INNTOUR S.R.L.

What INNTOUR S.R.L. does

INNTOUR S.R.L. is an Italian technology company founded in 2021 and headquartered in Lacedonia (Campania), operating the MetaBorghi platform, a three-sided digital tourism ecosystem targeted at Italian inner areas (borghi) along the Apennine range. The company serves travelers (B2C), local businesses such as hotels, B&Bs, restaurants, guides, and artisans (B2B), and municipalities seeking to digitize territorial tourism offerings (B2G). Its core technology stack combines drone-photogrammetry-based 3D Digital Twin reconstructions of villages and cultural sites, an AI-powered itinerary chatbot, real-time tourism analytics dashboards, an integrated booking engine connecting 120+ airlines with Trenitalia and Italo rail, and an Ethereum-based DAO governance layer using the $BORGO token for stakeholder voting. To date, 25 villages have been digitized, 800+ artisanal products are listed, and the company references a network spanning 1,000+ municipalities and 10,000+ local businesses across 10 macro-areas from Calabria to the Tuscan-Emilian Apennines.

The business model blends transactional and subscription economics. B2C access is free with pay-per-booking; B2B charges 5-10% commissions only on confirmed bookings, undercutting traditional OTA commissions of 15-30% and positioning around CRM data ownership and direct payments for local operators; B2G pricing is subscription-based at EUR 8,000 per year for municipalities under 2,000 inhabitants and EUR 10,000-12,000 for 2,000-5,000 inhabitants, often funded through PNRR, PON Metro, or regional programs with a stated 18-month ROI guarantee. Reference deployments include the Lacedonia pilot municipality and cultural-heritage projects for Museo Guardia Lombardi and MAVI. The company is privately held, appears bootstrapped with no disclosed institutional funding, and operates with a 1-10 person team, which constrains the rate at which B2G and B2B contracts can be converted from the larger referenced network into paying customers.

Name

INNTOUR S.R.L.

Legal name

InnTour S.R.L.

Website

https://inntour.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

InNtour S.R.L., operating as MetaBorghi, is an Italian technology company that builds 3D digital twins, DAO-governed tourism platforms, and integrated booking tools for travelers, local businesses, and municipalities in Italian inner-area villages.

Ownership category

akta.pro rank

Product category

Digital Tourism Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAAAH

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHALAFAK

Destination & Local Services Marketplaces (Transfers, Guides, City Passes)

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• Digital tourism platform
• 3D virtual tours
• Blockchain DAO governance
• Rural village digitization
• Travel booking marketplace

Headquarters

HQ city

Lacedonia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Commission on Bookings: Platform charges 5-10% commission only on confirmed bookings. Zero fixed monthly fees, zero activation costs. Competes directly with OTA traditional commissions of 15-30%. Average savings of approximately €2,400/year for B&B properties.
2. B2G Municipal Subscriptions: Annual subscription model for public administrations. Pricing calibrated by population: under 2,000 inhabitants €8,000/year; 2,000-5,000 inhabitants €10,000-12,000/year. Includes Digital Twin 3D, white-label CMS, analytics dashboard, operator onboarding, and staff training.
3. DAO Token Economics: Governance token $BORGO distributed to stakeholders (municipalities for territory, businesses for revenue, residents for participation) with potential value accrual from platform success.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

INNTOUR S.R.L. operates the MetaBorghi platform, a three-sided tourism ecosystem serving travelers (B2C), local businesses (B2B), and public administrations (B2G) across Italian inner-area villages. The platform combines 3D Digital Twin virtual tours of villages, an integrated booking marketplace for flights, trains, accommodations, and experiences, plus a marketplace of 800+ artisanal products. It adds a blockchain-based DAO governance layer with the $BORGO token, white-label CMS and analytics dashboards for municipalities, integrated CRM for local operators, and AI-powered itinerary recommendations, charging 5-10% commissions on confirmed bookings and population-tiered annual subscriptions for public clients.

