Profijt Meubel Nederland

What Profijt Meubel Nederland does

Profijt Meubel Nederland B.V. is a privately held Dutch furniture retailer operating 37 physical showrooms across the Netherlands plus an integrated e-commerce webshop on the Magento platform, headquartered in Etten-Leur, North Brabant. The company operates as part of the Internationale Meubel Groep (IMG) franchise network, with each store functioning as an independently managed franchise unit. Product assortment covers sofas (hoekbank, 2-zitsbank, 2.5-zitsbank, 3-zitsbank), armchairs (standard, relaxation, swivel, rise-recliner), dining chairs and benches, storage furniture (TV stands, dressoirs, bookshelves, display cabinets, wall units), tables (dining, coffee, bar, side), and home accessories (lighting, rugs, cushions, wall decor), plus a maintenance and care product line.

The company's underlying technology is a Magento-based webshop with real-time cross-store inventory visibility, enabling customers to order online and select home delivery (handled by the nearest in-stock store) or in-store pickup. Differentiated commercial features include Zitgarantie (14-day comfort exchange on sofa/armchair seating), Laagste Prijsgarantie (price match plus 10% refund), the Mix & Match stoffenconcept (fabric/leather coordination across furniture pieces), and the All in House 5-year extended service and warranty program.

The business model combines one-time furniture retail sales, the All in House extended warranty upsell (priced per seating unit at €49.95-€299.70+), transaction fees from BNPL partners (In3 and SprayPay, where the retailer receives full payment upfront), and standard payment processing through iDEAL, Bancontact, Visa/Mastercard, and Maestro. The customer base is exclusively Dutch residential consumers, served through both physical showrooms and digital channels with CBW-erkend consumer protection certification.

Name

Profijt Meubel Nederland

Legal name

Profijt Meubel Nederland B.V.

Website

https://profijtmeubel.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Profijt Meubel Nederland is a privately held Dutch mid-market furniture retailer operating 37 physical showrooms nationwide plus a Magento webshop, selling sofas, armchairs, tables, cabinets, and accessories to Dutch consumers under the IMG franchise network with proprietary Zitgarantie and price-match guarantees.

Ownership category

akta.pro rank

Headquarters

HQ city

Etten-Leur

HQ country

Netherlands

HQ region

Europe

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Retail Sales: Core revenue is generated from the sale of furniture including sofas, armchairs, dining chairs, cabinets, tables, and accessories. Sales are one-time transactions at point of purchase, either in-store or via the webshop. Many items are available from stock for fast delivery.
2. All in House Service (Extended Warranty): Optional 5-year extended service and warranty program (All in House Service) available at purchase for upholstered furniture. Covers professional stain removal, damage repair, construction defect repairs, and includes care/protection products. Priced per seating unit (1-6 seats) in fabric or leather variants. This generates additional revenue per transaction as an upsell.
3. In3 Installment Payment Processing: In3 allows customers to pay purchases between €100 and €3,000 in three equal installments within 60 days at zero interest. Profijt Meubel receives full payment upfront from In3 while the customer pays In3 in installments.
4. SprayPay Installment Payment Processing: SprayPay enables customers to spread payments over 12, 18, 24, or 36 months (€200–€5,000 range). Profijt Meubel receives the full amount upfront from SprayPay while customers pay in monthly installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Profijt Meubel Nederland is a Dutch furniture retailer that sells affordable and trendy home furnishings including sofas, armchairs, dining chairs, cabinets, tables, and home accessories through a network of 37 physical franchise showrooms across the Netherlands and a Magento-powered e-commerce webshop. The company differentiates itself with a 14-day Zitgarantie (Sit Guarantee), a Laagste Prijsgarantie (Lowest Price Guarantee refunding 110% of any price difference), and an optional 5-year All in House Service extended warranty program.

Product overview

Profijt Meubel Nederland is a Dutch furniture retailer operating 37 physical stores across the Netherlands plus an online webshop. The company offers a comprehensive range of furniture and home accessories organized into three main categories: seating (banken/sofas including hoekbank, 2-zitsbank, 2.5-zitsbank, 3-zitsbank; fauteuils/armchairs including standaard fauteuil, relaxfauteuil, draaifauteuil, sta-op-stoel; and stoelen/chairs including eetkamerstoel, armstoel, barkruk, eetkamerbank), storage (kasten/cabinets including tv-meubel, dressoir, boekenkast, vitrinekast, opbergkast, vakkenkast, wandmeubel), and tables (tafels including eettafel, salontafel, bartafel, bijzettafel). The company also sells accessories (woonaccessoires, verlichting, vloerkleed, sierkussens, wanddecoratie) through its outlet section for discounted showroom models. Key service offerings include All In House Service (5-year warranty and stain protection), Zitgarantie (14-day comfort exchange), and Laagste Prijsgarantie (price match guarantee). Maintenance products include textile/leather protectors, wood cleaners, wood oils, leather care sets, anti-scratch felt products, and multi-surface cleaners.

