Viveros Nurfruits, S.l.

What Viveros Nurfruits, S.l. does

Viveros Nurfruits, S.L. is a privately held Spanish nursery (S.L.) headquartered in Barranda, Caravaca de la Cruz (Murcia), operating three production work centers and employing more than 70 people. Its origins trace to a family nursery tradition started by Francisco Sánchez Torres in the 1970s; the formal company was built by his son Pedro Sánchez (CEO) alongside co-founder Inés Mataix and team member Raúl García Andrés from around 2017. The business specializes in containerized nursery plants for almonds (almendro), pomegranates (granado), and stone fruits (apricot, cherry, plum, peach, nectarine, pavia, fig), distributed under the proprietary brands PLANTONE® (conventional), PLANTONE BIO® (organic), and Babygraft® (advanced grafting).

Nurfruits runs an in vitro plant cultivation capability supported by a dedicated tissue-culture team and advanced virus-detection techniques, producing more than 1,000,000 finished containerized plants per year. Its genetic portfolio combines proprietary extra-late flowering almond varieties — Penta® and Makako®, co-developed with the CEBAS-CSIC research institute and targeted at high spring-frost-risk zones — with licensed distribution rights for Carmingo® and Rubyngo® apricot series (Newcot), Royal® yellow-flesh peaches (Zaiger Genetics/IPS), Independence® almond, and the Bigful® pomegranate line (NFG-082, NFG-117), among others. The company has co-funding from CDTI and the European Regional Development Fund (FEDER) for an R&D project on genetic, phytosanitary, and agronomic quality control and traceability, and was recognized as a Pyme Innovadora (Innovative SME) by Spain's Ministry of Industry, Commerce and Tourism in 2021.

The company operates a sales-led, direct-to-grower go-to-market, combining plant supply with an in-house technical advisory department that provides plantation design, irrigation programs, phytosanitary treatments, agronomic analysis, and ongoing field monitoring. Revenue is generated through one-time plant sales (largely under the PLANTONE® brands, with associated variety licensing), recurring technical-advisory services to commercial fruit farmers, and royalty-bearing distribution of licensed fruit-tree varieties; pricing is quote-based and not publicly disclosed. End customers are primarily professional agricultural producers in southern Spain, with varieties adapted to broader European growing conditions cited as part of the addressable market. Nurfruits has no subsidiaries, no external institutional investors, and operates exclusively as a family-controlled private limited company.

Name

Viveros Nurfruits, S.l.

Legal name

VIVEROS NURFRUITS S.L.

Website

https://nurfruits.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Viveros Nurfruits, S.L. is a privately held Spanish nursery headquartered in Murcia that produces containerized almond, pomegranate, and stone-fruit plantlets under the PLANTONE®, PLANTONE BIO®, and Babygraft® brands, combining in vitro propagation and licensed fruit varieties with technical advisory services for commercial fruit growers in southern Spain.

Ownership category

akta.pro rank

Product category

Fruit Tree Nursery

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro industry

PRIMARYAFABAFAF

Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Seed & Planting Inputs (Seeds, Seed Treatments, Inoculants)

SECONDARYAFAGAHAG

Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAIAF

Plant Breeding & Variety Development (Conventional)

Agriculture & Food Production/Crop Farming/Seed Production & Plant Breeding (Seed Multiplication, Hybrid Seed, Certified Seed)

Keywords

• Fruit tree nursery
• Almond plantlets
• Stone fruit varieties
• Pomegranate varieties
• In vitro cultivation

Headquarters

HQ city

Barranda (Caravaca de la Cruz)

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Plant Sales: Sale of nursery plants including almond trees, pomegranate, and stone fruits (apricot, cherry, plum, peach, nectarine, pavia) in various container formats under PLANTONE® and PLANTONE BIO® brands
2. Technical Advisory Services: Technical consulting including plantation design, irrigation programs, phytosanitary treatments, agronomic analysis, and ongoing field monitoring services
3. Licensed Varieties: Distribution of proprietary and licensed fruit tree varieties including own-developed varieties (Penta®, Makako®) and varieties licensed from breeding programs (Carmingo®, Rubyngo®, Royal®, Zaiger Genetics)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Viveros Nurfruits produces and sells containerized plantlets of almond, pomegranate, and stone fruit varieties under the PLANTONE® and PLANTONE BIO® brands, alongside the Babygraft® advanced grafting line. The nursery pairs plant supply with technical advisory services covering plantation design, irrigation programs, phytosanitary treatments, and ongoing agronomic field monitoring for commercial fruit producers.

