ZOOM education for life

What ZOOM education for life does

ZOOM education for life is a privately held Brazilian educational technology company founded in 1996, headquartered in São Caetano do Sul, São Paulo. It operates as the self-described pioneer and leader in technological education in Brazil, providing K-12 schools (Educação Básica) with integrated curricula spanning Early Childhood through High School in active learning, STEAM, computational thinking, robotics, maker culture, and project-based learning — all aligned 100% to the Brazilian national curriculum standard for computing (BNCC de Computação).

The company's product surface comprises a tiered sub-brand portfolio — Jornada Z, Engenhoteca, Clube de Inovação, ZMaker Lab, and Programa Descobrindo — delivered alongside the Mundo Z online platform and Loja Virtual storefront. It holds exclusive distribution rights for LEGO Education in Brazil, an arrangement maintained for approximately 18 years since 2003, which provides a structural advantage in educational robotics hardware supply and underpins the ZOOM-sponsored participation of 300,000 students annually in FIRST robotics tournaments. The offering is bundled with technical-pedagogical advisory, teacher training, and continuous monitoring services, positioning the company as both curriculum publisher and implementation partner rather than a pure content vendor.

ZOOM monetizes through subscription-style recurring educational programs sold directly to schools across all 26 Brazilian states plus the Federal District, supplemented by hardware revenue from LEGO Education distribution and direct-to-consumer e-commerce. Its go-to-market is sales-led, with personalized diagnosis, customized implementation plans, and ongoing advisory driving partnership conversion. The company reports 201–500 employees on LinkedIn, has touched thousands of schools and millions of students cumulatively, has invested over 70 million (currency presumed BRL) in R&D since inception, and is a four-time consecutive winner (Tetrachampion) of the TOP Educação Award. No external venture funding rounds are disclosed.

Name

ZOOM education for life

Legal name

ZOOM EDUCATION FOR LIFE

Website

https://zoom.education

Company type

Private

Founded year

1996

Operating status

Operating

Short description

ZOOM education for life is a Brazilian EdTech founded in 1996 that provides K-12 schools with BNCC-aligned STEAM, robotics, computational thinking, and maker education curricula, holding exclusive LEGO Education distribution rights in Brazil and serving thousands of schools across all 26 Brazilian states through direct subscription partnerships.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology Solutions

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM)

Keywords

• Educational technology solutions
• K-12 curriculum programs
• STEAM education services
• Teacher training programs
• Educational robotics distribution

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Educational Technology Solutions: Comprehensive technological education solutions for schools including curriculum programs (Jornada Z, Engenhoteca, Clube de Inovação, ZMaker Lab), teacher training, and pedagogical materials. Revenue generated through partnerships with educational institutions across Brazil.
2. LEGO Education Distribution: Exclusive representation of LEGO Education products in Brazil, distributing educational robotics and building kits to partner schools

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ZOOM education for life designs and delivers comprehensive technological education programs and curriculum (Jornada Z, Engenhoteca, Clube de Inovação, ZMaker Lab, Programa Descobrindo) for K-12 schools in Brazil, combining an exclusive methodology of active learning with STEAM, robotics, computational thinking, maker culture, and project-based learning fully aligned to BNCC de Computação. It complements these programs with technical-pedagogical advisory, teacher training, and pedagogical materials, and is the exclusive distributor of LEGO Education products in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• MUNDO Z: Online platform for educational content
• LOJA VIRTUAL
• JORNADA Z
• ENGENHOTECA
• CLUBE DE INOVAÇÃO
• ZMAKER LAB
• Código Aberto
• Educa Zmart
• Vozes da ZOOM
• Programa Descobrindo
• Educa Zmart

