Wirtualnemedia Pl Sp Z O O

What Wirtualnemedia Pl Sp Z O O does

Wirtualnemedia.pl sp. z o.o. is a Polish online media industry news portal founded in 2001 and headquartered in Gdańsk, operating as a subsidiary of Wirtualna Polska Holding S.A. The company publishes editorial content covering the Polish media, advertising, internet, PR, television, radio, and business-technology sectors, and positions itself as the leading specialist trade publication for media professionals in Poland. The platform serves a stated audience of over 2 million monthly users and 50,000 newsletter subscribers, distributing content through its main website, a daily morning email newsletter, active social media channels (Facebook, Twitter, LinkedIn), and the #Komentarze WM video/podcast program featuring industry interviews and expert commentary.

The core technology is a web-based publishing platform with an integrated job board (praca.wirtualnemedia.pl), newsletter delivery infrastructure, Web Push notifications, and a proprietary media-influence measurement tool called Wirtualny Wskaźnik Wpływu. The publication is editorially organized around vertical categories (Media, Advertising, Internet, Marketing & PR, Television, Radio, Video, Audio, Business & Technology) and operates alongside sub-brands for industry events and recruitment. Customer segments span media-industry professionals as readers, media-industry employers as job board clients, and media companies as advertising partners.

The business model is not publicly disclosed. Plausible revenue mechanics, inferred from observable product surfaces, include display advertising on the main portal, employer fees for job listings on the dedicated job board, event sponsorship tied to conferences and the 25th anniversary gathering, and newsletter sponsorship. The company has no disclosed subscription product, no public pricing for its services, and no public funding rounds, consistent with its status as a long-standing privately-held subsidiary within a larger media group. Geographic scope is exclusively domestic, with no evidence of international expansion or multilingual content offerings.

Name

Wirtualnemedia Pl Sp Z O O

Legal name

Wirtualnemedia.pl sp. z o.o.

Website

https://wirtualnemedia.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Wirtualnemedia.pl sp. z o.o. is a Polish online media industry news portal covering advertising, internet, PR, television, and radio, serving 2M+ monthly users and 50,000 newsletter subscribers as a subsidiary of Wirtualna Polska Holding S.A. founded in 2001.

Ownership category

akta.pro rank

Product category

Online Industry News Portal

NAICS

Information (51), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Polish media news
• Industry job board
• Digital content publishing
• Media industry intelligence
• Newsletter subscription

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Wirtualnemedia.pl is a Polish online news portal dedicated to the media, advertising, internet, PR, television, and radio industries. It publishes editorial content including news articles, interviews, opinions, and market analyses, and operates an integrated job board (praca.wirtualnemedia.pl) for media industry recruitment, a daily email newsletter with 50,000 subscribers, and the #Komentarze WM video podcast program featuring industry interviews.

Product overview

WirtualneMedia.pl is a single unified online news portal that provides coverage of the Polish media industry across multiple categories (Media, Advertising, Internet, PR, Television, Radio, and Business & Technology). The platform includes editorial content, a jobs board (praca.wirtualnemedia.pl), a newsletter subscription service, video content via #Komentarze WM program, and various topical sections. It is part of the Wirtualna Polska (WP) holding group.

Differentiator

Problem solved

Functional benefit

Brands

• Wirtualny Wskaźnik Wpływu: A proprietary indicator/tracking tool referenced on the Wirtualnemedia website.

Products and services

• WirtualneMedia.pl News Portal Web-based Polish online media news portal covering topics including media, advertising, internet, PR, television, radio, and business & technology, featuring news articles, interviews, opinions, and market intelligence for media industry professionals.
• Praca.wirtualnemedia.pl Job Board

Quantifiable outcome

• Over 2 million monthly users accessing the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wirtualna Polska Holding S.A. (WP)coreStrategic or Co-development PartnerWirtualnemedia.pl is part of the Wirtualna Polska group. The company is jointly owned and operated within the WP holding structure. Wirtualnemedia.pl and WP jointly serve as data administrators for certain processing activities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• WARC: Global marketing intelligence platform providing advertising and media research data — comparable as a subscription-based intelligence product for media industry professionals, but operates at international B2B data scale rather than national editorial scale.

Direct peers

• Brief.pl: Polish marketing and communications trade magazine covering advertising, PR, and media sectors — directly overlaps with Wirtualnemedia.pl's Marketing & PR and advertising coverage.
• Media2.pl: Polish online portal covering media, marketing, and advertising industry news — competes for the same Polish media professional audience as Wirtualnemedia.pl.
• Presserwis.pl: Polish press service providing media monitoring and industry intelligence — adjacent comparable serving media industry professionals with news and data products.
• NowyMarketing.pl: Polish marketing and digital media industry news portal targeting marketing professionals — overlaps with WM's Internet, Marketing & PR, and Business & Technology sections.
• MMR (Magazyn Marketingu Reklamy): Polish trade magazine focused on advertising and marketing industry — directly comparable in vertical focus and B2B trade media positioning.
• Marketer+: Polish marketing and advertising industry trade publication serving a similar B2B audience of media and marketing professionals.
• Press.pl: Polish B2B trade publication covering the media, press, and publishing industries with editorial coverage and industry intelligence — directly comparable to Wirtualnemedia.pl's media-industry news focus.

Broad incumbents

• Adweek: Major US-based advertising and media industry trade publication — comparable in editorial model (media industry news + proprietary data tools) but operates at much larger scale in English-speaking markets.
• Digiday: International digital media industry news and research outlet — comparable in vertical focus on digital media, advertising, and industry transformation, though at global rather than national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wirtualnemedia
• LinkedInlinkedin.com/company/wirtualnemedia-pl
• Xx.com/wirtualnemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtualnemedia Pl Sp Z O O