Vitinka A.D. Kozluk
Vitinka A.D. Kozluk is a Bosnian beverage producer founded in 1974 that bottles natural mineral water (Vitinka), spring water (Vivia), and a range of non-alcoholic drinks including iced teas, stevia sodas, and multivitamin beverages for retail and office/home delivery across Bosnia and Herzegovina and Montenegro.
- Company typePrivate
- Founded1974
- HeadquartersKozluk, Bosnia & Herzegovina
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vitinka A.D. Kozluk does
Vitinka A.D. Kozluk is a Bosnia and Herzegovina-based joint-stock beverage producer operating from its headquarters and main production facility in Kozluk, Republic of Srpska, with sales and marketing operations in Banja Luka and a Montenegro distribution arm in Podgorica. Founded in 1974 and employing between 101 and 250 people, the company manufactures natural mineral water under the Vitinka brand sourced from Kozluk, natural spring water under the Vivia brand sourced from Raševski kraj (noted for 10.3 mg/L dissolved oxygen and low sodium at 0.8 mg/L), and an extended portfolio of non-alcoholic beverages including nIce Tea (cranberry and peach), Exotic carbonated fruit drinks, Vitinka Cola and Nara with Stevia, and the Vita multivitamin line. Packaging spans 0.25L glass bottles through 1.5L PET, with 5L and 6L formats for Vivia and 18.9L gallons for office and home delivery via the wholly-owned Vivia Office & Home subsidiary established in 2015.
The business model is a traditional FMCG hardware-sales operation: bottled beverages are produced in-house and sold through retail distribution across Bosnia and Herzegovina and Montenegro, with regional sales offices (including a dedicated East Region sales director) managing field sales, supplemented by a B2B/B2C gallon subscription channel through Vivia Office & Home. Pricing is not publicly disclosed. Go-to-market relies on branded television and YouTube advertising campaigns (e.g., 'Sasvim prirodno') for top-of-funnel awareness and a multi-node regional distribution network for shelf access. No public listing exists, no external parent company is identified, and no institutional funding rounds are documented; ownership is held through a private joint-stock structure with regular shareholder assemblies.
The company's competitive positioning rests on natural source rights, traditional brand heritage in eastern Bosnia, and a vertically integrated bottling operation. It was recognized as one of the most successful companies in the economy of Republika Srpska in 2017. Strategic activity has centered on portfolio diversification into flavored, functional, and reduced-sugar beverages, geographic extension into Montenegro, and the 2015 spin-off of a dedicated office/home water delivery subsidiary.
Vitinka A.D. Kozluk firmographics
Firmographics- Name
- Vitinka A.D. Kozluk
- Legal name
- Vitinka AD Kozluk
- Website
- https://vitinka.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitinka A.D. Kozluk is a Bosnian beverage producer founded in 1974 that bottles natural mineral water (Vitinka), spring water (Vivia), and a range of non-alcoholic drinks including iced teas, stevia sodas, and multivitamin beverages for retail and office/home delivery across Bosnia and Herzegovina and Montenegro.
- Ownership category
- akta.pro rank
Vitinka A.D. Kozluk industry classification
Industry- Product category
- Bottled Water and Non-Alcoholic Beverages
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
- akta.pro secondary industry
- Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Where Vitinka A.D. Kozluk is headquartered
LocationHeadquarters
- HQ city
- Kozluk
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices4 records
Markets served
Vitinka A.D. Kozluk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Product Sales: Sale of bottled beverages including natural mineral water, spring water, iced teas, carbonated drinks, multivitamin beverages, and cola products in various packaging formats (glass and PET bottles in multiple sizes)
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Vitinka A.D. Kozluk product offering
Product offeringCore offering
Vitinka A.D. Kozluk produces and sells natural mineral water under the Vitinka brand from the Kozluk source and natural spring water under the Vivia brand from Raševski kraj, alongside a portfolio of flavored soft drinks including Vivia Limun Limeta, the nIce Tea range (Brusnica, Breskva), the Exotic range (Limeta Marakuja, Kruška), stevia-sweetened variants (Vitinka Cola sa Steviom, Nara sa Steviom), Vita multivitamin drinks, and the Rooster energy drink. The company also offers a bulk 18.9 L gallon water delivery service branded Vivia Office & Home for offices and households.
Product overview
Vitinka A.D. Kozluk is a Bosnian beverage company offering a diverse portfolio of natural mineral waters, spring waters, and non-alcoholic beverages. The core products include Vitinka natural mineral water from Kozluk and Vivia spring water from Raševski kraj, available in various packaging formats (glass and PET from 0.25L to 6L, plus 18.9L office/home gallons). The product range extends to flavored beverages under sub-brands: Vivia Limun Limeta (citrus), nIce Tea (brusnica/breskva), Exotic (limeta-marakuja/kruška), Vitinka Cola and Nara with Stevia, and Vita multivitamin drinks (Multivita, Nar i Grožđe, Limun i Grejp). Vivia Office & Home provides bulk water delivery service for commercial and residential customers.
