Prime19
Prime29 Steakhouse is a single-location fine-dining steakhouse in West Bloomfield Township, Michigan, serving Metro Detroit with USDA Prime dry-aged beef, jet-fresh seafood, and an award-winning wine program under parent group Prime Concepts Detroit.
- Company typePrivate
- Founded2013
- HeadquartersWest Bloomfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prime19 does
Prime29 Steakhouse operates a single-location fine-dining steak and seafood restaurant at 6545 Orchard Lake Road in West Bloomfield Township, Michigan, serving Metro Detroit consumers since approximately 2013. The core offering centers on USDA Prime beef dry-aged for 29 days in a Himalayan salt room, jet-fresh seafood (Faroe Island Salmon, Maine Lobster Tail, Alaskan King Crab), and a la carte certified halal cuts, paired with an award-winning wine program spanning Napa, Sonoma, France, and Italy. The venue includes a main dining room, an al fresco patio with heaters and fireplace, and four private event spaces (Room29 for up to 12, Onyx Room for up to 70, Year Round Patio for up to 70, and the Main Dining Room for up to 140) with private bars and A/V capability.
The business generates revenue across four streams: dine-in restaurant sales (appetizers, entrees, desserts, beverages), private events and catering (corporate functions, rehearsal dinners, weddings, milestone birthdays), online ordering and takeout via Toast Tab, and beverage sales including an extensive wine list with rare vintages and craft cocktails. Pricing is primarily transaction-based a la carte, with disclosed event pricing of $185 per person plus tax and gratuity for the Realm Cellars Extensive Portfolio Tasting. Go-to-market is direct-to-consumer, acquiring customers through the company website, OpenTable reservations, Toast Tab ordering, social media, and earned media coverage; private event sales run through a dedicated events coordinator.
Prime29 is owned by Prime Concepts Detroit, a multi-concept hospitality group that also operates NARA Sushi & Hibachi Steakhouse, Aurora Italiana, Sexy Steak, and Castle Hall. The company is privately held with no disclosed funding history, no public listing, and headcount estimated at 11-50. No revenue, ARR, or financial figures are publicly disclosed. The technology stack consists of standard restaurant SaaS (Toast Tab, OpenTable, GiveSmart), with no proprietary software, AI/ML capabilities, patents, or data assets identified in the source material.
Prime19 firmographics
Firmographics- Name
- Prime19
- Legal name
- Prime29 Steakhouse
- Website
- https://prime29steakhouse.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prime29 Steakhouse is a single-location fine-dining steakhouse in West Bloomfield Township, Michigan, serving Metro Detroit with USDA Prime dry-aged beef, jet-fresh seafood, and an award-winning wine program under parent group Prime Concepts Detroit.
- Ownership category
- akta.pro rank
Prime19 industry classification
Industry- Product category
- Fine Dining Steakhouse
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Prime19 is headquartered
LocationHeadquarters
- HQ city
- West Bloomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prime19 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Dine-In Restaurant Sales: Revenue from on-premises dining including USDA Prime steaks, seafood, and other menu items served a la carte. Covers appetizers, entrees, desserts, and beverages consumed during the dining experience.
- Private Events and Catering: Revenue from hosting private dining events including corporate functions, rehearsal dinners, milestone birthdays, and weddings. Features dedicated private dining rooms (Room29, Onyx Room, Year Round Patio, Main Dining Room) with customizable menus and dedicated events coordinator.
- Online Ordering and Takeout: Revenue from takeout and delivery orders placed through Toast Tab platform, offering full menu access for off-premises consumption.
- Beverage Sales: Revenue from extensive wine program, craft cocktails, and spirits including rare vintages and premium spirits. Features award-winning wine list with selections spanning continents and decades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Realm Cellars Extensive Portfolio Tasting Event |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Prime19 product offering
Product offeringCore offering
Prime29 Steakhouse is a luxury fine dining restaurant offering USDA Prime steaks dry-aged for 29 days in a Himalayan salt room, jet-fresh seafood, seasonal menus featuring certified halal cuts, and an award-winning wine program. The restaurant also operates four private dining spaces (Room29, Onyx Room, Year Round Patio, Main Dining Room) and provides catering and ticketed special events for celebrations, corporate functions, and weddings.
Product overview
Prime29 Steakhouse is a fine dining steak and seafood restaurant operated by Prime Concepts Detroit. The company offers a single unified dining experience centered on USDA Prime beef dry-aged for 29 days in a Himalayan salt room, complemented by jet-fresh seafood and an award-winning wine program. The product portfolio includes the core dinner service with seasonal menus, a wine program featuring extensive by-glass and bottle selections, and signature handcrafted cocktails. Additional offerings include happy hour promotions (Sunday-Thursday), private event services across four distinct spaces (Room29 for intimate gatherings of up to 12, Onyx Room for large events up to 70 guests with A/V and private bar, Year Round Patio for outdoor dining with fireplace, and Main Dining Room for events up to 140), special ticketed tasting events, and live music on Friday evenings. The restaurant integrates with Toast Tab for online ordering, OpenTable for reservations, and GiveSmart for event fundraising.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Dining Steakhouse Service Upscale steak and seafood fine dining experience offering USDA Prime beef dry-aged for 29 days in a Himalayan salt room, jet-fresh seafood including Faroe Island Salmon, Maine Lobster Tail, and Alaskan King Crab, seasonal chef features, and elegant atmosphere for Metro Detroit diners.
