Yt Rocket S A S

What Yt Rocket S A S does

YT Rocket S A S is a Colombian music technology company headquartered in Medellín that operates an integrated ecosystem of services for musicians and content creators. Founded in 2011 as an official YouTube Music Partner with Multi-Channel Network (MCN) status, the company has evolved from YouTube channel promotion into a multi-vertical platform-plus-services business spanning digital content promotion, music distribution, music production, online education, and legal advisory services for the music industry.\n\nThe company's core technology includes the Rocket campaign system — a self-serve platform at ads.ytrocket.com for automated promotion across YouTube, Facebook, Instagram, TikTok, and Google Ads; the Naeku music distribution system, which delivers music to 20+ streaming platforms (Spotify, Apple Music, YouTube Music, Deezer, Amazon Music, Beatport, Tidal, Facebook) with analytics and revenue reporting; and the YT Rocket YouTube Network, which operates a two-tier model (a premium tier for channels with 10M+ monthly views and the Naeku Network for emerging artists with 100K+ monthly views). Subsidiary Wayti Records handles physical music production (recording, mixing, mastering, beats, music video production) through a packaged service menu priced between $200 and $8,000 USD, and works with Sony, Warner, and Universal.\n\nYT Rocket monetizes through five distinct revenue streams: usage-based promotion packages (Rockets), one-time music production services, professional services for legal and commercial consultations, one-time eLearning course purchases, and YouTube Network management fees. The business operates three go-to-market motions — product-led growth via self-serve platforms, inside-sales for commercial consultations, and enterprise field sales for YouTube Network recruitment. Its primary customer segments are independent musicians and YouTube content creators (predominantly SMB/individual), supplemented by record labels, artist managers, streamers, and tourist groups served by the Medellín Is A Hit recording experience.

Name

Yt Rocket S A S

Legal name

YT Rocket

Website

https://ytrocket.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

YT Rocket S A S is a Colombian music technology company headquartered in Medellín that provides digital music distribution, content promotion, music production, online education, and legal services to independent musicians, YouTube creators, and record labels, holding official YouTube MCN status since 2011.

Ownership category

akta.pro rank

Product category

Music Marketing and Distribution Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Music Publishers (51223)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

akta.pro secondary industries

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), On-Demand Music Streaming (Interactive) (MPAIACAA)

Keywords

• Music distribution services
• Content promotion services
• YouTube marketing platform
• Music production services
• Music industry education

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Promotion Packages (Rockets): Purchasable promotion packages for YouTube videos, social media, and Google Ads. Users select budget and duration; campaigns are reviewed for policy compliance before launch.
2. Music Production Services: One-time payment for production services including recording, mixing, mastering, music videos, composition, and beats through Wayti Records.
3. Consultation Services: Commercial and legal consultation sessions with advisors, lasting up to 1 hour. Value can be credited toward other services.
4. Elearning Courses: Online courses for music industry education including copyright, publishing, distribution, and music business topics. One-time purchase per course with certificate upon completion.
5. Legal Services: Additional services include legal advice for artists (contract drafting, copyright protection) with hourly or per-service pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

YT Rocket S A S runs a digital content promotion and music distribution platform that helps artists and creators push their music and videos to audiences on YouTube, Facebook, Instagram, and TikTok via configurable "Rocket" promotion campaigns. Through its Naeku distribution system, the company delivers music to more than 20 streaming platforms (Spotify, Apple Music, YouTube Music, Deezer, Amazon Music, Beatport, Tidal) and supplements these platforms with music production services (Wayti Records), online education (YT Rocket Academy), and legal services for copyright and contract matters.

Product overview

YT Rocket S A S is a Colombian music technology company operating as a platform-plus-services model. The core platform centers on YT Rocket, a content promotion system using 'Rockets' for advertising music and videos across YouTube, Facebook, Instagram, and TikTok. The ecosystem includes Naeku (music distribution to streaming platforms), Wayti Records (music production services), YT Rocket Academy (online courses), YT Rocket Legal Services (legal advisory), Medellín Is A Hit (recording experience), and the YT Rocket YouTube Network. The company also produces the 'Houston, Tenemos un Artista' podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Naeku: Music distribution system allowing artists and independent labels to manage music, view statistics and revenue reports, and publish to streaming platforms including Spotify, Apple Music, YouTube, Facebook, Deezer, and Amazon Music.
• Wayti Records
• YT Rocket Academy
• YT Rocket Legal Services
• YT Rocket Network (Premium)
• Naeku Network (Emerging)

