What Weider Nutrition does

Weider is a Spain-based sports nutrition company that develops and markets supplements, functional foods, and fitness content for individual consumers and athletes. Founded in 1936 by Joe Weider, the company sells a broad product portfolio spanning proteins, creatine, amino acids, vitamins, weight management products, mass gainers, collagen supplements, functional gummies, and protein snacks. Its proprietary technology includes CreaZ Creatine Technology, a micro-fine pure creatine formulation positioned on bioavailability, and the company reports a sustained cadence of 30+ product innovations per year alongside a 96% self-reported customer satisfaction rating.

The business operates a multi-channel distribution model: owned DTC e-commerce via tiendaweider.es, physical retail presence in Spain, and international distribution reaching 50+ countries. A sub-brand strategy includes Victory Endurance, which addresses the endurance athlete segment beyond the company's traditional strength and bodybuilding base. The company is privately held, headquartered in Alcorcón, Madrid, Spain, and operates with a small employee base of 11-50, suggesting a lean operating model that relies on third-party manufacturing and distribution partnerships rather than vertical integration.

Revenue mechanics are typical of consumer packaged goods: unit sales through retail and DTC channels, with brand-driven pricing supported by the Joe Weider heritage and the founder's associations with IFBB, Mr. Olympia, and the training of Arnold Schwarzenegger. No disclosed financials, funding rounds, partnerships, or enterprise customer relationships were identified in the available data, and there is no documented AI/ML capability stack.

Name

Weider Nutrition

Legal name

Weider

Website

https://weider.es

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Weider is a Spain-based sports nutrition company founded in 1936 by Joe Weider, selling protein supplements, creatine, vitamins, collagen, and functional foods to individual athletes and consumers via DTC e-commerce, Spanish retail, and distribution across 50+ countries.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Sports nutrition supplements
• Protein supplements
• Creatine products
• Bodybuilding nutrition
• Fitness supplements

Headquarters

HQ city

Alcorcón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Sports Nutrition Products: Direct sales of sports nutrition supplements including proteins, creatine, amino acids, vitamins, and functional foods through owned e-commerce platform and physical retail distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Weider Nutrition develops, manufactures, and markets a portfolio of sports nutrition supplements including whey protein isolates, plant-based proteins, creatine (CreaZ), collagen, pre-workouts, mass gainers, amino acids, vitamin supplements, men's health products, protein bars, and functional gummies. Products are sold direct-to-consumer via the company's e-commerce platform and physical retail across Spain, with international distribution in 50+ countries under the Weider brand and Victory Endurance sub-brand.

Product overview

Weider Nutrition is a sports nutrition and supplement company offering a diverse portfolio of health and fitness products. The core offering consists of protein supplements (including Isolate Whey 100 CFM, Vegan Protein, and various protein bars), creatine products (CreaZ), collagen supplements, and pre-workout formulations. These are organized across sub-brands and product categories including Victory Endurance (endurance line), Pre-entrenos (pre-workouts), Control de Peso (weight management), Ganadores de masa muscular (mass gainers), Aminoácidos, Suplementos vitamínicos, Salud masculina, Barritas & Snacks, Gominolas (functional gummies), and specialized lines for Vegano and Sin Gluten (gluten-free) consumers. The company positions itself as a premium sports nutrition brand founded in 1936, serving over 50 countries with annual product innovations.

Differentiator

Problem solved

Functional benefit

Brands

• Victory Endurance: A sub-brand focused on endurance products for athletes

Products and services

• Isolate Whey 100 CFM Premium whey protein isolate supplement marketed as the purest protein available, designed to support muscle development and athletic performance for fitness enthusiasts.
• Vegan Protein Plant-based protein supplement designed for vegan consumers, providing protein nutrition from non-animal sources for fitness and health-conscious individuals.
• Colágeno (Collagen) Collagen supplement positioned as a joint protector and connective tissue support product for active consumers, featured as a bestseller.
• Peanut Butter Protein Cups Protein snack cups with peanut butter flavor providing a convenient protein-rich treat for on-the-go nutrition.
• Peanut Butter Protein Cups Birthday Cake Birthday cake flavored variant of protein cups, positioned as a new product offering for consumer variety in the protein snack range.
• CreaZ (Creatine) Pure creatine supplement marketed as the purest creatine available, composed of 100% pure creatine in microfine form without carbohydrates, citrates, or stearates, designed to increase ATP production for improved athletic performance.
• Betty's Collagen Protein Bar Collagen-based protein bar snack positioned as a new product in the Weider lineup, offering convenient collagen nutrition in bar form.
• Victory Endurance Endurance-focused product line and sub-brand under Weider, featuring supplements formulated specifically for endurance athletes and supported by a dedicated Victory blog.

Quantifiable outcome

• 96% of customers rate products as 'good' to 'very good'

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Prozis: Prozis is a digital-first sports-nutrition and functional-food brand serving consumers across Europe. Its e-commerce orientation, supplements portfolio, and international distribution are comparable to Weider's operating model.
• Olimp Sport Nutrition: Olimp Sport Nutrition markets protein, creatine, amino acids, and other sports supplements internationally. Its broad performance-nutrition portfolio and distributor-led reach are comparable to Weider's.
• Dymatize: Dymatize is a specialist sports-nutrition brand focused on whey, plant, and performance products. It is comparable to Weider's protein and athletic-performance focus.
• Nutrabolt: Nutrabolt operates the C4 and Cellucor brands across sports nutrition and functional snacks. Its pre-workout, protein, and innovation-led positioning is comparable to Weider's multi-category offering.
• MuscleTech: MuscleTech offers protein, pre-workout, creatine, and weight-management products for performance-oriented consumers. Its product range and fitness audience materially overlap with Weider's broad portfolio.
• Biotech USA: Biotech USA offers protein, amino acids, creatine, vitamins, and functional products for athletes and active consumers. Its product categories and target audience directly overlap with Weider's sports-nutrition offering.
• MyProtein: MyProtein is a global sports-nutrition and supplement brand selling protein, creatine, vitamins, and wellness products through direct-to-consumer and retail channels. Its broad product range and online-led go-to-market model are directly comparable to Weider Nutrition.
• Optimum Nutrition: Optimum Nutrition is an established sports-nutrition brand with protein, performance, and recovery products for athletes and gym users. It overlaps directly with Weider's core protein, creatine, and amino-acid proposition.
• USN: USN sells sports-nutrition and wellness products spanning protein, performance, recovery, and nutrition. Its multi-category supplements and fitness-focused customer base are comparable to Weider's.
• Allmax Nutrition: Allmax Nutrition is a sports-nutrition brand focused on protein, creatine, amino acids, and supplements for strength and endurance consumers. It shares Weider's core categories, customer segment, and supplement-led business model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@WeiderSpain-m8f
• Facebookfacebook.com/WeiderSpain
• Instagraminstagram.com/weiderspain
• TikToktiktok.com/@weiderspain
• LinkedInlinkedin.com/company/weider-nutrition-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weider Nutrition