Product overview

Viveros Nurfruits, S.l. is a nursery (vivero) specializing in plantlet production for almonds (almendro), pomegranates (granado), figs (higuera), and stone fruits. The company operates under a platform model with three core branded product lines: PLANTONE® (conventional plantlets), PLANTONE BIO® (organic plantlets), and Babygraft® (advanced grafting products). These core products are complemented by an extensive portfolio of proprietary and licensed fruit varieties organized by species: Carmingo® (bicolor apricots from Newcot), Rubyngo® (red apricots from Newcot), Royal® (yellow-flesh peaches from Zaiger Genetics), and CEBAS-CSIC varieties (apricots, plums, and almonds developed by the Spanish research institute). The company also distributes cherry, plum, fig, and pomegranate varieties. All products emphasize genetic quality, phytosanitary quality, and nursery quality for professional growers.

Differentiator

Problem solved

Functional benefit

Brands

• Plantone®: Container-grown plant stock product line offered by the nursery
• Plantone Bio®
• Babygraft®

Products and services

• PLANTONE® Containerized Plantlets Containerized plantlets of almond, pomegranate, and stone fruit varieties produced under the PLANTONE® brand with maximum genetic and phytosanitary quality, intended for commercial fruit producers.
• PLANTONE BIO® Organic Plantlets Organic version of the PLANTONE® plantlet line, offering biological plantlets for organic agriculture.
• Babygraft® Grafted Plants Advanced grafting plant product line for professional growers, leveraging the Babygraft® technology partnership.
• Penta® Almond Variety Extra-late flowering almond variety (genotype S5Sf) developed with CEBAS-CSIC for frost-prone regions; self-compatible, early maturity, ~30% kernel yield, ~1.0g fruit weight.
• Makako® Almond Variety Extra-late flowering almond variety developed with CEBAS-CSIC that complements Penta® by harvest season; ~33% kernel yield average, ~1.2g fruit weight, early maturity.
• Carmingo® Apricot Variety Series Bicolor apricot variety range developed by Newcot focused on self-fertility and gustatory quality; harvest season May–September across the included sub-varieties.
• Rubyngo® Red Apricot Variety Series Red apricot range developed by Newcot with complete red epidermis, self-fertility, and excellent organoleptic qualities, marketed from May to September.
• Royal® Yellow-Flesh Peach Variety Series Yellow-flesh peach variety range by Zaiger Genetics/IPS Plant focused on high size, tonnage potential, and gustatory quality for commercial growers.
• CEBAS-CSIC Apricot and Plum Varieties Apricot and plum varieties developed by CEBAS-CSIC research institute, offering self-compatibility, varied flowering windows, and premium organoleptic characteristics.
• Bigful® Pomegranate Variety Series Pomegranate variety series offering early to mid-late season maturity with high Brix levels, soft seeds, and intense red coloration for premium fresh-market production.
• Cherry Varieties (Canada Giant®, Rosie) Cherry varieties offering distinctive maturity windows, size, firmness, and gustatory quality for commercial cherry orchards.
• Fig Varieties (San Antonio, Panachée, Albacor) Fig varieties of Spanish origin spanning bifera and unifera types for differentiated breva and fig harvest calendars.
• Plum Varieties (Lucía Myrtea®, Victoria Myrtea®) CEBAS-CSIC plum varieties offering low-chill adaptation, premium firmness, and high Brix for commercial Japanese-type plum production.
• Technical Advisory Services Technical consulting covering plantation design, irrigation programs, phytosanitary treatments, agronomic analysis, and ongoing field monitoring for commercial fruit growers and agricultural consultants.

