The Ville Team
The Ville Team is a privately held Coldwell Banker Realty-affiliated brokerage team in Naperville, Illinois, founded in 2017, serving residential, commercial, luxury, and rental clients across the greater Chicagoland suburbs and the Coldwell Banker Global Luxury network.
- Company typePrivate
- Founded2017
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Ville Team does
The Ville Team is a privately held, founder-led real estate brokerage team operating under the Coldwell Banker Realty brand in Naperville, Illinois. Founded in 2017 by Walt Burrell and Bridget Salela, the team consists of 8 full-time Broker Associates with 70+ years of combined experience and is structured so that each client works with one dedicated agent backed by the broader team's behind-the-scenes expertise, marketing resources, and local market knowledge. The firm has cumulatively closed over $435 million in transaction volume across 732+ properties and ranked #1 at Coldwell Banker Realty Naperville from 2019 through 2025, with $87 million closed in 2025 alone.
The company operates across residential brokerage, luxury residential (via the Coldwell Banker Global Luxury program), commercial real estate (purchase, sale, and leasing of retail, industrial, and office properties), and a rental division serving landlords and tenants in single-family, multifamily, retail, and commercial space. Geographic coverage spans Naperville and the greater Chicagoland suburbs (Aurora, Plainfield, Lisle, Hinsdale, Downers Grove, Wheaton, Winfield, Lemont), with international reach into 45+ countries through the Global Luxury network. Underlying technology consists of Coldwell Banker-branded digital tools: client access portals, an IDX/iHomefinder-powered property search, an Instant Home Value Estimate tool, and the Coldwell Banker Move Meter for city comparison, plus a full-service in-house marketing capability (Marketing Director, Media Producer) producing photography, video, drone media, and digital campaigns.
The Ville Team makes money exclusively on a transaction-fee (commission) model for buying, selling, and leasing activity. Pricing is not publicly disclosed and varies by property value and service; the firm runs a First Responder Benefits program that credits 25% of commission at closing for listings and returns 25% 14 days after close for purchases. The go-to-market is sales-led and relationship-driven, supported by organic social media (Facebook, Instagram, TikTok, YouTube), SEO content (neighborhood guides, market reports, school district pages), email newsletters with monthly home value reports, community event sponsorships (Downtown Naperville Alliance sculpture series, holiday lights events), and broker open co-marketing partnerships with mortgage, title, warranty, and legal vendors.
The Ville Team firmographics
Firmographics- Name
- The Ville Team
- Legal name
- Walter Burrell
- Website
- https://thevilleteam.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Ville Team is a privately held Coldwell Banker Realty-affiliated brokerage team in Naperville, Illinois, founded in 2017, serving residential, commercial, luxury, and rental clients across the greater Chicagoland suburbs and the Coldwell Banker Global Luxury network.
- Ownership category
- akta.pro rank
The Ville Team industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where The Ville Team is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Ville Team business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission - Residential Sales: Traditional real estate commission-based model for buying and selling residential properties, including luxury homes. The team represents buyers and sellers in transactions throughout Naperville and the greater Chicagoland area.
- Commercial Real Estate Services: Commercial property transactions including purchasing, selling, and leasing of retail, industrial, and office properties in the greater Chicago area.
- Rental Property Management: Rental solutions for both lessees and lessors, including single-family homes, multifamily residential buildings, retail locations, and commercial office buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Standard Real Estate Commission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
The Ville Team product offering
Product offeringCore offering
The Ville Team is a full-service real estate brokerage team operating under Coldwell Banker Realty, providing residential buying, selling, and leasing services for single-family homes, condominiums, and townhouses in Naperville and the greater Chicagoland area. The team also handles commercial real estate transactions (retail, industrial, and office properties) and operates a rental division for landlords and tenants. Dedicated agents support clients with tailored marketing plans, digital tools, and access to the Coldwell Banker Global Luxury network for international exposure.
Product overview
The Ville Team is a full-service real estate company operating under Coldwell Banker Realty, offering residential, commercial, and rental property services through specialized divisions. The core offering consists of residential real estate services (buying and selling), commercial real estate services, and a rental division. The Global Luxury Program provides high-end property marketing through Coldwell Banker Global Luxury Property Specialists. Supporting digital tools include the Instant Home Value Estimate tool and Move Meter for city comparisons. The company also provides full-service marketing including photography, video, aerial drone media, and digital advertising as an add-on service for property listings. A First Responder Benefits program offers commission credits to eligible buyers and sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Full-service residential property buying, selling, and leasing services for single-family homes, condominiums, and townhouses in Naperville and surrounding Chicagoland areas.
- Commercial Real Estate Services Purchase, sale, and leasing of commercial properties including retail, industrial, and office spaces across the greater Chicago area.
- Rental Division Rental solutions for both landlords and tenants, covering single-family homes, multifamily buildings, retail locations, and commercial office buildings.
- Global Luxury Program Coldwell Banker Global Luxury Property Specialists division specializing in high-end luxury real estate marketing and sales for affluent buyers and sellers, with international reach across 45+ countries.
- Full-Service Marketing for Listings Comprehensive marketing approach for property listings including professional photography, high-fidelity video production, aerial drone media, targeted digital advertising, social media campaigns, and print marketing, with step-by-step custom marketing plans per property.
- First Responder Benefits Program Exclusive benefits program offering first responders (police officers, firefighters, EMTs) 25% commission credit at closing when listing and 25% commission returned 14 days after close when buying.
- Instant Home Value Estimate Free home valuation tool using proprietary algorithms and MLS data to provide estimated market values for properties in Illinois.
