Tricas Psykologerne

What Tricas Psykologerne does

Tricas Psykologerne is a private Danish psychology practice founded in 2010, operating from three physical clinic locations in Odense, Vejle, and Hellerup (Greater Copenhagen). The practice employs approximately 8-9 licensed psychologists, led by Chief Psychologist Trine Bjerremand Caspersen (an authorized neuropsychologist and specialist in psychotherapy and psychotraumatology), and serves both individual consumers and corporate clients. Its core service is one-to-one psychotherapy delivered through multiple evidence-based modalities — metacognitive, cognitive, existential, family, crisis, couples, and stress therapy — selected pragmatically to fit the client rather than applied as a single school of thought.

The practice has codified a proprietary methodology called the SOS model (Status-Observation-Selvhjælp), which structures self-help therapy around concrete case examples, observation of the client's own solutions, and a personalized self-help manual. This SOS framework underpins two fixed-price structured programs: 'Ung i trivsel' (youth wellbeing, 21,500 DKK, 8 sessions) and 'Mit barn har brug for hjælp' (family support, 16,500 DKK). Beyond clinical work, Tricas offers organizational services — strategic leadership, APV-based psychological work environment consulting, and personal leadership coaching — and publishes the TricasTalks podcast as a content marketing channel. The platform layer is a lightweight self-service online booking system plus remote (phone/webcam) consultation options.

Revenue is generated through fee-for-service individual sessions (priced by psychologist experience level), fixed-price structured programs, corporate consulting engagements, and a group metacognitive course. The practice operates a hybrid GTM motion: direct-to-consumer online booking for self-referred clients, sales-assisted phone/email consultation for structured programs and referred patients, and inbound channel partnerships with private health insurers (sundhedsforsikring) and Sygesikringen Danmark (which provides a 300 DKK per-session subsidy to members). The firm is privately held with no disclosed investors, funding rounds, or parent company.

Name

Tricas Psykologerne

Legal name

Tricas Psykologerne

Website

https://tricas.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tricas Psykologerne is a private Danish psychology practice operating since 2010 from clinics in Odense, Vejle, and Hellerup, delivering individual psychotherapy across multiple modalities alongside fixed-price structured programs and corporate consulting services.

Ownership category

akta.pro rank

Product category

Psychology and Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Other Individual and Family Services (62419)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Management Consulting Services (8742)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Psychology therapy services
• Individual counseling sessions
• Family and couples therapy
• Metacognitive therapy methods
• Organizational psychology consulting

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Therapy Sessions: Fee-for-service model for individual therapy sessions lasting 45-50 minutes. Prices vary based on psychologist experience level and education. Accepts private payment, health insurance reimbursement, and Sygesikringen Danmark subsidies (300 DKK per session for members).
2. Structured Programs (Forløb): Fixed-price structured therapy programs including 'Ung i trivsel' (21,500 DKK) and family support programs (16,500 DKK). Programs include multiple sessions with dedicated therapist, assessment, and self-help manual.
3. Metacognitive Courses: Group educational courses on metacognitive therapy methods offered periodically in Odense and Copenhagen.
4. Organizational Services: Corporate services including strategic leadership, psychological work environment (APV), and personal leadership coaching for organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tricas Psykologerne is a multi-location psychology practice delivering individual psychotherapy sessions (metacognitive, cognitive, existential, family, acute crisis, couples, and stress therapy), structured self-help programs built on the proprietary SOS Model, group metacognitive courses, and organizational leadership and work environment consulting. Services are delivered by approximately 8–9 authorized psychologists and specialists across clinics in Odense, Vejle, and Copenhagen/Hellerup.

Product overview

Tricas Psykologerne is a psychology practice operating since 2010 with clinics in Odense, Vejle, and Copenhagen/Hellerup. The core offering consists of individual therapy services (metacognitive therapy, cognitive therapy, existential therapy, family therapy, acute crisis help, couple therapy, and stress treatment) delivered by licensed psychologists. The practice also offers organizational services including strategic leadership consulting, psychological work environment development, and personal leadership coaching. Structured programs include the 'Ung i trivsel' youth well-being program and the 'Mit barn har brug for hjælp' family support program, both based on the proprietary SOS (Status-Observation-Self-help) model. Additional offerings include a metacognitive course and the TricasTalks podcast series for educational content.

Differentiator

Problem solved

Functional benefit

Brands

• TricasTalks: A podcast series by Tricas Psykologerne featuring Trine and Morten discussing topics such as identity and life changes, couple therapy, screen time, and lessons learned from the Corona period.

