Tiny Hooves Sanctuary

What Tiny Hooves Sanctuary does

Tiny Hooves Sanctuary is a 501(c)(3) nonprofit founded in 2015 by Beca Thompson and headquartered on a 33-acre farm at 1117 N. Britton Road, Union Grove, Wisconsin. The organization rescues, rehabilitates, and provides lifelong sanctuary to abandoned, abused, neglected, and unwanted farmed animals, and currently cares for 167 animal residents across 15 species (cows, horses, mini equines, goats, sheep, pigs, poultry, and pigeons). Since founding, the sanctuary has assisted in the rescue of over 300 animals and rebranded in 2019 from Tiny Hooves Rescue to Tiny Hooves Sanctuary to emphasize its permanent-care model over adoption.

The organization operates a diversified, community-driven revenue model rather than a product platform. Funding sources include one-time and recurring donations processed through Zeffy, PayPal, and Venmo; a $10/month animal sponsorship program; a Patreon membership starting at $1/month; an e-commerce merchandise storefront on Square featuring apparel, accessories, a custom East View Coffee line, and Perennial Soaps collaboration products; seasonal events (Summer Concert Series, Yoga with Oksana, Hike For Hooves); and weekend educational tours from April through October. Operational scale is small (1-10 paid staff) but supported by 50+ regular daily volunteers and hundreds of additional task-based volunteers, plus a network of five veterinary partners including the University of Wisconsin Madison Veterinary School.

Governance is provided by a nine-member Board of Directors (President Sandi Swiss, Vice President/Secretary Emily Hasler Kunaschk, Treasurer Josie Hughes, and Directors Erin Manders, Marisa Merkl, Kelly Sasso, Kate Hodgkinson, and Allison Bauman), with founder Beca Thompson serving as Animal Care Director and Volunteer Manager. The sanctuary holds Candid Gold/Platinum Transparency seals and is a member of the Union Grove Chamber of Commerce. There are no funding rounds, parent companies, or equity backers; all operating capital is sourced from individual donors, sponsors, members, and merchandise/event revenue.

Name

Tiny Hooves Sanctuary

Legal name

Tiny Hooves Sanctuary

Website

https://tinyhooves.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tiny Hooves Sanctuary is a Wisconsin-based 501(c)(3) nonprofit founded in 2015 that provides lifelong sanctuary to 167 rescued farmed animals across 15 species, funded by individual donations, animal sponsorships, Patreon memberships, merchandise, and events.

Ownership category

akta.pro rank

Product category

Animal Rescue and Sanctuary Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Animal Production (115210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

akta.pro secondary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal rescue services
• Nonprofit sanctuary
• Farmed animal welfare
• Veterinary care
• Animal rehabilitation

Headquarters

HQ city

Union Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others, Marketing or Sales, Supply Chain

Revenue model

1. Donations: Tax-deductible donations from individuals supporting the sanctuary mission. Includes one-time and recurring donation options via Zeffy platform, Venmo, PayPal, and check. Monthly giving program available.
2. Animal Sponsorships: Monthly sponsorship of specific resident animals starting at $10/month. Sponsors receive certificate, photo, and sticker. Popular gifting option.
3. Patreon Membership: Monthly membership starting at $1/month providing exclusive behind-the-scenes content, early announcements, and direct support for animal care including food, medical care, and enrichment.
4. Merchandise Sales: Online merchandise shop selling apparel, art, accessories, and collaborative products like custom coffee and handmade soap. Includes Tiny Hooves cookbook.
5. Event Revenue: Revenue from events including Summer Concert Series, Yoga sessions, and Hike For Hooves. Educational tours on weekends April-October.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tiny Hooves Sanctuary is a 501(c)(3) nonprofit that rescues, rehabilitates, and provides lifelong sanctuary to abandoned, abused, neglected, and unwanted farmed animals on a 33-acre farm in Union Grove, Wisconsin. It currently cares for 167 residents across 15 species (cows, horses, goats, sheep, pigs, poultry, etc.), supported through donations, animal sponsorships, a merchandise shop, educational tours, and community events. The organization also runs public education programs about farmed animal welfare and veganism.

