What Nutrabolt does

Nutrabolt (legal entity Woodbolt Distribution LLC) is a privately held, Austin, Texas-based active health and wellness company operating a four-brand portfolio — C4 Energy, Cellucor, XTEND, and Bloom Nutrition — across ready-to-drink performance energy beverages, powdered pre-workout supplements, creatine products, BCAA recovery formulas, and functional wellness beverages. Founded in 2002 as the Cellucor supplement line, the company built its position around clinically studied ingredients and category leadership, with C4 holding the #1 global pre-workout brand position and XTEND ranking as America's #1 BCAA brand. The portfolio spans approximately 18 distinct product lines including C4 Performance Energy, C4 Ultimate Energy, C4 AlphaBomb (featuring exclusive Deura9 caffeine technology licensed from d9 Designs), C4 Sport (NSF Certified for Sport), Cellucor COR-Performance Creatine, Cellucor Vitality, Cellucor Longevity, XTEND Original, XTEND Healthy Hydration, Bloom Sparkling Energy, and Bloom Pop, supported by 23 years of Cellucor brand equity and proprietary ingredient licenses.

The business operates a multi-channel go-to-market combining major U.S. retail (Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, GNC, The Vitamin Shoppe, Circle K, Casey's, Publix, Wawa, Amazon) with company-owned DTC e-commerce platforms (c4energy.com, cellucor.com, officialxtend.com, bloomnu.com). Distribution spans more than 125 countries, supported by a strategic 30% ownership and distribution partnership with Keurig Dr Pepper (from a December 2022 $863 million equity investment) and warehousing/logistics through ID Logistics, which operates a 375,000-square-foot Milwaukee hub. International expansion is advancing through exclusive licensee Nutraprep India and distributor Bright Performance Nutrition for the India market, alongside sports sponsorship-led brand building through NBA team partnerships, 128 collegiate NIL signings, WWE, and brand ambassadors including Kevin Hart. The company employs approximately 500 people globally and operates from a 75,000-square-foot West Austin headquarters opened in 2024.

Revenue is generated predominantly through one-time unit sales of C4 Energy carbonated ready-to-drink beverages at scale across retail and convenience channels, supplemented by pre-workout powder sales (C4/Cellucor), creatine and recovery supplements (Cellucor, XTEND), and licensing fees from international partners. Pricing is positioned across premium and mainstream tiers, with C4 AlphaBomb at $54.99/tub, Cellucor Vitality and Longevity at $29.99, and C4 Energy 16-oz cans at $1.50 retail and $27.99/case DTC. The company crossed $1 billion in consolidated annual revenue and is led by founder/CEO Doss Cunningham (Chairman & CEO since 2008), with President/COO Andrew Archambault (joined May 2026, ex-Hershey and Keurig Dr Pepper) overseeing commercial and operational functions.

Name

Nutrabolt

Legal name

Woodbolt Distribution LLC

Website

https://nutrabolt.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutrabolt is a privately held Austin-based active health and wellness company operating the C4 Energy, Cellucor, XTEND, and Bloom Nutrition brands across performance energy drinks, pre-workout supplements, creatine products, and functional beverages, distributed through major retailers and DTC channels in 125+ countries.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Functional Beverages

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

Keywords

• Sports nutrition
• Energy drinks
• Pre-workout supplements
• Functional beverages
• Dietary supplements

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Energy Drink Sales: Nutrabolt generates the majority of its revenue through the sale of C4 Energy carbonated performance energy drinks in ready-to-drink format, sold at major U.S. retailers, convenience stores, and DTC. The company recently surpassed $1 billion in annual revenue on a consolidated basis.
2. Pre-Workout and Supplement Sales: Sale of C4 pre-workout powders, Cellucor sports nutrition supplements (including the new Vitality and Longevity creatine lines), and XTEND BCAA recovery products in powder and RTD formats.
3. Functional Beverage Sales (Bloom): Bloom Nutrition sparkling energy drinks and wellness supplements sold through major retailers. Bloom Pop better-for-you soda and Bloom Sparkling Energy contributed to rapid growth, scaling into an eight-figure business in six months.
4. International Licensing and Distribution: International expansion through exclusive licensee manufacturing (e.g., Nutraprep India) and distribution partnerships (e.g., Bright Performance Nutrition in India), generating revenue from licensing fees and product sales in new geographic markets.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Nutrabolt develops, manufactures, and distributes performance nutrition and functional beverage products through a portfolio of consumer brands including C4 Energy, Cellucor, XTEND, and Bloom Nutrition. The company sells ready-to-drink energy drinks, pre-workout powders, BCAA recovery products, creatine supplements, whey protein, and wellness beverages directly to consumers via company-owned DTC websites, Amazon, and more than 125 countries of retail distribution including Walmart, Target, 7-Eleven, GNC, and The Vitamin Shoppe.

