Voor Dag en Dou

What Voor Dag en Dou does

Voor dag en Dou Flexibele Kinderopvang B.V., trading as Voor Dag en Dou, is a founder-owned Dutch childcare operator founded in 2011 by Douwine Koopman in Oosterwolde, Friesland. The company provides integrated daycare (kinderopvang) for children aged 0-4 and out-of-school care (BSO) for children aged 4-13 across four physical "villa" locations — Villa Fonkel (Oosterwolde centrum, headquarters), Villa Sprankel (Oosterwolde north), Villa Roezemoes (Appelscha), and Villa Picasso (Donkerbroek) — serving families throughout the Ooststellingwerf municipality. The service is positioned around flexibility for parents with irregular working hours, offering 51-week, 48-week, vacation-week, and hourly flexible care packages, billed monthly in advance, with the Dutch kinderopvangtoeslag subsidy applied via a net-cost calculator. The company employs approximately 44-45 pedagogical staff, location managers, and coordinators, and has implemented the national Gezonde Kinderopvang (Healthy Childcare) program since 2019 with three internal coaches.

The technology stack is non-proprietary and operational rather than transformational: Jaamo serves as the parent portal and mobile app for scheduling, invoicing, exchange-day requests, and direct messaging; Kind in is used by pedagogical staff for manual child development observation tracking; and Dinck — an affiliated activity platform also founded by Douwine Koopman — supplies a library of hundreds of documented BSO activities covering nature, science, technology, creativity, sports, culture, and discovery. No AI, machine-learning, or proprietary engineering platform is in evidence; differentiation rests on pedagogical content, location footprint, regulatory compliance (GGD inspections, VOG and Kinder-EHBO certifications), and the four-eyes safety architecture rather than on technology per se.

Revenue is generated almost exclusively through subscription childcare contracts (monthly billing in advance for reserved places regardless of attendance) supplemented by usage-based revenue from flexible care hours, extra care requests, and the annual Summer-BSO program. Marketing is word-of-mouth driven, supported by the Jaamo app, a monthly parent newsletter (De Fladder), a formal parent committee with advisory rights, and local website SEO. The legal entity is a Dutch B.V. with no disclosed external investors, no parent company, no M&A activity, and no funding rounds, making Voor Dag en Dou a wholly founder-financed, organically grown local operator.

Name

Voor Dag en Dou

Legal name

Voor dag en Dou Flexibele Kinderopvang B.V.

Website

https://dagendou.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Voor Dag en Dou is a founder-owned Dutch childcare operator founded in 2011, providing flexible daycare (0-4 years) and out-of-school care (4-13 years) across four villa-style locations serving families in the Ooststellingwerf municipality in Friesland, Netherlands.

Ownership category

akta.pro rank

Product category

Childcare Services (Daycare and Out-of-School Care)

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

24-Hour / Extended-Hours Childcare Centers (EDACAAAK)

akta.pro secondary industry

Drop-In / Flexible Infant & Toddler Care (EDACAGAG)

Keywords

• Flexible childcare services
• Daycare and BSO
• Out-of-school care
• Early childhood education
• Healthy childcare program

Headquarters

HQ city

Oosterwolde

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Daycare and BSO Contract Revenue: Subscription-based childcare contracts billed monthly in advance. Parents pay for reserved childcare places regardless of actual attendance. The company offers fixed-day packages (51 weeks, 48 weeks, vacation packages) and flexible hourly budgets. Childcare allowance (kinderopvangtoeslag) from the Dutch Tax Authority partially offsets costs for eligible parents.
2. Flexible and Extra Care Revenue: Additional revenue from flexible care hours beyond contracted packages, extra care requests, and holiday care programs (including Summer BSO where children from multiple locations are combined). Billed separately at flexible care rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Voor Dag en Dou operates four physical 'villa' childcare locations across Ooststellingwerf, Netherlands, providing daycare (kinderopvang) for children aged 0-4 and out-of-school care (BSO) for children aged 4-13. Services are sold on a subscription basis with monthly billing, complemented by flexible hourly packages, holiday care, and the annual Summer BSO program. The organization delivers services under the national Gezonde Kinderopvang (Healthy Childcare) framework, integrating healthy nutrition, outdoor play, and developmental observation via the Kind in tracking system.