Quantifiable outcome

• More than 1,000,000 finished containerized plants produced annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Centro de Desarrollo Tecnológico e Industrial (CDTI)coreStrategic or Co-development Partner · 28 January 2022VIVEROS NURFRUITS S.L. is carrying out a R&D project co-financed by the European Regional Development Fund (FEDER) within the PID INVESTIGACIÓN Y DESARROLLO LINE, titled 'CONTROL DE CALIDAD Y TRAZABILIDAD GENÉTICA, FITOSANITARIA Y AGRONÓMICA EN LA PRODUCCIÓN DE...' The project aims to promote technological development, innovation, and quality research.
• CEBAS-CSICcoreStrategic or Co-development PartnerResearch collaboration for development of new apricot and almond varieties including the Mirlo series (Mirlo Rojo, Mirlo Anaranjado, Mirlo Blanco), CEBAS varieties (Cebas Red, Cebas 57), Dorada, Estrella, and almond varieties (Penta, Makako, Soleta, Tardona, Marta, Antoñeta)
• Zaiger Genetics / International Plant Selection (IPS)coreStrategic or Co-development PartnerLicensing partnerships for proprietary fruit varieties including Royal® peach series, Independence® almond, and other varieties developed by Zaiger Genetics and distributed by IPS Plant
• NewcotcoreStrategic or Co-development PartnerLicensing partnership for Carmingo® bicolor apricot series and Rubyngo® red apricot series developed by Newcot, featuring self-fertility and extended harvest calendar

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IFG (International Fruit Genetics): IFG is a US-based fruit breeding and licensing company specializing in proprietary table grape and cherry varieties distributed through licensed nursery partners. Comparable to Nurfruits in its breeding-to-nursery propagation value chain for premium stone fruit and cherry genetics.
• Planasa: Planasa is a Spanish nursery and plant breeding company headquartered in Navarra with a broad portfolio including strawberries, asparagus, stone fruits and other fruit trees. Comparable to Nurfruits as a vertically integrated Spanish nursery selling high-quality plant material to commercial producers in Europe and beyond.
• Dalival: Dalival is a French nursery cooperative specializing in fruit tree rootstocks and scion varieties across apple, pear and stone fruits. Comparable to Nurfruits as a European fruit tree nursery serving professional orchardists with certified plant material and licensing elite genetics.
• Viveros Provedo: Viveros Provedo is a long-established Spanish nursery based in La Rioja that specializes in stone fruit (peach, nectarine, apricot, plum, cherry) variety propagation. It is highly comparable to Nurfruits in target crops, certified nursery model, and Spanish commercial-farmer customer base.
• Agromillora: Agromillora is the largest Spanish fruit tree nursery, specializing in almond, olive, stone fruit and vine propagation via in vitro technology with a global footprint. It is the most direct competitor to Nurfruits in Mediterranean fruit tree nursery production, also serving commercial growers with certified, high-quality plant material.
• SNFL Group (Special New Fruit Licensing): SNFL Group is an Australian-based fruit genetics company that develops and licenses stone fruit, table grape and cherry varieties globally. Comparable to Nurfruits as a partner-licensed genetics business whose varieties flow through to commercial nursery propagation in Europe and beyond.

Broad incumbents

• The Burchell Nursery: The Burchell Nursery is a US-based, multi-generational fruit and nut tree nursery offering almond, walnut, stone fruit and citrus varieties. Comparable to Nurfruits as a specialist tree nursery selling branded, certified varieties to commercial orchardists, though operating at much larger scale and across a wider crop range.

Others

• Vivai Cooperativi Rauscedo: Vivai Cooperativi Rauscedo is the world's largest grapevine nursery cooperative, based in Italy. While focused on grapevines rather than tree fruit, it is structurally comparable to Nurfruits as a large, specialist, certified plant propagation cooperative selling millions of plants annually to commercial growers.

Emerging players

• Meiosis Ltd: Meiosis is a UK-based fruit genetics company breeding and licensing new strawberry, cherry, and stone fruit varieties. Comparable to Nurfruits' CEBAS-CSIC and Newcot variety partnerships as a smaller, science-led breeder whose varieties are commercialized through partner nurseries.

Regional players

• Fall Creek Farm & Nursery: Fall Creek Farm & Nursery is the world's leading blueberry nursery, based in the US Pacific Northwest. Comparable to Nurfruits as a specialist, branded plant propagation business using clean-stock and tissue-culture methods, but operating in a different crop and geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viveros-nurfruits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viveros Nurfruits, S.l.