Torpez - Vignobles de Saint-Tropez 2026

What Torpez - Vignobles de Saint-Tropez 2026 does

Torpez - Vignobles de Saint-Tropez is a French wine cooperative (SCAV VIGNOBLES DE SAINT-TROPEZ) founded in 1908, making it the oldest still-operating winery in the Var department of Provence. The cooperative operates 160 hectares of vines spread across 200+ small parcels, situated on unique granite and micaschist geology dating back 500+ million years between the Mediterranean Sea, Gulf of Saint-Tropez, and Massif des Maures. Production is governed by naturally limited yields of 30-35 hL/ha, with hand-picked dawn harvesting, cold storage homogenization, and 12-24 month barrel and foudre aging. The portfolio comprises four wine ranges (Petite Bravade entry-level at €10-60, Bravade core at €15-96, Château La Moutte premium at €21-132, and Ultimum iconic at €30-192), plus Traditional Method sparkling wines and branded accessories.

The business operates a three-channel revenue model: direct-to-consumer sales through the Cave Torpez winery shop and e-commerce website, on-trade B2B distribution to restaurants and hospitality venues, and retail B2B distribution through wine merchants, delicatessens, and gourmet grocers. International distribution spans Europe, USA, Canada, the Caribbean, Asia, and Australia via importer and distributor networks. A complementary wine tourism vertical generates revenue through tastings, private events, corporate seminars, and annual cultural events such as the Festival Jardins de Vignes and the Bravade festival. The winery is led by President David Bonnet and Director-Oenologist Alain Guichet, and holds an exclusive multi-year wine partnership with the Société Nautique de Saint-Tropez for the Voiles de Saint-Tropez sailing event.

Name

Torpez - Vignobles de Saint-Tropez 2026

Legal name

SCAV VIGNOBLES DE SAINT-TROPEZ

Website

https://torpez.com

Company type

Private

Founded year

1908

Operating status

Operating

Short description

Torpez - Vignobles de Saint-Tropez is a 1908-founded Provençal wine cooperative producing AOP Côtes de Provence wines (rosé, white, red, sparkling) across four tiers from 160 hectares of vines, selling direct-to-consumer, to on-trade hospitality, and to wine merchants across six continents.

Ownership category

akta.pro rank

Product category

Provence Wines (AOP Côtes de Provence)

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Provence rosé wines
• AOP Côtes de Provence
• Barrel-aged wines
• Wine tourism events
• Vineyard estate

Headquarters

HQ city

Saint-tropez

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Wine Sales - Direct and E-commerce: Direct sales of wines to consumers through the Cave Torpez shop and online e-commerce platform at www.torpez.com. Orders shipped to mainland France with free shipping over €300.
2. Wine Sales - On-trade and Wine Merchants: B2B sales to restaurants, delicatessens, gourmet grocers, and wine merchants through importers and distributors. Distribution across Europe, USA, Canada, Caribbean, Asia, and Australia.
3. Wine Tourism and Events: Revenue from wine tourism activities including event hosting at the Cave Torpez venue (patio events, seminars, private events), Festival Jardins de Vignes, and wine tasting experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Torpez is a historic Provence winery producing AOP Côtes de Provence wines across rosé, white, and red varieties in four ranges (Petite Bravade, Bravade, Château La Moutte, Ultimum), plus traditional-method sparkling wines. The estate distributes through its own Cave Torpez boutique, e-commerce site, on-trade channels (restaurants, hotels), and wine merchants internationally. Branded wine accessories and wine tourism/event experiences (tastings, festivals, private events) round out the offering.

Product overview

Torpez is a historic winery founded in 1908 in Saint-Tropez, producing AOP Côtes de Provence wines from 160-180 hectares of vines. The product portfolio consists of four distinct wine ranges: Bravade (core range with engraved bottles in multiple formats), Petite Bravade (entry-level pleasure wines), Château La Moutte and Ultimum (iconic premium wines), plus Traditional Method sparkling wines (Brut Rosé and Brut Blanc). The wines are distributed via the on-trade market, wine merchants, and direct-to-consumer e-commerce. The portfolio also includes branded wine accessories (Dropstop, corkscrew, wine glasses, buckets, and cooler bowls). The winery is committed to preserving the unique 'Jardins de Vignes' landscape of Saint-Tropez.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimum: Iconic high-expression wine line available in rosé, white, and red.
• Château La Moutte
• La Bravade
• La Petite Bravade

