What ALBOA LIMITED does

ALBOA LIMITED, operating as ALBOA.COM, is a UK-based tabletop role-playing game (TTRPG) publisher and online marketplace founded in 2024 by Rye Alboa. The business is operated through a partnership with Pro-Venture Publishing in Harrogate, United Kingdom, which handles manufacturing and fulfillment. The company serves TTRPG players, Game Masters, Friendly Local Game Stores (FLGS), and fellow TTRPG publishers, distributing both proprietary titles (LOCKED LAIRS, RIDDLE REGISTER, YOUR MONSTERS AND CREATURES COMPENDIUM, and the forthcoming ALBOA.RPG and ALBOA.MYSTERIES systems) and third-party products.

The platform is built on a Wix-based e-commerce storefront with integrated forum functionality for community engagement. Products span physical hardcovers, digital PDFs, boxed sets, collectibles, and accessories, with pricing denominated in British Pounds and automatic currency conversion at checkout. The technology stack is intentionally lightweight — the company has no proprietary AI, mobile app, or API infrastructure, relying instead on community-led growth through forums, a tiered subscription loyalty program (ALBOA+, ALBOA², ALBOA³), social channels (Facebook, YouTube, Bluesky), and Kickstarter crowdfunding.

The business model combines six revenue streams: direct physical product sales (DTC e-commerce), digital PDF sales, recurring subscriptions (£66–£121.20/month with annual hardback rewards), wholesale distribution to FLGS at a 50% discount off RRP, marketplace commissions (10% fee on RRP for third-party publishers), and crowdfunding pre-orders (£1 refundable reservation deposits). Free shipping is offered on U.S. and U.K. orders. The company is bootstrapped and founder-owned with no disclosed external institutional investment.

Name

ALBOA LIMITED

Legal name

ALBOA.COM

Website

https://alboa.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

ALBOA LIMITED (ALBOA.COM) is a UK-based, founder-owned TTRPG publisher and online marketplace founded in 2024, selling proprietary and third-party tabletop role-playing game books, puzzles, and collectibles directly to consumers, retailers, and fellow publishers worldwide.

Ownership category

akta.pro rank

Product category

Tabletop RPG Publishing

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)

akta.pro secondary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Tabletop role-playing games
• TTRPG publishing
• Tabletop gaming accessories
• Puzzle books
• Collectible miniatures

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Physical Product Sales: Direct sales of physical tabletop RPG books, puzzles, and games through the alboa.com e-commerce platform. Products include puzzle books, monster compendiums, riddle collections, adventure modules, campaign settings, and collectibles. Pricing ranges from £5 to £200+ per item.
2. Digital PDF Sales: Electronic PDF downloads of TTRPG content sold directly through the website. Digital products include adventure modules, puzzle books, and spellcraft systems at lower price points than physical editions.
3. Subscription Memberships: Three-tiered subscription model (ALBOA+, ALBOA², ALBOA³) offering monthly access to development files, base rule files, and exclusive hardback book rewards shipped annually. Tiers range from £66 to £121.20 per month.
4. Wholesale/Retail Distribution: Bulk sales to physical retailers and FLGS (Friendly Local Game Stores) at 50% wholesale discount. Retailers receive discounted pricing on bundled products for resale.
5. Marketplace Commissions: ALBOA.COM operates as a marketplace for other TTRPG publishers, taking a 10% sales fee on Recommended Retail Price and distributing physical and digital products. Publishers receive 40% of physical sales and 80% of digital consumer sales.
6. Crowdfunding Pre-orders: Kickstarter-based crowdfunding campaigns for new product launches, using £1 refundable reservation deposits to gauge demand and reduce project risk for upcoming titles like ALBOA.RPG and ALBOA.MYSTERIES.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ALBOA LIMITED publishes and retails tabletop role-playing game (TTRPG) content through its ALBOA.COM platform, including original physical books and digital PDFs (puzzle books, riddle collections, monster compendiums, adventure modules, spellcraft systems), collectibles, and accessories. The platform also operates as a marketplace distributing third-party TTRPG publishers' products to retailers and consumers, supported by three-tiered subscription memberships and wholesale distribution to Friendly Local Game Stores.

