Triada AB / EPOS | SENNHEISER
Triada AB is a Swedish authorized specialist distributor (founded early 1990s, 1–10 employees, headquartered in Kungshamn) that resells ProDVX digital signage hardware, EPOS | SENNHEISER enterprise audio solutions, and Bose Professional conference products exclusively to authorized resellers across Sweden.
- Company typePrivate
- Founded1990
- HeadquartersKungshamn/Väjern, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Triada AB / EPOS | SENNHEISER does
Triada AB is a privately-held Swedish authorized specialist distributor, founded in the early 1990s and headquartered in Kungshamn/Väjern on Sweden's west coast, operating with 1–10 employees from a single domestic base. The company describes itself as an authorized distributor of ProDVX hardware for digital signage, panel PCs, touch displays and related accessories, and historically was among the first actors to introduce headsets to the Swedish market. From 2003 onward it has held the Swedish distribution rights for EPOS (formerly Sennheiser Communications, now part of the Demant Group), and in 2022 it added ProDVX digital signage hardware and Bose Professional conference products, giving it three premium-brand lines covering enterprise audio/video, commercial digital signage, and meeting-room conferencing.
The company's product portfolio is the inventory of its brand partners, not proprietary IP: it distributes ProDVX Android (APPC series) and Intel (IPPC series) Panel PCs in 7–32 inch sizes with Power-over-Ethernet, integrated NFC, RGB LED status bars, anti-glare displays, and Pogo Pin expansion for barcode/camera/NFC modules; ProDVX SD signage displays, TMP touch monitors, ABPC Box PCs, and UW ultra-wide stretch displays; and the EPOS | SENNHEISER line of IMPACT and ADAPT enterprise headsets, EXPAND speakerphones, and EXPAND Vision video cameras. Underlying technology is supplied by the OEMs — RockChip RK3568/RK3399 processors for Android units, Intel Braswell/Pentium for Windows 10 IoT units, GMS-certified Android builds, and EPOS adaptive ANC audio processing.
Triada makes money as a B2B channel reseller with a channel-partner go-to-market: it sells exclusively to authorized Swedish resellers (återförsäljare) who must clear a 50,000 SEK annual minimum purchase, with field sales representatives covering resellers nationwide and inside sales plus a Shopify-based reseller portal handling order capture. Pricing is unit-based, quoted in SEK excluding VAT and freight ex-warehouse, with free shipping above 5,000 SEK, 30-day invoice terms for credit-approved resellers, and advance-payment terms otherwise; drop-shipping direct to resellers' end-customers is offered. Direct sales to end-users are not part of the model — revenue mechanics flow entirely through the reseller channel across three revenue streams: ProDVX hardware distribution, EPOS audio solutions, and Bose Professional conference products.
Triada AB / EPOS | SENNHEISER firmographics
Firmographics- Name
- Triada AB / EPOS | SENNHEISER
- Legal name
- Triada AB
- Website
- https://triada.se
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Triada AB is a Swedish authorized specialist distributor (founded early 1990s, 1–10 employees, headquartered in Kungshamn) that resells ProDVX digital signage hardware, EPOS | SENNHEISER enterprise audio solutions, and Bose Professional conference products exclusively to authorized resellers across Sweden.
- Ownership category
- akta.pro rank
Triada AB / EPOS | SENNHEISER industry classification
Industry- Product category
- Specialty Commercial AV/IT Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industry
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where Triada AB / EPOS | SENNHEISER is headquartered
LocationHeadquarters
- HQ city
- Kungshamn/Väjern
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Triada AB / EPOS | SENNHEISER business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- ProDVX Hardware Distribution: Triada generates revenue through distribution of ProDVX digital signage hardware including Panel PCs, Signage Displays, Touch Monitors, Box PCs, and accessories. Products are sold exclusively through authorized resellers with an annual purchase requirement of 50,000 SEK.
- EPOS Audio Solutions Distribution: Distribution of EPOS premium headsets and conference audio/video solutions for enterprise and gaming markets. EPOS products are sold under co-branding EPOS | SENNHEISER.