Products and services

• Bravade Wine Range Core range AOP Côtes de Provence wines available in rosé, white, and red. The Bravade rosé features the brand's distinctive engraved bottle and is available in 50cl, 75cl, 150cl, 300cl, Magnum and Jéroboam formats. Distributed across Europe, North America, Caribbean, Asia, and Australia.
• Petite Bravade Wine Range Entry-level pleasure wines positioned as convivial and unifying aperitifs in the Tropezian style, available in rosé, white, and red varieties in 75cl format. Designed for everyday enjoyment.
• Château La Moutte Wine Range Iconic premium wine from a historic property situated 300 meters from the Cap of Saint-Tropez in a century-old palm grove preserved by the Conservatoire du Littoral. Expression of Grenache grape on a great terroir with powerful, well-balanced wines, available in rosé and red vintages.
• Ultimum Wine Range The pinnacle of Torpez winemaking — a polished and concentrated high-expression wine with limited release in rosé, white, and red vintages. Aging potential of 8-15 years.
• Traditional Method Sparkling Wines Sparkling wines produced using the Méthode Traditionnelle with zero dosage, available as Brut Rosé and Brut Blanc de Blancs. Characterized by pleasing bouquet, freshness, roundness, and natural bubbles.
• Dropstop Wine accessory designed to prevent wine spills during pouring.
• Torpez Branded Wine Glasses Branded wine glasses featuring the Torpez logo for wine service.
• Wine Bucket Cooler Wine bucket for chilling wine to optimal serving temperature.
• Wine Cooler Bowl Large wine cooler bowl for serving chilled wine.
• Sommelier Corkscrew Sommelier-style corkscrew for opening wine bottles.

Quantifiable outcome

• Yields naturally limited to 30-35 hL/ha (4-4.5 t/ha) due to shallow stony soils and crystalline rock subsoils
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Société Nautique de Saint-Tropez (SNST)coreGTM or Marketing Partner · 1 January 2022Torpez is the exclusive wine partner for the Voiles de Saint-Tropez sailing event (partner for 6th consecutive year in 2022). The partnership runs from September 24 to October 8 annually, featuring wine tastings at the partner village. SNST organizes regattas and events throughout the year.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Maison Louis Roederer: Champagne house and owner of Domaines Ott in Provence. Relevant as the parent of one of Torpez's closest direct peers and as a benchmark for premium French sparkling and still wine portfolio management at much greater scale.
• Domaine de la Romanée-Conti: Burgundy icon and benchmark for terroir-driven, ultra-low-yield, heritage French wine pricing. Useful aspirational comparable for Torpez's Ultimum tier positioning rather than a direct commercial competitor.
• Maison Moët & Chandon (LVMH Wines & Spirits): Global prestige sparkling and still wine producer (Moët, Dom Pérignon, Veuve Clicquot, Estates & Wines). Relevant incumbent benchmark for traditional method sparkling production—directly comparable to Torpez's new Traditional Method Brut range.
• Domaines Barons de Rothschild (Lafite): Luxury wine group operating Bordeaux, Argentine, Chilean, and Chinese estates. Relevant broad incumbent reference for premium wine portfolio economics, international distribution architecture, and brand-building investment intensity.

Direct peers

• Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés from La Motte-en-Provence. Closest direct peer to Torpez—same AOP Côtes de Provence region, same premium positioning, similar DTC and on-trade distribution focus, but operating at materially larger scale with heavier U.S. marketing investment.
• Domaines Ott: Iconic Provence rosé house with Château de Selle and Clos Mireille estates. Comparable to Torpez on heritage, AOP Côtes de Provence designation, premium bottle design, and luxury hospitality positioning.
• Château Roubine: Côtes de Provence Cru Classé producer in the Var department, same region as Torpez. Directly comparable in appellation, scale, organic/biodynamic practices, and on-trade distribution approach.
• Château Sainte Marguerite: Côtes de Provence rosé producer with Cru Classé designation. Comparable to Torpez in Provence rosé focus, tiered range (Cru Classé, Symphonie, Fantastique), and similar international distribution through on-trade and retail channels.
• Château Minuty: Historic Provence rosé producer (est. 1856) with prestige and Grande Minuty cuvées. Highly comparable to Torpez on heritage, terroir narrative, and tiered premium portfolio, and a benchmark competitor on the same restaurant on-premise lists in Europe and the U.S.

Regional players

• Vignobles Rollan de By: Bordeaux-based wine group with Mediterranean and rosé initiatives. Comparable as a benchmark for distribution-led growth in premium French still wine, though geographically distinct from Torpez's Provence base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXs0ujppFeB9g_0ShI_kbBQ
• Facebookfacebook.com/torpezsainttropez
• LinkedInlinkedin.com/company/torpez
• Instagraminstagram.com/torpezsainttropez

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torpez - Vignobles de Saint-Tropez 2026