- Move Meter City Comparison Tool City comparison tool powered by Coldwell Banker Move Meter Index for comparing quality of life, job market, cost of living, and housing affordability between locations.
- Property Search Platform Online property search tool with filters for location, price, bedrooms, bathrooms, powered by Real Estate IDX and iHomefinder.
Quantifiable outcome
- Over $87 million in closed sales in 2025 alone
- +2 more outcomes
Companies that use The Ville Team
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
The Ville Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Ville Team partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Coldwell Banker RealtycoreThe Ville Team operates as a real estate team under Coldwell Banker Realty, using their branding, systems, and network. They are ranked #1 team at Coldwell Banker Realty Naperville and have access to the Coldwell Banker Global Luxury program for international property marketing.
- Downtown Naperville AllianceminorThe Ville Team sponsored the Disco Duck sculpture as part of Downtown Naperville Alliance's 2025 Sculpture Series. Artists Roberta & Jack Wiesemes and Angelique Burrell created the sculpture.
- Downtown Naperville AllianceminorThe Ville Team sponsored the Lucky Dog sculpture as part of Downtown Naperville Alliance's 2026 Sculpture Series.
- 21 Forest Avenue EstateminorBroker's Open event for estate at 21 Forest Avenue in downtown Naperville listed for $3,999,000
- Guaranteed Rate AffinityminorSponsor for Broker's Open luxury event showcasing three estates in Naperville
- The Kelly Law FirmminorSponsor for Broker's Open luxury event showcasing three estates in Naperville
- Burnet TitleminorSponsor for Broker's Open luxury event showcasing three estates in Naperville
- Choice Home WarrantyminorSponsor for Broker's Open luxury event showcasing three estates in Naperville
- LUXE MotorsminorSponsor for Broker's Open luxury event showcasing three estates in Naperville
- Naperville Fire DepartmentminorPartnership for Cardiac Conscious Community initiative - Naperville Fire Department provides CPR and AED training to The Ville Team staff. The team purchased an AED for installation at their office.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
The Ville Team competitors and assessment
Company assessmentDirect peers
- Compass: National team-based residential brokerage competing for the same agents, listings, and luxury buyers in the Chicago suburbs. Comparable on commission model, agent-team structure, and technology-enabled marketing focus.
- Engel & Völkers: International luxury-focused brokerage with U.S. presence in affluent suburbs. Comparable on luxury residential services, premium brand positioning, and cross-border buyer network.
- @properties / Christie's International Real Estate: Chicago-headquartered residential brokerage with strong suburban presence and a Christie's luxury affiliation. Directly comparable as a team-based, commission-driven Chicagoland real estate firm competing for the same buyer/seller pool.
- Berkshire Hathaway HomeServices: National residential franchise brokerage with strong suburban Chicago presence. Comparable on agent-team model, luxury positioning, and commission-driven residential transaction services.
- Sotheby's International Realty: Global luxury residential brokerage network with affiliate offices serving affluent Chicago suburbs. Comparable on luxury specialization, international buyer reach, and high-end marketing capabilities.
- HomeSmart: National residential brokerage with a strong suburban franchise model. Comparable on commission-based, agent-team-driven residential services across multiple price tiers.
- Baird & Warner: Largest independent locally owned brokerage in the Chicago metro, with deep suburban roots. Directly comparable as a residential-focused, team-driven brokerage serving the same western Chicago suburbs.
Emerging players
- Redfin: Tech-enabled residential brokerage with growing Chicago-suburban presence. Comparable as a buyer-side brokerage competing on commission rates and digital tools; partial overlap on service model.
- eXp Realty: Cloud-based residential brokerage with a rapidly growing agent base in Illinois. Comparable as a commission-driven model competing for the same agent talent pool; differentiates on cost structure and tech.
Broad incumbents
- Coldwell Banker Realty: Parent franchise under which The Ville Team operates. Comparable as the broader brokerage network providing brand, tools, Global Luxury program, and international reach — overlapping service offering but at a portfolio level rather than as a single team.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Ville Team social profiles
Digital presenceThe Ville Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ville Team leadership team
Management profileNumber of profiles
Profiles3 records
The Ville Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ville Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ville Team
What does The Ville Team do?
The Ville Team is a full-service real estate brokerage team operating under Coldwell Banker Realty, providing residential buying, selling, and leasing services for single-family homes, condominiums, and townhouses in Naperville and the greater Chicagoland area. The team also handles commercial real estate transactions (retail, industrial, and office properties) and operates a rental division for landlords and tenants. Dedicated agents support clients with tailored marketing plans, digital tools, and access to the Coldwell Banker Global Luxury network for international exposure.
Is The Ville Team a public or private company?
The Ville Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ville Team founded?
The Ville Team was founded in 2017. It employs 1 to 10 people.
Where is The Ville Team based?
The Ville Team is headquartered in Naperville, United States, in the North America region.
How does The Ville Team make money?
Three revenue lines are on record. Real Estate Commission - Residential Sales are the primary driver. The others are commercial Real Estate Services and rental Property Management.
Who are The Ville Team's main competitors?
Direct peers on record are Compass, Engel & Völkers, @properties / Christie's International Real Estate, Berkshire Hathaway HomeServices, Sotheby's International Realty, HomeSmart and Baird & Warner. Emerging players are Redfin and eXp Realty. Coldwell Banker Realty is listed as a broad incumbent.
Does The Ville Team have an API?
No public API is recorded for The Ville Team.
What industry is The Ville Team in?
The Ville Team's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.