- Bose Professional Conference Products: Swedish distribution of Bose Professional conference products for business communication solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing for ProDVX, EPOS, and Bose Professional hardware products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Triada AB / EPOS | SENNHEISER product offering
Product offeringCore offering
Triada AB is an authorized specialist distributor of ProDVX digital signage hardware (panel PCs, signage displays, touch monitors, box PCs, UltraWide panels and accessories such as NFC modules, cameras, barcode modules, and display stands), EPOS | SENNHEISER premium audio and video collaboration solutions, and Bose Professional commercial sound systems. The company sells exclusively to authorized resellers and system integrators in Sweden, requiring a minimum annual purchase of 50,000 SEK for partner status.
Product overview
TRIADA AB is an authorized Swedish distributor offering two distinct product portfolios: ProDVX commercial hardware for digital signage and EPOS | SENNHEISER premium audio/video solutions. The ProDVX portfolio centers on Android and Intel-based Panel PCs (APPC and IPPC series, 7–32 inches) with touchscreens, PoE connectivity, LED status bars, and expansion via Pogo Pin accessories (NFC, barcode scanner, camera modules), alongside digital signage displays (SD series), touch monitors (TMP series), Box PCs (ABPC series), and ultra-wide stretch displays (UW series). The EPOS | SENNHEISER portfolio covers enterprise and gaming audio/video including the IMPACT and ADAPT wireless headset series with adaptive ANC, EXPAND conference speakerphones (EXPAND 30+, EXPAND 80), and USB video cameras (EXPAND Vision 3T, Vision 1M, Vision 5). TRIADA serves exclusively B2B through authorized resellers (minimum annual purchase of 50,000 SEK), with headquarters in Kungshamn, Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- EPOS | SENNHEISER: Premium enterprise headsets and conferencing solutions for audio and video, co-branded as EPOS | SENNHEISER, manufactured and sold under the Demant Group.
Products and services
- ProDVX APPC Android Panel PCs Android-based commercial panel PCs designed for digital signage, room booking, and interactive kiosk applications; sold to authorized resellers and system integrators in Sweden.
- ProDVX IPPC Intel Panel PCs Intel-based commercial panel PCs offering higher computing performance for digital signage, meeting room, and interactive applications; sold through authorized resellers.
- ProDVX SD Signage Displays ProDVX SD-series signage display panels for commercial digital signage installations, distributed to resellers in Sweden.
- ProDVX TMP Touch Monitors ProDVX TMP-series interactive touch-screen monitors for commercial and meeting-room use; sold to authorized resellers.
- ProDVX ABPC Box PCs Fanless ProDVX ABPC-series box PCs for media playback and digital signage compute where an integrated screen is not required; sold to resellers.
- ProDVX UltraWide Panels (UW series) ProDVX UW-series stretched ultra-wide LCD panels for shelf-edge, transportation, and specialty digital signage applications.
- ProDVX Accessories (NFC, Camera, Barcode, Stands) ProDVX-branded accessories including NFC modules, cameras, barcode scanners, and display stands that extend panel PC functionality.
- EPOS | SENNHEISER Premium Audio Solutions EPOS | SENNHEISER premium headsets, speakerphones, and audio collaboration devices for unified communications and professional use; sold to resellers and integrators in Sweden.
- EPOS Video Collaboration Solutions EPOS video collaboration devices for meeting rooms and unified communications; sold through authorized reseller channel.
- Bose Professional Commercial Audio Systems Bose Professional commercial loudspeakers, amplifiers, and sound systems for installed commercial audio applications; distributed to resellers in Sweden.
Companies that use Triada AB / EPOS | SENNHEISER
Customer profileSegments3 records
Ideal customer profiles1 record
Triada AB / EPOS | SENNHEISER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Triada AB / EPOS | SENNHEISER partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bose ProfessionalcoreTRIADA is the Swedish distributor for Bose Professional conference products. Bose Professional offers conference solutions for professional audio applications. Service and support inquiries are referred to Bose Professional's dedicated support line.
- ProDVXcoreIn 2022, TRIADA added ProDVX to their product portfolio. ProDVX develops and manufactures high-quality commercial-grade digital signage hardware including all-in-one displays with embedded PCs, touchscreens, panel PCs, and box PCs used for digital communication worldwide. Products range from 7 to 37 inches and are designed for 24/7 operation.
- EPOS (formerly Sennheiser Communications)coreTRIADA has been an authorized Swedish distributor for EPOS (formerly Sennheiser Communications) since 2003. EPOS delivers advanced audio solutions for enterprise and gaming based on pioneering audio technology. The company operates under the Demant Group and sells the former Sennheiser Communications portfolio under co-branding EPOS | SENNHEISER while introducing new EPOS-branded products.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Triada AB / EPOS | SENNHEISER competitors and assessment
Company assessmentBroad incumbents
- Elo Touch Solutions: Manufacturer of commercial touchscreens, panel PCs, and digital signage hardware. Directly competes with ProDVX Panel PC and signage products that Triada distributes, frequently appearing in the same retail, hospitality, and kiosk deals.
