BASE360 Inc.

What BASE360 Inc. does

BASE360 Inc. is a privately held Canadian design and manufacturing company headquartered in Ottawa, Ontario, that develops cut-protective performance apparel for athletes and tactical users. Its core technology is the patented Cut Protection Zones (CPZ) architecture combined with BASE CutTech, a proprietary cut-resistant fabric integrated with branded performance materials including Coolskin, RecoverySkin, Iceskin, and Bact-Out anti-microbial fibers. The product portfolio spans base layer shirts, pants, and shorts organized into three sport-specific lines (hockey, alpine/ski, speed skating), an entry-level Protekt tier, and accessories such as neck guards, wrist guards, cut-resistant socks, speed skating gloves, and cooling towels. Multiple SKUs carry BNQ, CE, ISU 1265, and ANSI certifications, and the Speed Shirt, PERFORM Plus BNQ CPZ Shirt, and Neck Guard have been formally approved for use by the NHL and CHL.

The company operates exclusively as a direct-to-consumer e-commerce retailer via a Shopify storefront at base360.ca, shipping from Ottawa to both Canadian and US customers (the latter delivered duty-paid). Pricing ranges from $28 for a Neck Guard to $245 for the Alpine CPZ Pant-Women, with free shipping above $125 and active promotional mechanics such as the Olympic Sale (15% storewide). Customer mix is bifurcated between a long tail of individual athletes, parents, and SMB buyers, and a small set of high-prestige enterprise anchors—the NHL, the CHL (OHL/WHL/QMJHL), and aggregated law enforcement and correctional agency deployments. There are no disclosed funding rounds, no parent company, no headcount data, and no third-party retail or wholesale distribution, consistent with an independently owned, founder-led business.

Name

BASE360 Inc.

Legal name

BASE360 Inc.

Website

https://base360.ca

Company type

Private

Operating status

Operating

Short description

BASE360 Inc. is an Ottawa-based designer and manufacturer of patented cut-resistant performance apparel, sold direct-to-consumer to hockey, alpine, speed skating, and law enforcement customers across North America, and approved for use by the NHL and CHL.

Ownership category

akta.pro rank

Product category

Sports Protective Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Cut-resistant apparel
• Protective base layers
• Hockey safety gear
• Speed skating apparel
• Alpine ski protection

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of cut-resistant performance apparel and accessories. One-time purchase model with no subscription component. Products include base layers (shirts, pants, shorts), accessories (socks, neck guards, wrist guards, gloves), and specialty items (cooling towels). Revenue generated through Shopify-powered online store with credit card, PayPal, Apple Pay, Google Pay, and Shop Pay payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BASE360 Inc. designs and manufactures cut-resistant performance apparel sold direct-to-consumer through its Shopify store at base360.ca. The product line includes base layer shirts, pants, and shorts with patented Cut Protection Zones™ (CPZ) for hockey, alpine skiing, and speed skating, plus accessories such as neck guards, wrist guards, cut-resistant socks, speed skating gloves, and cooling towels. Pricing ranges from $28 to $245 per item, with free shipping for orders over $125 to Canada and the USA.

Product overview

BASE360 Inc. is a Canadian design and manufacturing company specializing in cut-protective performance apparel. The product portfolio is organized into three sport-specific lines (Hockey, Alpine/Ski, Speed Skating) plus accessories, featuring a tiered product hierarchy: core products (PERFORM Plus BNQ, PRO CP-V, Alpine, Speed lines), entry-level products (Protekt line), and legacy/clearance items. The company's core technology is patented Cut Protection Zones (CPZ) with BASE CutTech protection integrated into performance fabrics including CoolSkin, RecoverySkin, Iceskin, and THERMAL materials. Products range from base layer shirts and pants with integrated cut protection to specialized accessories including wrist guards, neck guards, cut-resistant socks, and speed skating gloves. The company holds BNQ, CE, ISU 1265, and ANSI certifications for cut resistance. BASE360 is approved for NHL use and is the #1 line of cut protective equipment for hockey.

Differentiator

Problem solved

Functional benefit

Products and services

• PERFORM Plus BNQ CPZ Shirt (Hockey)

Quantifiable outcome

• Products approved for NHL use - highest level of professional hockey
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

One partnership is on record.

• NHL (National Hockey League)flagshipStrategic or Co-development PartnerBASE360 is approved for use by NHL players and officials. This endorsement represents the highest level of professional hockey recognition and serves as a major credibility marker for the brand in the hockey market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HexArmor: Specialist PPE manufacturer producing cut-resistant gloves, arm protection, and body protection for industrial and tactical use. Comparable to BASE360 in cut-resistant fabric technology and could expand into sports apparel given existing platform.
• Superior Glove: Industrial cut-resistant glove and PPE manufacturer serving manufacturing, construction, and law enforcement. Comparable to BASE360 through its cut-resistant fabric technology, though focused on industrial rather than sports applications.
• Under Armour: Global performance apparel giant offering compression base layers and athletic wear. Comparable to BASE360 as a broad incumbent in performance apparel, though Under Armour does not specialize in cut-protection.
• Nike: Largest global sportswear brand with a broad compression and performance apparel portfolio including Nike Pro. Comparable to BASE360 as a broad incumbent that could enter the cut-protection niche given brand and supply-chain scale.

Direct peers

• Warrior Sports: Hockey equipment manufacturer producing protective gear, sticks, and apparel used widely across NHL and amateur leagues. Comparable to BASE360 as a hockey-specific performance and protection brand with similar elite-level endorsement.
• Bauer Hockey: One of the largest hockey equipment manufacturers globally, producing protective gear (helmets, gloves, pants, base layers) for players at all levels. Directly comparable to BASE360 because it operates in the same hockey protection category and serves the same NHL/CHL customer base.
• CCM Hockey: Major hockey equipment brand offering protective gear, sticks, skates, and apparel across amateur and pro levels. Comparable to BASE360 as a direct competitor in hockey protective equipment with NHL-equivalent distribution and brand recognition.
• McDavid: Sports protection and compression apparel brand offering protective pads, sleeves, and base layers used across hockey, football, and other contact sports. Comparable to BASE360 through its focus on cut/impact protective base layers for athletes.
• Shock Doctor: Sports protection brand producing mouthguards, compression, and protective apparel for hockey, football, and other contact sports. Comparable to BASE360 in the protective sports apparel category with a broader sport portfolio.

Emerging players

• Poc Sports: Swedish protective sports brand specializing in helmets, body armor, and apparel for skiing, cycling, and gravity sports. Comparable to BASE360 as a sport-specific protective apparel brand with overlap in alpine skiing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASE360 Inc.