What Cavallini does

Cavallini Papers & Co., Inc. is a privately held designer and wholesale distributor of vintage-inspired stationery, gift, and wall-art products, founded in 1989 and headquartered at 401 Forbes Boulevard in South San Francisco, California. The company's product line is built around a proprietary archive of historical imagery—16th-century botanical plates, herbarium collections, early astronomical charts, and vintage travel guides—that yields more than 150 original designs applied across calendars and planners, jigsaw puzzles (240/500/1000-piece formats plus 60-piece puzzle greeting cards), greeting cards and stationery sets, decorative posters and wraps, tea towels, mugs, aprons, napkins, totes, and pouches. Production relies on a signature archival paper stock, supplemented by a premium "Made in Italy" line including Amalfi Paper handmade by Cartiera Amatruda in Italy since 1380, Florentine Frames, and leather-bound journals. All products carry 100% plastic-free packaging in the puzzle line.

Name

Cavallini

Legal name

Cavallini Papers & Co., Inc.

Website

https://cavallini.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Cavallini Papers & Co. is a privately held, wholesale-only designer and distributor of vintage-inspired stationery, puzzles, calendars, and gift products, founded in 1989 and headquartered in South San Francisco, California. The company sells exclusively through retail partners and 14 international distributors serving museums, bookstores, and gift shops worldwide.

Ownership category

akta.pro rank

Product category

Stationery and Gift Products

NAICS

Stationery Product Manufacturing (32223)

SIC

Greeting Cards (2771), Wholesale-Paper & Paper Products (5110), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

akta.pro secondary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Vintage stationery products
• Wholesale paper goods
• Archival calendar design
• Gift and home textiles
• Illustrated jigsaw puzzles

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Paper Products Sales: One-time product sales of calendars, puzzles, stationery, home goods, and gift items through wholesale channels to retailers worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Cavallini designs, produces, and wholesale-distributes vintage-inspired paper products and gift goods—including calendars, planners, jigsaw puzzles, greeting cards, stationery, decorative posters, and home textiles such as tea towels, napkins, pouches, and tote bags—all printed on signature archival paper featuring imagery from the Cavallini archives. Products are sold exclusively through wholesale accounts to retailers, museums, gift shops, and bookstores worldwide, with a separate Made in Italy collection of handmade Amalfi paper produced by Cartiera Amatruda.