Products and services

• Jornada Z

Quantifiable outcome

• 30 years of experience in technological education in Brazil
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LEGO EducationcoreChannel Partner/ Reseller/ Distributor · 1 January 2003ZOOM assumed the exclusive distribution of LEGO Education products in Brazil for approximately 18 years, making them the primary channel for LEGO's educational robotics and building products in the Brazilian market. They also received the largest donation from the LEGO group for the social action project 'Bloco a Bloco, o Brasil que queremos'.
• FIRST (Festival de Tecnologia e Torneios de Robótica)coreStrategic or Co-development PartnerIn partnership with FIRST, ZOOM brought technology festivals and robotics tournaments to Brazil. Annually, 300,000 students participate in tournaments organized through this partnership, providing Brazilian students with access to international robotics competition experiences.
• MatataminorOthersPartner brand visible in ZOOM's partner logo section
• FTD EducaçãominorOthersPartner brand visible in ZOOM's partner logo section
• Layers EducationminorOthersPartner brand visible in ZOOM's partner logo section
• Torneio Brasil de Robótica (TBR)minorOthersPartner brand visible in ZOOM's partner logo section
• Instituto Mauá de TecnologiacoreStrategic or Co-development PartnerZOOM collaborates with Instituto Mauá de Tecnologia on robotics education, with professors like Anderson Harayashiki serving as faculty and supporting ZOOM's robotic programs. The partnership includes the Kimauánisso Robotics Team, consistently ranked among the top 5 teams in Brazil.
• FIA (Fundação Instituto de Administração)minorOthersPartner brand visible in ZOOM's partner logo section
• ABRASPE (Associação Brasileira de Pesquisadores em Educação)minorOthersPartner association with ABRASPE seal visible in ZOOM's partner logo section for 2025
• AECEP (Associação Nacional de Educação e Cultura)minorOthersPartner association with AECEP seal visible in ZOOM's partner logo section
• ANEC (Associação Nacional de Educação Católica)minorOthersPartner association with ANEC seal visible in ZOOM's partner logo section for 2026
• The MakerminorOthersPartner brand (iDBird) visible in ZOOM's partner logo section

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Positivo Tecnologia (Educacional): Major Brazilian education and technology group providing K-12 educational solutions, content, and EdTech to schools across Brazil. Comparable as a vertically integrated incumbent serving the same schools with overlapping digital curriculum and teacher training.
• Pearson: Global incumbent in K-12 curriculum and assessment. Comparable as a large-scale publisher of instructional content and teacher training that competes for the same Brazilian institutional school budgets with a broader portfolio.
• Vasta (Cogna Educação): Brazilian K-12 digital education platform within the Cogna group, offering content, assessment, and curriculum to schools. Comparable as a Brazilian K-12 platform with similar buyer (school) and recurring revenue model.
• Somos Educação: One of Brazil's largest K-12 educational solutions providers, including editorial content, learning systems, and teacher training. Directly comparable to ZOOM's full-stack K-12 curriculum and teacher training offering in the Brazilian market.
• FTD Educação: Brazilian educational publisher listed as a ZOOM partner brand. Comparable as a long-standing Brazilian K-12 content provider operating in the same competitive set for school curriculum accounts.

Emerging players

• Makeblock (trossen robotics / mblock): Provider of STEAM robotics kits, software, and curriculum for K-12. Comparable as a challenger STEAM education vendor with a similar robotics-plus-curriculum bundle that could be distributed into Brazilian schools.
• Tynker: Coding and computational thinking platform for K-12 with curriculum mapped to standards. Comparable as a digital-native alternative for the computational thinking component of ZOOM's Engenhoteca offering.

Others

• FIRST (For Inspiration and Recognition of Science and Technology): Global organizer of student robotics competitions; ZOOM runs FIRST tournaments in Brazil reaching 300,000 students annually. Comparable as a complementary ecosystem partner that defines the competitive tournament pathway ZOOM monetizes.

Direct peers

• Matatalab: STEAM and robotics education solution widely used in K-12 classrooms globally. Comparable as a robotics-first curriculum/provider that competes with ZOOM's Engenhoteca and ZMaker Lab programs for adoption in primary schools.
• LEGO Education: LEGO Education develops the robotics and building kits that ZOOM distributes exclusively in Brazil. It is the most direct comparable because ZOOM is both the channel partner and the operator of LEGO-aligned STEM and computational thinking curriculum in Brazilian K-12 schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjQOyGf2sGYTKORkRuBxG0g
• Facebookfacebook.com/ZOOMeducation
• LinkedInlinkedin.com/company/zoomeducationforlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOOM education for life