Intimo Boutique

What Intimo Boutique does

Intimo Boutique, legally registered as Kirke Boutique OÜ, is a Tallinn-based specialty retailer of luxury lingerie, silk nightwear, hosiery, and beachwear. The business operates a single physical boutique at Viru 17 in Tallinn city center, complemented by an e-commerce storefront (intimo.ee) that supports parcel terminal delivery and a 14-day exchange/return policy. The retail legal entity (OÜ) was registered in Estonia, and the company claims approximately 30 years of experience in women's luxury lingerie sales, indicating operations since the mid-1990s, although one firmographic source records a founding year of 2005.

The product portfolio is a curated multi-brand assortment of premium European intimate apparel, including Ambra Corsetteria, Aubade Paris, Aubade Homme, Chantelle, Chantelle X, Gossard, Lise Charmel, Marc André, Pleasure State Couture, Prelude Milano, and Chantal Thomass. The company differentiates through exclusive Estonian distribution rights for Valery Prestige, Vivis Milano (100% silk sleepwear), and Pleasure State Couture, and supports the assortment with ancillary categories such as Girardi hosiery, luxury beachwear, sale items, and non-expiring gift cards.

The business model is straightforward direct-to-consumer retail: one-time purchase transactions at full retail price, with a sale section offering discounts of 20-70%. Customer acquisition is driven by Instagram (@intimobutiik), Facebook Messenger (@IntimoBoutique), and a multilingual staff offering personal shopping appointments in Estonian, Russian, English, and Finnish. The customer base is affluent women in Estonia seeking European luxury lingerie brands that are not otherwise available domestically. There is no disclosed B2B, wholesale, or licensing revenue, no external funding, no parent company, and no management team information beyond the contact details for the boutique.

Name

Intimo Boutique

Legal name

Kirke Boutique OÜ

Website

https://intimo.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Intimo Boutique is a Tallinn, Estonia-based luxury lingerie retailer operating a single physical boutique and an e-commerce store, selling curated premium European brands including Aubade, Chantelle, Lise Charmel, and exclusive-in-Estonia labels like Valery Prestige and Vivis Milano to affluent women seeking high-end intimate apparel.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from selling luxury lingerie, designer intimates, silk nightwear, beachwear, and hosiery through both physical boutique and e-commerce channels. The store offers gift cards and operates a sale section for discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Intimo Boutique is a specialty retailer selling luxury lingerie, designer intimate apparel, silk nightwear, hosiery, and beachwear from premium European brands. The boutique operates from a physical location at Viru 17 in Tallinn and an online store at intimo.ee, offering personal shopping appointments, gift cards, and multilingual service in Estonian, Russian, English, and Finnish.

