Visit Billings

Name

Visit Billings

Legal name

Visit Billings

Website

https://visitbillings.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Incentive Travel Programs (Corporate) (THACAFAJ), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)

Keywords

• Destination marketing
• Convention visitors bureau
• Meeting planning services
• Sports tourism
• Visitor guide publishing

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Business Improvement District (TBID) Assessments: Visit Billings is funded through TBID assessments collected from local tourism-related businesses including hotels, restaurants, attractions, and event venues. These mandatory contributions support destination marketing and tourism development activities.
2. TBID Grant Program: The organization administers TBID grant funding for tourism-promoting projects submitted by local businesses and organizations, supporting tourism infrastructure and event development.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels14 records

Core offering

Visit Billings is a destination marketing organization that promotes Billings, Montana through a central website, visitor guides, and dedicated sales staff. It provides free planning, RFP support, and coordination services to meeting planners, sports event organizers, and group tour/wedding coordinators, while delivering destination content (neighborhoods, outdoor adventure, dining, attractions, events) to leisure travelers. The organization is funded by Tourism Business Improvement District (TBID) assessments and partner contributions.

Product overview

Visit Billings is Montana's official Convention & Visitors Bureau (CVB), operating a destination marketing platform centered on its primary website. The offering consists of a unified web platform providing comprehensive travel planning resources organized by visitor segments (meetings, sports, groups/weddings, leisure) and activity categories (outdoor adventure, arts/culture, food/drink, attractions, neighborhoods). Core service offerings include meetings & conventions planning, sports tourism coordination, and group/wedding planning. Supporting content resources encompass visitor guides, neighborhood directories, trail guides, parks information, wellness experiences, and secret spots recommendations. Special initiatives include the USA 250 celebration, Autism Certification Program, and TBID Grant Program. The platform also maintains extensive media resources and event listings for visitor engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Meetings & Conventions Services Planning tools and RFP submission service for meetings, conventions, and corporate events in Billings, including venue recommendations, accommodation booking support, transportation logistics, and group sales assistance — provided free to corporate meeting planners and association executives.
• Sports Tourism Services Sports event planning assistance including venue coordination, RFP submission, regional sports facility information, and NCAA bid support for hosting athletic competitions such as tournaments, collegiate events, and amateur athletics.
• Groups & Weddings Planning Group tour and destination wedding planning resources for Montana's largest city, providing venue selection support, vendor recommendations, itinerary planning, and group accommodation logistics.
• Visitor Guide Printable and digital visitor guides offering trip planning resources for Billings and the surrounding region, including attractions, dining, activities, neighborhoods, and signature events — free to leisure travelers.
• USA 250 Celebration Signature celebration initiative for America's 250th birthday featuring patriotic events, historic site tours, and community celebrations throughout 2026 in the Billings destination.
• Autism Certification Program Destination-wide autism certification initiative, the first of its kind for a Montana DMO, providing specialized training and certification to help Billings become a certified autism destination benefiting residents, visitors, and the business community.
• TBID Grant Program Grant program administered by Visit Billings using TBID funds to support tourism-promoting projects submitted by local businesses and organizations, supporting tourism infrastructure and event development.
• Trail Guides Program Local ambassador program featuring video profiles of Billings residents and business owners who curate visitor experiences and share insider tips on exploring Billings like a local.

Quantifiable outcome

• More than 70,000 attendees drawn through a six-week sports event series (The Mighty 6)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• TBID Partner Network (Hotels, Restaurants, Attractions, Venues)coreGTM or Marketing PartnerVisit Billings works with a network of Tourism Business Improvement District (TBID) partners including hotels, restaurants, attractions, event venues, and small businesses. These partners provide the experiences that visitors remember and share, strengthening the local tourism economy while ensuring the community's unique character and hospitality shine through.
• Montana Amateur Sports & Big Sky State GamescoreGTM or Marketing PartnerVisit Billings has partnered with Montana Amateur Sports to promote the Big Sky State Games, Soaked Run, and Heart and Sole Run in outlying markets. The partnership has been important for the growth and success of these amateur sporting events, with Visit Billings providing professional support to both members and customers.
• Montana State University Billings AthleticscoreGTM or Marketing PartnerVisit Billings has been the ultimate partner for Montana State University Billings Athletics in winning bid submissions and hosting collegiate regional NCAA events. The partnership has helped the university garner a great reputation, providing support from logistics to event execution.
• Be Better World (William B. Henry)minorGTM or Marketing PartnerVisit Billings partners with local sporting event organizers including Be Better World, providing support for 30-team basketball tournaments and college invitationals. The action-oriented team ensures the city has sporting events that appeal to and are inclusive to all.
• Autism Certification PartnersstrategicStrategic or Co-development PartnerVisit Billings became Montana's first destination marketing organization to become a certified autism partner. The team is working toward helping Billings become a certified autism destination, benefiting residents, visitors, and the business community through specialized training and certification programs.
• Billings Logan International AirportcoreGTM or Marketing PartnerVisit Billings works closely with Billings Logan International Airport to promote air travel to Billings. The airport's hilltop location minutes from downtown offers direct flights to major hubs including Denver, Seattle, Dallas, and Minneapolis, making the destination accessible to visitors.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Destinations International: Destinations International is the trade association for destination marketing organizations globally. It is comparable as an industry body providing CVBs like Visit Billings with benchmarking, training, and industry standards.
• Brand USA: Brand USA is the national destination marketing organization for the United States. It is comparable as an ecosystem partner that drives international visitation to U.S. destinations, including those Visit Billings promotes.
• Simpleview CRM: Simpleview is the dominant CRM and website platform provider for DMOs and CVBs. It is comparable as a key technology partner used by Visit Billings and its peer DMOs to operate RFP pipelines, content sites, and meeting planner tools.

Direct peers

• Visit Billings competitor: Visit Great Falls: Visit Great Falls is the CVB for Great Falls, Montana. It is a comparable mid-size Montana DMO competing with Visit Billings for regional events, sports tourism bids, and group tour itineraries along the I-15 corridor.
• Destination Missoula: Destination Missoula is the CVB for Missoula, Montana. It is a direct peer competing with Visit Billings for in-state leisure visitors, group tour business, and conference bookings within Montana's competitive mid-size city tourism market.
• Visit Helena, Montana: Visit Helena is Montana's capital city CVB. It is a direct peer of comparable scale, competing with Visit Billings for in-state group tours, conferences, and leisure travelers within Montana.
• Visit Bozeman: Visit Bozeman is Montana's other major destination marketing organization, promoting Bozeman and the Yellowstone region. It competes directly with Visit Billings for leisure travelers, sports events, and convention business within the same state tourism ecosystem.

Broad incumbents

• Visit Salt Lake: Visit Salt Lake is the CVB for Salt Lake City, Utah. It is a larger regional incumbent with comparable convention and sports tourism infrastructure, serving as a benchmark for Visit Billings' meeting planner sales motion.
• Travel Montana: Travel Montana is the official state tourism office of Montana. It operates as a broader incumbent that markets the entire state, of which Visit Billings is a regional partner, while Visit Billings handles destination-specific promotion for Billings.
• Visit Denver: Visit Denver is a major Western U.S. CVB with extensive convention, sports, and group sales infrastructure. It is comparable as a larger benchmark DMO model rather than a direct Billings competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@visitbillingsmt
• Facebookfacebook.com/visitbillingsmt
• LinkedInlinkedin.com/company/visit-billings
• Instagraminstagram.com/visitbillingsmt
• TikToktiktok.com/@visitbillingsmt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Billings