Transparant Training

What Transparant Training does

Transparant Training (legal name: Transparant Training; trading as Transparant Training & Projecten) is a privately held Dutch corporate training and consultancy firm headquartered in Barendrecht, Netherlands (KvK 24314629). The company delivers customized, on-site training programs for organizations across workplace safety, aggression management, Dutch language on the job, digital resilience, emotion management, sexual harassment prevention, and first aid / emergency response (EHBO/BHV). Its named customers are concentrated in Dutch healthcare — youth care (Spirit Jeugdzorg, Trivium Lindehoff, Stichting Timon, Prokino), disability care (GHZ), and home care (Thuiszorg Rotterdam) — with at least one government engagement (IND) for a train-the-trainer program on workplace safety. Differentiated offerings include a small portfolio of branded, customizable physical toolkits (De Agressiekoffer, De Emotiewijzer, De Toolkit De Stressbuster) and a Train-de-Trainer methodology that builds internal training capacity inside client organizations.

The firm's business model is professional-services-based with a products layer. Revenue streams include customized training delivery, project-based consulting (e.g., house-rules development for multi-site organizations), one-time sales of physical toolkits with implementation support, and individual coaching on the job. Pricing is quote-based and not publicly disclosed; engagements are typically multi-year contracts, and the firm proactively advises clients on Dutch and EU subsidies (e.g., ESF) to lower buyer cost. Go-to-market is sales-led and direct: phone, email, and a callback contact form drive inbound, while repeat business and word-of-mouth referrals from satisfied healthcare and government clients underpin net-new demand. Distribution channels are domestic-only, with training delivered on-site at client premises across the Netherlands; the firm also markets through a content-heavy portfolio website and Serge Willemstein's LinkedIn profile. Quality is credentialed through NRTO certification, and the firm won the Veilig Publieke Taak (VPT) Award in 2009 for its 'Samen tegen agressie' project, with founder Serge Willemstein also holding two ESF nominations.

The company operates with a small team (1-10 employees) centered on two principals — Serge Willemstein (Docent Nederlands/NT2, aggression specialist) and Sandra van Gameren (health psychologist, published author, and developer of the aggression and stress toolkits) — which constrains delivery scale and makes the firm fundamentally a boutique practice rather than a scaled training platform. There are no disclosed funding rounds, no outside investors, no parent company, and no AI/ML or software-product layer; technology is limited to training methodologies and physical toolkit artifacts. Operations are confined to the Netherlands.

Name

Transparant Training

Legal name

Transparant Training

Website

https://transparanttraining.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Corporate training services
• Aggression management training
• Workplace safety training
• Digital skills training
• Dutch language training

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Training Services: Customized training programs delivered to organizations including aggression management, Dutch language on the job, digital resilience, emotion management, first aid, and workplace safety training.
2. Project-Based Consulting: Custom project engagements including developing house rules for organizations, communication strategies, and organizational development solutions.
3. Product Sales: Sale of physical and customized products like De Agressiekoffer with implementation support including professional briefings and kickoffs.
4. Coaching on the Job: Individual coaching services for employees requiring additional support, targeting specific performance improvement and problem resolution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Transparant Training is a Dutch boutique training and consulting firm that delivers customized corporate training, coaching, and advisory services focused on social, communicative, and workplace safety skills. The portfolio includes off-the-shelf training modules (Dutch on the workplace, digital resilience, aggression management, emotion management, sexual harassment, first aid), proprietary physical toolkits (De Agressiekoffer, De Emotiewijzer, De Stressbuster), coaching on the job, and train-the-trainer programs primarily for healthcare, youth care, and government organizations in the Netherlands.