Product overview

Tiny Hooves Sanctuary operates as a single-location nonprofit organization offering a unified set of engagement programs rather than a modular product platform. The core offering centers on animal rescue and sanctuary services for 15 species of farmed animals. Supplementary programs include animal sponsorship (with individual resident profiles), an e-commerce merchandise shop powered by Square, weekly vegan recipe content, educational tours (April-October), seasonal summer concerts, a volunteer program, and various donation mechanisms (one-time gifts, monthly giving, veterinary care fund). The sanctuary also maintains co-branded products with partners including East View Coffee and Perennial Soaps. All donation processing flows through PayPal, Venmo, Zeffy, and Patreon integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Sponsorship Program Monthly or one-time sponsorship program allowing supporters to provide ongoing care for specific animal residents. Includes a certificate, photo, sticker, and e-newsletter, with sponsorship suggested at $10/month.
• Monthly Giving Program Recurring monthly donation program providing steady financial support for animal care including food, medical care, and enrichment for sanctuary residents.
• Veterinary Care Fund Dedicated fund for emergency and routine veterinary care supporting 140+ animal residents, accepting donations via the Zeffy platform.
• Wishlist Program Amazon, Tractor Supply, and Chewy wishlists allowing supporters to purchase and send needed supplies (feed, supplies, medications) directly to the sanctuary.
• Tiny Hooves Merchandise Shop Online store selling sanctuary-themed merchandise including apparel, art, accessories, and co-branded products with partners like Perennial Soaps and East View Coffee.
• East View Coffee Collaboration Custom coffee line collaboration featuring four blends (Wake Up & Scream, Bad Boy Blend, Long Live The King, All Day Cuddles) named after animal residents, sold in 12oz whole bean bags at $12 per bag.
• Perennial Soaps - Tiny Hooves Vegan Bar Soap Handmade vegan, palm oil-free bar soap in sparkling citrus scent produced in partnership with Perennial Soaps, with a portion of each sale donated to Tiny Hooves Sanctuary.
• Educational Tours Weekend tours (April through October) offering guided visits through the sanctuary with meet-and-greets with animal residents, individual story backgrounds, and farmed animal education.
• Summer Concert Series Annual summer concert series at the sanctuary featuring musical performances, held outdoors and open to the public.
• Volunteer Program Community volunteer program with over 50 regular daily volunteers and hundreds of task-based volunteers, providing animal care, farm maintenance, and event support.

