Yara Pilbara
Yara Pilbara is the Western Australian operating entity of Yara International, running one of the world's largest ammonia plants and serving fertilizer producers, food-company off-takers, and emerging maritime ammonia-bunkering customers.
- Company typePrivate
- Founded2022
- HeadquartersKarratha, Australia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yara Pilbara does
Yara Pilbara is an Australian operating entity of Yara International ASA, headquartered in Karratha in Western Australia's Pilbara region. It operates one of the world's largest ammonia production facilities, manufacturing liquid ammonia and technical ammonium nitrate that feed Yara's global nitrogen fertilizer and chemical businesses, and increasingly emerging maritime fuel applications. The entity sits within a corporate group reporting USD 15.7 billion in FY2025 revenue and Q2 2026 EBITDA of $906 million (up 39% year-over-year), with growth partly attributed to the parent-level Gulf Coast Ammonia acquisition that diversifies production away from European energy prices.
The company's commercial activity spans three layers: (i) production of ammonia and ammonium nitrate that flow into Yara's branded fertilizer families (YaraMila compound NPKs, YaraLiva calcium nitrates, YaraRega, YaraTera, YaraVita micronutrients, and Yara Climate Choice lower-carbon fertilizers); (ii) development and deployment of digital agronomic tools (N-Sensor, N-Tester, TankmixIT, Water Solution) that drive precision nitrogen application; and (iii) build-out of low-carbon ammonia bunkering infrastructure at the Ports of Dampier and Port Hedland under the Pilbara Clean Fuel Bunkering Initiative. Advanced catalyst technology reduces N2O emissions from nitric acid production by up to 90% and is incorporated into EU Best Available Techniques.
Yara generates revenue primarily through one-time sale of fertilizers and crop nutrition products to farmers, distributors, and agricultural businesses globally, with direct sales supplemented by authorized distributor networks and bulk export via international shipping. Pricing is not publicly disclosed; enterprise customers transact under multi-year contracts (e.g., PepsiCo up to 165,000 tons/year by 2030, Lantmännen Climate Choice adoption from 2022). GTM is sales-led, with agronomist advisory services and digital content supporting farmer acquisition. Enterprise off-take agreements for Climate Choice fertilizers are increasingly a distinct revenue stream tied to food-company Scope-3 decarbonization mandates.
Yara Pilbara firmographics
Firmographics- Name
- Yara Pilbara
- Legal name
- Yara Pilbara
- Website
- https://yara.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yara Pilbara is the Western Australian operating entity of Yara International, running one of the world's largest ammonia plants and serving fertilizer producers, food-company off-takers, and emerging maritime ammonia-bunkering customers.
- Ownership category
- akta.pro rank
Yara Pilbara industry classification
Industry- Product category
- Agricultural Fertilizers
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311), Fertilizer and Compost Manufacturing (32531), Fertilizer (Mixing Only) Manufacturing (325314)
- SIC
- Industrial Inorganic Chemicals (2810)
- akta.pro primary industry
- Nitrogen Fertilizers (Ammonia/Urea/UAN) (IMAEAEAA)
- akta.pro secondary industries
- Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE)
Keywords
Where Yara Pilbara is headquartered
LocationHeadquarters
- HQ city
- Karratha
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Yara Pilbara business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Fertilizer and Crop Nutrition Product Sales: Yara generates revenue primarily from the manufacture and sale of nitrogen-based fertilizers, including compound NPK fertilizers (YaraMila), calcium nitrate fertilizers (YaraLiva), water-soluble fertilizers (YaraTera), foliar micronutrient fertilizers (YaraVita), and NPK compounds (YaraRega). Products are sold to farmers, distributors, and agricultural businesses globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for fertilizer product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Yara Pilbara product offering
Product offeringCore offering
Yara Pilbara manufactures liquid ammonia and technical ammonium nitrate for fertilizer and mining applications, operating one of the world's largest ammonia production facilities in Western Australia's Pilbara region. Through its parent Yara Australia's portfolio, it offers a complete crop nutrition range (compound NPKs, calcium nitrates, soluble and foliar micronutrient fertilizers), the Yara Climate Choice lower-carbon fertilizer line, green ammonia, and digital precision farming tools (N-Sensor, N-Tester, TankmixIT, Water Solution). It also supplies industrial and environmental chemical solutions including AdBlue and marine SCR systems.
Product overview
Yara offers a comprehensive crop nutrition and agricultural technology portfolio. The core offering consists of branded fertiliser product families (YaraMila compound NPKs, YaraLiva calcium nitrates, YaraRega NPK compounds, YaraTera soluble fertigation products, and YaraVita micronutrients), supplemented by the YaraAmplix seed treatment range. These are complemented by digital decision-support tools including the Yara N-Sensor for variable-rate nitrogen application, N-Tester for leaf nitrogen measurement, TankmixIT compatibility app, Water Solution irrigation management, and a Conversion Calculator. The company also produces green ammonia and lower-carbon Yara Climate Choice fertilisers. In the chemical and environmental segment, Yara provides AdBlue, SCR systems for marine engines, process chemicals, waste water treatment solutions, and industrial chemical products.