Product overview

Cavallini Papers & Co. is a stationery and gift products company founded in 1989, specializing in vintage-inspired paper products drawn from its extensive archives featuring 16th-century botanical plates, herbarium images, astronomical charts, and travel guides. The product portfolio is organized into several core categories: Calendars & Planners (wall calendars, desk calendars, and weekly planners featuring monthly and weekly archive imagery); Puzzles (puzzle greeting cards with 60 pieces, mini puzzles with 240 pieces, 500-piece puzzles, and 1000-piece puzzles, all with plastic-free packaging in decorative tubes with muslin bags); Home & Gifts (vintage tea towels made of 100% natural cotton, zippered pouches with YKK zippers and leather pulls, heavyweight cotton tote bags, aprons, mugs, and napkins); Cards & Stationery (greeting cards, boxed notecards, stationery sets with cards and stickers, vintage notepads, and postcards); Wrap & Posters (decorative vintage posters on archival paper with over 150 designs, plus poster kits); Office & Desk (window journals, stickers, notebooks, pencil sets, sticky notes, and magnets); Made in Italy collection (Amalfi Paper handmade by a historic Italian papermaker since 1380, Florentine Frames, and leather journals); and Seasonal Collections (Christmas, Halloween, Valentine, and Easter themed products). The company sources products to museums, gift shops, bookstores, and retailers worldwide, operating from South San Francisco, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Calendars Classic wall calendars featuring monthly images from the Cavallini archives, printed on signature archival paper. Themes include Garden Flowers, Entomology, Italia, National Parks, Bird Watching, Wildflowers, Botanica, Japanese Woodblocks, Astronomy, and more.
• Desk Calendars Classic desk calendars featuring monthly images from the Cavallini archives, printed on signature archival paper. Themes include Foraging, National Parks, Vintage Cats, Vintage Birds, Book Lovers, Tea Time, and more.
• Weekly Planners Compact planners with week-at-a-glance layouts and full-month views, including addresses and notes sections. Designs include Flor, Ocean, Cat, Entomology, Bird, Forage, NYC, and more.
• 500 Piece Vintage Puzzles Classic jigsaw puzzles featuring vintage designs from the Cavallini archives. Packaged in a decorative 6.5" puzzle tube with mini poster guide and drawstring muslin bag, with 100% plastic-free packaging.
• Mini Puzzles (240 Piece) Compact puzzles in a 5" tube with poster guide. Same piece size as larger puzzles, designed as a quick weekend or afternoon activity.
• 1000 Piece Puzzles Large-format jigsaw puzzles with vintage designs from the Cavallini archives, packaged in decorative tubes with mini poster guides.
• Puzzle Greeting Cards (60 Piece) Individually cello-bagged 60-piece puzzle combined with a mini notecard, cream envelope, and sticker seal, featuring vintage images from the Cavallini archives.
• Vintage Tea Towels Tea towels made of 100% natural cotton, featuring vintage imagery from the Cavallini archives. Soft, absorbent, with cotton twill hanging loop and packaged in muslin drawstring bags.
• Vintage Pouches Zippered pouches made from 100% natural cotton with YKK zippers, leather zipper pulls, and dark navy cotton lining. Available in vintage designs, pairing with Vintage Tote Bags.
• Vintage Tote Bags 100% natural cotton heavyweight tote bags with an interior pocket, featuring vintage imagery from the Cavallini archives. Designed to pair with Vintage Pouches.
• Stationery Sets Writing sets including 8 flat cards with envelopes, 8 folded notes with envelopes, and 4 sheets of stickers printed on signature archival label stock with vintage Cavallini imagery.
• Greeting Cards Blank cards for any occasion, each printed on signature archival paper with a cream envelope. Available in various vintage designs from the Cavallini archives.
• Boxed Notecards Assortment of folded notecards (8 per box, 2 each of 4 designs) with envelopes. Printed on signature archival paper, measuring 3.75" x 5.25".
• Vintage Napkins Cloth napkins made of 100% natural cotton. Each set includes four matching napkins packaged in a keepsake muslin drawstring bag, with vintage Cavallini imagery.
• Vintage Mugs 14oz ceramic mugs featuring colorful vintage designs from the Cavallini archives. Packaged in a keepsake box for gifting.
• Aprons Festive aprons with adjustable strap and a front double pocket. Made of 100% natural cotton and packaged in a muslin drawstring bag.
• Decorative Wrap & Posters Vintage posters printed on signature archival paper with images from the Cavallini archives. Over 150 original designs available, sized 20 x 28 inches, suitable for framing, wrapping, or crafts.
• Vintage Poster Kits Kits for hanging vintage posters, designed to complement the Decorative Wrap and Poster collection.
• Vintage School Charts Vintage educational charts featuring designs from the Cavallini archives, suitable for display or framing.
• Vintage Notepads Notepads featuring vintage imagery from the Cavallini archives, with 100 tear-away sheets per pad.
• Stickers Decorative stickers printed on signature archival label stock. Themed collections available, with some tins containing over 100 assorted stickers.
• Window Journals Journals featuring vintage imagery from the Cavallini archives, designed for desktop or window display.
• Notebooks Notebooks featuring vintage designs from the Cavallini archives.
• Pencil Sets Pencil sets featuring vintage Cavallini designs.
• Sticky Notes Sticky notes featuring vintage Cavallini imagery.
• Magnets Decorative magnets featuring vintage Cavallini designs.
• Amalfi Paper Handmade stationery produced by Cartiera Amatruda in Amalfi, Italy—one of Europe's oldest papermaking centers in operation since 1380. Each deckle-edged sheet features watermarks with the Cartiera Amatruda coat-of-arms, crafted using traditional medieval methods from the finest cotton rag.
• Florentine Frames Decorative frames featuring Florentine designs, part of the Made in Italy collection.
• Leather Journals Leather-bound journals as part of the Made in Italy collection.
• Vintage Postcards Vintage postcards featuring designs from the Cavallini archives.
• Christmas Collection Holiday-themed products including puzzles, mugs, notepads, tea towels, aprons, napkins, tote bags, decorative wraps, gift tags, stickers, stationery sets, and greeting cards with festive vintage designs.
• Halloween Collection Spooky-themed products including puzzle greeting cards, mini puzzles, vintage puzzles, notepads, tea towels, tote bags, decorative wraps, and greeting cards with vintage Halloween imagery.
• Valentine Collection Romantic-themed products including mini puzzles, 500-piece puzzles, tea towels, decorative wraps, stickers, and greeting cards with vintage Valentine designs.
• Easter Collection Spring-themed products including mini puzzles and decorative wraps with cheerful Easter designs.

