaler offering complete living programs and furniture collections. The portfolio includes sofas (Aberdeen, Brighton, Canterbury, Corby, Dover, Leeds, Memphis, Prescot, Redford, Sunderland, Wells), furniture/cabinets (Allure, Alviano, Amalfi, Asti, Bologna, Crotone, Falcone, Padua, Rivello, San Marino, Selva, Tenna, Ziano, and many more), pocket spring chairs (Mura, Perca, Caldes, Rosora, Livo, Imola, Bardi), dining chairs, bar stools, dining benches, and armchairs. The company operates a dealer portal for retailers and a consumer-facing webshop.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2-year warranty on (upholstered) furniture under normal use
Companies that use Tower Living B.V.
Customer profileSegments3 records
Tower Living B.V. technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tower Living B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oranje B.V.minorOranje B.V. is recommended by Tower Living for care products for upholstered furniture and sofas. These products have been thoroughly tested by Tower Living. Use of other than recommended products is at own risk and not covered by warranty.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tower Living B.V. competitors and assessment
Company assessmentDirect peers
- LABEL51: LABEL51 is a Dutch furniture brand and wholesaler offering trend-driven living furniture (sofas, tables, cabinets) to a network of retailers across the Netherlands and Europe. It mirrors Tower Living's B2B wholesale model, in-house design-led collections, and mid-market price-quality positioning.
- Henders & Hazel: Henders & Hazel is a Belgian-Dutch furniture brand that designs and distributes upholstered and case goods furniture through both own retail and wholesale dealer channels. Comparable to Tower Living in product mix (sofas, chairs, dining), Benelux market focus, and design-led B2B distribution.
- Dimehouse: Dimehouse is a Dutch furniture brand offering industrial, vintage, and modern designs (sofas, dining, cabinets) sold through dealers and online channels. Comparable in target market (Dutch/Belgian consumers), trend-led in-house design, and product category overlap with Tower Living's mid-market living furniture.
- Leolux: Leolux is a Dutch design-led furniture manufacturer producing upholstered and case goods furniture for residential and project markets across Europe. Comparable to Tower Living in Dutch origin, design-focused collections, and B2B dealer plus project-furnisher distribution channels.
- Profijt Meubel: Profijt Meubel is a Dutch furniture retail chain stocking mid-market living and dining furniture, including private-label and branded ranges. Comparable as a downstream channel partner for Tower Living and a benchmark for Dutch mid-market furniture assortment strategy.
- Goossens Wonen en Slapen: Goossens is a Dutch premium furniture retailer/manufacturer offering sofas, chairs, tables, and bedroom furniture. While it leans more retail, its in-house designed collections and Dutch market focus make it a close comparable for Tower Living's product philosophy and customer base.
Broad incumbents
- IKEA: IKEA is the global mass-market furniture incumbent with a strong Netherlands and Germany footprint. Comparable as a broad incumbent that anchors the price-quality benchmark in the European furniture market and shapes consumer expectations that Tower Living's dealer network must compete against.
- Maisons du Monde: Maisons du Monde is a French-listed European furniture and home decor retailer with stores across the continent including the Netherlands and Belgium. Comparable as a broad incumbent in trend-led mid-market furniture, with overlapping style positioning (Hotel Chic, Industrial, Japandi) versus Tower Living's collection aesthetic.
- XXXLutz: XXXLutz is Europe's largest furniture retail group, operating stores across multiple countries including the Netherlands. Comparable as a broad incumbent competing for the same end consumer with deep assortments in living and dining furniture, exerting pricing pressure on Tower Living's dealer network.
- Westwing Group: Westwing is a European online home and living retailer operating across multiple countries including the Netherlands and Germany. Comparable as a broad incumbent competing for the same end consumer with furniture and home accessories, though via DTC e-commerce rather than wholesale distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tower Living B.V. social profiles
Digital presenceTower Living B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tower Living B.V. leadership team
Management profileNumber of profiles
Tower Living B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tower Living B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tower Living B.V.
What does Tower Living B.V. do?
Tower Living B.V. designs, imports, and wholesales complete living furniture programs and individual furniture pieces (sofas, dining tables, cabinets, chairs, armchairs, bar stools, benches) to retailers, home furnishing stores, project furnishers, and purchasing organizations across the Netherlands and Europe. The company holds 50,000+ items in stock for fast delivery and operates an exclusive B2B dealer portal for order placement.
Is Tower Living B.V. a public or private company?
Tower Living B.V. is a private company. It is currently operating.
When was Tower Living B.V. founded?
Tower Living B.V. was founded in 1990. It employs 11 to 50 people.
Where is Tower Living B.V. based?
Tower Living B.V. is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Tower Living B.V. make money?
Two revenue lines are on record. Wholesale Furniture Sales are the primary driver. The others are dealer Portal E-commerce.
Who are Tower Living B.V.'s main competitors?
Direct peers on record are LABEL51, Henders & Hazel, Dimehouse, Leolux, Profijt Meubel and Goossens Wonen en Slapen. Broad incumbents are IKEA, Maisons du Monde, XXXLutz and Westwing Group.
Does Tower Living B.V. have an API?
No public API is recorded for Tower Living B.V..
What industry is Tower Living B.V. in?
Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 42321 and its SIC code is 5020.