Differentiator
Problem solved
Functional benefit
Brands
- YaraMila: Compound NPK fertilisers containing nitrogen, phosphorus, potassium and sulphur in each granule for various crop applications.
- YaraLiva
- YaraRega
- YaraTera
- YaraVita
- Yara Climate Choice
Products and services
- YaraMila
- YaraLiva
- YaraRega
- YaraTera
- YaraVita
- Yara Climate Choice Fertilizers
- Green Ammonia
- Yara N-Sensor
- Yara N-Tester
- Yara TankmixIT
- Yara Water Solution
- AdBlue
- SCR Systems and Urea for Marine Engines
- Process Chemicals
- YaraAmplix
- Liquid Ammonia and Technical Ammonium Nitrate
Quantifiable outcome
- Up to 95% lower carbon footprint with Yara Climate Choice Renewable-Based fertilizers vs conventional natural gas-based fertilizers
- +9 more outcomes
Companies that use Yara Pilbara
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Yara Pilbara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yara Pilbara partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and flagship.
- Clean Energy Skills National Centre of Excellence (CESNCE)coreYara Pilbara and CESNCE signed a Memorandum of Understanding with the Cook Labor Government to build Western Australia's clean energy workforce, focusing on skills development in the Pilbara region.
- Pilbara Ports AuthoritycorePilbara Ports signed a Memorandum of Understanding with Yara Pilbara to establish ship refuelling (ammonia bunkering) operations at the Port of Dampier, positioning it as a potential hub for ammonia-fuelled vessel operations as the maritime industry transitions toward lower-emission fuels. The MOU is part of the Pilbara Clean Fuel Bunkering Initiative aiming for 100% of bulk export vessels to be powered by low-carbon fuels.
- Pilbara Ports AuthoritycorePartnership covers stakeholder and government advocacy, safe ammonia handling training programs, and planning fuelling infrastructure at the Ports of Dampier and Port Hedland as part of the Pilbara Clean Fuel Bunkering Initiative. This is described as the first such bunkering hub in Australia.
- Simpsons MaltcoreSimpsons Malt, a major malting company aiming for carbon-neutral barley and wheat production by 2030, has used Yara Climate Choice fertilizers since 2024 to reduce emissions in crops supplying top beer and whisky brands.
- CooxupécoreBrazil's largest coffee cooperative began using Yara Climate Choice fertilizers in 2024 and is expected to cut coffee bean emissions by up to 40%.
- El Parque PapasminorArgentina's largest potato farm (Walter Hernandez) supplies 14,000 metric tons of potatoes yearly to the potato industry. Yara Climate Choice fertilizers help cut the carbon footprint of these chips by 5-10%.
- LantmännenflagshipLantmännen became the first company to adopt Yara Climate Choice fertilizers in 2022, building on their 30% reduction in wheat cultivation emissions since 2015, with an additional 20% cut now possible. Partnership demonstrates value chain approach to decarbonizing food production.
- PepsiCoflagshipBy 2030, Yara will supply up to 165,000 tons of lower-carbon fertilizers annually to PepsiCo, covering 25% of its European crop fertilizer needs across 1,000 farms starting with potatoes and expanding to oats and corn. Also includes a separate partnership for Latin America covering potato farmers in Mexico, Colombia, Chile, and Argentina.
- Bindewald & Gutting Milling GroupminorHarry-Brot's Sammy's Super Sandwich wheat grown using Yara Climate Choice fertilizers across 1,212 hectares achieved a 24% reduction in wheat carbon footprint and 8% CO2 cut in final bread.
- Nordic Sugar (Nordzucker)minorNordic Sugar will test Yara Climate Choice fertilizers in sugar beet production during the 2025 season, to reduce carbon emissions in Danish agriculture.
- ENGIEcoreYara and ENGIE are collaborating to test green hydrogen technology in fertilizer production, a key step toward carbon-neutral fertilizer manufacturing.
- ØrstedcoreØrsted and Yara are seeking to develop a groundbreaking green ammonia project in the Netherlands as part of the decarbonization of fertilizer production.
- Nel HydrogencoreYara and Nel confirm their shared ambition of developing clean hydrogen which would allow Yara to realize low carbon footprint fertilizer production.
- Air ProductscoreYara was in advanced negotiations with Air Products for a low-carbon ammonia project at Air Products' Louisiana Clean Energy Complex, with Yara planning to invest approximately $2-2.25 billion for 25% of the $8-9 billion project cost. Under the proposed arrangement, Yara would sign a 25-year offtake agreement for 2.8 million tonnes per annum of low-carbon ammonia. Air Products subsequently cancelled the project in mid-2026.
- Air Products (NEOM project)coreYara entered a commission-based marketing agreement at NEOM for renewable ammonia volumes, selling green ammonia volumes not purchased by Air Products (the project's sole offtaker). Yara hoped to finalize the marketing and distribution agreement within weeks of June 2026.
