Bajaj Mobility
Bajaj Mobility AG is an Austrian holding company that owns KTM AG and operates premium motorcycle brands KTM, Husqvarna, and GASGAS plus WP suspension components. It sells high-performance street, offroad, and adventure motorcycles through a global dealer network, with production in Austria, India, China, Spain, and Italy.
- Company typePublic
- Founded2025
- HeadquartersMattighofen, Austria
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bajaj Mobility does
Bajaj Mobility AG is an Austria-domiciled holding company that controls KTM AG, one of Europe's leading premium motorcycle manufacturers, with corporate roots tracing to 1934 and official motorcycle production beginning in 1953. The company operates a multi-brand portfolio centered on KTM (street and offroad high-performance motorcycles, "Ready to Race" positioning), Husqvarna Motorcycles (Scandinavian-heritage premium segment), and GASGAS (Spanish-origin accessible offroad brand), supplemented by WP high-performance suspension components and PIERER New Mobility's electric two-wheel brands (FELT, GASGAS E-Bicycles, Husqvarna E-Bicycles).
The company's technology base centers on motorsport-derived engineering: KTM holds 537+ world championship titles and 21+ Dakar Rally victories, with technology transferred from MotoGP, Moto3, and offroad racing programs into street motorcycles. R&D spending of €141 million in 2025 (14.0% of revenue) and a planned 850cc MotoGP engine for the 2027 season underscore continued technical investment. Production spans Austria (Mattighofen, Munderfing, Thalheim, Schalchen), India (via Bajaj Auto partnership), China (via CFMOTO partnership), Spain, and Italy, supporting a multi-tier cost structure for premium and mid-displacement models.
Revenue is generated primarily through hardware sales of motorcycles and components through a global dealer network. Following the 2024 insolvency-driven restructuring of KTM AG and the November 2025 takeover by Bajaj Auto International Holdings AG (~74.9% ownership), the company was renamed from PIERER Mobility AG to Bajaj Mobility AG. A €550 million refinancing loan secured in February 2026 from an international banking consortium funded the post-restructuring recovery. FY2025 revenue was €1,009 million with EBITDA of €874 million (including restructuring gain), but Q2 2026 showed an 80% year-on-year revenue rebound to €370 million and a normalized EBITDA margin of 8.7%, signaling operational stabilization. The company is listed on the SIX Swiss Exchange and the Vienna Stock Exchange prime market (ticker: BMAG).
Bajaj Mobility firmographics
Firmographics- Name
- Bajaj Mobility
- Legal name
- Bajaj Mobility AG
- Website
- https://bajajmobility.com
- Company type
- Public
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bajaj Mobility AG is an Austrian holding company that owns KTM AG and operates premium motorcycle brands KTM, Husqvarna, and GASGAS plus WP suspension components. It sells high-performance street, offroad, and adventure motorcycles through a global dealer network, with production in Austria, India, China, Spain, and Italy.
- Ownership category
- akta.pro rank
Bajaj Mobility industry classification
Industry- Product category
- Premium Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
Keywords
Where Bajaj Mobility is headquartered
LocationHeadquarters
- HQ city
- Mattighofen
- HQ country
- Austria
- HQ region
- Europe
Offices6 records
Markets served
Bajaj Mobility business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Sales: Sale of motorcycles under KTM, Husqvarna, and GASGAS brands globally. 209,704 motorcycles sold in fiscal year 2025, with 147,572 units sold in H1 2026 (up 81% YoY). Q2 2026 motorcycle segment revenue reached €370 million, an 80% increase from prior year period.
- Premium Components (WP): Sale of high-performance motorcycle components under the WP brand, used in racing and street motorcycles.
- Electric Two-Wheelers: Electrically powered two-wheelers and e-bicycles under PIERER New Mobility brands (FELT, GASGAS, Husqvarna E-Bicycles).
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Bajaj Mobility product offering
Product offeringCore offering
Bajaj Mobility AG is the holding company of KTM AG and a leading European premium motorcycle manufacturer. It designs, develops, and sells high-performance street and offroad motorcycles under the KTM, Husqvarna Motorcycles, and GASGAS brands, along with high-performance components under the WP Suspension brand. The company also offers premium electric bicycles through its PIERER New Mobility division.
Product overview
Bajaj Mobility AG is the holding company of KTM AG, one of Europe's leading motorcycle manufacturers. The product portfolio includes premium motorcycle brands KTM, Husqvarna Motorcycles, and GASGAS, along with high-performance components under WP Suspension. KTM AG serves as the core operating subsidiary encompassing KTM, Husqvarna Motorcycles, GASGAS, and MV Agusta brands. PIERER New Mobility handles electric mobility solutions with e-bicycle brands. The company operates production facilities in Austria (Mattighofen, Munderfing, Thalheim, Schalchen) with strategic partnerships with Bajaj in India and CFMOTO in China, and is listed on the SIX Swiss Exchange and Vienna Stock Exchange.
Differentiator
Problem solved
Functional benefit
Brands
- KTM: Europe's leading manufacturer of street and offroad motorcycles in the high-performance segment, based in Mattighofen, Austria. Known for READY TO RACE mentality.
- Husqvarna Mobility
- GASGAS
- WP Suspension
Products and services
- KTM Motorcycles
- Husqvarna Motorcycles
- GASGAS Motorcycles Spanish-origin offroad motorcycle brand offering an accessible entry point to high-performance offroad riding with distinctive styling, fun-focused character, and a proud history in offroad racing and trial competitions.
