What ANIMONDIAL LTD does

ANIMONDIAL Ltd is a Brighton, UK-based specialist consultancy founded in 2018 by Daniel Turner and Helen Usher that advises travel and tourism businesses on animal welfare, biodiversity protection, and nature-positive tourism strategy. Its core offer is built around the proprietary Nature Positive Tourism framework, organized into six service modules — ASSESS, COMMIT, TRANSFORM, EDUCATE, DISCLOSE, and RESTORE — that guide operators through identifying nature-related impacts, making commitments, implementing changes, building internal capacity, reporting outcomes, and regenerating destinations. The flagship product is NATOUR IMPACT, an online ESG evaluation tool aligned with global reporting frameworks including TNFD and CSRD, housed in a wholly-owned subsidiary of the same name. Supporting offerings include the Animal Protection Network (a curated portfolio of conservation NGOs), Biodiversity Partnerships connecting businesses with on-the-ground conservation projects, and an in-development Destination Insight Service for destination-level briefings.

The firm operates a professional services model — primarily bespoke consulting engagements, training and workshops (including biodiversity literacy workshops delivered through ABTA), and quote-based multi-year contracts — alongside a nascent recurring-revenue stream via NATOUR IMPACT subscriptions. Go-to-market is enterprise-focused and sales-led, combining direct website engagement (contact forms, Calendly booking), industry association partnerships (WTTC, ABTA, UN Tourism, World Sustainable Hospitality Alliance, Business for Nature, GSTC, ATTA, PATA), and event-driven demand generation at conferences such as New York Climate Week, COP15, and GSTC events. Named enterprise customers span tour operators (EXO Travel, Scott Dunn, DER Touristik Group, Hotelplan, Discova, Evaneos), cruise (MSC Cruises), airlines (Emirates, Etihad), hospitality (Iberostar), and trade associations (ABTA, Tourism Cares). The company is privately held with no external institutional funding and operates alongside NATOUR IMPACT Ltd as its sole subsidiary.

Name

ANIMONDIAL LTD

Legal name

ANIMONDIAL Ltd

Website

https://animondial.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ANIMONDIAL is a Brighton-based specialist consultancy that helps travel and tourism businesses improve animal welfare, halt biodiversity loss, and deliver nature-positive tourism via advisory services and its NATOUR IMPACT assessment tool.

Ownership category

akta.pro rank

Product category

Sustainability and Biodiversity Consulting

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Conservation, Research & Volunteer Experiences (THAJAIAJ), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Animal welfare consultancy
• Biodiversity advisory services
• Nature positive tourism
• Sustainability strategy consulting
• ESG assessment tools

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consultancy services providing bespoke impartial advice on animal welfare, biodiversity protection, and nature-positive tourism strategy. Includes policy development, product health checks, supply chain integration, and strategic guidance aligned with unique business models.
2. Training and Workshops: Educational services including workshops, training programs, and capacity building for travel businesses to integrate nature commitments and optimize efforts. Includes biodiversity literacy workshops developed with ABTA.
3. Assessment Tools (NATOUR IMPACT): ESG HealthCheck tool for businesses to identify nature risks, opportunities, and strategic actions. Online evaluation platform with digital badge certification for nature-positive leadership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ANIMONDIAL is a specialist consultancy that helps travel and tourism businesses improve animal welfare standards and progress toward Nature Positive Tourism through bespoke advisory services, policy development, supply-chain assessments, and capacity-building training. Its core product is NATOUR IMPACT, an online ESG evaluation tool that benchmarks businesses against legal obligations and industry best practice, while the firm also maintains the Animal Protection Network and Biodiversity Partnerships that connect clients with vetted conservation NGOs.

Product overview

ANIMONDIAL operates as a consultancy firm offering a portfolio of advisory services organized around the Nature Positive Tourism framework. The core offering consists of six interconnected service modules (ASSESS, COMMIT, TRANSFORM, EDUCATE, DISCLOSE, RESTORE) that guide travel and tourism businesses through identifying nature-related impacts, making commitments, implementing changes, building capacity, reporting outcomes, and regenerating destinations. The primary product is NATOUR IMPACT, an online ESG evaluation tool that assesses business performance against legal obligations and best practices. Supporting offerings include the Animal Protection Network (portfolio of conservation projects), Biodiversity Partnerships (conservation leader connections), and the Destination Insight Service (emerging destination-level advisory). The company also produces industry reports and guidelines including Nature Positive Travel & Tourism reports co-authored with WTTC, ABTA Animal Welfare Guidelines, and the Adventure Travel Guide Standard.

