What The Wander Project Llc does

The Wander Project LLC is a woman-owned Certified B Corporation that provides executive coaching and leadership development services. Founded in 2023 by Kelly Weber in Spokane, WA, the firm operates a four-part service offering: 1:1 executive coaching, 360 leadership assessments, team-based leadership development, and self-paced courses. The client base spans enterprise buyers across multiple industries — including Nike, Microsoft, TD Bank, Amazon, T-Mobile, Cambia Health Solutions, Regence, Experian, West Monroe Partners, and Autonomic — indicating a deliberate cross-vertical go-to-market rather than single-sector focus.

The underlying delivery model is practitioner-led rather than productized technology; the technology stack consists of consumer/SMB-grade tools (Squarespace for web presence, Mailchimp for marketing automation, and Teachable for course delivery). There is no proprietary platform, no disclosed AI/ML component, and no evidence of productized assessment IP beyond what is delivered manually through 360 processes. Certified B Corporation status provides a verified ESG credential, but its commercial significance depends on procurement preferences of named enterprise buyers.

The business model combines high-touch services revenue (1:1 coaching and team-based engagements, typically priced per leader or per engagement) with scalable digital revenue (self-paced courses on Teachable). No external funding has been disclosed, consistent with a founder-led, capital-light services practice. Revenue concentration, contract values, and headcount are not disclosed, limiting the ability to triangulate scale.

Name

The Wander Project Llc

Legal name

The Wander Project LLC

Website

https://thewanderproject.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wander Project LLC is a woman-owned Certified B Corporation founded in 2023 by Kelly Weber, providing executive coaching, 360 leadership assessments, team-based development, and self-paced courses to enterprise clients including Nike, Microsoft, Amazon, and TD Bank.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Executive coaching services
• Leadership development programs
• 360 leadership assessments
• Professional coaching services
• Team leadership workshops

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive Coaching Intensives: Personalized 1:1 virtual coaching sessions for senior executives, typically delivered as a six-month program. Premium professional services revenue with customized engagement.
2. 360 Leadership Assessments: Individual or team-based leadership assessments providing comprehensive feedback on leadership capabilities and growth areas. Can be standalone or bundled with coaching services.
3. Team-Based Leadership Development Programs: Contextually based and experientially driven leadership development workshops delivered virtually or in-person. Topics include 'Leading from Strengths' and 'Designing a Leadership Lifestyle'.
4. Self-Paced Online Courses: Self-paced course 'Attract More of What You Want' sold via Teachable platform. One-time payment of $997 for 12-month access to six modules with video lessons and practical tools. A portion of proceeds support B Corp community leadership development.
5. Speaking Engagements: Keynote presentations and workshops designed to inspire, challenge, and motivate audiences. Delivered in intimate leadership development format or as interactive keynote presentations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Wander Project provides 1:1 executive coaching intensives, 360 leadership assessments, and team-based leadership development programs tailored for senior executives (Directors, VPs, C-Suite) and enterprise organizations. The firm also offers a self-paced online course for individual professionals seeking personal growth and leadership skills development.

Product overview

The Wander Project is a woman-owned Certified B Corporation offering holistic leadership development services. The core portfolio consists of four interconnected offerings: 1:1 Executive Coaching Intensives for personalized executive development, 360 Leadership Assessments (individual or team-based) for leadership insight, Team-Based Leadership Development Programs featuring workshops on strengths and lifestyle design, and Self-Paced Courses including the flagship 'Attract More of What You Want' course. Together, these services address both personal and professional growth for seated Directors, VPs, and C-Suite executives, emphasizing that leadership extends beyond professional skills to encompass the whole person.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Executive Coaching Intensives Personalized one-on-one virtual coaching sessions for senior executives (Directors, VPs, C-Suite) at enterprise organizations, designed to accelerate leadership growth and personal development.
• 360 Leadership Assessments Comprehensive 360-degree leadership assessments delivered to individual executives and teams to evaluate leadership effectiveness, blind spots, and development opportunities.
• Team-Based Leadership Development Programs Workshop-based leadership development programs delivered virtually or in-person to corporate teams, designed to build cohesive, high-performing leadership teams within enterprise organizations.
• Attract More of What You Want Self-paced online course priced at $997 targeting individual professionals and consumers seeking to attract what they want in life and work through mindset and leadership skill development.

Quantifiable outcome

• Improved decision-making, strategic thinking, and team dynamics
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TeachablecoreTechnology or IntegrationOnline course platform used to deliver the 'Attract More of What You Want' self-paced course. Handles course hosting, payment processing, and student access management.
• The Lands CouncilcoreStrategic or Co-development PartnerLocal environmental nonprofit partner in the Pacific Northwest. Partnership supports natural landscape preservation initiatives as part of company's community engagement and environmental commitment.
• TransitionscoreStrategic or Co-development PartnerLocal nonprofit organization working to combat poverty and homelessness among women and children in Eastern Washington. Partnership demonstrates company's commitment to local community support.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CoachHub: CoachHub is a global digital coaching platform providing executive and leadership coaching to enterprises. Comparable because it serves the same senior executive buyer with 1:1 coaching engagements, but differentiates through technology-enabled matching and a large global coach network rather than a single founder methodology.
• BetterUp: BetterUp is a well-funded digital coaching platform offering 1:1 coaching, AI-driven insights, and leadership development at enterprise scale. Comparable as a direct competitor in the executive and leadership coaching space, but operates as a technology-enabled platform serving Fortune 500 buyers rather than as a founder-led boutique practice.
• Heidrick & Struggles: Heidrick & Struggles is a premier executive search and leadership advisory firm offering leadership assessment and onboarding coaching. Comparable in serving senior executives at Fortune 500 enterprises, but operates primarily as an executive search firm with coaching as an adjacent offering.
• FranklinCovey: FranklinCovey is a global leadership and organizational effectiveness company offering training, coaching, and consulting based on proprietary methodologies. Comparable in offering leadership development content to enterprises, but with scaled delivery, IP-protected frameworks, and a much broader portfolio than a single-coach practice.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and talent management services. Comparable as it serves enterprise buyers seeking executive coaching engagements, but operates as a broad incumbent with a portfolio of services far beyond coaching.
• DDI (Development Dimensions International): DDI is a global leadership development firm specializing in leadership assessment, training, and executive coaching for enterprises. Comparable on assessment-driven leadership development and enterprise delivery, but with established IP, research-backed frameworks, and broad global operations.
• Center for Creative Leadership (CCL): CCL is a globally recognized nonprofit provider of executive education, leadership coaching, and 360-degree feedback assessments. Directly comparable on the 360 assessments and leadership development offerings, with decades of research-backed methodology versus The Wander Project's emerging practitioner-led approach.

Emerging players

• Sounding Board: Sounding Board is a technology-enabled executive coaching platform matching leaders with curated coaches. Comparable as a technology-augmented coaching provider targeting enterprise and senior leaders, but with a marketplace model rather than a founder-led methodology approach.

Direct peers

• RHR International: RHR International is a boutique leadership consulting firm specializing in executive coaching and senior team effectiveness for C-Suite leaders. Directly comparable as a specialized executive coaching practice targeting senior leaders with methodology-driven engagements, operating at a similar premium boutique scale.
• Marshall Goldsmith Partners: Marshall Goldsmith Partners is a leadership coaching firm built around a single renowned executive coach's methodology and stakeholder-centered coaching approach. The closest analog to The Wander Project's founder-led, methodology-differentiated model targeting C-Suite executives, with similar premium positioning and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thewanderproject

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wander Project Llc