Product overview

INNTOUR S.R.L. operates the MetaBorghi platform, a unified multi-sided tourism ecosystem organized into three service tiers: B2C (traveler-facing booking and exploration), B2B (local business tools with 5-10% commissions), and B2G (municipal digitization). Core components include Digital Twin 3D virtual exploration for 25 villages, a marketplace with 800+ artisanal products, and integrated booking for flights, trains, hotels, and experiences. Supporting modules comprise business analytics dashboards, white-label CMS for municipalities, integrated CRM for client data ownership, DAO blockchain governance with $BORGO tokens, and AI-powered chatbots for personalized recommendations. The platform is complemented by virtual tour 3D products for cultural sites and real-time tourism flow dashboards for government clients.

Differentiator

Problem solved

Functional benefit

Brands

• MetaBorghi: Primary platform brand for digital tourism services including B2C traveler booking, B2B enterprise solutions for local businesses, and B2G government digitization services for municipalities. Features Digital Twin 3D technology, blockchain-based DAO governance, and tokenization.

Products and services

• MetaBorghi Platform
• Digital Twin 3D Village Reconstructions
• MetaBorghi Mobile App
• Tourism Marketplace
• DAO Governance with $BORGO Token
• Virtual Tour 3D for Museums and Cultural Sites

Quantifiable outcome

• 65% commission reduction compared to traditional OTAs (5-10% vs 15-30%)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Musement: Musement was an Italian-founded tours and activities marketplace headquartered in Milan, now part of TUI Musement. It shares MetaBorghi's Italian heritage and focus on destination experiences, making it a strong regional direct comparable for the B2C tours/activities component.
• GetYourGuide: GetYourGuide is a leading marketplace for tours, attractions, and experiences globally, with a strong presence in Europe. It competes directly with MetaBorghi's B2C experience booking and marketplace proposition for travelers seeking curated local activities.
• Withlocals: Withlocals is a marketplace for private tours and authentic local experiences run by independent guides. It directly mirrors MetaBorghi's 'certified local guides' and authentic-experience product, with an overlapping emphasis on off-mainstream destination experiences.
• Viator (Tripadvisor): Viator operates a global marketplace for tours, activities, and experiences, directly comparable to MetaBorghi's experiences and guided tour booking component. Both aggregate niche local experiences into a single booking flow for travelers seeking authentic, off-mainstream activities.
• TheFork: TheFork (Tripadvisor-owned) is a leading restaurant booking platform with strong Italian market presence. It is directly comparable to MetaBorghi's local-business booking/CRM proposition for restaurants and food experiences in Italian villages, though TheFork focuses on urban dining.
• Holidu: Holidu is a vacation rental metasearch and booking platform founded in Munich, with strong European footprint. It competes with MetaBorghi's accommodations booking layer for the alternative-stay traveler and rental-manager partner segment, though Holidu is broader in geography.

Broad incumbents

• Airbnb: Airbnb is a global alternative accommodation platform that competes with MetaBorghi for both travelers (alternative-stay discovery) and B&B hosts (who MetaBorghi targets with lower commissions and data ownership). Both serve the authentic-stay segment, but Airbnb operates at vastly larger scale and broader geography.
• Tripadvisor: Tripadvisor operates a global travel metasearch and reviews platform and owns Viator and TheFork. It is comparable to MetaBorghi's traveler discovery and review-driven destination selection, although Tripadvisor serves a much broader global audience and travel category.
• Booking.com: Booking.com is the dominant global OTA against which MetaBorghi explicitly positions its 5-10% commission advantage. Both serve travelers and accommodation providers, but Booking.com operates at massive scale across all destinations, while MetaBorghi focuses specifically on Italian inner areas.

Others

• Tourism.digital / Italian DMO tools: Regional Italian destination management organizations (DMOs) and government-backed digital tourism initiatives (e.g., Italia.it, regional tourism portals) overlap with MetaBorghi's B2G municipality digitalization and destination marketing layer. They are adjacent ecosystem participants rather than direct competitors, but they shape the procurement landscape for municipal digitalization contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@inntour
• Facebookfacebook.com/inntour
• Instagraminstagram.com/inntour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNTOUR S.R.L.