Products and services

• Metakognitiv terapi (Metacognitive Therapy) Therapeutic approach that teaches clients to think less in order to feel better by controlling attention and learning to let go of unnecessary worrying thoughts without restructuring negative thoughts. For adults experiencing overthinking and worry.
• Kognitiv terapi (Cognitive Therapy) Evidence-based treatment that helps clients understand and change thought patterns affecting emotions and behaviors by replacing unhelpful thoughts with better alternatives. For adults seeking cognitive-behavioral support.
• Eksistentiel terapi (Existential Therapy) A calm and patient form of therapy for clients seeking peace with life's conditions, exploring meaning, existence, and choice while finding meaning with the cards life has dealt.
• Familieterapi (Family Therapy) Therapy addressing family dynamics, conflicts, and communication patterns to create understanding and opportunities for change within family relationships.
• Akut krisehjælp (Acute Crisis Help) Psychological support for individuals who have experienced violent or unexpected events such as assault, sudden death, accidents, harassment, or violence.
• Parterapi (Couples Therapy) Therapy focused on caring for the couple relationship, improving communication, addressing conflicts, and helping partners navigate challenges together.
• Stressbehandling (Stress Treatment) Treatment addressing stress as an expression of imbalance in life, helping clients prioritize, set boundaries, and create sustainable change.
• Strategisk ledelse (Strategic Leadership Consulting) Consulting services for strategic leadership that adapt tools to specific business challenges, ensuring all developed strategies are implemented upon project completion. For organizations and companies.
• Psykisk arbejdsmiljø (Psychological Work Environment) APV-based well-being development services that transform survey data into positive change, led by external professional process consultants. For organizations seeking to improve psychological work environment.
• Personlig ledelse (Personal Leadership Coaching) Leadership coaching focused on personal development for leaders at all levels, emphasizing authentic leadership and self-awareness.
• Forløb: Ung i trivsel (Youth Well-being Program) An individual self-help program for young people experiencing anxiety, depression, worry, or general malaise. Uses the proprietary SOS Model (Status-Observation-Self-help) with 8 sessions, case formulation, intervention, and a personalized self-help manual. Priced at 21,500 DKK.
• Forløb: Mit barn har brug for hjælp (Family Support Program) A self-help program for parents in families with challenged children. Uses the proprietary SOS Model with an introductory interview (2 hours), case description, 4 family sessions, conference with 3 specialists, and closing letter. Priced at 16,500 DKK.
• Metakognitivt kursus (Metacognitive Course) A 4-day metacognitive course held in Odense teaching participants when to think and when to let go, with support available up to 450 DKK from 'Danmark'. Also offered in Copenhagen.
• TricasTalks Podcast A podcast series featuring Trine and Morten discussing topics such as identity, life changes, couple therapy, screen time, and lessons from the Corona period.

Quantifiable outcome

• Clients receive personalized self-help manual with examples from their own life after completing programs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Sundhedsforsikring (Health Insurance Companies)coreChannel Partner/ Reseller/ DistributorPartnership with health insurance companies where they cover (fully or partially) therapy costs for insured clients. Companies handle reimbursement directly with the clinic upon authorization.
• Sygesikringen DanmarkcoreChannel Partner/ Reseller/ DistributorSygesikringen Danmark provides 300 DKK subsidy per session for members. Members can receive subsidies at all qualified psychologists at Tricas.
• General Practitioners (Læger)coreChannel Partner/ Reseller/ DistributorReferral pathway from general practitioners. Doctors provide referrals for psychological treatment which may reduce client costs through public health system.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BetterHelp: BetterHelp is a global online therapy marketplace offering licensed-therapist sessions via web and mobile. It is accessible to Danish consumers and competes with Tricas's individual therapy and youth offerings on convenience, subscription billing, and breadth of therapist choice, though it does not deliver the in-clinic model or Danish organizational services.
• Practio: Practio is a Danish digital health platform offering telehealth consultations and referrals, including mental-health pathways. It overlaps with Tricas on patient-facing access to mental-health services but is broader in scope, also covering general practice and prescriptions.
• Mindler: Mindler is a Nordic digital mental-health platform originating in Sweden, offering video-based CBT and related therapy with online booking and quick access to licensed psychologists. It operates in Denmark and competes for the same self-pay and insured clients seeking convenient therapy, particularly younger demographics.

Broad incumbents

• Falck Healthcare: Falck is a large Danish healthcare and corporate-wellness provider offering occupational health, psychological work environment services, and corporate EAP-style programs. It competes with Tricas on the organizational/leadering consulting side and serves many of the same corporate buyers, though at much greater scale and with broader service lines.

Regional players

• Mental Health Services Denmark (regional public clinics): Publicly funded mental-health clinics operated through Denmark's regions handle a significant share of therapy referrals. They are not direct commercial peers but set the price/reference point and patient-flow dynamics Tricas competes against via its private and subsidized offerings.
• Novavi Mind & Sundhed: Novavi Mind & Sundhed is a Danish private therapy and coaching provider in the Copenhagen/Aarhus area offering individual, couples, and corporate services. It is comparable to Tricas in service mix, multi-city Denmark focus, and B2C/B2B blend, and competes for the same segment of Danish private-pay and insured therapy clients.

Others

• Dansk Psykolog Forening (DPF) member clinics: The Danish Psychological Association is the professional body for authorized psychologists in Denmark and maintains directories of member practices. While not a commercial competitor, its member clinics collectively constitute the supply pool Tricas competes with for clients, referrals, and licensed psychologists.

Direct peers

• Psykologhjælpen: Psykologhjælpen is a Danish private psychology provider offering individual therapy, couples therapy, and online sessions across Denmark. It competes most directly with Tricas on therapy modalities, online booking convenience, and acceptance of sundhedsforsikring and Sygesikringen Danmark reimbursement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tricaspsykologerne

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tricas Psykologerne