- Ingram Micro: World's largest IT and AV distributor with broad commercial display, conferencing, and UC categories. Comparable as a distributor competitor to Triada in Sweden, with significantly broader product portfolio and pricing power.
- BrightSign: Manufacturer of digital signage media players and networked displays. Competes with ProDVX signage displays and box PCs in Triada's portfolio, serving the same Swedish reseller and end-customer base.
- Westcon-Comstor: Specialist value-add distributor focused on UC, networking, and AV brands. Comparable to Triada as a channel-partner distributor for enterprise AV brands like EPOS and conferencing hardware, with similar go-to-market via resellers.
- ScanSource: Global specialty AV and communications technology distributor. Directly comparable business model to Triada in distributing UC and digital signage hardware through resellers, though at global rather than Swedish-only scale.
- Also Group: One of Europe's largest IT and AV distributors. Comparable to Triada as a multi-vendor channel partner for commercial AV and UC hardware, though operating at vastly greater scale and across all of Europe rather than just Sweden.
- HP Poly: UC headsets, video conferencing, and room solutions under HP. Direct competing manufacturer to EPOS in the headset/conferencing category that Triada distributes, with significant overlap in Swedish enterprise channel.
- Jabra (GN Audio): Manufacturer of enterprise headsets and speakerphones under the GN Group. Direct competitor to EPOS enterprise audio products that Triada distributes, serving the same Swedish resellers and end customers.
- Logitech: Manufacturer of UC headsets, video conferencing cameras, and conference room solutions. Directly competes with EPOS products that Triada distributes, and competes with ProDVX/Bose Professional at the solution level.
- Exertis: Major pan-European AV and IT distributor (part of DCC). Competes with Triada for the same type of brand authorization business in digital signage and pro AV, but with broader portfolio and European reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Triada AB / EPOS | SENNHEISER social profiles
Digital presenceTriada AB / EPOS | SENNHEISER financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triada AB / EPOS | SENNHEISER leadership team
Management profileNumber of profiles
Profiles1 record
Triada AB / EPOS | SENNHEISER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triada AB / EPOS | SENNHEISER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triada AB / EPOS | SENNHEISER
What does Triada AB / EPOS | SENNHEISER do?
Triada AB is an authorized specialist distributor of ProDVX digital signage hardware (panel PCs, signage displays, touch monitors, box PCs, UltraWide panels and accessories such as NFC modules, cameras, barcode modules, and display stands), EPOS | SENNHEISER premium audio and video collaboration solutions, and Bose Professional commercial sound systems. The company sells exclusively to authorized resellers and system integrators in Sweden, requiring a minimum annual purchase of 50,000 SEK for partner status.
Is Triada AB / EPOS | SENNHEISER a public or private company?
Triada AB / EPOS | SENNHEISER is a private company. It is classified as unknown and is currently operating.
When was Triada AB / EPOS | SENNHEISER founded?
Triada AB / EPOS | SENNHEISER was founded in 1990. It employs 1 to 10 people.
Where is Triada AB / EPOS | SENNHEISER based?
Triada AB / EPOS | SENNHEISER is headquartered in Kungshamn/Väjern, Sweden, in the Europe region.
How does Triada AB / EPOS | SENNHEISER make money?
Three revenue lines are on record. ProDVX Hardware Distribution is the primary driver. The others are EPOS Audio Solutions Distribution and bose Professional Conference Products.
Who are Triada AB / EPOS | SENNHEISER's main competitors?
Broad incumbents on record are Elo Touch Solutions, Ingram Micro, BrightSign, Westcon-Comstor, ScanSource, Also Group, HP Poly, Jabra (GN Audio), Logitech and Exertis.
Does Triada AB / EPOS | SENNHEISER have an API?
No public API is recorded for Triada AB / EPOS | SENNHEISER.
What industry is Triada AB / EPOS | SENNHEISER in?
Triada AB / EPOS | SENNHEISER's product category is Specialty Commercial AV/IT Distribution. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent). Its NAICS code is 33431 and its SIC code is 3651.