The Pepin Press B.v.
The Pepin Press B.V. is a privately held Dutch art and design publisher producing high-quality art portfolios, colouring books, gift and creative papers, and correspondence stationery, distributed through trade and wholesale partners in approximately 60 countries to thousands of retailers worldwide.
- Company typePrivate
- Founded1988
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Pepin Press B.v. does
The Pepin Press B.V. is a privately held Dutch art and design publisher founded in 1988 by Pepin van Roojen in Kuala Lumpur, Malaysia, and now headquartered in Amsterdam. The company operates as a subsidiary of Pepin Holding BV, alongside a US subsidiary (The Pepin Press LLC, established in 2016 in New Jersey). Its product portfolio spans art portfolios, artists' colouring books, correspondence and letter writing sets, creative paper books, gift and creative papers, greeting card sets, label/sticker/tape books, paper placemat pads, watercolour postcard books, writing paper and note pads, and art bags — totaling nearly 1,000 published titles since the first imprint release in 1990. Core technology centers on FSC-certified paper production at FSC- and ISO-certified facilities in Malaysia, Singapore, and the EU (Poland, Finland, the Netherlands), with soy-based inks and proprietary digitisation of a 30+ year archive containing tens of thousands of restored patterns, ornaments, and illustrations.
The business model is straightforward physical-goods publishing: products are sold wholesale to trade accounts and through distribution partners in approximately 60 countries, ultimately reaching thousands of physical and online retailers (bookstores, art supply stores, museum stores, department stores, online booksellers). Consumer pricing ranges from approximately €11.95 to €34.00 per item, with wholesale accounts available on application. Direct-to-consumer activity is limited; the company directs end consumers to local retailers rather than fulfilling direct e-commerce at scale. Operational staffing is lean — a core team of 5 in Amsterdam supported by ~30 freelancers — and the business has been bootstrapped since inception with no external funding rounds disclosed. Customer segments are horizontal, spanning trade retailers and individual consumers of art-themed stationery, gifts, and creative materials.
The Pepin Press B.v. firmographics
Firmographics- Name
- The Pepin Press B.v.
- Legal name
- The Pepin Press B.V.
- Website
- https://pepinpress.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pepin Press B.V. is a privately held Dutch art and design publisher producing high-quality art portfolios, colouring books, gift and creative papers, and correspondence stationery, distributed through trade and wholesale partners in approximately 60 countries to thousands of retailers worldwide.
- Ownership category
- akta.pro rank
The Pepin Press B.v. industry classification
Industry- Product category
- Art & Design Stationery Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313), Office Supplies and Stationery Retailers (45941)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art, Photography & Illustrated Books Publishing (MPAJAAAF)
- akta.pro secondary industries
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Art & Drafting Supplies Retail (CRALABAG)
Keywords
Where The Pepin Press B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
The Pepin Press B.v. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of published products including gift papers, creative papers, illustrated notebooks, colouring books, art portfolios, correspondence sets, and stationery products to trade customers (wholesalers, retailers) and consumers through retail channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Note Pads A5 - e.g. Botanical |
| Unit Pricing | Pay-as-you-go | Watercolour Postcard Books |
| Unit Pricing | Pay-as-you-go | Paper Placemat Pads |
| Unit Pricing | Pay-as-you-go | Writing Paper Pad A4 |
| Unit Pricing | Pay-as-you-go | Greeting Card Sets |
| Unit Pricing | Pay-as-you-go | Gift & Creative Paper Books |
| Unit Pricing | Pay-as-you-go | Label, Sticker & Tape Books |
| Unit Pricing | Pay-as-you-go | Art Portfolios - e.g. Vincent van Gogh |
| Unit Pricing | Pay-as-you-go | Correspondence Sets |
| Unit Pricing | Pay-as-you-go | Letter Writing Sets |
| Unit Pricing | Pay-as-you-go | Creative Paper Books |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
The Pepin Press B.v. product offering
Product offeringCore offering
The Pepin Press is an independent art and design publisher that conceives, designs and produces FSC-certified paper products drawn from its 30+ year proprietary archive of art imagery. Its catalogue spans art portfolios, artists' colouring books, correspondence and letter-writing sets, creative and gift papers, greeting card sets, label/sticker/tape books, watercolour postcard books, writing paper and note pads, paper placemat pads and art bags. Products are sold to trade customers (retailers and wholesalers) worldwide and ultimately reach end consumers through bookstores, art supply stores, museum stores, department stores and online booksellers in roughly 60 countries.