Product overview

ALBOA.COM is a UK-based online marketplace and TTRPG publishing platform operated by ALBOA LIMITED, offering tabletop role-playing game books, games, and accessories directly to consumers and retailers. The core product portfolio includes proprietary titles authored by Rye Alboa such as LOCKED LAIRS (puzzle book), RIDDLE REGISTER (riddle compendium), YOUR MONSTERS AND CREATURES COMPENDIUM (monster creation guide), and the upcoming ALBOA.RPG system. The platform also distributes third-party TTRPG products including CODEX ARCANA spellcraft system, adventure modules for 5e/5.2e, campaign settings (HUMBLEWOOD, WARDLINGS, HOMEWORLD), and collectible items. Products are available in physical formats (hardcover, softcover, boxed sets) and digital PDF downloads. ALBOA also offers subscription tiers (ALBOA+, ALBOA², ALBOA³) providing exclusive access to development content and physical rewards. The platform operates a marketplace model with 40% publisher revenue share for physical sales and 80% for digital sales, distributing to consumers and retailers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• ALBOA.COM Platform UK-based online marketplace and publishing platform for tabletop role-playing game products, offering both physical and digital (PDF) products directly to consumers and retailers, and operating as a marketplace for third-party TTRPG publishers.
• LOCKED LAIRS: And The Puzzles That Keep Them! 160-page hardcover TTRPG puzzle book containing 160 perplexing puzzles comprising 100 full-art puzzles across 54 tropes and 60 Framework Puzzles, compatible with various TTRPG campaign settings, suitable for ages 14+.
• RIDDLE REGISTER: The Ultimate Book of Riddles! 126-page hardcover riddle and puzzle book containing 300 fully indexed riddles for TTRPG play, with varieties of difficulty levels and unique visual hints to assist players, suitable for ages 8+.
• YOUR MONSTERS AND CREATURES COMPENDIUM Hardcover book providing space for Game Masters to create 57 unique monsters for 5e/5.2e TTRPG systems, including guidance on creature roles, tactics, lairs, and powers, compatible with all 5e/5.2e campaign settings.
• CODEX ARCANA [5/5.5e Spellcraft System] Digital PDF spellcraft system for 5e/5.5e allowing players to create fully compatible spells and draw from over 2,000 unique magical effects, including 70+ new spells with rules for dual and combo-casting.
• CROWN OF LIEGE ACRE [5/5.2e Adventure] Digital PDF introductory adventure for 5e/5.2e featuring a 20+ page encounter booklet with storyline, maps, NPCs, items, and new monsters including ALEMENTALS and KEGMENTALS.
• GATE OF OBLIVION [5/5.2e Adventure] Digital PDF adventure featuring Auto-Armour and Mini-Mimics monsters, including a 14-page encounter booklet with storyline, maps, NPCs, items, and monsters.
• WARDLINGS RPG Campaign Guide 162-page hardcover campaign setting based on the Wardlings Miniatures Series by NECA/Wizkids, fully compatible with 5th Edition, featuring character creation rules, new class options, magic system, and the world of Or'Mya.
• HUMBLEWOOD: Campaign Setting Advanced Reader Edition campaign setting for 5e featuring over 200 pages, a full adventure from levels 1-5, 10 new playable races, new backgrounds, feats, spells, and a bestiary.
• DUNGEONS & DRAGONS: ART & ARCANA Special Edition Boxed Book Set Officially licensed illustrated history of Dungeons & Dragons featuring 448 pages and over 700 pieces of artwork, including rare sketches, photographs, and unprecedented access to Wizards of the Coast archives.
• HOMEWORLD: Revelations - Core Rulebook 300-page full-colour sewn hardback using the Modiphius 2d20 system, expanding on the Homeworld game universe by allowing players to take on roles as crew aboard Kushan fleet ships.
• D&D IN A CASTLE - Official Notebook Officially licensed A5 journal notebook for Dungeons & Dragons featuring 180 lined pages with gold D&D IN A CASTLE emblem, elastic pen-loop, page ribbon, and soft matte-touch hardcover.
• ALBOA COMBO BUNDLE Bundle combining RIDDLE REGISTER, LOCKED LAIRS, and YOUR MONSTERS AND CREATURES COMPENDIUM at a discounted price.
• ALBOA+ (Plus) Subscription Monthly subscription tier at £66/month providing access to development files and commentary for ALBOA.RPG releases, monthly development updates, access to BASE RULE FILES, and exclusive supporter-only rewards, with a 30-day free trial.
• ALBOA² (Squared) Subscription Monthly subscription at £99/month including all ALBOA+ benefits plus 1 free Rye Alboa TTRPG Hardback book shipped direct annually, with a 30-day free trial.
• ALBOA³ (Cubed) Subscription Premium monthly subscription at £121.20/month including all ALBOA² benefits plus 1 free Rye Alboa Collector's Edition Hardback shipped direct annually, with a 30-day free trial.
• Dungeons & Dragons Collectible LEGO Minifigures Officially licensed LEGO Dungeons & Dragons collectible minifigures (71047 series); each blind pack contains 1 of 12 mystery characters including Tiefling Sorcerer, Elf Bard, Halfling Druid, Dragonborn Paladin, and more, available as a full box of 36 packs.
• Magic: The Gathering Secret Lair: Ultimate Edition 2 Premium foil Secret Lair featuring ten full-art Pathway lands with new artwork from ten Magic artists depicting Planes of Kaldheim and Zendikar.
• Ascendice 2 - Floating D20 Dice Set Levitating D20 dice with Neodymium Core for stability, includes display stand, USB-C cable, UK power adaptor, and gift box, functioning as both a display piece and gaming dice.
• Cards Against Humanity: UK Edition 2.0 Adult party game containing 600 total cards (500 white and 100 black); Version 2.0 includes over 150 new cards, adapted from US edition for 4-20+ players.
• NIMBLE 5e Box Set Deluxe boxed edition TTRPG system simplifying 5e mechanics with OSR/NSR style play, including 3 hardcover A5 books (Core Rules, Heroes, Game Master's Guide), 11 new classes, 22 subclasses, and 69 new monster statblocks.
• Transformers Galaxy Version 01 Roll Out Collectable Models Officially licensed Blokees Transformers snap-together model kits featuring 9 iconic G1 characters plus limited edition Optimus Prime, each figure 10cm tall with 44-51 pieces, fully articulated.

