Time Health Ltd

Name

Time Health Ltd

Legal name

Time Health Ltd

Website

https://timehealth.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Herbal & Botanical Supplements (CRADAGAD), Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Health Food & Supplement Stores (CRAHAEAC), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Natural nutritional supplements
• Vitamins and minerals
• Medicinal mushroom extracts
• Adaptogens and nootropics
• Dietary supplements

Headquarters

HQ city

Uckfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for individual supplement products sold directly to consumers through the company website. Wide product range spanning vitamins, minerals, mushrooms, adaptogens, and specialized formulations.
2. Subscribe & Save Program: Recurring subscription model offering 5% discount on regular site discounts for initial and all future renewal orders. Automatic delivery with customer-selected frequency options including monthly, every 6 weeks, and various intervals up to every 6 months.
3. Wholesale: Wholesale program for practitioners and retailers to purchase products for resale or professional use.
4. Affiliate Program: Partner affiliate program (Bixgrow platform) providing commission for referrals

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Time Health formulates, manufactures, and retails a broad catalog of natural nutritional supplements and vitamins—including mushroom complexes, adaptogens, vitamins, minerals, enzymes, probiotics, and specialty wellness formulas—produced at its UK GMP-certified facility and sold direct-to-consumer through its own e-commerce storefront with global shipping, a Subscribe & Save subscription program, and a wholesale/practitioner channel.

Product overview

Time Health Ltd is a UK-based nutritional supplement company offering a diverse portfolio of over 90 health supplements organized into core product categories. The company operates a direct-to-consumer e-commerce model selling vitamins, minerals, mushroom complexes, adaptogens, enzymes, probiotics, and specialty wellness formulations. Key product lines include the Mushroom Complex 6 and 8 (medicinal mushroom blends), Eye Health formulations (Eye Complex 7, Lutein products with various strengths), cognitive support supplements (Magnesium L-Threonate, Lion's Mane NGF, NeuroGuard), hormone balance products (Myo & D Chiro Inositol, MenoPower), immune support (AHCC, Active Hexose Correlated Compound), and longevity formulas (Ultra NMNH, Resveratrol Pro Q10, Spermidine). The company emphasizes evidence-backed formulations using patented ingredient brands (Magtein, Cultavit, Longvida, VERISOL, KSM-66, UTHPEAK), wholefood sourcing, and third-party testing. Additional services include a supplement quiz tool for product recommendations, subscription programs, practitioner directory, wholesale partnerships, and affiliate marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Mushroom Complex 6 High-strength dual-extracted blend of six medicinal mushrooms (Chaga, Cordyceps, Shiitake, Reishi, Lion's Mane, Maitake) supporting cognition, energy, and immunity. 30% polysaccharides, 12,000mg whole mushroom equivalent per capsule.
• Eye Complex 7 Comprehensive eye health formulation combining seven ingredients: Eyebright, Lutein 10mg, Meso-Zeaxanthin 10mg, Zeaxanthin 2mg, NZ Blackcurrant, Bilberry, and Goji for all-round vision support.
• Lutein 30mg, Meso-Zeaxanthin 10mg & Zeaxanthin 6mg High-strength macular pigment density supplement formulated according to natural 5:1 Lutein to Zeaxanthin ratio, designed for ages 40+.
• Vitamin B Complex (Cultavit) Wholefood and plant-based B vitamin complex using Cultavit (gluten-free buckwheat) providing all 8 B vitamins with enhanced bioavailability over synthetic forms.
• Magnesium L-Threonate (Magtein) High-strength 2100mg cognitive and sleep support supplement using patented Magtein Magnesium L-Threonate developed to increase brain magnesium levels.
• Myo & D Chiro Inositol Hormone and sleep support supplement combining Myo and D-Chiro Inositol for PCOS support and hormonal balance.
• Optimised Curcumin Extract (Longvida) Turmeric extract with patented Longvida delivery providing 285x increased bioavailability for inflammation management.
• Ultra NMNH (Dihydronicotinamide Mononucleotide) NAD+ boosting longevity supplement using UTHPEAK NMNH, clinically shown to increase NAD+ levels 5x more than NMN and 10x more than baseline, sustaining levels for up to 20 hours.
• Night Time Complex Sleep support blend combining Magtein Magnesium L-Threonate, L-Theanine, and Apigenin, marketed as a 'sleep cocktail' aligned with Andrew Huberman's neuroscience protocols.
• Creatine Monohydrate (CreaWin) Micronised creatine monohydrate with premium CreaWin for energy, strength, brain health, and healthy ageing support.
• Organic B Complex Wholefood B vitamin complex sourced from Guava, Lemon, Holy Basil, Shiitake, Coriander, and Sunflower.
• Full-Spectrum Broccoli Extract (SanBroc) Myrosinase-activated broccoli extract providing Glucoraphanin and Sulforaphane for antioxidant and cellular support.
• Nitric Oxide Booster (Betalyn Sport) Performance blend with L-Citrulline, L-Arginine, Folate, B12, and Betalyn Sport Beetroot Extract supporting athletic performance and circulation.
• Vegan Omega 3 (Algae) EPA and DHA omega-3 from algae oil as a sustainable alternative to fish oil, for heart, brain and eye health.
• Marine Collagen (VERISOL) Bioactive type I collagen peptides from clinically studied marine VERISOL for skin, hair, and joint health.
• Vitamin D3 + K2 High-strength 4000IU wholefood plant-based vitamin D3 combined with K2 (MK-7) using Cultavit D3 and K2VITAL K2.
• Subscribe & Save Program Recurring subscription service offering 5% recurring discount on top of site discounts, with delivery frequencies from monthly to every 6 months.
• Wholesale Program B2B wholesale program for retailers and health practitioners to purchase products for resale or professional recommendation.
• Practitioner Directory Directory of trusted nutritionists, nutritional therapists, and wellness practitioners who recommend Time Health products.
• Supplement Quiz Interactive quiz tool that helps customers identify supplements matching their health needs and directs them to product recommendations.

