Randall Woodfin for Mayor

What Randall Woodfin for Mayor does

Randall Woodfin for Mayor is the campaign committee (legally "Committee to Elect Randall Woodfin") for Randall Woodfin, the 30th and incumbent Mayor of Birmingham, Alabama, currently running for a third term in the August 2025 municipal election. The organization is a private political campaign committee headquartered in Birmingham with 1–10 staff, operating since 2017 and active across all 99 Birmingham neighborhoods. Its product surface is a digital engagement platform comprising an ActBlue-powered donation system (preset tiers at $5, $25, $50, $250, $500 plus custom amounts), a merchandise storefront (button packs $6, t-shirts $32, stickers $6, lawn signs $24), a Mobilize.us volunteer recruitment system, an SMS opt-in messaging program, and social channels spanning Facebook, X, Instagram, YouTube, TikTok, Threads, and Bluesky. The technology stack also includes Google Analytics, Squarespace Analytics, and UserWay Web Accessibility Widget for WCAG 2.1 compliance.

The campaign's revenue model is small-dollar grassroots fundraising plus merchandise sales, with no traditional commercial revenue. As of year-end 2024, the committee reported $480,752 in campaign funds (per Alabama Secretary of State filings), having raised $333,000 in a single five-day window in September 2024 — breaking its prior record by over $60,000. Pricing is structured as suggested one-time donations at multiple tiers, with a $25 monthly sustainer option; contributions are explicitly not tied to products or services. Primary customer segments are Birmingham residents across all 99 neighborhoods, with secondary segments including youth (Birmingham Promise, 1,600 students served), low-income residents (Embrace Mothers, housing programs), and small business owners ($8M in grants/loans to 400+ businesses).

Name

Randall Woodfin for Mayor

Legal name

Committee to Elect Randall Woodfin

Website

https://randallwoodfin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Randall Woodfin for Mayor is the political campaign committee for the incumbent Mayor of Birmingham, Alabama, running for a third term in 2025. It raises grassroots donations via ActBlue, sells merchandise, mobilizes volunteers, and serves Birmingham voters across all 99 neighborhoods.

Ownership category

akta.pro rank

Product category

Political Campaign Services

NAICS

Political Organizations (813940)

SIC

Services-Advertising (7310)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Political & Advocacy Advertising (MPADAEAK), Nonprofit & Cause Communications (BPAFADAK), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Political campaign fundraising
• Mayoral election organizing
• Grassroots donor outreach
• Volunteer mobilization
• Campaign merchandise sales

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Political Donations: Grassroots fundraising through ActBlue platform accepting contributions from individual donors. Campaign raised $333,000 in five days in September 2024 and ended 2024 with $480,752 in campaign funds.
2. Merchandise Sales: Campaign sells merchandise including t-shirts, yard signs, stickers, and button packs through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

The campaign operates a digital political engagement platform enabling supporters to donate online via ActBlue, purchase branded merchandise, sign up as volunteers, receive updates via SMS and email, and follow the campaign across major social media platforms. Its fundamental purpose is to raise grassroots funds, organize volunteers across Birmingham's 99 neighborhoods, and promote Mayor Randall Woodfin's re-election agenda for the August 2025 mayoral election.

Product overview

Randall Woodfin for Mayor operates a political campaign website with a unified digital engagement platform consisting of a campaign donation system powered by ActBlue for financial contributions, an online merchandise store for branded items, an automated text messaging program for supporter communications, volunteer coordination through Mobilize.us, and presence across major social media platforms. The core offering is campaign engagement infrastructure enabling supporters to donate, volunteer, stay informed, and purchase merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Donation Platform Online donation collection system powered by ActBlue Express that enables supporters to contribute financially to the campaign with preset amounts ($5, $25, $50, $250, $500) and custom amounts, with support for immediate processing via saved payment information. Designed for individual donors and political supporters backing Randall Woodfin's mayoral re-election.
• Campaign Merchandise Store Online e-commerce storefront at store.randallwoodfin.com selling branded campaign merchandise including button packs ($6), white t-shirts ($32), vinyl stickers ($6), and lawn signs ($24). Products are available for direct purchase by supporters and Birmingham residents to visibly demonstrate support for the campaign.
• Volunteer Coordination Platform Volunteer recruitment and management system operating through the Mobilize.us platform, enabling Birmingham residents to sign up for and participate in campaign activities, door-to-door outreach, and community events. Targeted at local volunteers and community organizers supporting the field operation.
• Campaign SMS Outreach Program Automated text messaging program that delivers periodic campaign news, updates, and information to opted-in supporters who provide their cell phone number through the campaign website. Operated in compliance with SMS opt-in consent, HELP, and STOP response protocols. Designed for direct supporter engagement and fundraising appeals.

Quantifiable outcome

• 50% reduction in homicides year-over-year
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major, flagship and supporting.