- Private Events & Catering Private dining and off-site catering services for corporate functions, rehearsal dinners, weddings, milestone birthdays, and holiday parties. Includes four event spaces (Room29 up to 12 guests, Onyx Room up to 70 with private bar and A/V, Year Round Patio with fireplace and projector, Main Dining Room up to 140 guests), customizable chef-driven menus, and a dedicated events director.
- Upscale Happy Hour Upscale happy hour available Sunday through Thursday featuring gourmet bites, craft cocktails, wine and beer at special prices with its own dedicated bar menu.
- Realm Cellars Extensive Portfolio Tasting Event Exclusive four-course wine tasting experience priced at $185 per person plus tax and gratuity, featuring 90% of the Realm Cellars portfolio accompanied by a champagne reception.
- Live Music Fridays Weekly live music experience featuring soulful vocals from Darian Taschner on select Friday evenings from 7pm to 10pm as part of the Prime29 entertainment programming.
- Online Ordering and Takeout/Delivery Direct online ordering service through the Toast Tab platform offering the full Prime29 menu for takeout and delivery, allowing off-premises consumption of the restaurant's USDA Prime steaks, seafood, and other menu items.
Quantifiable outcome
- Over 12 years of continuous operation as fine dining destination
Companies that use Prime19
Customer profileSegments2 records
Ideal customer profiles2 records
Prime19 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Prime19 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Children's Foundation of MichiganminorPrime Concepts Detroit and The Joe & Nora Barbat Family Foundation partnered with The Children's Foundation of Michigan to align responsibility with action, with 100% of funds going towards The Children's Fund supporting children's causes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Prime19 competitors and assessment
Company assessmentDirect peers
- Sullivan's Steakhouse: Mid-scale upscale steakhouse chain emphasizing hand-cut steaks, live music, and private dining rooms. Comparable to Prime29 on steakhouse core and on programming such as live music and private events.
- Fogo de Chão: Brazilian churrascaria steakhouse offering continuous table-side service of premium meats and an extensive wine list. Comparable to Prime29 in premium protein focus and upscale dining occasion.
- Morton's The Steakhouse: Iconic American steakhouse chain serving USDA Prime cuts and a deep wine list in clubby, fine dining settings. Directly comparable to Prime29's steak-forward, table-service experience and target customer.
- Ruth's Chris Steak House: National upscale steakhouse chain known for sizzling USDA Prime steaks and extensive wine list. Direct comparable to Prime29 in product category, customer demographic, and full-service fine dining delivery model.
- Mastro's Steakhouse: Luxury steak and seafood concept with live entertainment and an extensive wine and cocktail program. Closely mirrors Prime29's mix of USDA Prime steaks, jet-fresh seafood, and live music programming.
- Eddie V's Prime Seafood: Darden's upscale prime steak and seafood restaurant with jazz lounge programming. Directly comparable to Prime29 on the steak-and-seafood intersection, premium pricing, and live entertainment.
- The Capital Grille: Darden-owned upscale steakhouse chain emphasizing dry-aged steaks, an award-winning wine program, and private dining. Closely aligned with Prime29 on product, beverage differentiation, and private events.
- Del Frisco's Double Eagle Steakhouse: High-end steakhouse concept under Del Frisco's Restaurant Group with premium steaks, seafood towers, and large-format private dining. Comparable to Prime29 in price point, menu architecture, and private events focus.
- Sexy Steak: Sibling concept under the same Prime Concepts Detroit parent group. Operates an upscale steak-forward experience, making it the most directly comparable peer from a brand portfolio and operating playbook perspective.
Regional players
- The Chop House: Midwest-rooted upscale steakhouse chain (with strong Michigan presence) serving USDA Prime steaks and full bar programs. Comparable to Prime29 in category and overlapping Metro Detroit / Midwest geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Prime19 social profiles
Digital presencePrime19 compliance and trust
Trust signalCompliance2 records
Prime19 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime19 leadership team
Management profileNumber of profiles
Prime19 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime19 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime19
What does Prime19 do?
Prime29 Steakhouse is a luxury fine dining restaurant offering USDA Prime steaks dry-aged for 29 days in a Himalayan salt room, jet-fresh seafood, seasonal menus featuring certified halal cuts, and an award-winning wine program. The restaurant also operates four private dining spaces (Room29, Onyx Room, Year Round Patio, Main Dining Room) and provides catering and ticketed special events for celebrations, corporate functions, and weddings.
Is Prime19 a public or private company?
Prime19 is a private company. It is classified as corporate owned and is currently operating.
When was Prime19 founded?
Prime19 was founded in 2013. It employs 11 to 50 people.
Where is Prime19 based?
Prime19 is headquartered in West Bloomfield, United States, in the North America region.
How does Prime19 make money?
Four revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are private Events and Catering, online Ordering and Takeout and beverage Sales.
Who are Prime19's main competitors?
Direct peers on record are Sullivan's Steakhouse, Fogo de Chão, Morton's The Steakhouse, Ruth's Chris Steak House, Mastro's Steakhouse, Eddie V's Prime Seafood, The Capital Grille, Del Frisco's Double Eagle Steakhouse and Sexy Steak. The Chop House is listed as a regional player.
Does Prime19 have an API?
No public API is recorded for Prime19.
What industry is Prime19 in?
Prime19's product category is Fine Dining Steakhouse. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.