Differentiator

Problem solved

Functional benefit

Products and services

• NATOUR IMPACT Online ESG evaluation tool that delivers a comprehensive assessment of travel and tourism businesses' performance against legal obligations and industry best practice, identifying nature-related risks, dependencies, impacts and priority actions aligned with TNFD, CSRD and other global reporting frameworks.
• ASSESS Service Consultancy service helping travel and tourism businesses identify their impacts and dependencies on nature as the first step of the Nature Positive Tourism journey.
• COMMIT Service Advisory service guiding travel and tourism businesses to adopt a Nature Positive Tourism approach and make commitments to protect animals and nature.
• TRANSFORM Service Consultancy service to minimise nature-related risks and maximise nature's recovery through operational changes and supply chain optimisation for travel and tourism businesses.
• EDUCATE Service Training and capacity-building service that helps travel and tourism businesses integrate their nature commitments and optimise sustainability efforts across teams.
• DISCLOSE Service Advisory service that supports travel and tourism businesses to report on nature-related actions and outcomes in line with sustainability requirements and global reporting frameworks.
• RESTORE Service Regeneration service that helps travel and tourism businesses restore destinations and bring back biodiversity through partnerships and on-the-ground conservation projects.
• Animal Protection Network (APN) Portfolio of carefully selected NGOs, animal-based projects and experiences that connect corporate sustainability strategies with real conservation impacts on the ground, available to ANIMONDIAL clients for partnership activations.
• Biodiversity Partnerships Partnership program connecting travel and tourism businesses with trusted nature conservation leaders to regenerate destinations and support biodiversity projects.
• Destination Insight Service Advisory service using national policies, global datasets and international conservation priorities to produce detailed destination-specific briefings that support business decision-making on the state of nature and threats at chosen destinations.
• Animal Welfare in Tourism Starter Kit for SMEs Educational product developed with Rickshaw Travel providing foundational guidance for small and medium tourism enterprises on integrating animal welfare into their operations.

Quantifiable outcome

• Over 15 years of influence resulting in animal welfare being included in agenda for most tour operators

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, notable and minor.