Product overview

Nutrabolt is a global active health and wellness company operating a multi-brand portfolio strategy centered on the Human Performance Company positioning. The portfolio includes four primary consumer-loved brands: C4 (one of the fastest-growing energy drink brands and #1 global pre-workout brand), XTEND (America's #1 BCAA brand and #1 post-workout recovery brand), Cellucor (award-winning sports nutrition brand created in 2002), and Bloom (leading wellness brand with greens, superfoods, and functional beverages). The brands compete in Functional Beverage and Active Nutrition categories, distributed in more than 125 countries through DTC platforms, Amazon, and major retailers including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, GNC, and The Vitamin Shoppe. Products range from ready-to-drink energy beverages (C4 Performance Energy, C4 Ultimate Energy, C4 Smart Energy) to powdered supplements (C4 and Cellucor pre-workouts, Cellucor creatine Vitality and Longevity, XTEND BCAAs, C4 Whey Protein) to functional hydration (XTEND Healthy Hydration).

Differentiator

Problem solved

Functional benefit

Brands

• C4 Energy: Performance energy drink brand and #1 global pre-workout brand, known for zero-sugar, NSF Certified for Sport beverages
• Cellucor
• XTEND
• Bloom

Products and services

• C4 Energy One of the fastest-growing energy drink brands in the United States and the #1 global pre-workout brand, offering NSF Certified for Sport performance energy beverages with zero sugar.
• C4 Performance Energy

Quantifiable outcome

• 6% lift in dollar sales in markets with NBA team partnerships
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

24 partnerships are on record, tiered major, core and minor.

