Presstance
Presstance is a 30-year-old French B2B press relations agency specializing in regional and economic media, serving enterprises, institutions, and associations across France with media relations, crisis communication, media training, and digital influence services.
- Company typePrivate
- Founded1994
- HeadquartersChantilly, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Presstance does
Presstance is a France-based B2B press relations and influence agency founded in 1994, headquartered in Chantilly (Oise) with regional offices across Paris, Lille, Marseille, Amiens, Rouen, Caen, Metz, and La Réunion. The firm positions itself as the first French agency specialized in regional/proximity (PQR) and economic media, operating a relational database of 14,000-17,500 media outlets and 36,000-80,000 journalist contacts built over three decades. Its service offering spans five core modules: press relations (media targeting, press conferences, press dossiers), crisis communication, media training, digital/social media strategy with e-reputation monitoring, and influencer relations, supported by content strategy and media monitoring (retombées presse & veille médiatique) services.
The business operates on a professional services revenue model with time-based “honoraires” billing. Pricing is structured in three tiers: one-time press dossier projects (€3,000-€4,000), specific media actions targeting 50 outlets (€5,000-€7,000), and annual retainer engagements requiring a minimum of 3 press releases and 50 targeted media contacts (€15,000-€20,000). The agency explicitly commits to means and resources rather than guaranteed editorial outcomes, reflecting the constraint of press freedom. Clients are primarily French enterprises and organizations across sectors (energy, banking, food/agriculture, construction, insurance, public sector), with named logos including Engie, ADEME, Groupe Lhotellier, Enercon, Interfel, CCMO Mutuelle, and UIMM La Fabrique de l'Avenir. The company is legally structured as a single-member SARL unipersonnelle with €7,500 registered capital, independently owned by Véronique Martin, who serves as Director of Publication and Data Protection Officer.
Presstance firmographics
Firmographics- Name
- Presstance
- Legal name
- SARL unipersonnelle PRESSTANCE
- Website
- https://presstance.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Presstance is a 30-year-old French B2B press relations agency specializing in regional and economic media, serving enterprises, institutions, and associations across France with media relations, crisis communication, media training, and digital influence services.
- Ownership category
- akta.pro rank
Presstance industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Presstance is headquartered
LocationHeadquarters
- HQ city
- Chantilly
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Presstance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Press Relations Consulting Services: Presstance generates revenue through professional service fees billed as honoraires (time-based billing) for press relations services. Services include press release drafting, media relations, press conference organization, crisis communication, and media training. The pricing varies by engagement type: one-time press dossier projects (3000-4000 EUR), specific media actions targeting 50 outlets (5000-7000 EUR), and annual retainer engagements with minimum 3 press releases and 50 targeted media contacts (15000-20000 EUR). All fees are based on time spent and include operational expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Press Dossier (one-time project) |
| Other | Pay-as-you-go | Specific Press Action (one-time) |
| Subscription | Annual | Annual Retainer (ongoing) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Presstance product offering
Product offeringCore offering
Presstance is a French press relations and influence agency founded in 1994, specializing in regional and economic media. The agency connects client organizations with journalists across print, digital, television, radio, and podcast media throughout France and DROM territories. Core offerings include press relations services, crisis communication, media training, social media strategy, content creation, influencer campaigns, press conferences, and media monitoring.
Product overview
Presstance operates as a specialized press relations and influence agency with a 30-year track record, offering a unified suite of communication services rather than a software product. The core offering centers on the 'Agence de relations presse' service, which is complemented by specialized modules including Media Training, Communication de crise, Presse régionale, Stratégie digitale & Réseaux sociaux, Stratégie de contenu, Relations Influenceurs, Plan presse, Conférence de presse, and Retombées presse & Veille médiatique. The agency positions itself as a full-service communication partner, combining traditional press relations expertise with digital capabilities including social media management, influencer campaigns, and content creation. The service model is based on externalized press relations teams working on a retainer or project basis, with pricing structured around time spent and scope of media engagement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 38 media coverage outcomes from 3 press releases over 8 months for a centenary company client
- +1 more outcomes
Companies that use Presstance
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Presstance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Presstance partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Presstance competitors and assessment
Company assessmentDirect peers
- Wellcom: Independent French PR and communications agency with a strong presence in brand, corporate, and digital communications. Comparable as a French-headquartered PR competitor with similar service breadth and enterprise client focus.
- Hopscotch: French independent public relations and communications agency serving enterprises and institutions across France. Directly comparable as a full-service PR competitor targeting similar enterprise and public-sector clients in France.
- Agence The Desk: Paris-based independent PR and influence agency serving lifestyle, consumer, and corporate clients. Comparable as a French independent PR competitor with a similar service mix of media relations, influencer, and content strategy.
Broad incumbents
- Edelman France: Paris office of global PR firm Edelman, serving large enterprises on corporate, crisis, and public affairs communications. Comparable as a broader incumbent in the same French PR market targeting enterprise clients.
- Weber Shandwick France: Paris office of global communications network Interpublic Group, providing media relations and corporate communications. Comparable as a broader incumbent for enterprise PR mandates in the French market.
- Havas Paris: Global communications group with a sizable Paris-based PR and influence practice. Comparable as a broader incumbent offering PR alongside advertising and content, competing for the same enterprise communications mandates.
- TBWA\Corporate Paris: Corporate communications and PR arm of TBWA France, offering media relations and brand influence services. Comparable as a broader incumbent operating in France across corporate communications.
- FleishmanHillard France: Paris office of global PR network FleishmanHillard, offering media relations, crisis, and public affairs services. Comparable as a broader incumbent targeting similar enterprise and institutional clients in France.
- Publicis Consultants: PR and influence arm of Publicis Groupe operating in France. Comparable as an incumbent offering integrated communications services, often competing for the same enterprise press relations and influence mandates.
- Burson (France): Global PR firm with a Paris presence offering media relations, crisis, and public affairs services. Comparable as a broader incumbent with international scale competing for French enterprise communications mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Presstance social profiles
Digital presencePresstance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Presstance leadership team
Management profileNumber of profiles
Profiles1 record
Presstance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Presstance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Presstance
What does Presstance do?
Presstance is a French press relations and influence agency founded in 1994, specializing in regional and economic media. The agency connects client organizations with journalists across print, digital, television, radio, and podcast media throughout France and DROM territories. Core offerings include press relations services, crisis communication, media training, social media strategy, content creation, influencer campaigns, press conferences, and media monitoring.
Is Presstance a public or private company?
Presstance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Presstance founded?
Presstance was founded in 1994. It employs 1 to 10 people.
Where is Presstance based?
Presstance is headquartered in Chantilly, France, in the Europe region.
How does Presstance make money?
One revenue line is on record: press Relations Consulting Services.
Who are Presstance's main competitors?
Direct peers on record are Wellcom, Hopscotch and Agence The Desk. Broad incumbents are Edelman France, Weber Shandwick France, Havas Paris, TBWA\Corporate Paris, FleishmanHillard France, Publicis Consultants and Burson (France).
Does Presstance have an API?
No public API is recorded for Presstance.
What industry is Presstance in?
Presstance's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 541820 and its SIC code is 7311.