Product overview
The Pepin Press B.v. is a publisher of high-quality art and design titles including gift and creative papers, illustrated notebooks, and professional-quality colouring books. All products are conceived and designed in-house. The product portfolio consists of multiple product lines: Art Portfolios (8 art reproductions in portfolio covers), Artists' Colouring Books (12 sheets of acid-free drawing paper), Correspondence Sets (writing paper, envelopes, cards, stickers), Creative Paper Books (60 pages with perforated sheets for crafts), Gift & Creative Papers (12 large sheets for gift wrapping), Greeting Card Sets (20 cards with matching envelopes), Label, Sticker & Tape Books (~250 stickers per volume), Letter Writing Sets (complete correspondence packages), Paper Placemat Pads (48 placemats per pad), Watercolour Postcard Books (16 cards on 250 gsm watercolour paper), and Writing Paper & Note Pads (64 sheets per pad). Products feature art from historical movements and archives spanning over 30 years, including Art Nouveau, Art Deco, Impressionism, Japanese Art, and natural history illustrations.
Differentiator
Problem solved
Functional benefit
Brands
- Agile Rabbit Editions: Brand used for their image archive and creative paper products, under which image rights policies apply.
Products and services
- Art Portfolios Collections of 8 high-quality art reproductions printed on 200 gsm watercolour paper or satin coated art paper, enclosed in hardback portfolio covers with cloth spine and cotton ribbon closure; sold to art enthusiasts and trade retailers worldwide.
- Artists' Colouring Books Professional-quality colouring books containing 12 sheets of superior acid-free 180 gsm drawing paper, printed with designs in very light lines suitable for various colouring techniques; targeted at adult colourists, art students and creative hobbyists, sold via trade retailers.
- Correspondence Sets Complete correspondence packages containing writing paper, envelopes, greeting cards and stickers/labels in coordinated art-themed designs; sold to consumers through trade retailers for personal correspondence and gifting.
- Creative Paper Books Books containing 60 pages (30 sheets) in various weights and finishes with perforated sheets for creating postcards, gift tags, greeting cards and envelopes; used by crafters and creative consumers and resold by art supply and stationery stores.
- Gift & Creative Papers Books containing 4 introductory pages and 12 large sheets of high-quality paper (50 cm x 70 cm when unfolded) suitable for gift wrapping and paper craft; sold through gift, stationery and craft retailers worldwide.
- Greeting Card Sets Sets containing 20 folded greeting cards (2x10 designs) and 20 matching envelopes in a high-quality box with magnetic snap closure; resold by gift shops, bookstores and department stores for consumer gifting use.
- Label, Sticker & Tape Books Books containing 32 sheets of high-quality sticker paper with approximately 250 labels, stickers and strips of sticker tape per volume; sold to crafters, scrapbookers and gift-wrappers via trade retailers.
- Letter Writing Sets Complete letter writing packages containing sheets, envelopes and stickers/labels for creating personalised correspondence; targeted at personal-stationery consumers and resold by stationery and gift retailers.
- Paper Placemat Pads Pads containing 48 high-quality paper placemats with 6 different designs (8 sheets each), printed with soy-based ink on FSC-certified paper; sold through housewares, gift and department stores for consumer tabletop use.
- Watercolour Postcard Books Books containing 16 cards made of finest 250 gsm watercolour paper, acid-free and FSC-certified, suitable for watercolour, ink, colour pencil and crayon techniques; sold to artists and creative consumers via art supply and stationery retailers.
- Writing Paper & Note Pads Writing pads holding 64 sheets of 120 g/m2 premium ivory paper, half ruled and half blank, suitable for handwriting, drawing and printing, with decorated reverse sides; sold through stationery, bookstores and gift retailers for personal and office use.
- Art Bags Art-themed bags listed as a product category on the Pepin Press catalogue, intended for consumers and resold through trade retail channels.
Quantifiable outcome
- Some best-selling products have sold over 1 million units worldwide
Companies that use The Pepin Press B.v.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The Pepin Press B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Pepin Press B.v. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Production Facilities (Malaysia, Singapore, Netherlands)coreManufacturing facilities in Malaysia, Singapore, and The Netherlands with appropriate certificates for labour conditions and environmental policies. The Pepin Press extensively inspects all factories, supervising production and all steps in the production chain from paper stocks, prepress, printing, binding and packing. Factories hold FSC, PEFC, EU Ecolabel, ISO 9001, ISO 14001, ISO 50001, OHSAS 18001, SGS, and Sedex certifications.
