Xtream Arena & GreenState Family Fieldhouse

What Xtream Arena & GreenState Family Fieldhouse does

Xtream Arena & GreenState Family Fieldhouse is a privately operated, multi-purpose venue complex located at 200 E 9th Street in Coralville, Iowa, serving the Iowa City metropolitan area and broader Midwest region. The complex comprises three integrated facilities — the main Xtream Arena, the adjacent GreenState Family Fieldhouse, and the BODYARMOR Ice Rink — and is operated under a management contract by Oak View Group (OVG) through its OVG360 platform. It serves individual consumers purchasing tickets to live events, professional and collegiate sports teams requiring a home venue, and corporate clients seeking naming rights, sponsorships, and private event space.

The venue's core offering is event hosting across sports, concerts, comedy, family shows, graduations, and community events. Anchor tenants include the Iowa Heartlanders (ECHL professional hockey) and the University of Iowa Hawkeye Volleyball program, supplemented by championship-level bookings such as NCAA Women's Wrestling Championships, Pan-American Wrestling Championships, 3ICE hockey, Premier National League youth wrestling, and the Box Lacrosse League Harvest Classic. The technology stack is non-proprietary: ticketing is delivered through an integration with the SeatGeek marketplace and an eVenue account platform, with mobile ticketing and a digital box office available to patrons.

The business model is event-driven and revenue-diversified across five streams: ticket sales (primary and secondary via SeatGeek and on-site box office), premium seating (suites and VIP areas), private events and catering, corporate partnerships and advertising (anchored by the GreenState Credit Union naming rights deal for the Family Fieldhouse), and concessions and food & beverage. Go-to-market relies on digital channels (website, Facebook, X, Instagram, email newsletter), the SeatGeek partnership for ticketing distribution, and direct sales for premium seating, group experiences, and corporate partnerships. Pricing is event-specific and not publicly disclosed, consistent with venue industry practice.

Name

Xtream Arena & GreenState Family Fieldhouse

Legal name

Xtream Arena & GreenState Family Fieldhouse

Website

https://xtreamarena.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Xtream Arena & GreenState Family Fieldhouse is a multi-purpose venue complex in Coralville, Iowa, managed by Oak View Group, hosting professional hockey, collegiate volleyball, concerts, championships, and community events for the Iowa City metro area.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Multi-Purpose Event Halls & Community Centers (THAHAAAI), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Multi-purpose venue
• Event hosting
• Sports entertainment
• Ticket sales
• Venue management

Headquarters

HQ city

Coralville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for events including concerts, sports, family shows, and community events. Tickets sold through the venue's box office, online via SeatGeek marketplace integration, and premium seating options.
2. Premium Seating: Upsell revenue from premium seating experiences including VIP boxes, suites, and exclusive seating areas for events.
3. Private Events & Catering: Revenue from hosting private events, corporate functions, and group experiences within the venue facilities.
4. Corporate Partnerships & Advertising: Naming rights (GreenState Family Fieldhouse), corporate sponsorships, advertising placements throughout the venue, and partnership programs.
5. Concessions & Food & Beverage: Revenue from food and beverage concessions, catering services, and on-site dining during events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Xtream Arena & GreenState Family Fieldhouse operates a multi-venue entertainment complex in Coralville, Iowa that hosts sports events, concerts, family shows, and community gatherings. The complex includes the main Xtream Arena, the adjacent GreenState Family Fieldhouse, and the BODYARMOR Ice Rink, and offers ticketed events, premium seating, private event rentals, group experiences, concessions, and on-site/online ticketing via SeatGeek. The venue is managed by Oak View Group under the OVG360 platform and serves as home arena for the Iowa Heartlanders (ECHL hockey) and Iowa Hawkeye Volleyball.

Product overview

Xtream Arena & GreenState Family Fieldhouse is a multi-venue entertainment complex operated by Oak View Group (OVG360) in Coralville, Iowa. The portfolio consists of Xtream Arena (the main multi-purpose arena for concerts, sports, and family shows), GreenState Family Fieldhouse (adjacent sports and community venue), and BODYARMOR Ice Rink (ice sports facility). The venues provide events and ticketing services, premium seating options, private event rentals, group experiences, mobile ticketing, concessions, and visitor information through the Arena Guide. The complex serves as home to the Iowa Heartlanders hockey team and Iowa Hawkeye Volleyball team.