Quantifiable outcome

• 300+ animals rescued since founding in 2015
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Perennial SoapsminorGTM or Marketing PartnerHandmade vegan, palm oil-free soap collaboration. Perennial Soaps (Racine County, WI, founded 2011) creates custom Tiny Hooves Sanctuary soap bars. A portion of each bar sold is donated to the sanctuary. Sold through Tiny Hooves merch shop.
• East View CoffeecoreStrategic or Co-development PartnerCustom artisan coffee line collaboration with four blends (Wake Up & Scream, Bad Boy Blend, Long Live The King, All Day Cuddles) featuring resident animals Violet, Donny, King Ferdinand, and Maggie. Located in Kenosha, WI. East View Coffee focuses on raising awareness of gender inequality in coffee-producing countries while empowering women growers. $12 per 12oz bag.
• Yutka FencecoreImplementation/ SI/ Consulting PartnerFamily-owned fence company (57+ years, second generation) installing cow pasture fencing. When customers mention Tiny Hooves, they save 10% off their fence project AND Yutka Fence donates a portion of the project cost to the sanctuary. Part of $64,800 cow fence campaign.
• Woof Creek Pet WellnessminorGTM or Marketing PartnerPet wellness supplements partnership. Code TINYHOOVES provides 15% discount to customers, and each $15 spent donates $5 worth of wellness products to Tiny Hooves. Navarre the mini horse (Polar Bear) uses their Gut Health Support and Allergy + Immune supplements.
• Paris Pet CrematoryminorOthersPet cremation services provider serving southeast Wisconsin and northern Illinois. Has provided discounted cremation services for sanctuary animals passing away. Supports the mission by providing compassionate end-of-life care at reduced rates.
• University of Wisconsin Madison Vet SchoolcoreOthersAcademic veterinary partnership providing advanced medical care for sanctuary residents. Part of network of five veterinary clinics working with Tiny Hooves.
• Elkhorn Veterinary CliniccoreOthersVeterinary clinic partnership providing routine and emergency care for sanctuary animals.
• Brook Falls Exotic Animal HospitalcoreOthersExotic animal hospital providing specialized care for birds and small animals at the sanctuary.
• Blue Pearl Emergency Center for AnimalscoreOthersEmergency veterinary care provider for after-hours and urgent medical situations.
• Willow Springs VetcoreOthersVeterinary clinic providing ongoing health care for sanctuary residents.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Animal Place: Animal Place is a farmed animal sanctuary and adoption center in Grass Valley, CA, combined with a vegan education program and True Foodstore. Comparable to Tiny Hooves in combining farmed animal rescue, sanctuary residency, and explicit vegan advocacy with public engagement.
• Farm Sanctuary: Farm Sanctuary is the largest US farmed animal rescue and sanctuary organization, operating shelters in New York and California with lifelong care, advocacy, and food-policy work. Directly comparable to Tiny Hooves in mission, animal population, and educational programming — a clear primary peer on scale, programming, and donor model.
• Catskill Animal Sanctuary: Catskill Animal Sanctuary in Saugerties, NY rescues farmed animals, offers vegan advocacy programming, and runs guided sanctuary visits. Directly comparable to Tiny Hooves across species mix, lifelong care model, public engagement tours, and vegan educational content.
• Luvin Arms Animal Sanctuary: Luvin Arms Animal Sanctuary in Erie, CO rescues and provides lifelong sanctuary to abused and neglected farmed animals, with public tours and an Education Center. Comparable to Tiny Hooves in tour-driven education model, donor-funded care, and farmed animal focus.
• Woodstock Farm Sanctuary: Woodstock Farm Sanctuary in High Falls, NY is a well-established farmed animal sanctuary rescuing and providing lifelong care to abused and abandoned farm animals, with public tours and vegan advocacy. Highly comparable to Tiny Hooves in animal mix, rescue-to-sanctuary model, and educational tour offering.
• Harvest Home Sanctuary: Harvest Home Sanctuary in French Camp, CA is a small, volunteer-driven farmed animal rescue and lifelong sanctuary, with public education and vegan outreach. Highly comparable to Tiny Hooves in operational scale, volunteer reliance, and education-led mission.
• Gentle Barn: Gentle Barn operates rescued farm animal sanctuaries in Santa Clarita, CA (and Tennessee) providing lifelong refuge to abused and discarded farmed animals, with public visits, school groups, and at-risk youth programming. Closely parallels Tiny Hooves's education-led, tour-driven sanctuary model.
• Pasado's Safe Haven: Pasado's Safe Haven in Sultan, WA operates a farmed animal sanctuary plus wildlife rehabilitation, with public tours and educational programming. Directly comparable to Tiny Hooves on mission, animal-population mix, and donor-supported lifelong care model.
• Skylands Animal Sanctuary and Rescue: Skylands Animal Sanctuary and Rescue in Wantage, NJ provides lifelong sanctuary to farmed animals with public visits and adoption programs. Comparable to Tiny Hooves on species scope and donor-funded care model.

Broad incumbents

• Humane Society of the United States: The Humane Society of the United States is a large incumbent animal welfare organization with national advocacy, farmed animal programs, and sanctuary funding arms. A broad incumbent peer relevant to Tiny Hooves on policy alignment and donor-base overlap, though operating at vastly greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tinyhoovesrescue
• Instagraminstagram.com/tiny_hooves_sanctuary
• LinkedInlinkedin.com/company/tiny-hooves-sanctuary

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiny Hooves Sanctuary