• Canada BasketballmajorGTM or Marketing Partner · 1 May 2026C4 Energy named Official Energy Drink Partner of Canada Basketball. Partnership includes courtside visibility at games, fan engagement through sampling programs, local collaborations, and access to C4 Energy beverages for Canada Basketball athletes and stakeholders 18+. Advances C4's global basketball strategy in North America.
• NBA EuropemajorGTM or Marketing Partner · 1 May 2026C4 Energy Official Energy Drink Partner of NBA Europe through 2029. Partnership includes grassroots basketball activations across the UK, France, Germany, and Italy. Reported 6% lift in dollar sales in markets with NBA team partnerships.
• ID Logistics UScoreChannel Partner/ Reseller/ Distributor · 14 April 2026Strategic partnership expanded with new 375,000-sq-ft distribution hub near Milwaukee, Wisconsin (ID Logistics' 55th US site) and scaling of existing Salt Lake City operations. Partnership began in 2015. ID Logistics operates nearly 20 million square feet across 19 states. Supports distribution of C4, XTEND, and Cellucor across 125+ countries.
• Josh Hart (New York Knicks)minorGTM or Marketing Partner · 5 March 2026Josh Hart, Knicks guard, signed as C4 Energy brand ambassador. Celebrated for hustle and grit. Partnership includes C4 x Local Hoops NYC Pop-Up Experience at Madison Square Garden, customize merchandise, live DJ sets, pop-a-shot contest, and product sampling via C4 Energy Express truck.
• Nutraprep India Pvt. Ltd.majorChannel Partner/ Reseller/ Distributor · 11 December 2025Exclusive licensee for manufacturing and distribution of select Nutrabolt products (C4 Original Pre-Workout, XTEND Original, Cellucor COR-Performance Creatine) in India. Manufacturing leverages advanced processing technologies aligned with Nutrabolt's Quality and Food Safety standards, with 300+ internal and third-party tests per FSSAI regulations.
• Bright Performance Nutrition Pvt. Ltd.majorChannel Partner/ Reseller/ Distributor · 11 December 2025Leads distribution of Nutrabolt's brands in India across pan-India retail and omnichannel channels, headed by Parag Bhatia, one of India's premier distributors in the sports nutrition and wellness sector.
• Toho International (Godzilla)majorGTM or Marketing Partner · 16 October 2025Limited-edition C4 Ultimate Energy x Godzilla collaboration launched November 3, 2025 (Godzilla Day). Features C4 Ultimate Energy Sour Blue Razzilla with 300mg caffeine and Tri-Stim Experience. Full-scale campaign spans social, influencer, PR, digital, retail activations, and immersive booth at 2025 NACS Show in Chicago.
• Saquon BarkleymajorGTM or Marketing Partner · 28 May 2025Saquon Barkley named face of C4 Sport Pre-Workout to maximize performance for elite athletes and everyday champions. Barkley has used C4 Sport for years and is known for meticulous approach to fitness and ingredient research. Partnership includes exclusive content, behind-the-scenes workout footage, and giveaways.
• d9 DesignscoreTechnology or Integration · 6 May 2025Exclusive agreement with d9 Designs for commercial use of Deura9 (d9-Caffeine) — a first-to-market caffeine innovation — in C4 AlphaBomb pre-workout. Deura9 covered by multiple issued patents. d9 Designs receives exclusive licensing for Nutrabolt's commercial application.
• Flower Shop (Creative Agency)minorImplementation/ SI/ Consulting Partner · 4 March 2025Independent creative agency Flower Shop developed the 'Made for Athletes. Certified for Sport' brand campaign for C4 Energy, creating bold, high-energy digital content, immersive retail experiences, out-of-home placements, and social spots.
• New York KnicksmajorGTM or Marketing Partner · 4 February 2025C4 Energy named Official Energy Drink of the New York Knicks. Multi-year partnership includes digital signage at Madison Square Garden, courtside LED display, virtual ad placement during regular season games on MSG Networks, and inclusion on Knicks website.
• Boston CelticsmajorGTM or Marketing Partner · 4 February 2025C4 Energy returns as Official Partner of 2024 World Champion Boston Celtics. Partnership includes courtside LED signage, basket stanchion signage, and in-market consumer promotions at Market Basket retailers.
• Miami HeatmajorGTM or Marketing Partner · 4 February 2025C4 Energy named Official Energy Drink of the Miami HEAT in multi-year partnership. Includes high-impact digital and static placements, arena signage, courtside displays, in-store integrations, and out-of-home signage.
• Kevin HartcoreGTM or Marketing Partner · 1 October 2024Kevin Hart serves as strategic brand ambassador and investor in Nutrabolt. Discovered C4 in 2018 through trainer Ron 'Boss' Everline. Appeared at NACS Show 2024 and starred in C4 Ultimate Energy product and technology innovations reveal. Brought on as part of the 'Get that Hart Smart Energy' campaign.
• The Hershey CompanymajorGTM or Marketing Partner · 18 September 2024C4 and Hershey partnership reimagines iconic confections as energy drinks, pre-workout, and protein powders. Products include C4 Performance Energy x Jolly Rancher (Blue Raspberry, Green Apple, Watermelon), C4 Original x Bubble Yum Pre-Workout, and C4 Whey Protein in Hershey's Milk Chocolate and Reese's Peanut Butter flavors.
• WWEmajorGTM or Marketing Partner · 3 April 2024C4 Energy named first-ever Official Energy Drink Partner of WWE and first-ever sponsor of WrestleMania Skycam. Expanded partnership launched first-ever product collaboration with WWE-Inspired C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink launching exclusively at GNC ahead of SummerSlam.
• Bloom NutritioncoreStrategic or Co-development Partner · 17 January 2024Nutrabolt led a $90 million minority investment in January 2024 (20% ownership stake), then expanded its investment. Partnership expands Nutrabolt's active health and wellness portfolio into greens and superfoods space and launched Bloom Sparkling Energy (sold over 1M cans in first 30 days; scaled to 8-figure revenue in 6 months). Nutrabolt continues to collaborate closely with founders Mari Llewellyn and Greg LaVecchia who lead the brand's strategic vision.
• Auburn University College of Education School of KinesiologyminorStrategic or Co-development Partner · 17 October 2023The Nutrabolt Applied and Molecular Physiology Laboratory established at Auburn University to advance research into sports performance and active nutrition. Supports Nutrabolt's R&D output and product development credibility.
• BADUminorOthers · 6 September 2023BADU and Nutrabolt partnered to empower sports careers within the London community, supporting and growing BADU's Centre of Excellence program. BADU is Nutrabolt's Europe-based charity partner.
• Keurig Dr PeppercoreChannel Partner/ Reseller/ Distributor · 8 December 2022Long-term sales and distribution arrangement for Nutrabolt's energy drinks including C4 Energy, leveraging KDP's national distribution network. Includes Bloom's retail strategy support.
• Plastic BankminorOthers · 1 April 2022Nutrabolt partnered with Plastic Bank to become plastic neutral and offset all plastic use since January 2021. Partnership has stopped over 1,255 metric tonnes of plastic from entering the ocean. Nutrabolt is a certified plastic net-zero company.
• Pledge 1%minorOthers · 10 March 2022Nutrabolt joined Pledge 1%, committing to giving back 1% of time, product, and/or profits to support communities and causes.
• Austin FCminorGTM or Marketing Partner · 15 June 2021Austin FC became C4 Energy's first professional sports partnership in 2021. Includes limited-edition flavor and custom can. Ultimate soccer fan experience hosted at Q2 Stadium in Austin.
• Los Angeles LakersmajorGTM or Marketing PartnerC4 Energy named Official Energy Drink of the Los Angeles Lakers. Multi-year agreement includes dynamic LED signage, branded video content, and in-arena activation. Positions C4 in one of the most iconic sports markets in the world.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Liquid Death: Liquid Death is an emerging player that has expanded from water into energy drinks and other better-for-you beverages with disruptive branding and convenience channel distribution. It overlaps with C4 Energy in the convenience store beverage aisle and pursues a younger consumer demographic.
• GNC Holdings: GNC is both a key retail customer of Nutrabolt (carrying Cellucor and XTEND) and a peer in sports nutrition and supplements retail. Their own-brand supplements and exclusive partnerships with competing brands create an overlap in product strategy and customer targeting.
• Orgain: Orgain is an emerging player in clean-label, plant-based nutritional products including protein powders and shakes. It overlaps with Cellucor and Bloom in the cleaner-formulation, active-lifestyle consumer segment and competes for the same retail space in Target, Walmart, and natural food channels.