Differentiator

Problem solved

Functional benefit

Brands

• BODYARMOR Ice Rink: Ice rink facility operated within the Xtream Arena complex.

Quantifiable outcome

• Has hosted major championships including NCAA Women's Wrestling Championships and Wrestling Pan-American Championships

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• GreenState Credit UnionflagshipOEM/ Whitelabel/ Licensing PartnerNaming rights partner for the GreenState Family Fieldhouse facility. GreenState Credit Union's branding on the fieldhouse facility represents a major naming rights partnership providing significant revenue and regional brand association.
• Iowa HeartlanderscoreStrategic or Co-development PartnerThe Iowa Heartlanders are the primary professional sports tenant, an ECHL hockey team playing their home games at Xtream Arena. Their presence provides consistent regular-season event programming.
• Iowa Hawkeye VolleyballcoreStrategic or Co-development PartnerUniversity of Iowa women's volleyball team is a major tenant hosting home games and tournaments at the venue. The partnership brings collegiate athletics to the facility.
• SeatGeekcoreTechnology or IntegrationOfficial ticketing platform partner providing online ticket sales, mobile ticketing, and marketplace integration for all venue events.
• BODYARMOR Ice RinkminorStrategic or Co-development PartnerAdjacent ice rink facility with BODYARMOR branding, complementing the arena's hockey programming and public skating offerings.
• Oak View Group (OVG)flagshipImplementation/ SI/ Consulting PartnerOVG operates and manages the venue through their OVG360 platform. They handle venue management, marketing, and operations. Privacy Policy and Terms & Conditions link to ovg360 domain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Climate Pledge Arena: Flagship Oak View Group-managed arena in Seattle, Washington, hosting NHL Kraken games, concerts, and major events. Sister OVG venue that shares booking leverage and operational expertise with Xtream Arena, though at much larger scale.
• Nationwide Arena: Multi-purpose arena in Columbus, Ohio, home to NHL Columbus Blue Jackets and major concert venue. Larger-scale arena operating with similar revenue mix (tickets, premium seating, F&B, naming rights) but serving a much larger metro.
• Acrisure Arena: Oak View Group-managed arena in Greater Palm Springs/Palm Desert, California, hosting Coachella Valley Firebirds (AHL) games and concerts. Comparable newer OVG-built venue model, providing benchmark on operational playbook for Xtream Arena.

Direct peers

• Wells Fargo Arena (Des Moines): Multi-purpose arena in Des Moines, Iowa, hosting concerts, family shows, and sporting events at comparable scale to Xtream Arena. Direct Iowa in-state competitor for touring acts, regional sporting events, and corporate event bookings.
• CHI Health Center Omaha: Larger multi-purpose arena in Omaha, Nebraska, hosting NCAA events, concerts, and family entertainment. Comparable Midwest venue competing for regional sporting championships and touring concert dates.
• Baxter Arena: Multi-purpose arena on the University of Nebraska Omaha campus, hosting college hockey, basketball, and concerts at a similar scale to Xtream Arena. Comparable mid-size college-affiliated venue competing for similar event types.
• Denny Sanford Premier Center: Multi-purpose arena in Sioux Falls, South Dakota, hosting concerts, sporting events, and family entertainment. Similar upper-Midwest regional venue profile serving a comparable demographic and competing for touring-act routing.
• TaxSlayer Center: Multi-purpose arena in Moline, Illinois (Quad Cities), hosting concerts, sporting events, and conventions within similar Iowa-adjacent regional draw. Competes for the same Midwest touring-act routing and amateur sporting championships.
• Vibrant Arena at The MARK: Multi-purpose arena in Moline, Illinois (Quad Cities), recently rebranded and renovated to host concerts and events. Directly competes with Xtream Arena for Quad Cities/Iowa-region entertainment spending and touring-act selection.

Emerging players

• Mullett Arena: Newly opened multi-purpose arena on Arizona State University campus in Tempe, Arizona, hosting ASU hockey, basketball, and concerts. Comparable newer college-affiliated venue at similar capacity, though in a much larger metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xtreamarena
• Facebookfacebook.com/XtreamArenaIA
• Instagraminstagram.com/xtreamarena
• LinkedInlinkedin.com/company/xtream-arena-fieldhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtream Arena & GreenState Family Fieldhouse