Product overview

Intimo Boutique is an Estonian luxury lingerie retail boutique offering a curated portfolio of premium intimate apparel from internationally recognized luxury brands and exclusive-to-store designer collections. The core offering spans multiple sub-brands including Ambra Corsetteria (Italian corsetry), Aubade Paris (French elegance), Chantelle and Chantelle X (French comfort engineering), Marc André (fashion-forward designs), Prelude Milano (crystal-adorned pieces), Lise Charmel, and Chantal Thomass (designer collections). The boutique differentiates through exclusive offerings including Valery Prestige and Vivis Milano (100% silk sleepwear) which are available only at Intimo in Estonia, as well as Pleasure State Couture for haute couture-level craftsmanship. Supporting categories include luxury beachwear, premium hosiery (Girardi brand), sale items, and gift cards. The business operates as a physical boutique in Tallinn with e-commerce capabilities, serving customers in Estonian, Russian, English, and Finnish languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambra Corsetteria Collection Italian luxury lingerie line featuring corsetry, bras, panties, and intimate wear with elaborate lace and detailing, sold to women seeking premium European intimate apparel.
• Aubade Paris Collection Prestigious French lingerie house offering elegant bras, panties, and luxury intimate apparel with sophisticated French design for women seeking high-end lingerie.
• Aubade Homme Collection Men's luxury intimate apparel collection from the Aubade brand for male customers.
• Chantelle Collection French luxury lingerie brand specializing in bras, panties, and shapewear with comfort-focused engineering for women.
• Chantelle X Collection Premium designer collaboration collection under the Chantelle brand featuring contemporary luxury designs for women.
• Gossard Collection British luxury lingerie brand known for supportive and glamorous intimate wear for women.
• Marc André Collection Luxury lingerie collection featuring fashion-forward designs including the Enigma signature line for women.
• Pleasure State Couture Collection Exclusive-to-Intimo luxury lingerie line featuring high-end craftsmanship and couture-quality intimate wear, available only at Intimo Boutique in Estonia.
• Prelude Milano Collection Italian luxury lingerie featuring elegant designs often adorned with Swarovski crystals and premium materials for women.
• Valery Prestige Collection Exclusive-to-Intimo prestige lingerie line featuring silk, lace, and haute couture craftsmanship, available only at Intimo Boutique in Estonia.
• Vivis Milano Collection Exclusive-to-Intimo Milanese brand specializing in 100% silk luxury sleepwear, pajamas, and home attire, available only at Intimo Boutique in Estonia.
• Lise Charmel Collection French luxury lingerie designer offering sophisticated bras, panties, and silk nightwear with exquisite lace detailing for women.
• Chantal Thomass Collection French designer lingerie brand known for bold, fashion-forward intimate wear designs for women.
• Luxury Hosiery Luxury hosiery collection including stockings, stay-up socks, and legwear from premium brands including Girardi, sold to women and gift buyers.
• Luxury Beachwear Luxury beachwear collection featuring designer swimwear and resort attire for women.
• Sale Items Sale section featuring discounted items from various luxury lingerie brands with discounts ranging from 20% to 70% off, sold at the boutique and online.
• Gift Cards Gift cards valid indefinitely for luxury lingerie purchases at Intimo Boutique, non-refundable and non-exchangeable for cash, sold to gift purchasers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Chantelle: French heritage lingerie brand carried by Intimo. Overlaps as a multi-channel luxury intimates peer whose DTC and wholesale footprint compete for the same end customer.
• Aubade: French luxury lingerie house that Intimo distributes in Estonia. Comparable as a brand whose own boutiques and DTC channel compete for the same European luxury lingerie customer Intimo serves.
• Cosabella: Italian luxury lingerie and sleepwear brand with own DTC and select boutique distribution. Comparable to Intimo's emphasis on Italian-designed silk and lace intimate apparel at premium price points.
• I.D. Sarrieri: Luxury French lingerie and sleepwear house with own boutique and DTC. Comparable niche: silk, lace, and couture-grade intimate apparel at the upper end of the category, similar to Intimo's exclusive Valery Prestige and Vivis Milano ranges.

Direct peers

• Wolford: Austrian luxury hosiery and intimate apparel brand with own boutiques worldwide. Comparable through its premium hosiery category and boutique-plus-DTC omnichannel, both of which overlap with Intimo's Girardi hosiery and silk sleepwear lines.
• La Perla: Italian luxury lingerie and intimate apparel house operating its own global boutique network. Comparable to Intimo as a high-end, multi-brand-adjacent luxury lingerie destination with an emphasis on Italian craftsmanship and couture pricing.
• Rigby & Peller: British specialist lingerie retailer known for expert bra fitting and multi-brand luxury assortment. Mirrors Intimo's multi-brand luxury model and high-touch personal service orientation.
• Agent Provocateur: UK-based luxury lingerie boutique brand with own-store retail and e-commerce. Directly comparable to Intimo's boutique-led, appointment-friendly luxury lingerie positioning and premium price points.

Broad incumbents

• Victoria's Secret: Largest global lingerie specialty retailer. Overlaps with Intimo in core category (bras, panties, sleepwear) but operates as a broad incumbent across mass-to-premium tiers rather than a luxury-only specialist.

Others

• Net-a-Porter: Global luxury multi-brand e-commerce platform stocking premium lingerie, sleepwear, and hosiery. Relevant as an indirect competitor that ships into Estonia and competes for Intimo's luxury lingerie customer without owning a physical boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/intimobutiik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intimo Boutique