- WP Suspension Components High-performance motorcycle suspension and components developer providing innovative suspension technology for racing and recreational riders, leveraging motorsport-derived engineering.
- PIERER New Mobility Electric Bicycles Premium electric bicycles and e-two-wheelers marketed under FELT, GASGAS, and Husqvarna E-Bicycles brands, leveraging the group's two-wheel industry expertise for the premium electric mobility segment.
Quantifiable outcome
- Retail sales rose ~60% in H2 2025 versus H1 2025 following restructuring
- +3 more outcomes
Companies that use Bajaj Mobility
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bajaj Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bajaj Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CFMOTOcoreCFMOTO is a strategic production partner in China, strengthening motorcycle production sustainably. The partnership complements the strategic partnership with Bajaj in India for production capacity diversification and global market competitiveness.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Bajaj Mobility competitors and assessment
Company assessmentDirect peers
- Triumph Motorcycles: British premium motorcycle manufacturer with heritage, motorsport presence (Moto2), and multi-segment lineup including adventure, roadster, and offroad models. Direct peer in the European premium motorcycle segment with similar brand-portfolio strategy.
- Piaggio Group: European two-wheeler manufacturer (Piaggio, Vespa, Aprilia, Moto Guzzi). Aprilia and Moto Guzzi directly overlap with KTM in premium sport and heritage motorcycles; comparable as a multi-brand European two-wheeler platform.
- Ducati Motor Holding: Premium European motorcycle manufacturer owned by Audi, focused on high-performance sport and street bikes with motorsport heritage (MotoGP/WorldSBK). Closely comparable to KTM in premium positioning, racing-led technology transfer, and European premium segment.
Broad incumbents
- Harley-Davidson: Iconic premium motorcycle manufacturer with strong brand heritage and motorsport legacy. Directly comparable as a Western premium motorcycle OEM targeting enthusiast customers, though focused on heavyweight cruisers/touring rather than KTM's offroad/sport specialty.
- Polaris Inc. US powersports leader with Indian Motorcycle, offroad (RZR, Ranger), and snowmobile portfolios. Comparable as a premium powersports platform with motorsport heritage; overlaps with KTM in the offroad/powersports enthusiast segment.
- BMW Motorrad: Premium motorcycle division of BMW Group offering sport, touring, adventure (GS), and electric models. Comparable premium positioning and broad segment coverage; competes directly with KTM in the adventure and sport segments.
- Yamaha Motor: Major Japanese motorcycle OEM with premium sport, adventure (Ténéré), and offroad offerings. Directly competes with KTM in offroad, sport, and adventure segments; comparable as a broad motorcycle incumbent with motorsport heritage.
- Honda Motor Company (Motorcycle Division): World's largest motorcycle manufacturer with broad product portfolio including premium offerings. Competes with KTM in sport and adventure segments globally; comparable as an incumbent motorcycle OEM with R&D scale advantage.
Regional players
- Royal Enfield: Premium motorcycle brand owned by Eicher Motors and historically part of the same India group ecosystem as Bajaj Auto. Comparable in mid-premium positioning with heritage-driven product strategy and growing global ambitions; related through shared Indian motorcycle industry ecosystem.
Emerging players
- LiveWire (Harley-Davidson EV spinoff): Electric motorcycle brand spun out of Harley-Davidson focused on premium e-motorcycles. Comparable as an emerging premium EV two-wheeler brand competing for the same early-adopter premium motorcycle customers as KTM's electric mobility roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bajaj Mobility social profiles
Digital presenceBajaj Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bajaj Mobility leadership team
Management profileNumber of profiles
Profiles7 records
Bajaj Mobility subsidiaries and ownership
Company hierarchySubsidiaries5 records
Bajaj Mobility funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bajaj Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bajaj Mobility
What does Bajaj Mobility do?
Bajaj Mobility AG is the holding company of KTM AG and a leading European premium motorcycle manufacturer. It designs, develops, and sells high-performance street and offroad motorcycles under the KTM, Husqvarna Motorcycles, and GASGAS brands, along with high-performance components under the WP Suspension brand. The company also offers premium electric bicycles through its PIERER New Mobility division.
Is Bajaj Mobility a public or private company?
Bajaj Mobility is a public company. It is classified as public and is currently operating.
When was Bajaj Mobility founded?
Bajaj Mobility was founded in 2025. It employs 1,001 to 5,000 people.
Where is Bajaj Mobility based?
Bajaj Mobility is headquartered in Mattighofen, Austria, in the Europe region.
How does Bajaj Mobility make money?
Three revenue lines are on record. Motorcycle Sales are the primary driver. The others are premium Components (WP) and electric Two-Wheelers.
Who are Bajaj Mobility's main competitors?
Direct peers on record are Triumph Motorcycles, Piaggio Group and Ducati Motor Holding. Broad incumbents are Harley-Davidson, Polaris Inc., BMW Motorrad, Yamaha Motor and Honda Motor Company (Motorcycle Division). Royal Enfield is listed as a regional player. LiveWire (Harley-Davidson EV spinoff) is listed as an emerging player.
Does Bajaj Mobility have an API?
No public API is recorded for Bajaj Mobility.
What industry is Bajaj Mobility in?
Bajaj Mobility's product category is Premium Motorcycles. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.