- Farm Waste RecoveryminorYara Australia is a partner of Farm Waste Recovery program, facilitating collection and processing of plastic waste (polypropylene and polyethylene bags) generated on farms in Australia.
- drumMUSTERminorYara Australia is a partner of drumMUSTER, the national program for collection and recycling of eligible non-returnable crop production and animal health product chemical containers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Yara Pilbara competitors and assessment
Company assessmentDirect peers
- CF Industries Holdings: One of the world's largest nitrogen fertilizer producers, manufacturing ammonia, urea, and ammonium nitrate products globally. Directly comparable to Yara Pilbara in nitrogen fertilizer production scale, ammonia capacity, and exposure to North American natural gas feedstock economics.
- OCI Global: Nitrogen, methanol and clean ammonia producer with major ammonia assets in the US Gulf Coast, Netherlands, Egypt and Algeria. Directly comparable as a large-scale ammonia and nitrogen fertilizer producer pivoting toward low-carbon ammonia for fuels and fertilizers.
- Nutrien: World's largest crop inputs provider with significant nitrogen production capacity alongside potash and phosphate. Comparable to Yara Pilbara through its global nitrogen footprint, direct farmer distribution, and digital agronomy offerings (e.g., Echelon, Loop).
- Koch Ag & Energy Solutions (Koch Industries): Owns Koch Fertilizer, a major North American nitrogen producer with ammonia, urea and ammonium nitrate production. Comparable to Yara Pilbara in nitrogen production scale and natural-gas-based feedstock economics.
Broad incumbents
- Linde: Global industrial gases major producing ammonia, hydrogen and nitrogen alongside a much larger gases portfolio. Comparable through industrial-scale ammonia and hydrogen production relevant to Yara Pilbara's emerging green ammonia and bunkering ambitions.
- ICL Group: Specialty fertilizers, potash and ag-solutions provider with diversified crop nutrition portfolio. Comparable to Yara Pilbara's specialty fertilizer and foliar micronutrient lines (YaraVita, YaraTera), though focused on specialty rather than commodity nitrogen.
- Air Liquide: Industrial gases and engineering major with significant hydrogen and ammonia capabilities. Comparable via its role in clean hydrogen and ammonia infrastructure, an emerging adjacency for Yara Pilbara's green ammonia roadmap.
- Mosaic Company: Largest US phosphate and potash producer with global crop nutrition distribution. Comparable to Yara Pilbara in serving farmer customers globally, though skewed toward phosphate/potash rather than nitrogen.
- BASF: Global chemicals giant with crop protection and fertilizer product lines. Comparable as a broad incumbent with overlapping specialty crop nutrition and agronomic services, though nitrogen fertilizer is not its core focus.
Emerging players
- Sabanto: Autonomous-farming retrofit-kit startup in which Yara invested via Sabanto's Series B. Comparable as a Yara-adjacent precision-agriculture player that aligns with Yara's digital agronomy and variable-rate nitrogen strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Yara Pilbara social profiles
Digital presenceYara Pilbara compliance and trust
Trust signalCompliance3 records
Yara Pilbara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yara Pilbara leadership team
Management profileNumber of profiles
Yara Pilbara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yara Pilbara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yara Pilbara
What does Yara Pilbara do?
Yara Pilbara manufactures liquid ammonia and technical ammonium nitrate for fertilizer and mining applications, operating one of the world's largest ammonia production facilities in Western Australia's Pilbara region. Through its parent Yara Australia's portfolio, it offers a complete crop nutrition range (compound NPKs, calcium nitrates, soluble and foliar micronutrient fertilizers), the Yara Climate Choice lower-carbon fertilizer line, green ammonia, and digital precision farming tools (N-Sensor, N-Tester, TankmixIT, Water Solution). It also supplies industrial and environmental chemical solutions including AdBlue and marine SCR systems.
Is Yara Pilbara a public or private company?
Yara Pilbara is a private company. It is classified as corporate owned and is currently operating.
When was Yara Pilbara founded?
Yara Pilbara was founded in 2022. It employs 5,001 to 10,000 people.
Where is Yara Pilbara based?
Yara Pilbara is headquartered in Karratha, Australia, in the Oceania region.
How does Yara Pilbara make money?
One revenue line is on record: fertilizer and Crop Nutrition Product Sales.
Who are Yara Pilbara's main competitors?
Direct peers on record are CF Industries Holdings, OCI Global, Nutrien and Koch Ag & Energy Solutions (Koch Industries). Broad incumbents are Linde, ICL Group, Air Liquide, Mosaic Company and BASF. Sabanto is listed as an emerging player.
Does Yara Pilbara have an API?
No public API is recorded for Yara Pilbara.
What industry is Yara Pilbara in?
Yara Pilbara's product category is Agricultural Fertilizers. Its primary akta.pro industry code is IMAEAEAA, Nitrogen Fertilizers (Ammonia/Urea/UAN), with a secondary code of AFABABAA, Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate). Its NAICS code is 325311 and its SIC code is 2810.