FLYING JAPAN
- Company typePrivate
- Founded2006
- HeadquartersOsaka, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What FLYING JAPAN does
FLYING JAPAN (株式会社 FLYING JAPAN) is a Japan-based inbound tourism marketing infrastructure company, founded in 2006 and headquartered in Osaka, that connects Korean travelers to Japanese businesses across the full travel journey — pre-trip research, on-site experience, and post-trip amplification. The company operates a closed-loop O2O platform composed of five integrated components: (1) a 500,000+ member NAVER Cafe community (established 2006) that dominates Korea-side Japan-travel search rankings; (2) a 120,000+ subscriber KakaoTalk channel for direct promotions; (3) a physical Osaka Namba Traveler Center offering baggage storage, USJ accessory rental, Flying Pass issuance, and partner pop-ups, attracting 10,000+ Korean visitors monthly without paid advertising; (4) a QR-code-based Flying Pass membership program with 50+ partner stores across restaurants, cafes, drugstores, shopping, and experiences; and (5) an online travel-product platform for partner tours, tickets, and experiences. The company is privately held, founder-controlled under representative Shin Dong-hwan (신동환), with a Korean representative office in Incheon, and discloses no external funding, parent entity, or revenue figures.
FLYING JAPAN monetizes through five distinct streams: customized inbound marketing services (campaign-based professional fees covering SEO, influencer/experience-group marketing, offline events, and O2O integration); recurring Flying Pass partnership/membership fees from Japanese businesses joining the O2O network; Traveler Center service and promotional fees (baggage storage, rental, popup/event space); marketplace commissions on travel-product sales through its platform; and performance-based partnership fees tied to outcomes such as coupon usage and store visits. Pricing is quote-based and not publicly disclosed; contract durations range from short 3-month seasonal campaigns to multi-year brand-building engagements. Go-to-market operates through two complementary motions: a community-led consumer funnel anchored in the NAVER community and KakaoTalk channel that drives traveler engagement and word-of-mouth, and a sales-led B2B motion targeting Japanese enterprises and local governments through a dedicated Strategy & Partnership team and inbound consultation.
The customer base spans large enterprises (Don Quijote 2017–2020, DAIMARU 2024, KRACIE 2025, VIP Liner 2025, GIRAFFE JAPAN 2025–2026), global OTA partners (Agoda, Expedia, KLOOK, Trip.com, Hotels.com, 2017–2019), and SMBs (Takoyaki Lab, WIFI DOSIRAK). The company has disclosed plans to replicate its Osaka model across Fukuoka and Tokyo in 2026 and Sapporo and Okinawa in 2027, signaling a transition from a single-city operator to a national O2O network for Korean inbound tourism to Japan.
FLYING JAPAN firmographics
Firmographics- Name
- FLYING JAPAN
- Legal name
- 株式会社 FLYING JAPAN
- Website
- https://flyingjp.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Ownership category
- akta.pro rank
FLYING JAPAN industry classification
Industry- Product category
- Inbound Tourism Marketing Services
- NAICS
- Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
- akta.pro secondary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where FLYING JAPAN is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
FLYING JAPAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Customized Inbound Marketing Services: FLYING JAPAN charges partner companies for customized marketing campaigns targeting Korean travelers. Fees are campaign-based, tailored to campaign scale, duration, and objectives. Solutions include SEO/content marketing, influencer/experience group campaigns, offline events, and O2O integration, all priced individually through consultation.
- Flying Pass Partnership / Membership Fees: Japanese businesses pay to join the Flying Pass O2O membership system, gaining access to 500,000+ Korean traveler members via QR-code-based discount benefits. Entry门槛低 (low barrier) via online application with no system development required.
- Traveler Center Services & Promotions: Revenue from baggage storage, USJ accessory rental services, and popup store/event operations at the Osaka Namba Traveler Center. Partners also pay for promotional placements, sampling, brochure distribution, and event activations within the center.
- Travel Product Platform Sales Commission: Commission from selling partner tours, tickets, and experience products directly through the FLYING JAPAN platform to Korean travelers. The company co-plans products with partners and handles promotion and sales, earning a take-rate on transactions.