Quantifiable outcome

• 35+ years in business producing paper products since 1989

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bobangles (Australia)coreChannel Partner/ Reseller/ DistributorInternational distributor for Australia. Contact: Kerrie Byron at [email protected]
• Stationery Society (China) 文房具社coreChannel Partner/ Reseller/ DistributorInternational distributor for China. Contact: Victor Hsu at [email protected]
• Letterbox (France)coreChannel Partner/ Reseller/ DistributorInternational distributor for France. Contact: Pascale Boutoille at [email protected]
• Da Capo (Germany)minorChannel Partner/ Reseller/ DistributorSpecialized distributor for bookstores in Germany only. Contact: Wolfgang Höger at [email protected]
• Yooletta (Israel)coreChannel Partner/ Reseller/ DistributorInternational distributor for Israel. Contact: Ami Guetta at [email protected]
• Cavallini & Co. (Japan)coreChannel Partner/ Reseller/ DistributorInternational distributor for Japan. Contact: Ginza Yoshida at [email protected]
• Casa Greha (Mexico)coreChannel Partner/ Reseller/ DistributorInternational distributor for Mexico. Contact: Sandra Gresati at [email protected]
• Live Wires (New Zealand)coreChannel Partner/ Reseller/ DistributorInternational distributor for New Zealand. Contact: Liz Reid at [email protected]
• JB Comércio Global (Spain/Portugal)coreChannel Partner/ Reseller/ DistributorInternational distributor for Spain and Portugal. Contact: José Miguel at [email protected]
• Cartiera Amatruda (Italy)coreTechnology or IntegrationItalian papermaker producing Amalfi paper for Cavallini since 1380. Handmade stationery with watermarks and traditional methods from the Middle Ages.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Knock Knock: Stationery and gift brand known for sticky notes, journals, and small functional gifts with witty designs. Comparable in stationery, notepads, and gift-shop wholesale positioning.
• Chronicle Books: Independent publisher of books, stationery, calendars, and gift products with strong retail and museum-channel presence. Overlaps Cavallini on calendars, journals, puzzles, and gift-wrap categories.
• Rifle Paper Co. Vintage and floral-inspired stationery, paper goods, calendars, puzzles, and home accessories. Closest direct competitor in aesthetic, product mix (calendars, cards, notebooks, puzzles), and wholesale-to-retail channel strategy.
• Minted: Marketplace for independent-designed stationery, art prints, calendars, and home decor. Comparable in design-led paper goods and calendars, though Minted leans more DTC and crowd-sourced than Cavallini's wholesale model.
• Galison: Publisher of art-driven puzzles, stationery, and gift products with strong museum-store distribution. Directly comparable in puzzle line (art-printed jigsaws), gift-wrap, and museum-shop wholesale channel.
• Paperblanks: Premium journal and stationery brand featuring archival and decorative cover designs. Comparable in archival aesthetic and journals/notebooks category, with similar global wholesale distribution.
• Sellers Publishing: Independent publisher of calendars, planners, journals, and stationery sold primarily through gift and bookstore channels. Overlaps Cavallini on calendars, planners, and gift retail distribution.
• Crane & Co. Heritage American stationery brand focused on premium paper, social stationery, and boxed notes. Comparable in premium stationery positioning, archival-quality paper, and gift-shop channel distribution.
• Workman Publishing: Independent publisher with strong calendar line, page-a-day products, and stationery sold through bookstore and gift retail. Directly comparable in the wall and desk calendar category.
• Compendium Inc. Publisher of gift books, stationery, and curated lifestyle products distributed through specialty retail and museum stores. Overlaps on journal/notebook SKUs and museum-gift-shop channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cavallinipapers
• Facebookfacebook.com/cavallinipapers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavallini