Xbid AS

What Xbid AS does

Xbid AS is a privately held Norwegian limited company (org.nr. 926 791 036) headquartered in Lillesand that operates xbid.no, a self-serve online auction marketplace serving private individuals and businesses across Norway. The platform facilitates transactions in eight categories — cars, motorcycles, boats, caravans, trucks and trailers, construction and infrastructure, agricultural equipment, and a general "Torget" marketplace — functioning as an intermediary rather than a principal, with Xbid handling listing management, bidding, payment processing, document management, and delivery coordination between buyers and sellers. Business sellers require a dealer agreement before publishing listings.

The platform is built as a web-based auction system on Azure Blob Storage infrastructure (xbidauctionworx.blob.core.windows.net) and supports timed auctions with automatic bid extension in the final minutes, an autobid feature that places incremental bids up to a user-set maximum, and buy-now options. A user-account layer provides verification, seller rating visibility, and a "Min side" dashboard for transaction management. The interface is available in Norwegian, English, Czech, German, and Polish. A financing partnership with Brage Finans enables buyers to finance purchases over 0–10 years via email inquiry, lowering a key purchase friction.

Xbid monetizes exclusively through transaction-based fees: a buyer's auction fee of 10% of the hammer price with a 3,000 NOK + VAT minimum, an undisclosed seller commission (Selger-Salær) deducted from sale proceeds, storage fees of 150 NOK/day for vehicles and 50 NOK/day for other items when uncollected, and a 10% (3,000 NOK + VAT + costs) breakage fee applied when buyers default. There are no subscription tiers, listing fees, or subscription pricing in the model. The go-to-market is product-led growth: users self-register, create listings or bid on existing auctions, and the platform intermediates the full transaction lifecycle. No revenue, headcount, funding, or institutional ownership data is disclosed.

Name

Xbid AS

Legal name

XBID AS

Website

https://xbid.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Xbid AS is a privately held Norwegian company operating xbid.no, a self-serve online auction marketplace that connects private individuals and businesses for vehicle, equipment, boat, and general merchandise sales across Norway, monetizing via transaction-based buyer and seller fees.

Ownership category

akta.pro rank

Product category

Online Auction Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro industry

PRIMARYCRAFAAAC

Auction-based Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYTLABAKAA

Wholesale Vehicle Auctions (Physical & Online)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Online auction marketplace
• Vehicle auction platform
• Equipment auction services
• Consumer-to-consumer auctions
• Business liquidation platform

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Buyer's Auction Fee: Buyers pay an auction fee of 10% of the purchase price with a minimum of 3000 NOK plus VAT. This is the primary revenue stream collected at time of purchase.
2. Seller Commission (Salær): Sellers pay a commission fee (Selger-Salær) for using the platform when a sale is completed. The fee is deducted from the purchase price before the seller receives payment.
3. Storage Fees: Storage fees apply when items remain uncollected after delivery period: minimum 150 NOK/day for vehicles, minimum 50 NOK/day for other items.
4. Breakage Fee: Penalty fee charged when buyer defaults. Fee is 10% of purchase price, minimum 3000 NOK plus VAT and costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Xbid AS operates xbid.no, a Norwegian online auction marketplace that connects third-party sellers (private individuals and businesses) with buyers for vehicles, boats, motorcycles, caravans, trucks and trailers, construction and agricultural equipment, and general merchandise. The platform acts as a transaction intermediary, handling listing creation, competitive bidding (with autobid and buy-now features), payment processing through client accounts, and delivery coordination. The company earns revenue through percentage-based transaction fees on completed auctions rather than selling its own inventory.

Product overview

Xbid AS operates Xbid.no, a Norwegian online auction platform that functions as a marketplace connecting sellers (both private individuals and businesses) with buyers. The core platform enables auction-based sales across multiple categories including automobiles, motorcycles, boats, caravans, trucks and trailers, construction and agricultural equipment, and general goods (Torget). The platform provides end-to-end auction services including listing creation, bidding management, payment processing through client accounts, and delivery coordination. A financing partnership with Brage Finans enables buyers to finance purchases. The service supports multiple languages (Norwegian, English, Czech, German, Polish) and positions itself as a convenient alternative to traditional selling methods, handling the process from listing creation through final transaction settlement.

Differentiator

Problem solved

Functional benefit

Products and services

• Xbid.no Online Auction Platform

Quantifiable outcome

• Transaction completion rate and volume not publicly disclosed

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• eBay: Global auction and marketplace incumbent. While not directly competing in Norway at scale, eBay sets the product benchmark for online auction mechanics (bidding, autobid, buy-now) that Xbid has clearly emulated.
• AutoScout24: Europe's largest online vehicle marketplace. Directly competes with Xbid on the car, motorcycle, and caravan categories in Europe, with established Nordic presence — a meaningful share-of-wallet competitor for Xbid's vehicle listings.
• Finn.no: Norway's dominant online classifieds marketplace covering vehicles, real estate, jobs, and general goods. Directly competes with Xbid across the car, boat, and general goods categories, but does not specialize in auction mechanics — a broader, free-listings incumbent.
• Copart: Global vehicle auction specialist with strong European presence. Provides a blueprint for scaling a vehicle-led auction business, though Copart is focused on salvage/insurance fleet disposal rather than Xbid's broader generalist inventory.

Regional players

• Blocket: Sweden's largest online marketplace for vehicles, housing, and general goods. Operates a similar transaction model with sustainable, classified focus, but is primarily Swedish — a logical regional expansion reference for Xbid.
• DBA: Denmark's leading generalist online marketplace, particularly strong in vehicles and consumer goods. Provides a template for how Xbid would need to engage the Danish market if it pursued Nordic expansion.
• Tori: Finland's largest online classifieds marketplace. Relevant as a comparable Nordic-region operator and a reference point for any future Finnish expansion of Xbid.
• Tradera: Swedish online auction marketplace owned by eBay, with a similar generalist auction model covering vehicles, electronics, and general merchandise. Closely aligned with Xbid's auction mechanics and take-rate structure.

Direct peers

• Lauritz.com: Scandinavian auction house operating both online and physical auctions across art, antiques, vehicles, and general goods. Directly comparable to Xbid in auction format and Nordic footprint, though Lauritz has stronger brand recognition and a longer history.

Others

• Bring: Nordic logistics provider (PostNord-owned). Relevant ecosystem enabler for Xbid's delivery coordination step; Xbid could deepen integration with Bring to improve post-auction fulfilment — a feature that would differentiate it from Finn.no.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/xbid-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xbid AS