- Performance-Based Partnership Fees: Some partnerships use outcome-based pricing models where results (e.g., coupon usage, store visits, VIP customer conversion rates) determine part of the compensation, reflecting ROI transparency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized marketing campaign pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
FLYING JAPAN product offering
Product offeringCore offering
FLYING JAPAN provides Japanese enterprises, brands, local governments, and SMBs with an integrated O2O inbound tourism marketing infrastructure that targets Korean travelers across the full travel journey. Its offering combines a NAVER-based online community of 500,000+ members, a KakaoTalk channel of 120,000+ subscribers, customized marketing services (SEO, influencer/experience-group campaigns, offline events), a physical Osaka Namba Traveler Center (luggage storage, concierge, USJ accessory rentals), the Flying Pass QR-code membership connecting 50+ partner stores, and a travel product marketplace platform that sells partner tours and experiences.
Product overview
FLYING JAPAN is a Japan-Korea inbound tourism marketing infrastructure company that connects Korean travelers with Japanese businesses across the entire travel journey. Their integrated solution portfolio consists of five core offerings: (1) Community - Korea's largest online community platform (500,000+ members) on NAVER for trusted travel information; (2) Traveler Center - an offline service hub in Osaka Namba offering luggage storage, rentals, and concierge services with 10,000+ monthly visitors; (3) Flying Pass - a membership-based O2O solution with QR code benefits at 50+ partner stores; (4) Platform - an online travel product sales marketplace for tours and experiences; and (5) Marketing Services - customized SEO, influencer, and campaign marketing solutions. Together, these components create a seamless online-to-offline infrastructure connecting Korean travelers from pre-trip planning through on-site experiences to post-trip sharing.
Differentiator
Problem solved
Functional benefit
Brands
- Flying Pass: Membership pass provided to FLYING JAPAN members. QR code-based O2O solution enabling travelers to receive benefits at partner stores while enabling partners to acquire new customers. Currently 50+ partner stores.
- Flying Pass Platform
- FLYING JAPAN Tourist Center (Osaka Namba)
Products and services
- Community (NAVER-based Japan Travel Online Community) Korea's largest online community for Japanese travel, with 500,000+ members generating user content that shapes travel trends and provides trusted Korean-language information for Korean travelers planning trips to Japan.
- Traveler Center (Osaka Namba Tourist Center) Offline service hub in Osaka Namba (Edion Namba 1F) offering luggage storage, USJ accessory rentals, Flying Pass issuance, concierge services, and partner popup/event activations; serves 10,000+ Korean visitors monthly as the physical O2O hub.
- Flying Pass (O2O Membership Pass) QR-code-based membership pass provided to FLYING JAPAN community members, offering exclusive discounts/benefits at 50+ partner stores (restaurants, cafes, drugstores, shopping, experiences) and enabling partners to acquire Korean travelers with no system development required.
- Flying Pass Platform (dedicated online marketplace) Dedicated online marketplace platform where FLYING JAPAN plans, promotes, and sells partner tours, admission tickets, and experience products directly to Korean travelers; functions as an all-in-one productization solution for partner brands.
- Marketing Services (Customized Inbound Marketing) Customized inbound marketing solutions for Japanese enterprises and local governments targeting Korean travelers; combines SEO/content marketing, influencer (체험단) campaigns, offline events, popup activations, and O2O integration, priced individually based on campaign scale, duration, and objectives.
Quantifiable outcome
- 500,000+ community members, 5M+ content page views for flagship campaigns (Don Quijote), 10,000+ monthly offline visitors to Traveler Center
- +3 more outcomes
Companies that use FLYING JAPAN
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
FLYING JAPAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
FLYING JAPAN partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights5 records
FLYING JAPAN competitors and assessment
Company assessmentDirect peers
- Trazy: Korean online travel platform specializing in discounted tours, tickets and experiences in Japan for Korean travelers. Operates a content-plus-commerce model similar to FLYING JAPAN's community-plus-platform approach.