Quantifiable outcome

• 160 perplexing puzzles for TTRPG gameplay
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hit Point Press: TTRPG publisher of titles like Humblewood and critical role content, distributed through ALBOA and competing for the same indie TTRPG consumer segment. Comparable as an independent third-party publisher whose products appear in the ALBOA marketplace.
• Kobold Press: Independent TTRPG publisher known for Tales of the Valiant and creator-owned content. Comparable as a competing third-party TTRPG publisher with products distributed through multiple channels including marketplaces like ALBOA's.
• DriveThruRPG: The dominant online TTRPG marketplace owned by OneBookShelf, offering digital and physical sales of RPG PDFs, books, and miniatures. Directly comparable as a multi-publisher TTRPG storefront with consumer and wholesale channels — ALBOA's marketplace model competes head-to-head with DriveThruRPG's catalog.
• Paizo: Publisher of Pathfinder and Starfinder, one of the leading independent TTRPG system publishers and a key ALBOA competitor for consumer TTRPG dollars. Comparable as a TTRPG publisher with own-IP systems, adventure paths, and direct-to-consumer sales channels.
• Modiphius Entertainment: UK-based TTRPG publisher of 2d20 system titles including Homeworld and Dune, whose products are distributed by ALBOA. Comparable as a fellow UK-aligned TTRPG publisher and as a supplier/distribution partner in ALBOA's marketplace.
• DMs Guild: The official community content marketplace for Dungeons & Dragons, operated by OneBookShelf under Wizards of the Coast license. Directly comparable as a TTRPG marketplace distributing third-party publisher content alongside licensed IP, competing for the same publisher and consumer audience as ALBOA.

Broad incumbents

• CoolstuffInc: Established U.S. online hobby games retailer offering TTRPGs, board games, card games, and miniatures. Comparable as a hobby games e-commerce retailer with overlapping product categories (board games, card games, collectibles, TTRPG accessories).
• itch.io: A major indie digital marketplace with a substantial TTRPG and tabletop game section, alongside video games and other digital content. Comparable as a digital distribution platform taking revenue share from independent creators, though much broader in scope than ALBOA.
• Miniature Market: Large U.S.-based online hobby games retailer with extensive TTRPG, board game, miniature, and collectibles catalog. Comparable as a multi-category hobby games e-commerce retailer competing for the same TTRPG consumer wallet.
• Noble Knight Games: Long-established specialty retailer of new and used hobby games, RPGs, and miniatures, with both physical and digital channels. Comparable as a hobby/TTRPG retailer serving the same consumer base with broader catalog breadth and longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xbsky.app/profile/rye-alboa.bsky.social
• YouTubeyoutube.com/@RyeAlboa
• Facebookfacebook.com/profile.php?id=61567345631646

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALBOA LIMITED