Wild Ones: Native Plants, Natural Landscapes
Wild Ones is a 501(c)(3) nonprofit founded in 1977 that promotes native plant landscaping through education, advocacy, and a network of 100+ local US chapters, serving homeowners, educators, and community groups seeking biodiversity restoration.
- Company typePrivate
- Founded1977
- HeadquartersNeenah, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wild Ones: Native Plants, Natural Landscapes does
Wild Ones: Native Plants, Natural Landscapes (legally Wild Ones Natural Landscapers, Ltd) is a 501(c)(3) nonprofit organization founded in 1977 and headquartered in Appleton, Wisconsin. The organization promotes native plant landscaping through education, advocacy, and community-based action, addressing biodiversity loss, declining pollinator populations, and the environmental costs of traditional lawn maintenance. It serves individual homeowners and gardeners seeking to convert lawns to native habitats, educational institutions, community organizations and HOAs navigating native plant adoption, and environmental volunteers and activists, with primary focus on the homeowner segment.
The organization's product and program surface includes the Wild Ones Journal (a quarterly award-winning digital publication), the Certified Native Habitat (CNHP) certification program targeting a vision of 5,000 registered gardens, the Seeds for Education grant program (awarding $10,000 to 22 organizations across 17 states in 2026), the Wild for Monarchs program, and the Native Garden Designs website offering garden plans, a nursery finder, and climate-resilient landscaping guides. Distribution is driven by a community-led model anchored in 100+ local chapters across the United States that host native plant sales, workshops, and educational events, supplemented by a branded merchandise e-commerce store and a members-only portal.
Wild Ones generates revenue through three streams: recurring membership dues, charitable donations from individuals, corporations, and foundations, and merchandise sales via shop.wildones.org. Membership pricing is not publicly disclosed. The organization maintains 11+ mission-aligned partnerships (including Pollinator Partnership, Monarch Joint Venture, Homegrown National Park, 1% for the Planet, and North American Land Trust) and is independently governed by a Board of Directors with no parent company or controlling entity.
Wild Ones: Native Plants, Natural Landscapes firmographics
Firmographics- Name
- Wild Ones: Native Plants, Natural Landscapes
- Legal name
- Wild Ones Natural Landscapers, Ltd
- Website
- https://wildones.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Ones is a 501(c)(3) nonprofit founded in 1977 that promotes native plant landscaping through education, advocacy, and a network of 100+ local US chapters, serving homeowners, educators, and community groups seeking biodiversity restoration.
- Ownership category
- akta.pro rank
Wild Ones: Native Plants, Natural Landscapes industry classification
Industry- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Biodiversity & Habitat Conservation (BPAGAGAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Parks, Gardens & Botanical Attractions (THAJACAH)
Keywords
Where Wild Ones: Native Plants, Natural Landscapes is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild Ones: Native Plants, Natural Landscapes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership dues: Wild Ones generates revenue through annual membership fees. Members receive access to the quarterly Wild Ones Journal, chapter resources, and member-only benefits including the journal archive and member login portal.
- Donations: As a 501(c)(3) nonprofit organization, Wild Ones accepts charitable donations from individuals, corporations, and foundations to support mission activities, grants, and programs.
- Merchandise sales: The organization operates a merchandise store selling branded items including t-shirts, hoodies, and jackets through shop.wildones.org.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership with quarterly journal access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wild Ones: Native Plants, Natural Landscapes product offering
Product offeringCore offering
Wild Ones is a 501(c)(3) nonprofit organization that promotes native plant landscaping and natural landscapes through education, advocacy, and a national network of more than 100 local chapters. Its core offerings include annual membership with a quarterly digital journal, the Certified Native Habitat certification program, the Seeds for Education grant program for schools and nonprofits, the Wild for Monarchs pollinator conservation initiative, and a branded merchandise store.
Product overview
Wild Ones is a 501(c)(3) nonprofit organization (IRS) that promotes native landscapes through education, advocacy, and collaborative action. The organization operates primarily as an educational and advocacy nonprofit rather than a software product company. Its offerings include the Wild Ones Journal (a quarterly digital publication for members), Native Garden Designs (an online resource with garden plans, nursery finder, and climate-resilient landscaping guides), the Certified Native Habitat program, Seeds for Education Grant program, Wild for Monarchs program, and a Photo Contest. The organization also maintains over 100+ local chapters across the US, offers webinars, and operates a merchandise store. Wild Ones does not appear to offer a technology platform, SaaS product, or API-based services.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild Ones Annual Membership Paid annual membership tier (with individual, family, and student/low-income categories) that delivers the quarterly digital Wild Ones Journal, access to member benefits, and connection to the national chapter network. Targeted at homeowners, gardeners, and native plant enthusiasts.
- Wild Ones Journal
Quantifiable outcome
- Certified Native Habitat program with vision of 5,000 gardens contributing to biodiversity goals
Companies that use Wild Ones: Native Plants, Natural Landscapes
Customer profileSegments4 records
Ideal customer profiles3 records
Wild Ones: Native Plants, Natural Landscapes technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild Ones: Native Plants, Natural Landscapes partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Pollinator Partnership (Bee Friendly)coreSince 1977, Wild Ones partners with industry organizations and businesses for mutual advocacy and mission support. Pollinator Partnership works on bee-friendly initiatives.