- MyRealTrip: One of South Korea's largest OTAs with a strong focus on Japan-bound Korean travelers, offering flights, accommodation, tours and travel content. Competes for the same Korean FIT segment that FLYING JAPAN targets via community-led marketing.
- KKday: Asia-Pacific experience marketplace with extensive Japan tours, tickets and activities and Korean-language support. Directly comparable to the platform/booking layer of FLYING JAPAN's business.
Broad incumbents
- Trip.com: Major global OTA with extensive Japan offerings and Korean-language site. Operates as a FLYING JAPAN partner but competes for the same booking funnel and partner-merchant relationships.
- Klook: Global experience-booking OTA with deep Japan inventory and Korean-language content. Already a partner platform of FLYING JAPAN (2017–2019) but also a competitor for partner-tour commissions and Korean-tourist mindshare.
- Agoda: Asia-focused accommodation OTA with strong Japan inventory and Korean-language presence. Has been a FLYING JAPAN campaign partner but competes for hotel and travel-product bookings from the same Korean traveler base.
- JTB Corporation: Japan's largest travel agency with deep domestic and inbound capabilities, including inbound marketing services for Japanese destinations and brands. Broad incumbent in the same space FLYING JAPAN serves but at national scale.
Regional players
- Mode Tour: Major Korean outbound tour operator with significant Japan focus across package tours, FIT and air-hotel bundles. Comparable in serving Korean FITs to Japan but as a traditional agency rather than a community-led marketing platform.
- Hana Tour: Largest Korean outbound tour operator with a long-standing Japan product line (package tours, FIT modules). Adjacent competition for the Korean-Japan travel demand pool, though more package-led than FLYING JAPAN's community-led model.
Others
- Korea Tourism Organization (KTO) Japan Office: Government-affiliated body promoting Korean outbound travel (and inbound to Korea) with marketing programs targeting Japanese and Korean audiences. Acts as an ecosystem partner and occasional collaborator with private Korean-Japan travel marketing platforms like FLYING JAPAN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FLYING JAPAN social profiles
Digital presenceFLYING JAPAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLYING JAPAN leadership team
Management profileNumber of profiles
Profiles1 record
FLYING JAPAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLYING JAPAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLYING JAPAN
What does FLYING JAPAN do?
FLYING JAPAN provides Japanese enterprises, brands, local governments, and SMBs with an integrated O2O inbound tourism marketing infrastructure that targets Korean travelers across the full travel journey. Its offering combines a NAVER-based online community of 500,000+ members, a KakaoTalk channel of 120,000+ subscribers, customized marketing services (SEO, influencer/experience-group campaigns, offline events), a physical Osaka Namba Traveler Center (luggage storage, concierge, USJ accessory rentals), the Flying Pass QR-code membership connecting 50+ partner stores, and a travel product marketplace platform that sells partner tours and experiences.
Is FLYING JAPAN a public or private company?
FLYING JAPAN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLYING JAPAN founded?
FLYING JAPAN was founded in 2006.
Where is FLYING JAPAN based?
FLYING JAPAN is headquartered in Osaka, Japan, in the Asia region.
How does FLYING JAPAN make money?
Five revenue lines are on record. Customized Inbound Marketing Services are the primary driver. The others are flying Pass Partnership / Membership Fees, traveler Center Services & Promotions, travel Product Platform Sales Commission and performance-Based Partnership Fees.
Who are FLYING JAPAN's main competitors?
Direct peers on record are Trazy, MyRealTrip and KKday. Broad incumbents are Trip.com, Klook, Agoda and JTB Corporation. Regional players are Mode Tour and Hana Tour. Korea Tourism Organization (KTO) Japan Office is listed as an others.
Does FLYING JAPAN have an API?
No public API is recorded for FLYING JAPAN.
What industry is FLYING JAPAN in?
FLYING JAPAN's product category is Inbound Tourism Marketing Services. Its primary akta.pro industry code is THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes), with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 56151 and its SIC code is 7900.