Differentiator
Problem solved
Functional benefit
Brands
- Vivia Office & Home: Water distribution service for offices and homes, providing Vivia natural spring water in 18.9L gallons
- Rooster
Products and services
- Vitinka Natural Mineral Water
Companies that use Vitinka A.D. Kozluk
Customer profileSegments2 records
Ideal customer profiles2 records
Vitinka A.D. Kozluk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vitinka A.D. Kozluk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vivia Office & Home d.o.o. Banja LukacoreSince June 2015, Vivia Office & Home d.o.o. Banja Luka operates as the only authorized and exclusive distributor of natural spring water Vivia packaged in 18.9L gallons. The company offers distribution of clean spring water for use in homes, offices, and retail spaces. Free info phone: 0800 55 333. Website: www.viviaoh.com
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Vitinka A.D. Kozluk competitors and assessment
Company assessmentDirect peers
- Jamnica: Croatian mineral water and beverage producer (part of Fortenova Group). Direct competitor in mineral water plus soft drinks/iced tea, with a multi-country Balkans footprint — a relevant expansion benchmark for Vitinka's regional ambitions.
- Studena: Croatian bottled water and beverage company. Comparable as a regional mineral water and soft drink producer with overlapping product categories (water, flavored drinks) in the Western Balkans market.
- Knjaz Miloš: Leading Serbian mineral water and beverage company. Comparable product mix (mineral water plus flavored soft drinks), similar regional Balkans distribution model, and roughly comparable scale — making it the closest regional benchmark for Vitinka.
- Rosa (Coca-Cola system): Croatian mineral water brand owned and distributed via the Coca-Cola system. Direct peer in still/carbonated bottled water with established regional distribution in the Western Balkans, competing head-to-head on retail shelves with Vitinka.
- Sarajevski Kiseljak: Bosnian mineral water producer headquartered near Sarajevo. Directly comparable as a domestic BiH bottled water and beverage competitor with overlapping retail channels and similar heritage-style brand positioning.
Regional players
- Deep (Montenegro water brand): Montenegrin bottled water brand competing in the same domestic market where Vitinka operates via its Podgorica distribution entity. Relevant regional competitor for Vitinka's Montenegro expansion strategy.
- Mattoni 1873 (Kofola Group): Central European mineral water and soft drink producer under the Kofola group. Comparable multi-brand regional bottler model with mineral water plus flavored CSD/iced tea portfolios serving neighboring CEE markets.
- Natura Water (Tikveš): North Macedonian natural mineral water and beverage producer. Comparable as a regional Balkans bottled water and soft drink player in an adjacent geographic market with similar product portfolio structure.
Broad incumbents
- Coca-Cola HBC: Largest Coca-Cola bottler in Europe, operating across the Balkans with water (Rosa, Jana) and CSD portfolios. A broad incumbent competing with Vitinka across every beverage category the company operates in.
- PepsiCo (Balkans bottlers): Through regional bottling partners, PepsiCo distributes water, CSDs, and juices in BiH, Serbia, and Montenegro — a broad incumbent peer with substantially larger marketing and trade budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vitinka A.D. Kozluk social profiles
Digital presenceVitinka A.D. Kozluk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitinka A.D. Kozluk leadership team
Management profileNumber of profiles
Profiles3 records
Vitinka A.D. Kozluk subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vitinka A.D. Kozluk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitinka A.D. Kozluk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitinka A.D. Kozluk
What does Vitinka A.D. Kozluk do?
Vitinka A.D. Kozluk produces and sells natural mineral water under the Vitinka brand from the Kozluk source and natural spring water under the Vivia brand from Raševski kraj, alongside a portfolio of flavored soft drinks including Vivia Limun Limeta, the nIce Tea range (Brusnica, Breskva), the Exotic range (Limeta Marakuja, Kruška), stevia-sweetened variants (Vitinka Cola sa Steviom, Nara sa Steviom), Vita multivitamin drinks, and the Rooster energy drink. The company also offers a bulk 18.9 L gallon water delivery service branded Vivia Office & Home for offices and households.
Is Vitinka A.D. Kozluk a public or private company?
Vitinka A.D. Kozluk is a private company. It is classified as unknown and is currently operating.
When was Vitinka A.D. Kozluk founded?
Vitinka A.D. Kozluk was founded in 1974. It employs 101 to 250 people.
Where is Vitinka A.D. Kozluk based?
Vitinka A.D. Kozluk is headquartered in Kozluk, Bosnia & Herzegovina, in the Europe region.
How does Vitinka A.D. Kozluk make money?
One revenue line is on record: beverage Product Sales.
Who are Vitinka A.D. Kozluk's main competitors?
Direct peers on record are Jamnica, Studena, Knjaz Miloš, Rosa (Coca-Cola system) and Sarajevski Kiseljak. Regional players are Deep (Montenegro water brand), Mattoni 1873 (Kofola Group) and Natura Water (Tikveš). Broad incumbents are Coca-Cola HBC and PepsiCo (Balkans bottlers).
Does Vitinka A.D. Kozluk have an API?
No public API is recorded for Vitinka A.D. Kozluk.
What industry is Vitinka A.D. Kozluk in?
Vitinka A.D. Kozluk's product category is Bottled Water and Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAFACAE, Sparkling/Carbonated Bottled Water Production, with a secondary code of AFAFAFAC, Vitamin- & Mineral-Fortified Beverage Production. Its SIC code is 2086.