- Distribution/Warehouse Partners (~60 countries)coreStockholding partners in approximately 60 countries. Warehouses maintained in Germany, The Netherlands, UK (Europe), USA, and Asia to serve global markets efficiently.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Pepin Press B.v. competitors and assessment
Company assessmentBroad incumbents
- Chronicle Books: Chronicle Books is a large independent publisher of illustrated books, stationery, calendars, and gift products. Overlaps with Pepin Press across art-themed books and creative paper goods, though operating at much broader scale across many categories.
- Quarto Group: Quarto is a global illustrated book publisher producing titles across art, design, craft, and lifestyle categories. Comparable to Pepin in publishing illustrated art books and craft-oriented titles for global retail distribution.
Direct peers
- Lang Companies: Lang produces art-themed calendars, stationery, and gift products. Comparable to Pepin Press in leveraging artistic imagery into consumer paper products distributed globally through gift and specialty retail channels.
- Assouline: Assouline publishes luxury illustrated books and art-themed lifestyle products. Comparable to Pepin Press in curating art imagery into high-end illustrated volumes and stationery-adjacent products sold through premium retail channels worldwide.
- Galison: Galison publishes art-themed puzzles, stationery, greeting cards, and gift products using fine art imagery. Comparable to Pepin Press in applying museum-quality art to consumer stationery and gift products distributed through similar retail channels.
- Paperblanks: Paperblanks produces decorative journals, stationery, and paper goods featuring licensed art imagery and historical patterns. Directly comparable to Pepin Press's illustrated notebooks, writing pads, and decorative paper product lines.
- Phaidon Press: Phaidon is a publisher of high-quality illustrated books on art, architecture, design, photography, and food. Comparable to Pepin Press as a publisher of premium art-themed illustrated books distributed globally through trade and museum channels.
- Taschen: Taschen is a global art book publisher producing illustrated and art-themed titles across fine art, design, photography, and architecture. Directly comparable to Pepin Press as both produce art-focused illustrated books sold through global trade and museum-store channels.
- Cavallini & Co. Cavallini produces vintage-inspired paper goods including notebooks, calendars, gift wrap, and stationery featuring archival art imagery. Directly comparable to Pepin Press across decorative paper and stationery products drawing on historical art and patterns.
Emerging players
- Rifle Paper Co. Rifle Paper Co. is an illustrated stationery and lifestyle brand producing decorated paper goods, notebooks, and gifts. Comparable to Pepin Press across art-driven stationery products, though with a contemporary illustration aesthetic versus Pepin's archival art focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Pepin Press B.v. social profiles
Digital presenceThe Pepin Press B.v. compliance and trust
Trust signalCompliance6 records
The Pepin Press B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pepin Press B.v. leadership team
Management profileNumber of profiles
Profiles2 records
The Pepin Press B.v. subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Pepin Press B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pepin Press B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pepin Press B.v.
What does The Pepin Press B.v. do?
The Pepin Press is an independent art and design publisher that conceives, designs and produces FSC-certified paper products drawn from its 30+ year proprietary archive of art imagery. Its catalogue spans art portfolios, artists' colouring books, correspondence and letter-writing sets, creative and gift papers, greeting card sets, label/sticker/tape books, watercolour postcard books, writing paper and note pads, paper placemat pads and art bags. Products are sold to trade customers (retailers and wholesalers) worldwide and ultimately reach end consumers through bookstores, art supply stores, museum stores, department stores and online booksellers in roughly 60 countries.
Is The Pepin Press B.v. a public or private company?
The Pepin Press B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pepin Press B.v. founded?
The Pepin Press B.v. was founded in 1988. It employs 1 to 10 people.
Where is The Pepin Press B.v. based?
The Pepin Press B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Pepin Press B.v. make money?
One revenue line is on record: product Sales.
Who are The Pepin Press B.v.'s main competitors?
Broad incumbents on record are Chronicle Books and Quarto Group. Direct peers are Lang Companies, Assouline, Galison, Paperblanks, Phaidon Press, Taschen and Cavallini & Co.. Rifle Paper Co. is listed as an emerging player.
Does The Pepin Press B.v. have an API?
No public API is recorded for The Pepin Press B.v..
What industry is The Pepin Press B.v. in?
The Pepin Press B.v.'s product category is Art & Design Stationery Publishing. Its primary akta.pro industry code is MPAJAAAF, Art, Photography & Illustrated Books Publishing, with a secondary code of MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.). Its NAICS code is 513130 and its SIC code is 2731.