FLYING JAPAN

What FLYING JAPAN does

FLYING JAPAN (株式会社 FLYING JAPAN) is a Japan-based inbound tourism marketing infrastructure company, founded in 2006 and headquartered in Osaka, that connects Korean travelers to Japanese businesses across the full travel journey — pre-trip research, on-site experience, and post-trip amplification. The company operates a closed-loop O2O platform composed of five integrated components: (1) a 500,000+ member NAVER Cafe community (established 2006) that dominates Korea-side Japan-travel search rankings; (2) a 120,000+ subscriber KakaoTalk channel for direct promotions; (3) a physical Osaka Namba Traveler Center offering baggage storage, USJ accessory rental, Flying Pass issuance, and partner pop-ups, attracting 10,000+ Korean visitors monthly without paid advertising; (4) a QR-code-based Flying Pass membership program with 50+ partner stores across restaurants, cafes, drugstores, shopping, and experiences; and (5) an online travel-product platform for partner tours, tickets, and experiences. The company is privately held, founder-controlled under representative Shin Dong-hwan (신동환), with a Korean representative office in Incheon, and discloses no external funding, parent entity, or revenue figures.

FLYING JAPAN monetizes through five distinct streams: customized inbound marketing services (campaign-based professional fees covering SEO, influencer/experience-group marketing, offline events, and O2O integration); recurring Flying Pass partnership/membership fees from Japanese businesses joining the O2O network; Traveler Center service and promotional fees (baggage storage, rental, popup/event space); marketplace commissions on travel-product sales through its platform; and performance-based partnership fees tied to outcomes such as coupon usage and store visits. Pricing is quote-based and not publicly disclosed; contract durations range from short 3-month seasonal campaigns to multi-year brand-building engagements. Go-to-market operates through two complementary motions: a community-led consumer funnel anchored in the NAVER community and KakaoTalk channel that drives traveler engagement and word-of-mouth, and a sales-led B2B motion targeting Japanese enterprises and local governments through a dedicated Strategy & Partnership team and inbound consultation.

The customer base spans large enterprises (Don Quijote 2017–2020, DAIMARU 2024, KRACIE 2025, VIP Liner 2025, GIRAFFE JAPAN 2025–2026), global OTA partners (Agoda, Expedia, KLOOK, Trip.com, Hotels.com, 2017–2019), and SMBs (Takoyaki Lab, WIFI DOSIRAK). The company has disclosed plans to replicate its Osaka model across Fukuoka and Tokyo in 2026 and Sapporo and Okinawa in 2027, signaling a transition from a single-city operator to a national O2O network for Korean inbound tourism to Japan.

Name

FLYING JAPAN

Legal name

株式会社 FLYING JAPAN

Website

https://flyingjp.net

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Product category

Inbound Tourism Marketing Services

NAICS

Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Inbound tourism marketing
• Korea-Japan travel services
• Travel marketplace platform
• O2O marketing infrastructure
• Bilingual marketing agency

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Customized Inbound Marketing Services: FLYING JAPAN charges partner companies for customized marketing campaigns targeting Korean travelers. Fees are campaign-based, tailored to campaign scale, duration, and objectives. Solutions include SEO/content marketing, influencer/experience group campaigns, offline events, and O2O integration, all priced individually through consultation.
2. Flying Pass Partnership / Membership Fees: Japanese businesses pay to join the Flying Pass O2O membership system, gaining access to 500,000+ Korean traveler members via QR-code-based discount benefits. Entry门槛低 (low barrier) via online application with no system development required.
3. Traveler Center Services & Promotions: Revenue from baggage storage, USJ accessory rental services, and popup store/event operations at the Osaka Namba Traveler Center. Partners also pay for promotional placements, sampling, brochure distribution, and event activations within the center.
4. Travel Product Platform Sales Commission: Commission from selling partner tours, tickets, and experience products directly through the FLYING JAPAN platform to Korean travelers. The company co-plans products with partners and handles promotion and sales, earning a take-rate on transactions.
5. Performance-Based Partnership Fees: Some partnerships use outcome-based pricing models where results (e.g., coupon usage, store visits, VIP customer conversion rates) determine part of the compensation, reflecting ROI transparency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

FLYING JAPAN provides Japanese enterprises, brands, local governments, and SMBs with an integrated O2O inbound tourism marketing infrastructure that targets Korean travelers across the full travel journey. Its offering combines a NAVER-based online community of 500,000+ members, a KakaoTalk channel of 120,000+ subscribers, customized marketing services (SEO, influencer/experience-group campaigns, offline events), a physical Osaka Namba Traveler Center (luggage storage, concierge, USJ accessory rentals), the Flying Pass QR-code membership connecting 50+ partner stores, and a travel product marketplace platform that sells partner tours and experiences.