Quantifiable outcome

• NMNH shown to increase NAD+ levels 5x more than NMN and 10x more than baseline in UTHPEAK clinical studies
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EcologicoreStrategic or Co-development PartnerPartnership with Ecologi for reforestation projects. Time Health contributes to tree planting efforts in the UK and abroad. Company has planted over 129,708 trees through this partnership. Visible commitment to environmental sustainability and carbon offsetting.
• Sea ShepherdminorStrategic or Co-development PartnerFirst manufacturer to sign Sea Shepherd's Antarctic Krill Pledge, demonstrating environmental commitment. Company moved away from krill-based omega 3 to algae-based alternatives as a superior and more sustainable option.
• Practitioner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of nutritionists, wellness practitioners and health consultants who recommend Time Health products. Includes practitioner directory on website and practitioner scheme program for wholesale access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterYou: UK premium supplements brand focused on bioavailability (e.g., sublingual, transdermal magnesium and vitamin D). Comparable as a UK-based CPG supplements brand emphasizing absorption and ingredient quality.
• Myprotein: UK-origin, globally shipped supplements and sports nutrition DTC brand with very wide SKU range. Comparable in scale ambition and global DTC reach within the supplements category.
• AG1 (Athletic Greens): Premium DTC supplements brand with heavy investment in patented/clinical ingredients, practitioner endorsements and subscription. Comparable premium positioning and content-led growth playbook.
• Nutri Advanced: UK practitioner-channel supplements brand with wide SKU range and strong clinical positioning. Comparable target buyer (health practitioners) and product mix.
• Cytoplan: UK-based supplements manufacturer and DTC/practitioner retailer focused on natural, bioavailable nutrients. Directly comparable as a UK CPG supplements brand selling through own storefront and practitioner channels.
• Life Extension: US-based premium supplements brand built around patented and clinically studied ingredients (similar ingredient-brand approach such as Magtein, NMN, curcumin). Comparable premium DTC model with longevity/cognitive focus.
• BioCare: UK professional supplements brand sold primarily through nutritional therapists and practitioners. Highly comparable GTM motion (practitioner directory + DTC) and product philosophy.
• Healthspan: UK DTC supplements brand with broad catalog of vitamins, minerals and specialty formulations sold direct to UK and EU consumers. Closely comparable business model, customer base, and product breadth.

Broad incumbents

• NOW Foods: Large US-based supplement manufacturer with very broad catalog including specialty condition products. Adjacent incumbent competing across many of the same categories as Time Health.
• Solgar: Established global vitamins and supplements brand with broad catalog including specialty formulations. Overlaps with Time Health's product categories but at much larger scale and broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/timehealthuk
• LinkedInlinkedin.com/company/timehealthuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time Health Ltd