Product overview

Transparant Training & Projecten is a Dutch training and consultancy firm operating as a single, unified service portfolio rather than a modular software platform. The core offering centers on workplace training and professional development across social, communicative, and language skills. The product range is organized around three main pillars: (1) Off-the-shelf training modules including 'Nederlands op de Werkvloer,' 'Training Digitale Weerbaarheid,' 'Training Omgaan met Agressie,' 'Training Omgaan met Emoties' (via the 'Emotiewijzer'), 'Training Omgaan met Seksuele Intimidatie,' 'Leer Nee Zeggen!,' and 'EHBO en BHV op Maat'; (2) Proprietary physical toolkits including 'De Agressiekoffer' and 'De Toolkit De Stressbuster' developed by the company's co-founder; and (3) Consulting and support services such as 'Coaching on the Job,' 'Zet Uw Docenten in Hun Kracht,' 'Maatwerk Training,' 'Train-de-Trainer Traject,' and 'Ondersteunende Subsidies.' The company holds NRTO certification, affirming quality standards across all training delivery.

Differentiator

Problem solved

Functional benefit

Brands

• De Agressiekoffer: A toolbox for youth care professionals to address and manage aggression topics with teenagers, containing 6 posters, 10 laminated assignments, and buttons. Includes a 12-week campaign with phases of awareness, theory, and behavioral alternatives.
• De Emotiewijzer
• De Toolkit De Stressbuster

Products and services

• De Agressiekoffer (The Aggression Suitcase) A physical toolkit for youth care professionals containing 6 posters, 10 laminated assignments, and buttons, designed to address aggression among adolescents through a 12-week campaign covering awareness, theory, and behavioral practice. Customizable per institution.
• De Emotiewijzer (The Emotion Guide)

Quantifiable outcome

• Increased awareness of what constitutes aggression in the workplace
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NRTO (Nederlandse Raad Training en Opleiding)coreOthersTransparant Training holds the NRTO quality certification, meeting high quality standards for Dutch training organizations. This certification is a core credential that demonstrates commitment to transparency, customer satisfaction measurement, expert trainers, clear learning outcomes, and adherence to industry codes of conduct.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crisis Prevention Institute (CPI): Internationally recognized provider of violence-prevention and crisis-intervention training, with deep penetration in healthcare, youth care, and disability services. Closely comparable to Transparant's aggression-management and de-escalation focus for care-sector staff, though operating at global rather than domestic scale.
• VitalSmarts (Crucial Learning): Provider of corporate training in crucial conversations, interpersonal communication, and behavior change, widely adopted in healthcare and government. Comparable to Transparant in targeting communication and emotionally charged workplace interactions, particularly in regulated sectors.

Broad incumbents

• Effectory: Dutch employee-engagement and HR-services firm running training, workshops, and listening programs for Dutch employers. Comparable to Transparant as a domestic enterprise training provider focused on workforce behavior and organizational culture.
• Schouten & Nelissen: One of the largest Dutch providers of corporate training, coaching, and leadership development, offering an extensive soft-skills and professional development catalogue. Comparable to Transparant as a domestic provider of customized corporate learning, but operating at materially greater scale and breadth across the Netherlands.
• GITP: Dutch HR and organizational development consultancy offering assessments, leadership programs, and customized corporate training. Comparable to Transparant as a Dutch player delivering tailored soft-skills and management training to enterprise buyers.
• NCOI: Major Dutch professional and management development institution delivering accredited corporate training, management programs, and short courses to working professionals. Comparable to Transparant in serving the same Dutch corporate buyer for professional development, with a broader, more formalized curriculum.
• Dale Carnegie Training: Global corporate training franchise specializing in communication, leadership, interpersonal skills, and confidence-building programs. Comparable to Transparant in soft-skills training methodology and corporate-buyer orientation, though with a global brand and structured curriculum.

Regional players

• 112BHV: Dutch specialist in on-site BHV (Bedrijfshulpverlening) and EHBO first-aid training for companies and institutions. Directly comparable to Transparant's 'EHBO en BHV op Maat' product line in the Dutch workplace-safety training market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/transparant-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transparant Training