Products and services

• Rockets Self-serve promotional packages (automated and customized) that distribute advertising budgets across YouTube, Facebook, Instagram, and TikTok to deliver views and engagement for artists' music videos and social content. Configurable by category, budget, and duration, with policy review prior to launch. Sold to independent artists, musicians, and content creators.
• Naeku Music Distribution Music distribution platform enabling artists and independent labels to upload releases and publish them to Spotify, Apple Music, YouTube Music, Facebook, Deezer, Amazon Music, Beatport, and Tidal, with statistics and revenue reporting dashboards. Provides distribution to 20+ streaming platforms worldwide.
• YT Rocket YouTube Network YouTube Multi-Channel Network affiliation program with two tiers: a premium YT Rocket tier for channels exceeding 10 million monthly views offering content management, monetization, cross-marketing strategies, and direct YouTube support, and a Naeku emerging tier for channels exceeding 100,000 monthly views offering channel management and growth support. Sold via application and custom proposals to qualifying channel operators.
• Wayti Records Production Services Music production service packages delivered through the Wayti Records label covering recording, mixing, mastering, music video production, composition, beats, and full Lanzamiento 360 release bundles. Tiered packages include Producción Musical ($1,200), Mezcla y Masterización ($250), Producción Musical Pro ($1,500), Lanzamiento 360 ($6,000), Vídeo Musical ($2,000), and Campamento Musical ($8,000). Sold to independent artists and labels.
• YT Rocket Academy Online education platform offering courses on music industry topics including copyright, publishing, distribution, music business, content monetization, digital marketing, and music production. Distributed via Hotmart with per-course one-time purchase pricing and certificates of completion.
• YT Rocket Legal Services Legal advisory service for artists covering copyright registration, contract drafting, intellectual property management, and music business legal advice, with 14 years of experience serving artists such as Paola Jara, Pipe Bueno, Alzate, Pasabordo, Sky, and Dalmata. Billed hourly or per-service, with 19% Colombian VAT.
• Medellín Is A Hit Immersive Studio Experience Immersive music studio experience in Medellín where tourists, families, and corporate groups compose and record their own song with professional producers in the Wayti Records studio facility, including makeup, catering, and basic lighting. Reservations handled via the sales line.

Quantifiable outcome

• Felipe Valencia grew from 200 to 20,000 subscribers through YT Rocket campaigns
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wayti RecordscoreStrategic or Co-development PartnerRecord label with strategic alliances with YT Rocket (promotion and distribution), 2heart (advertising), and La Industria INC (sister label). Works with the 3 majors: Sony, Warner, Universal. Provides music production services including recording, mixing, mastering, composition, and music videos.
• 2heartminorStrategic or Co-development PartnerAdvertising agency specialized in music. Strategic ally of Wayti Records ecosystem.
• La Industria INCcoreStrategic or Co-development PartnerSister record label within Wayti Records ecosystem, working collaboratively with YT Rocket and Wayti Records for artist development.
• Sony MusiccoreStrategic or Co-development PartnerMajor record label that Wayti Records works with for artist distribution and promotion.
• Warner Music GroupcoreStrategic or Co-development PartnerMajor record label that Wayti Records works with for artist distribution and promotion.
• Universal Music GroupcoreStrategic or Co-development PartnerMajor record label that Wayti Records works with for artist distribution and promotion.
• NaekucoreTechnology or IntegrationMusic distribution system developed by YT Rocket for publishing to streaming platforms including Spotify, Apple Music, YouTube Music, Facebook, Deezer, Amazon Music, Beatport, and Tidal.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Distrokid: Leading independent music distribution platform distributing to Spotify, Apple Music, YouTube Music, and other major streaming services. Directly comparable to Naeku's distribution business model and target customer base of independent musicians.
• Amuse: Mobile-first music distribution platform with free and paid tiers plus promotional tools for independent artists. Directly comparable to both Naeku (distribution) and Rockets (promotion) offerings.
• AWAL: Artist distribution and label services platform offering distribution, marketing, and A&R support to independent artists (now owned by Sony Music). Comparable to the combined Naeku plus Wayti Records service stack.
• TuneCore: Music distribution and publishing administration platform for independent artists. Directly competes with Naeku on distribution and offers adjacent publishing/royalty services similar to YT Rocket Legal's rights administration focus.
• CD Baby: Pioneer in independent music distribution offering artists distribution to streaming platforms and physical sales channels. Closely comparable to Naeku's distribution model serving independent musicians globally.
• United Masters: Music distribution platform with promotion services for independent artists, combining streaming distribution with brand partnership and promotion opportunities. Directly comparable to YT Rocket's combined Naeku distribution plus Rockets promotion offering, with similar target market of emerging independent artists.
• RouteNote: Music distribution platform with free and premium tiers distributing to major streaming services globally. Directly comparable to Naeku on distribution pricing tiers and reach to independent artists worldwide.
• Vydia: Music distribution and rights management platform serving independent artists and labels with distribution plus rights administration features. Comparable to Naeku on distribution and YT Rocket Legal on rights administration.
• Ditto Music: Music distribution and label services platform offering distribution to streaming platforms plus promotional and label services for independent artists. Comparable to the integrated Naeku + Wayti Records + Rockets service stack.

Broad incumbents

• Believe Digital: Global music distribution and label services company operating across multiple territories with substantially larger scale. Broader incumbent competing with both Naeku distribution and Wayti Records label services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ytrocket
• Instagraminstagram.com/ytrocket
• TikToktiktok.com/@ytrocket
• LinkedInlinkedin.com/company/yt-rocket

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yt Rocket S A S