The World Games 2021 Birmingham

What The World Games 2021 Birmingham does

The World Games 2021 Birmingham is the local organizing entity for the 11th edition of The World Games, an international multi-sport event held 7-17 July 2022 in Birmingham, Alabama after a one-year COVID-19 deferral from 2021. It plans and delivers live competition across 34 sports, 58 disciplines, and 223 medal events at 23 venues, serving 3,457 athletes from 99 nations, 377,000 in-person spectators, and 666 accredited media representatives. Core deliverables include venue operations, accreditation, the Sports Garden fan-engagement area, an eGaming Pavilion with virtual variants of selected sports, a results/digital platform, and a photo and video archive. Distribution runs through a tiered broadcast stack: ISB-marketed international rights sold to 15 broadcasters, the Olympic Channel as global streaming partner, and CBS holding US television rights, collectively reaching 75 countries. Underlying governance sits with the International World Games Association (IWGA, founded 1981), which owns the event franchise and rotates host cities (Santa Clara 1981 through Karlsruhe 2029). Revenue is sourced from broadcast rights sales, sponsorship, ticket sales, and host-city financial commitments rather than a technology product; the entity is private, non-profit, and operates with 11-50 employees focused on a single quadrennial host cycle.

Name

The World Games 2021 Birmingham

Legal name

International World Games Association (IWGA)

Website

https://twg2022.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The World Games 2021 Birmingham organized the 11th edition of the international multi-sport event in Birmingham, Alabama (July 2022), serving 3,457 athletes from 99 nations across 34 sports and reaching 75 countries through global broadcast partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

The World Games 2021 Birmingham organizes and delivers an international multi-sport competition for elite athletes in non-Olympic sports. The 11th edition, held July 7-17, 2022, featured 34 sports, 58 disciplines, and 223 medal events across 23 venues in Birmingham, Alabama, with 3,457 athletes from 99 nations. The event is supported by broadcast distribution to 75 countries and digital platforms for results, media coverage, and spectator engagement.

Product overview

The World Games 2022 Birmingham is the 11th edition of an international multi-sport event organized by the International World Games Association (IWGA). The event featured 34 sports across 58 disciplines with 223 medal events, held from July 7-17, 2022 in Birmingham, Alabama. Supporting digital platforms include the Results System for competition outcomes and medal tracking, the Photo & Video Archive via Flickr, and the eGaming Pavilion showcasing virtual game variations of World Games sports. The Sports Garden provided spectator participation opportunities. The 2022 edition was notable for introducing para-sports, drone racing, breaking, and parkour as debut disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• The World Games 2022 Birmingham The flagship 11th edition of The World Games multi-sport event held July 7-17, 2022 in Birmingham, Alabama. It featured 34 sports, 58 disciplines, and 223 medal events, hosting 3,457 athletes from 99 nations across 23 venues. The event included the first para-sport (Wheelchair Rugby), debut disciplines (Drone Racing, Breaking, Parkour), and the addition of Kickboxing to the official programme.
• eGaming Pavilion An interactive pavilion at the Birmingham Jefferson Congress Centre where visitors could experience virtual e-gaming variants of World Games sports including Archery, Baseball, and Racquetball. Launched as an IWGA initiative to develop and showcase digital sport variants alongside the live competition programme.
• Sports Garden An interactive spectator participation area at The World Games Plaza where visitors could engage in The World Games activities across nine sports, including Aikido. Designed to provide hands-on fan engagement beyond spectating live competitions.
• Results System Digital platform providing access to competition results, medal history, and result archives for The World Games editions. Supports the official results tracking and historical medal tallies including Birmingham 2022 outcomes where Germany topped the medal tally.
• Photo & Video Archive Official photo and video archive of The World Games competitions, accessible via the IWGA Flickr platform. Provides ongoing documentation of events including Birmingham 2022 imagery for media, athletes, and fans.

Quantifiable outcome

• Germany won medal tally with 24 gold, 7 silver, 16 bronze medals
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Birmingham Organising CommitteecoreOthers · 1 July 2022Local organizing body responsible for hosting The World Games 2022 in Birmingham, Alabama. Chose the mascots Vulcan and Vesta, organized 23 venues, and facilitated para-sport inclusion (Wheelchair Rugby) and first-time disciplines.
• ISB (International Sports Broadcasting)flagshipGTM or Marketing Partner · 1 January 2022Rights marketer that sold international TV rights to 15 broadcasters for The World Games 2022 coverage in 75 countries.
• Olympic ChannelflagshipGTM or Marketing Partner · 1 January 2022Global broadcast partner alongside ISB, enabling worldwide streaming and broadcast of The World Games 2022 competitions.
• CBScoreGTM or Marketing Partner · 1 January 2022US television rights holder for The World Games 2022, providing American broadcast coverage of the event.
• International Paralympic CommitteeflagshipStrategic or Co-development Partner · 1 January 2022Partnership established for para-sport inclusion starting with Wheelchair Rugby at 2022 Games. From 2025, para-sports will have fixed contingent of participants organized through IPC.
• Mayor Randall WoodfincoreOthers · 1 January 2022Mayor of Birmingham who officially opened The World Games 2022 on July 7, 2022, in front of 26,000 spectators at Protective Stadium.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• International Paralympic Committee (IPC): Owns and operates the Paralympic Games, the largest international multi-sport event for athletes with disabilities. Direct peer given TWG's new IPC partnership and permanent para-sport inclusion from 2025.
• Special Olympics International: Runs the Special Olympics World Games, an international multi-sport event held every two years for athletes with intellectual disabilities. Comparable in scale, athlete base, and quadrennial/biennial cadence.
• Pan American Sports Organization (Pan American Games): Organizes the Pan American Games, a multi-sport event for nations of the Americas. Highly comparable multi-sport federation and quadrennial games model.
• International Masters Games Association: Organizes the World Masters Games, a multi-sport event for older amateur athletes. Comparable multi-sport federation model serving a defined global athletic community.
• International University Sports Federation (FISU): Organizes the Summer and Winter Universiade, a multi-sport event for university athletes. Comparable multi-sport governing body hosting a large-scale international games property.
• International Olympic Committee (IOC): The IOC organizes the Summer and Winter Olympic Games, the most prominent international multi-sport event. It is the most direct comparator to the IWGA's role as a multi-sport governing body and event organizer.
• Commonwealth Games Federation: Organizes the Commonwealth Games, a recurring international multi-sport event staged every four years across member nations. Directly comparable as a multi-sport federation running a quadrennial games model.
• Olympic Council of Asia (Asian Games): Manages the Asian Games, a continental multi-sport event held every four years. Compares directly to The World Games in scope, governance structure, and quadrennial hosting cadence.

Emerging players

• Invictus Games Foundation: Organizes the Invictus Games, a multi-sport event for wounded, injured, and sick service personnel. Comparable in spirit as a recurring international multi-sport event with a defined athlete community, though smaller scale.

Regional players

• World Police & Fire Games Federation: Organizes biennial multi-sport competitions for public safety personnel. Compares structurally as an international multi-sport governing body hosting a recurring games property, though more niche in audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twg2022

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The World Games 2021 Birmingham