Differentiator

Problem solved

Functional benefit

Products and services

• Banken (Sofas) A range of sofa configurations including corner sofas, 2-seater, 2.5-seater, and 3-seater sofas for Dutch consumers furnishing their living rooms. Many models available with customizable fabric and leather upholstery via the Mix & Match concept.
• Fauteuils (Armchairs) Individual seating furniture including standard armchairs, relaxation/recliner armchairs, swivel armchairs, and rise-recliner assistive chairs designed for elderly or mobility-impaired customers.
• Stoelen (Chairs and Bar Stools) Dining chairs, armchairs with armrests, bar stools, and dining benches for dining rooms and bar areas, available in various styles and materials.
• Kasten (Cabinets and Storage) Storage furniture including TV stands, sideboards (dressoirs), bookcases, display cabinets (vitrinekasten), general storage cabinets, cubby shelving, and wall-mounted units for Dutch households.
• Tafels (Tables) Dining tables, coffee tables (salontafels), bar tables, and side tables (bijzettafels) in various sizes and materials for residential use.
• Woonaccessoires (Home Accessories) Decorative and functional home accessories including vases, candles, lighting fixtures (verlichting), area rugs (vloerkleed), decorative cushions (sierkussens), wall decor, and small furniture pieces for interior styling.
• Outlet (Discounted Showroom Models) Discounted showroom models and discontinued furniture items sold at reduced prices, available only at the specific store where the item is located.
• All In House Service (5-Year Extended Warranty) Optional 5-year full service and warranty program for upholstered furniture (sofas and armchairs). Includes professional stain removal, damage repair, and structural problem assistance. For fabric furniture includes impregnation products and a 5-year stain guarantee; for leather furniture includes leather care products and protection against food/drink stains, body fats, medication, clothing transfer, cosmetics, and pen marks. Priced per seating unit (1-6 seats) in fabric or leather variants.
• Zitgarantie (Sit Guarantee) 14-day comfort exchange guarantee allowing customers who are unsatisfied with the seating comfort of their new sofa, armchair, or dining chair to exchange the cushion or filling for a different comfort level while preserving the original upholstery and color.
• Laagste Prijsgarantie (Lowest Price Guarantee) Price match guarantee refunding 110% of the price difference if a customer finds an identical article elsewhere at a lower price under the same warranty and service conditions, at the same time of purchase, from retailers within 20 km of the purchasing store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Internationale Meubel Groep (IMG)coreStrategic or Co-development PartnerProfijt Meubel operates as part of the International Furniture Group (IMG / Internationale Meubel Groep), which provides the overarching franchise organization, support infrastructure, and centralized operations including IT, marketing, and supply chain. IMG is the parent organization of the Profijt Meubel franchise chain. Franchise inquiries are directed to IMG at 076-5798111. IMG also handles shared data across the franchise network for order fulfillment, warranty administration, and marketing purposes.
• CBW (Centrale Branchevereniging Wonen)coreOthersProfijt Meubel is affiliated with the Central Association for the Living/Bedding industry (CBW), which provides consumer protection standards for furniture purchases. CBW membership obligates Profijt Meubel to adhere to CBW terms and conditions, providing customers with statutory 2-year warranty on all purchases. CBW-erkend certification is displayed as a trust badge on the website.
• In3 (PayIn3)minorOthersIn3 is a Dutch BNPL (Buy Now, Pay Later) provider that enables customers to pay purchases between €100 and €3,000 in three interest-free installments within 60 days. Profijt Meubel integrates In3 as a payment method in its webshop and stores, receiving full payment upfront while customers pay In3 over time.
• SprayPayminorOthersSprayPay is an installment payment provider allowing customers to spread furniture purchases over 12, 18, 24, or 36 months (€200–€5,000). Profijt Meubel integrates SprayPay as a payment option, receiving the full order amount upfront while SprayPay manages the installment collection from the customer.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IKEA: Global mass-market furniture giant with a dominant Dutch footprint; competes for the same household furnishing budgets as Profijt Meubel but on a vastly broader assortment, a destination-store model, and a vertically integrated supply chain rather than multi-store neighborhood showrooms.
• Wehkamp: Large Dutch online department store with a substantial furniture assortment; competes in the same household category as Profijt Meubel but operates as a broad online retailer serving fashion, home, and lifestyle rather than a furniture specialist.
• JYSK: Danish home furnishings chain with significant Dutch store footprint, offering overlapping categories (beds, sofas, storage) and competing in the affordable household segment; operates as a multi-category international player rather than a furniture-only specialist.

Direct peers

• Kwantum: Dutch home and living retailer with showrooms focused on affordable furniture, curtains, and home accessories for the household segment — directly overlapping Profijt Meubel's customer, price band, and showroom-led transaction model in the Netherlands.
• Leen Bakker: Direct Dutch furniture and home furnishings chain operating a multi-store showroom model in the affordable-to-mid segment across the Netherlands with overlapping product categories (sofas, cabinets, dining) and the same household value-conscious target customer.
• Westwing: European online home & living retailer with curated sales events for style-conscious affordable furniture; directly overlaps Profijt Meubel on customer profile and basket type but operates without a Dutch physical store network or click-and-collect infrastructure.
• Beter Bed: Dutch specialty retailer of bedroom furniture, bedding, and box-springs with physical showrooms across the Netherlands, serving the same value-conscious household shopper on big-ticket home purchases with comparable warranty and price-match service conventions.
• Home24: European online-only furniture retailer active in the Netherlands; competes for direct-to-consumer furniture orders with similar assortment breadth but lacks the showroom-and-collect capabilities and franchise support that Profijt Meubel offers.
• VidaXL: Dutch-headquartered online retailer of furniture and home goods with pan-European reach and significant Dutch traffic; competes in the same affordable furniture segment via pure-play e-commerce without a network of physical showrooms.

Regional players

• Conforama: French home furnishings chain with limited Dutch exposure; comparable assortment spanning furniture, kitchens, and household goods but does not directly compete at scale in Profijt Meubel's domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profijtmeubel
• Instagraminstagram.com/profijtmeubel
• Pinterestnl.pinterest.com/profijtmeubel
• LinkedInlinkedin.com/company/profijt-meubel-nederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profijt Meubel Nederland