Wicks & Parker Pty Ltd

What Wicks & Parker Pty Ltd does

Wicks & Parker Pty Ltd is a diversified, privately held construction-equipment and services company headquartered in Grafton, New South Wales, operating across the Northern Rivers region of NSW since circa 1928. Its four interlocking service divisions are: (1) Cranes, Concrete Pumps and Heavy Haulage, with a fleet that includes cranes from 14 to 250 tonnes and concrete pumps with up to 42 metres of reach; (2) Equipment Hire, comprising over 150 units spanning elevating work platforms, excavators, forklifts, generator welders, trucks, and trailers; (3) Retail and Fabrication, operating three storefronts (Grafton, Maclean/Townsend, Yamba) that stock building materials, structural steel, and trade hardware and offer custom metalwork; and (4) Engineering and Projects, delivering bridge works, railway crossings, structural steel installations, and fire-tower refurbishments for government and enterprise clients.

The company monetizes across four revenue streams: usage-based equipment hire, one-time retail product sales, professional-services engineering contracts, and a transactional gas-distribution partnership with Supagas. Pricing is quote-based and not publicly disclosed. Distribution is conducted through a regional physical network of three retail stores, six or more depots across Clarence Valley, Richmond Valley, Tweed, Coffs Harbour, and Glen Innes-New England, and a field-sales motion targeting enterprise and government clients. Named customers include major contractors (Woolam, Leighton, Lahey, Boral, Coates Hire), utilities (Essential Energy), government bodies (RMS, ARTC, Clarence Valley Council), and SMB end users. The presence of named owner-operators (Martin Wicks, Anthony Wicks) on emergency contact lines, alongside the company's 90+ year continuous operation, indicates founder- or family-controlled ownership without disclosed institutional capital.

Name

Wicks & Parker Pty Ltd

Legal name

Wicks & Parker Pty Ltd

Website

https://wicksandparker.com

Company type

Private

Founded year

1928

Operating status

Operating

Short description

Wicks & Parker Pty Ltd is a privately held, Grafton-based construction-equipment and services firm serving Northern Rivers NSW since circa 1928, operating crane and concrete-pump hire, a 150+ unit equipment fleet, three retail hardware stores, and custom steel fabrication and engineering projects for government, enterprise, and trade customers.

Ownership category

akta.pro rank

Product category

Construction Equipment Hire and Fabrication Services

NAICS

Construction Machinery Manufacturing (33312)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Heavy Construction Other Than Bldg Const - Contractors (1600), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Crane hire services
• Concrete pumping services
• Heavy equipment hire
• Structural steel fabrication
• Building materials retail

Headquarters

HQ city

Grafton

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Hire: Rental revenue from fleet of over 150 units including cranes, trucks, concrete pumps, and elevating work platforms. Billed on usage basis for project work.
2. Retail Products: Sale of building materials including structural steel, roofing, guttering, power tools, fasteners, and construction supplies across three retail store locations.
3. Engineering & Projects: Custom fabrication and project services including structural steel fire towers, railway crossings, and bridge works. Revenue from specialized engineering contracts.
4. Gas Supply: Distribution partnership with Supagas for gas cylinder and罐配送服务 to retail customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Wicks & Parker provides crane hire (14-250 tonne capacity), concrete pumping (up to 42m reach), heavy haulage, and a 150+ unit equipment hire fleet to construction, infrastructure, and government clients. It also operates retail hardware stores selling building materials and structural steel, and delivers engineering and project services including bridge construction, railway crossings, and custom metal fabrication across Northern Rivers NSW.

Product overview

Wicks & Parker Pty Ltd is a diversified construction equipment and services company operating in regional New South Wales, Australia. The company operates as a single unified business offering four interconnected service divisions: (1) Cranes, Concrete Pumps & Equipment — providing crane hire (14T to 250T capacity), concrete pumping (up to 42m reach), and heavy haulage; (2) Equipment Hire — a fleet of over 150 units including elevating work platforms, excavators, forklifts, generators, and construction equipment; (3) Retail & Fabrication — retail stores stocking building materials and structural steel plus custom metal fabrication services; and (4) Engineering & Projects — project management and execution for infrastructure including bridges, railway crossings, and structural steel installations. The company serves the Clarence Valley, Richmond Valley, Tweed, and Coffs Harbour regions through multiple depot and retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Crane Hire Hire of crane fleet ranging from 14T to 250T capacity (Grove, Franna, Tadano, Liebherr brands) for construction, infrastructure, and industrial lifting projects.
• Concrete Pumping Concrete pump hire with reach up to 42 meters for large pours on construction and infrastructure projects.
• Heavy Haulage Heavy transport and haulage of oversized loads using trucks, floats, trailers, and Dolly equipment.
• Equipment Hire Fleet of 150+ hire units including elevating work platforms (Genie scissor and boom lifts), excavators (Kubota 1.7T and 2.5T), forklifts (Enforcer, Crown, Nissan), generator welders (Miller 700A, Lincoln 400A), trucks, and general construction equipment.
• Retail Hardware & Building Materials Retail sale of building materials and supplies including roofing and guttering, structural steel, purlins, power tools, reinforcement mesh, welding equipment, fencing materials, hollow sections, stairs and stumps, lifting supplies, concreters' tools, trailer parts, adhesives, paints, and fasteners.
• Engineering & Projects Engineering, project management, and custom metal fabrication for infrastructure projects including bridge construction, railway crossings, structural steel installations, and emergency service towers.
• Supagas Gas Supply Gas cylinder delivery and account services distributed through the Supagas partnership for industrial, commercial, and residential customers.

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SupagasminorChannel Partner/ Reseller/ DistributorSupagas handles gas deliveries and account enquiries for Wicks & Parker customers. Gas supply services are offered through Wicks & Parker retail locations with Supagas managing distribution and customer accounts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NRG Solutions (formerly National Hire Group): Australian equipment hire specialist offering cranes, EWPs, and material handling equipment with regional coverage. Comparable mid-sized hire operator competing in similar project-based crane and equipment work, particularly in NSW regions.
• Conplant: Crane and heavy equipment hire company operating across Australia with a fleet of mobile cranes and access equipment. Directly comparable to Wicks & Parker in offering crane hire as a primary service, often competing for the same infrastructure and industrial lifting work.
• Tutt Bryant Equipment: Australian heavy equipment distributor and hire specialist covering cranes, earthmoving, and lifting equipment with regional depots. Similar mid-tier positioning to Wicks & Parker in the crane and heavy equipment hire segment, with comparable regional/depot operating model.
• Boom Logistics: Australian crane hire specialist focused on mobile crane services for construction and infrastructure. Closest direct peer in terms of core service offering (crane hire for infrastructure projects), competing for the same types of government and enterprise contracts as Wicks & Parker.

Broad incumbents

• Kennards Hire: National Australian equipment hire chain offering a wide range of construction and DIY equipment. Directly comparable business model to Wicks & Parker's equipment hire division, with broader geographic coverage and a stronger consumer/Trade DIY brand presence.
• Coates Hire: Australia's largest equipment hire company offering cranes, pumps, EWPs, and access equipment nationally with a much larger fleet and broader geographic reach. Listed as a Wicks & Parker client, Coates is both a supplier relationship and a major competitive benchmark in regional equipment hire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wicks-and-parker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicks & Parker Pty Ltd