Direct peers

• Zoa Energy: Zoa Energy is a direct peer founded by Dwayne Johnson targeting health-conscious energy drink consumers. Both brands compete in the premium, fitness-oriented energy drink space and pursue similar celebrity/athlete endorsement strategies.
• Alani Nu: Alani Nu is a fast-growing direct peer in the better-for-you energy and pre-workout category, particularly strong with female consumers — directly overlapping Bloom and Cellucor Vitality/Longevity's target audience. Both compete on clean-label energy positioning and convenience channel distribution.
• Bang Energy: Bang is a direct peer in the performance/BCAA energy drink category, historically competing head-to-head with C4 for pre-workout and energy drink consumers through fitness influencer marketing. Both compete on caffeine content, branched-chain amino acid positioning, and convenience channel distribution.
• Celsius Holdings: Celsius is a direct peer — both companies compete in the better-for-you, zero-sugar performance energy drink category with similar retail distribution (Walmart, Target, convenience) and aggressive athlete/influencer marketing. Both target fitness-minded consumers with functional positioning.
• Monster Energy: Monster is a direct competitor in the U.S. energy drink market with overlapping sports sponsorship strategy (NASCAR, NBA, UFC, esports). Both companies compete for the same convenience and mass channel shelf space and target young adult consumers seeking performance and energy.
• Red Bull: Red Bull is a direct peer and global category leader in energy drinks. Both compete for the same athlete endorsements, extreme sports sponsorships, and on-the-go consumers. Jason Cantelli, Nutrabolt's CCO, was previously a Red Bull executive, underscoring the direct talent and category overlap.

Broad incumbents

• Herbalife: Herbalife is a broad incumbent in nutrition and dietary supplements with multi-decade brand recognition and global distribution. While Herbalife emphasizes weight management and meal replacement, it competes with Nutrabolt in the same active nutrition and supplement consumer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights8 records

Customer concentration

• Xx.com/nutrabolt
• Facebookfacebook.com/nutraboltcorp
• LinkedInlinkedin.com/company/nutraboltcorp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrabolt