NORALE PROPERTY SOLUTIONS LTD

What NORALE PROPERTY SOLUTIONS LTD does

NORALE PROPERTY SOLUTIONS LTD is a privately-held, London-based property services company founded in 2019 that operates as a multi-service platform combining residential lettings, full property management, inventory and inspection services, building and refurbishment works, and visual content production. The company serves private landlords, letting agents, property developers, housing associations, tenants, and commercial businesses across London and surrounding areas, with named enterprise customers including Spicerhaart, Chestertons, Hamptons, and Your Move. It is founder/owner-operated under CEO Alexa Bravik, with no institutional investors, subsidiaries, or M&A activity disclosed, and is registered in England and Wales (company number 15046928).

The underlying technology stack is predominantly composed of off-the-shelf tools: a WordPress website with Divi design, Google Analytics, Wordfence, Google Maps API, reCAPTCHA, and an SCORM-compliant Learning Management System powering Norale Academy. Differentiated service offerings include 360° immersive virtual tours, 2D and 3D floor plans, virtual staging, and professional photography, with third-party integrations to Google Street View and Rightmove. Company-stated AI depth is limited to 'computer vision' descriptors; no proprietary AI models, training pipelines, patents, or AI-specific hires are disclosed.

The business model is overwhelmingly project-based and unit-priced, with per-service fees ranging from £69 (virtual staging) to £900+ VAT (commercial virtual tours), and a minimum booking charge of £85 + VAT. There is no disclosed revenue, no funding rounds, and no public ARR. Recurring revenue potential exists in the Lettings & Management stream and the Norale Academy LMS, but the prevailing model is transactional. Go-to-market is sales-led, driven by website enquiries, phone contact (+44 20 3005 6993), quote requests, Rightmove marketplace listings, and a multi-channel organic social presence (Facebook, Instagram, YouTube, TikTok, email). Regulatory credentials — Property Redress Scheme membership, UKALA membership, Client Money Protection certification, and ICO registration — provide sector-mandatory compliance in the UK letting agency market.

Name

NORALE PROPERTY SOLUTIONS LTD

Legal name

Norale Property Solutions Ltd

Website

https://norale.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

NORALE PROPERTY SOLUTIONS LTD is a London-based, privately-held multi-service property firm offering residential lettings, property management, inventory inspections, building services, and visual content (360° virtual tours, floor plans, virtual staging), plus an online training academy, serving landlords, letting agents, and commercial clients across London and surrounding areas.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management services
• Residential lettings
• Virtual property tours
• Property inspection services
• Building refurbishment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Lettings & Property Management: Residential property letting and comprehensive management services including tenant sourcing, referencing, rent collection, and ongoing property management.
2. Visual Solutions Services: 360° virtual tours, professional photography, 2D/3D floor plans, virtual staging, walkthrough videos, and Google Street View services. One-time per-project pricing.
3. Property Inspection Services: Inventory reports, check-in/check-out inspections, and mid-term inspections provided as one-time service fees.
4. Building & Refurbishment Services: Construction, renovation, and building services from routine repairs to full refurbishments, priced per project.
5. Digital Content & Training (Norale Academy): Online training courses, learning materials, downloadable resources, and certificates. May include subscriptions or one-time purchases for digital content access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Norale Property Solutions Ltd is a London-based multi-service property solutions provider delivering residential lettings and full management, immersive visual marketing (360° virtual tours, 2D/3D floor plans, virtual staging, professional photography), detailed property inspection and inventory services, and building/refurbishment works. The company also operates Norale Academy, an online training platform for property-industry professionals.

Product overview

Norale Property Solutions Ltd operates as a multi-service property solutions provider offering a unified portfolio of services organized into four main categories: Real Estate (Lettings & Management with Let Only, Full Management, and Move-In Support options), Visual Solutions (360° Virtual Tours, Virtual Staging, 2D/3D Floor Plans, and Property Photography), Property Inspections (Inventory & Check-In, Mid-Term, and Check-Out services), and Building Services (construction and refurbishment). Additionally, the company operates Norale Academy, an online training platform. These services are designed to work together—visual solutions market properties while inspection services protect landlord and tenant interests throughout tenancies, and building services support property enhancement projects.

Differentiator

Problem solved

Functional benefit

Brands

• Norale Academy: Online training and digital content platform providing access to courses, learning materials, downloadable resources, and related tools delivered via a learning management system (LMS).

Products and services

• Lettings & Management Expert residential property letting and comprehensive management services for landlords, including tenant sourcing, referencing, rent collection, compliance, and ongoing property maintenance.
• 360° Virtual Tours Immersive 360-degree virtual tour creation for properties and commercial spaces (gyms, wedding venues, hospitality, retail), with interactive hotspots available 24/7 worldwide.
• Virtual Staging Digital furniture and decor enhancement service for empty or partially furnished spaces, creating realistic interior visualizations for property marketing.
• 2D/3D Floor Plans Professional floor plan design services including 2D layouts and 3D marketing floor plans with detailed furnishings, fixtures, and finishes for property showcases.
• Property Photography Professional photography and 360-degree property photography using state-of-the-art equipment to capture high-quality property images for marketing.
• Inventory & Check-In Detailed property inventory reports conducted by professional inventory clerks, including condition documentation, photographs, and meter readings at tenancy start.
• Check-Out Inspections Final property inspection at tenancy end, comparing property condition against the original inventory to identify damage or cleaning issues.
• Mid-Term Inspections Interim property inspections during tenancy periods to identify maintenance issues, wear and tear, and ensure the property is well-maintained.
• Building & Refurbishment Comprehensive construction and renovation services including new builds, extensions, loft conversions, house renovations, painting, decorating, and landscaping.
• Let Only Service Tenant finding service that handles tenancy agreements and includes floor plans, virtual tours, and photography while leaving day-to-day management to the landlord.
• Move-In Support Coordination service for landlords who have already sourced tenants, handling contracts, compliance, deposit setup, and move-in coordination.
• Norale Academy Online training and digital content platform providing courses, learning materials, downloadable resources, and certificates for professional development in property-related topics.

Quantifiable outcome

• Listings with virtual tours receive 50% more views on average (Redfin study)
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Property Redress Scheme (PRS)coreOthersGovernment-approved independent redress scheme providing free dispute resolution for property agency complaints. Company is a PRS member, demonstrating regulatory compliance and consumer protection.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Savills: Global real estate services firm with significant UK residential lettings and management operations — overlaps Norale's landlord services at a much larger scale.
• Foxtons: Iconic London estate agency offering sales, lettings, and property management with deep brand recognition — a much larger incumbent competing for the same landlord and tenant base.
• Knight Frank: Global real estate firm with substantial London residential lettings and management business — a broader incumbent serving the same landlord and tenant segments.

Direct peers

• EyeSpy360: Virtual tour and 3D showcase platform specifically targeting UK and international estate agents — competes with Norale on virtual tours, floor plans, and visual marketing for property.
• Matterport: Leading 3D capture and virtual tour platform used across real estate, hospitality, and commercial venues — directly comparable to Norale's 360° virtual tour and floor plan offering.
• Marsh & Parsons: London-focused estate and lettings agency owned by the Leaders Romans Group, offering residential sales, lettings, and property management comparable to Norale's core service line.
• John D Wood & Co. Long-established London estate and lettings agency with residential sales, lettings, and management services — competing for the same private landlord and tenant customers.
• Winkworth: Franchised UK estate and lettings agency with strong London presence offering sales, lettings, and management services comparable to Norale's core offering.
• Stirling Ackroyd: Independent London-focused estate and lettings agency offering sales, lettings, and management — directly comparable in geography, target customers, and service mix to Norale.
• Benham and Reeves: London-focused residential lettings, management, and property services firm serving private landlords and corporate tenants — a direct competitor in Norale's core market and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NORALEPropertySolutionsLtd
• Facebookfacebook.com/noraleproperty
• Instagraminstagram.com/noraleproperty
• TikToktiktok.com/@norale_property

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORALE PROPERTY SOLUTIONS LTD