Product overview

FLYING JAPAN is a Japan-Korea inbound tourism marketing infrastructure company that connects Korean travelers with Japanese businesses across the entire travel journey. Their integrated solution portfolio consists of five core offerings: (1) Community - Korea's largest online community platform (500,000+ members) on NAVER for trusted travel information; (2) Traveler Center - an offline service hub in Osaka Namba offering luggage storage, rentals, and concierge services with 10,000+ monthly visitors; (3) Flying Pass - a membership-based O2O solution with QR code benefits at 50+ partner stores; (4) Platform - an online travel product sales marketplace for tours and experiences; and (5) Marketing Services - customized SEO, influencer, and campaign marketing solutions. Together, these components create a seamless online-to-offline infrastructure connecting Korean travelers from pre-trip planning through on-site experiences to post-trip sharing.

Differentiator

Problem solved

Functional benefit

Brands

• Flying Pass: Membership pass provided to FLYING JAPAN members. QR code-based O2O solution enabling travelers to receive benefits at partner stores while enabling partners to acquire new customers. Currently 50+ partner stores.
• Flying Pass Platform
• FLYING JAPAN Tourist Center (Osaka Namba)

Products and services

• Community (NAVER-based Japan Travel Online Community) Korea's largest online community for Japanese travel, with 500,000+ members generating user content that shapes travel trends and provides trusted Korean-language information for Korean travelers planning trips to Japan.
• Traveler Center (Osaka Namba Tourist Center) Offline service hub in Osaka Namba (Edion Namba 1F) offering luggage storage, USJ accessory rentals, Flying Pass issuance, concierge services, and partner popup/event activations; serves 10,000+ Korean visitors monthly as the physical O2O hub.
• Flying Pass (O2O Membership Pass) QR-code-based membership pass provided to FLYING JAPAN community members, offering exclusive discounts/benefits at 50+ partner stores (restaurants, cafes, drugstores, shopping, experiences) and enabling partners to acquire Korean travelers with no system development required.
• Flying Pass Platform (dedicated online marketplace) Dedicated online marketplace platform where FLYING JAPAN plans, promotes, and sells partner tours, admission tickets, and experience products directly to Korean travelers; functions as an all-in-one productization solution for partner brands.
• Marketing Services (Customized Inbound Marketing) Customized inbound marketing solutions for Japanese enterprises and local governments targeting Korean travelers; combines SEO/content marketing, influencer (체험단) campaigns, offline events, popup activations, and O2O integration, priced individually based on campaign scale, duration, and objectives.

Quantifiable outcome

• 500,000+ community members, 5M+ content page views for flagship campaigns (Don Quijote), 10,000+ monthly offline visitors to Traveler Center
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trazy: Korean online travel platform specializing in discounted tours, tickets and experiences in Japan for Korean travelers. Operates a content-plus-commerce model similar to FLYING JAPAN's community-plus-platform approach.
• MyRealTrip: One of South Korea's largest OTAs with a strong focus on Japan-bound Korean travelers, offering flights, accommodation, tours and travel content. Competes for the same Korean FIT segment that FLYING JAPAN targets via community-led marketing.
• KKday: Asia-Pacific experience marketplace with extensive Japan tours, tickets and activities and Korean-language support. Directly comparable to the platform/booking layer of FLYING JAPAN's business.

Broad incumbents

• Trip.com: Major global OTA with extensive Japan offerings and Korean-language site. Operates as a FLYING JAPAN partner but competes for the same booking funnel and partner-merchant relationships.
• Klook: Global experience-booking OTA with deep Japan inventory and Korean-language content. Already a partner platform of FLYING JAPAN (2017–2019) but also a competitor for partner-tour commissions and Korean-tourist mindshare.
• Agoda: Asia-focused accommodation OTA with strong Japan inventory and Korean-language presence. Has been a FLYING JAPAN campaign partner but competes for hotel and travel-product bookings from the same Korean traveler base.
• JTB Corporation: Japan's largest travel agency with deep domestic and inbound capabilities, including inbound marketing services for Japanese destinations and brands. Broad incumbent in the same space FLYING JAPAN serves but at national scale.

Regional players

• Mode Tour: Major Korean outbound tour operator with significant Japan focus across package tours, FIT and air-hotel bundles. Comparable in serving Korean FITs to Japan but as a traditional agency rather than a community-led marketing platform.
• Hana Tour: Largest Korean outbound tour operator with a long-standing Japan product line (package tours, FIT modules). Adjacent competition for the Korean-Japan travel demand pool, though more package-led than FLYING JAPAN's community-led model.

Others

• Korea Tourism Organization (KTO) Japan Office: Government-affiliated body promoting Korean outbound travel (and inbound to Korea) with marketing programs targeting Japanese and Korean audiences. Acts as an ecosystem partner and occasional collaborator with private Korean-Japan travel marketing platforms like FLYING JAPAN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/flyingjp
• YouTubeyoutube.com/@flyingjapan_official
• Facebookfacebook.com/profile.php?id=61578373958327&locale=ko_KR
• Instagraminstagram.com/flying_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLYING JAPAN