Product overview

Voor Dag en Dou is a flexible childcare and out-of-school care organization operating since 2011 in Ooststellingwerf, Netherlands, with four locations (Villa Picasso, Villa Roezemoes, Villa Sprankel, and Villa Fonkel). The core offering is Kinderopvang & BSO — integrated day care (0–4 years) and out-of-school care (4–13 years) — built around play-based development, outdoor activity, and the national Gezonde Kinderopvang framework. The portfolio is supported by several named digital and service modules: Jaamo (parent portal and mobile app) handles scheduling, communication, invoicing, and contract management; Dinck is a proprietary activity platform with hundreds of BSO activities covering nature, science, technology, creativity, sports, and culture; Kind in is the child-tracking observation system used by mentors to record developmental progress. Two BSO Coördinatoren and an Activiteitencoördinator manage content and quality, while an annual Zomer-BSO brings children together at a central location during summer holidays. The company also operates Dinck as a national activity platform for the broader childcare and education sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderopvang (Daycare)
• Buitenschoolse Opvang (BSO / Out-of-School Care)
• Zomer-BSO (Summer BSO)
• Flexible and Extra Care Hours

Quantifiable outcome

• 100% of staff hold Kinder-EHBO and BHV certificates; all staff VOG-verified and registered in Personenregister Kinderopvang
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dinck BVcoreTechnology or IntegrationDinck BV is an activity and inspiration platform for childcare and education, also founded by Douwine Koopman (founder of Voor Dag en Dou). Dinck provides hundreds of documented activities for the BSO program across areas such as nature, science, technology, creativity, sport, culture, and discovery. The platform supports Voor Dag en Dou's BSO Coordinators and Activity Coordinator in developing and delivering age-appropriate programming.
• Branchevereniging Ondernemers Kinderopvang (BVOK)coreStrategic or Co-development PartnerDouwine Koopman, founder and director of Voor Dag en Dou, serves as a board member of the Branchevereniging Ondernemers Kinderopvang (BVOK), the industry association for childcare entrepreneurs in the Netherlands. Through this role, she contributes to industry policy development, quality standards, and the future of Dutch childcare.
• Geschillencommissie KinderopvangminorOthersVoor Dag en Dou is affiliated with the Geschillencommissie Kinderopvang (Dispute Committee for Childcare), the independent Dutch dispute resolution body for the childcare sector. Parents who cannot resolve complaints directly with the organization can escalate to this body.
• Gezonde Kinderopvang (Healthy Childcare) National ProgramcoreStrategic or Co-development PartnerSince 2019, Voor Dag en Dou has actively implemented the national Gezonde Kinderopvang (Healthy Childcare) program, which addresses child health across nutrition, movement, outdoor play, sleep, social-emotional development, and screen time. The organization has three trained coaches within its team to guide implementation.
• GGD (Dutch Municipal Health Service)minorOthersThe GGD conducts unannounced annual inspections of all Voor Dag en Dou locations, reviewing safety, health, pedagogical quality, staff credentials, facilities, and legal compliance. All inspection reports are publicly available through the Landelijk Register Kinderopvang and the company's website.
• Local Primary Schools in OoststellingwerfminorStrategic or Co-development PartnerVoor Dag en Dou collaborates with multiple primary schools in the region to provide BSO services, including study day care and school holiday coverage. Schools individually determine their own study days, which Voor Dag en Dou coordinates for BSO planning purposes.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Humankind: One of the largest non-profit childcare operators in the Netherlands, offering daycare, BSO, and toddler care across hundreds of locations nationally. Overlaps with Voor Dag en Dou on every service line but operates at a fundamentally larger scale.
• Smallsteps: Major Dutch childcare chain providing daycare, BSO, and toddler care through a national network of locations. Directly comparable product offering and target audience, though operates at significantly greater scale than Voor Dag en Dou.
• Partou: Netherlands' largest private childcare chain, operating hundreds of daycare and BSO locations nationally. Same product categories (kinderopvang and BSO) and direct-to-consumer model as Voor Dag en Dou, but at vastly greater scale and broader geographic reach.

Direct peers

• Skid Kinderopvang: Regional Dutch childcare provider offering daycare, after-school care, and toddler programs. Similar multi-location operator model to Voor Dag en Dou with overlapping services and a comparable private operator profile.
• KinderRijk: Dutch childcare organization operating multiple daycare and BSO locations with a regional focus. Comparable to Voor Dag en Dou in service breadth (kinderopvang plus BSO) and operating model.
• Berend Botje: Regional Dutch childcare organization running multiple villa- and centre-style daycare and BSO locations, primarily in the northern Netherlands. Closely comparable to Voor Dag en Dou in size, multi-location model, and community-engagement orientation.
• BSO Coen: Smaller Dutch after-school care operator focusing on BSO services with an activity-led, development-oriented positioning. Compares to Voor Dag en Dou's BSO offering, particularly around activity programming and parent engagement.
• KION Kinderopvang: Mid-sized Dutch childcare provider operating daycare and BSO locations across multiple regions. Comparable in service mix (kinderopvang plus BSO) and parent-portal/registration workflow to Voor Dag en Dou, with a slightly larger footprint.
• Yes! Kinderopvang: Dutch childcare operator with multi-location daycare and BSO services. Directly comparable to Voor Dag en Dou in service mix, parent-comms orientation, and mid-size private operator profile.

Regional players

• Stichting Kinderopvang Friesland: Friesland-based regional childcare foundation offering daycare and out-of-school care across the same Dutch province as Voor Dag en Dou. Strong geographic overlap and a directly comparable service catalogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voor-dag-en-dou

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voor Dag en Dou