• Urban AlchemycoreStrategic or Co-development Partner · 1 January 2024Urban Alchemy provides trained professionals for the Homeless Engagement Assistance Response Team (HEART), helping unhoused people from 7 a.m. to 11:30 p.m. daily. Also partners on the Home For All safe sleep pilot program.
• Senator Cory BookermajorGTM or Marketing Partner · 21 August 2021First sitting U.S. senator to formally endorse Woodfin's re-election campaign. Booker praised Woodfin's leadership through the pandemic, economic opportunities, and criminal justice reforms.
• President Joe BidenflagshipGTM or Marketing Partner · 20 August 2021President Biden endorsed Mayor Woodfin for re-election, providing significant national political exposure. Sitting presidents rarely endorse in city elections, making this a high-profile electoral boost.
• Stacey AbramsmajorGTM or Marketing Partner · 9 August 2021Former Georgia House Democratic Leader and national voting rights activist Stacey Abrams endorsed Woodfin, praising his commitment to equity and holistic investment in community needs.
• Senator Doug JonesmajorGTM or Marketing Partner · 6 August 2021Alabama's U.S. Senator Doug Jones endorsed Woodfin citing unprecedented investments in Birmingham's people through Birmingham Promise, Pardons for Progress, and neighborhood revitalization.
• Faith Chapel Care CentercoreStrategic or Co-development PartnerPartners with the city on the Home For All safe sleep pilot program providing up to 75 micro-shelters for unhoused residents, with nearly $2.7 million in funding.
• Jimmie Hale MissionsupportingStrategic or Co-development PartnerProvides warming stations and extra services during winter months for homeless residents in partnership with city programs.
• Jefferson County Department of Health (JCDH)coreStrategic or Co-development PartnerCollaborates on treating gun violence as a public health issue, focusing on prevention, community engagement, and education through a $1 million mental health program for students and counseling for gunshot victims.
• UAB HospitalcoreStrategic or Co-development PartnerPartnership provides counseling services for gunshot victims through hospital-based violence prevention programs in collaboration with Jefferson County Health Department.
• Jones Valley Teaching FarmsupportingStrategic or Co-development PartnerPartners on eight school-based community gardens as learning laboratories for K-12 students while supplying schools with student-grown produce.
• Housing Authority of the Birmingham District (HABD)supportingStrategic or Co-development PartnerPartnership to distribute 60 free electric bikes to qualified residents, bridging transportation gaps for low-income families.
• Brookings InstitutionsupportingStrategic or Co-development PartnerPartnership launched Bham Strong emergency loan fund providing $2.4 million in bridge capital to help small businesses retain workers during the COVID-19 pandemic.
• CREATE BirminghamsupportingStrategic or Co-development PartnerPartners with Birmingham City Council on arts and cultural initiatives including the Birmingham Poet Laureate program and entrepreneurial training for creatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Eric Adams for Mayor: Eric Adams is the incumbent mayor of New York City, operating one of the largest US mayoral campaigns; both campaigns use similar donation mechanics, political committee structures, and civic-engagement outreach models.
• Andre Dickens for Mayor: Andre Dickens is the incumbent mayor of Atlanta, GA, a young Black progressive Democrat running a comparable mayoral reelection campaign in a different Southern city with similar demographic and policy priorities.
• Michelle Wu for Mayor: Michelle Wu is the incumbent mayor of Boston running a comparable mayoral reelection campaign; both share a progressive policy platform, grassroots small-dollar fundraising via ActBlue, and an emphasis on urban infrastructure investment.
• Justin Bibb for Mayor: Justin Bibb is the incumbent mayor of Cleveland, OH, a young progressive Democrat whose campaign scale, digital fundraising approach, and policy agenda closely mirror Woodfin's committee structure and messaging.
• Brandon Johnson for Mayor: Brandon Johnson is the incumbent mayor of Chicago running a comparable mayoral campaign; both rely on progressive grassroots networks, similar donation tier structures, and policy narratives around equity and public safety.
• Mike Johnston for Mayor: Mike Johnston is the incumbent mayor of Denver, CO running a comparable mayoral reelection campaign with similar progressive priorities around public safety, education access, and housing affordability.

Others

• ActBlue: ActBlue is the dominant Democratic donation processing platform and powers the campaign's entire small-dollar fundraising infrastructure, including Express recurring text opt-in and tiered donation amounts.
• Civic Nation: Civic Nation is a civic engagement nonprofit that runs voter mobilization and civic participation programs; comparable in mission space around expanding civic participation, though nonpartisan rather than candidate-specific.
• Mobilize.us: Mobilize.us is the volunteer mobilization platform used by the campaign for grassroots volunteer recruitment, event coordination, and door-to-door outreach activity.
• NGP VAN: NGP VAN is the leading Democratic campaign technology provider offering voter database, targeting, and organizing tools used broadly by campaigns of this scale and structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/randallwoodfin
• YouTubeyoutube.com/@woodfinforbham
• Facebookfacebook.com/MayorRandallWoodfin
• Instagraminstagram.com/woodfinforbham
• TikToktiktok.com/@randallwoodfin
• LinkedInlinkedin.com/company/randall-woodfin-for-mayor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randall Woodfin for Mayor