• World Sustainable Hospitality AlliancecoreStrategic or Co-development Partner · 1 January 2024Collaboration on Beyond Sustainable Tourism: Embracing Nature Positive guidance for hospitality sector. Co-contribution to industry resources on nature-positive practices.
• Business for NaturecoreStrategic or Co-development Partner · 1 January 2023Co-authored Travel & Tourism: Priority actions towards a nature-positive future (2023) as part of Business for Nature sector action series. Developed supporting film on nature-positive tourism contribution.
• World Travel & Tourism Council (WTTC)coreStrategic or Co-development Partner · 1 January 2022Co-authored landmark Nature Positive Travel & Tourism reports (2022, 2024) and Preventing Illegal Wildlife Trade guidelines (2021). Reports endorsed by UN Convention on Biological Diversity. Ongoing collaboration on Nature Positive Tourism initiative and toolbox of resources.
• ABTAcoreStrategic or Co-development Partner · 1 January 2019Co-authored ABTA's Animal Welfare Guidelines (2013, 2019 editions) - widely considered one of the most comprehensive tourism sector guidance on animal welfare. Delivering free biodiversity literacy workshops for ABTA members. ANIMONDIAL contributed to GSTC Destination criteria on wildlife interactions.
• UN TourismcoreStrategic or Co-development PartnerCollaboration on Nature Positive Travel & Tourism reports endorsed by UN Convention on Biological Diversity. Participation in UN Tourism Committee on Tourism and Sustainability meetings.
• MSC Cruises / MSC FoundationnotableStrategic or Co-development PartnerBiodiversity benchmarking partnership for eBioAtlas project using eDNA sampling from cruise ships. Data contributes to centralized publicly available platform for informed decision-making.
• NatureMetricsnotableTechnology or IntegrationeDNA survey experts collaborating with MSC Cruises for marine biodiversity data collection and analysis in the eBioAtlas project.
• Adventure Travel Trade Association (ATTA)notableStrategic or Co-development PartnerDeveloped ATTA OnlineEDU course on Protecting Animals and Nature in Adventure Travel. Contributed to Adventure Travel Guide Standard sustainability competency area.
• Pacific Asia Travel Association (PATA)notableStrategic or Co-development PartnerCollaboration on PATA Spotlight webinar series addressing sustainable tourism and nature regeneration. Expert contributions on animal protection in tourism.
• Global Sustainable Tourism Council (GSTC)notableStrategic or Co-development PartnerContributed to GSTC Destination criteria content on wildlife interactions and animal welfare in tourism. Advisory role in sustainable tourism standards development.
• Nest Climate CampusnotableStrategic or Co-development PartnerCollaboration on Nature-Positive Approach to Net-Zero Travel & Tourism discussions during New York Climate Week 2023.
• Costa Rica Tourist BoardnotableStrategic or Co-development PartnerJoint webinar on Costa Rica's wildlife experiences and sustainability practices. Partnership for Pura Vida Week educational content.
• ecollectivenotableGTM or Marketing PartnerContent collaboration on nature protection and carbon reduction integration. Joint article on why carbon reduction and nature protection go hand in hand.
• Conservation OptimismminorGTM or Marketing PartnerWebinar collaboration on Harnessing Tourism To Advance Conservation. Platform for sharing expertise on Nature Positive Tourism vision.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Long Run: The Long Run is a nature-based tourism membership organization that supports travel businesses in conservation and regenerative practices. It overlaps directly with ANIMONDIAL's Nature Positive Tourism mission and serves a similar customer base of nature-focused lodges, tour operators, and destinations.
• Sustainable Travel International: Sustainable Travel International is a nonprofit consultancy that helps travel businesses measure, manage, and improve sustainability performance. Like ANIMONDIAL, it serves tour operators and destinations with advisory, training, and carbon/biodiversity impact services, making it a close functional peer.
• EarthCheck: EarthCheck is a benchmarking and certification company for the travel and tourism industry, focused on environmental and social performance. It competes directly with NATOUR IMPACT as an assessment and certification platform for hotels, tour operators, and destinations.
• Green Destinations: Green Destinations develops sustainability standards and certification for tourism destinations globally. It is comparable to ANIMONDIAL's destination-level advisory and biodiversity benchmarking services, addressing destination management companies and DMOs.
• Travelife: Travelife provides sustainability certification and training for hotels, tour operators and travel agencies. It is one of the closest direct peers to ANIMONDIAL, operating in the same travel-industry sustainability and animal welfare space with a comparable mix of advisory services, training, and assessment tooling.

Others

• Tourism Cares: Tourism Cares is a nonprofit supporting sustainable tourism and community impact across the travel industry. ANIMONDIAL is a partner and quoted recipient of its services; both organizations share the same customer base of tour operators, hotels, and industry associations.
• World Travel & Tourism Council (WTTC): WTTC is the global industry body representing the travel and tourism private sector. It is one of ANIMONDIAL's deepest strategic partners (co-author of Nature Positive Tourism reports) and shapes the standards agenda in which ANIMONDIAL operates.
• Fauna & Flora International: FFI is one of the world's oldest conservation organizations working on species and habitat protection globally. It is thematically adjacent to ANIMONDIAL's animal welfare and biodiversity mission and operates in overlapping geographies and conservation partnerships.

Broad incumbents

• South Pole Group: South Pole is a large climate and sustainability consultancy offering advisory, project development, and digital solutions across multiple sectors. While broader than ANIMONDIAL, it increasingly competes in nature and biodiversity advisory for large enterprises and could encroach on ANIMONDIAL's niche.
• Carbon Trust: Carbon Trust is a global climate and sustainability consultancy advising large corporates and governments. It represents the kind of broader sustainability incumbent that increasingly bundles nature and biodiversity work into enterprise sustainability engagements alongside ANIMONDIAL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/animondial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANIMONDIAL LTD