- Quiet CommunitiescorePartnership focused on promoting native landscaping practices and reducing noise/environmental impact in communities.
- Michigan AuduboncoreCollaboration with Michigan Audubon on bird-friendly native plant initiatives and habitat restoration.
- Plant Baby PlantminorPartner organization supporting native plant education and early childhood engagement with nature.
- North American Land TrustcorePartnership focused on land conservation and native plant habitat restoration efforts.
- Texan by NatureminorTexas-focused conservation partnership promoting native plants and natural landscapes in Texas.
- Monarch Joint VenturecorePartnership dedicated to monarch butterfly conservation through native plant habitat restoration.
- Homegrown National ParkcoreCollaboration with Homegrown National Park initiative focused on native plant landscaping to support biodiversity.
- 2/3 for the BirdsminorBird conservation partnership promoting native plants that support avian wildlife.
- Nurture NativesminorPartnership supporting native plant education and community engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wild Ones: Native Plants, Natural Landscapes competitors and assessment
Company assessmentBroad incumbents
- National Wildlife Federation: Major conservation nonprofit with Certified Wildlife Habitat program analogous to Wild Ones' CNHP; much larger scale and broader portfolio, but directly competes for residential habitat donors and members.
- The Nature Conservancy: Global conservation nonprofit with biodiversity programs; overlaps with Wild Ones' biodiversity and habitat mission but operates at vastly greater scale and a more land-acquisition-oriented model.
- Audubon Society: Large conservation nonprofit with bird-focused native plant advocacy and Plants for Birds program; directly comparable bird-and-native-plant cause area but with broader conservation mandate.
- Arbor Day Foundation: Tree-focused nonprofit with large membership base and community planting programs; comparable member-based nonprofit model and overlapping tree/native plant educational mission.
Direct peers
- Xerces Society for Invertebrate Conservation: Nonprofit dedicated to invertebrate conservation, particularly pollinators, with overlapping mission in native plant advocacy, habitat certification, and education — directly comparable cause area and audience.
- Native Plant Trust: Regional nonprofit operating garden in the wild and native plant conservation programs in New England; closely aligned mission and runs comparable educational programming.
- Pollinator Partnership: Nonprofit focused on pollinator health through habitat creation; runs Bee Friendly certification and works with native plants — already a Wild Ones Core partner and a directly comparable mission-driven nonprofit.
- Monarch Joint Venture: Partnership dedicated to monarch butterfly conservation through native milkweed and habitat planting; shares Wild Ones' monarch program and habitat certification logic with a more species-specific lens.
- Lady Bird Johnson Wildflower Center: Research and education organization promoting native plants and sustainable landscapes; comparable mission, comparable educational content library, and comparable native plant resource offerings.
- Homegrown National Park: Doug Tallamy's movement promoting homeowner native landscaping for biodiversity; competes for the same residential native plant audience and is a current Wild Ones partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wild Ones: Native Plants, Natural Landscapes social profiles
Digital presenceWild Ones: Native Plants, Natural Landscapes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Ones: Native Plants, Natural Landscapes leadership team
Management profileNumber of profiles
Wild Ones: Native Plants, Natural Landscapes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Ones: Native Plants, Natural Landscapes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Ones: Native Plants, Natural Landscapes
What does Wild Ones: Native Plants, Natural Landscapes do?
Wild Ones is a 501(c)(3) nonprofit organization that promotes native plant landscaping and natural landscapes through education, advocacy, and a national network of more than 100 local chapters. Its core offerings include annual membership with a quarterly digital journal, the Certified Native Habitat certification program, the Seeds for Education grant program for schools and nonprofits, the Wild for Monarchs pollinator conservation initiative, and a branded merchandise store.
Is Wild Ones: Native Plants, Natural Landscapes a public or private company?
Wild Ones: Native Plants, Natural Landscapes is a private company. It is currently operating.
When was Wild Ones: Native Plants, Natural Landscapes founded?
Wild Ones: Native Plants, Natural Landscapes was founded in 1977. It employs 1 to 10 people.
Where is Wild Ones: Native Plants, Natural Landscapes based?
Wild Ones: Native Plants, Natural Landscapes is headquartered in Neenah, United States, in the North America region.
How does Wild Ones: Native Plants, Natural Landscapes make money?
Three revenue lines are on record. Membership dues are the primary driver. The others are donations and merchandise sales.
Who are Wild Ones: Native Plants, Natural Landscapes's main competitors?
Broad incumbents on record are National Wildlife Federation, The Nature Conservancy, Audubon Society and Arbor Day Foundation. Direct peers are Xerces Society for Invertebrate Conservation, Native Plant Trust, Pollinator Partnership, Monarch Joint Venture, Lady Bird Johnson Wildflower Center and Homegrown National Park.
Does Wild Ones: Native Plants, Natural Landscapes have an API?
No public API is recorded for Wild Ones: Native Plants, Natural Landscapes.
What industry is Wild Ones: Native Plants, Natural Landscapes in?
Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAGAA, Biodiversity & Habitat Conservation. Its NAICS code is 813312.