Voitto

What Voitto does

Voitto (legal entity Voitto Sverige AB) is a Swedish digital accounting agency founded in 2021 and headquartered in Stockholm, serving exclusively Swedish aktiebolag (limited liability companies). The company delivers a full-service accounting, tax, payroll, and financial-advisory product under a fixed monthly subscription priced by company turnover (1,495-6,495 SEK/month across 0-50 MSEK tiers, custom above), with a free 'Till Cash Rolls In' tier for startups until first revenue, up to 18 months, 100 transactions, or first year-end. The platform is built on the Dooer software stack (customer login at go.dooer.com) and is accessible via web and iOS/Android apps, offering receipt photo upload, one-click invoice payment, payroll processing, and year-end reporting (K2 standard, K3 as add-on) with K10 shareholder form support.

The technical foundation combines the Dooer platform with proprietary native integrations against all major Swedish banks (Swedbank, Handelsbanken, SEB, Nordea, and others) authenticated via BankID, plus direct Skatteverket (Swedish Tax Authority) integration for tax account management, VAT, and employer declarations. Voitto also integrates with the principal Swedish and global payment and e-commerce rails: Shopify, WooCommerce, Stripe, Zettle, Klarna, Swish, Billogram, and PayPal, allowing automatic sales, payout, and fee reconciliation for omnichannel merchants. Distribution is fully digital and self-serve through voitto.se with no physical branches, complemented by phone, email, and a dedicated onboarding team. Customer acquisition relies on a hybrid model combining product-led growth (freemium sign-up, no contract, no credit card) with inside sales and customer success support, supported by content marketing (blog, knowledge base) and organic social on Instagram, Facebook, and LinkedIn. The company is privately held with no disclosed external funding or parent organization.

Name

Voitto

Legal name

Voitto Sverige AB

Website

https://voitto.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Voitto is a Stockholm-based digital accounting agency, founded in 2021, that delivers fixed-price subscription bookkeeping, tax, payroll, and advisory services exclusively to Swedish aktiebolag (limited companies), with a free tier for startups and a platform built on the Dooer software stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Accounting Services: Fixed monthly subscription based on company turnover (0-50+ MSEK revenue tiers). Includes full-service accounting, tax services, payroll services, digital platform access, and financial advice. Billing monthly in advance.
2. Freemium Startup Program (Till Cash Rolls In): Free accounting services for startups until revenue starts, up to 18 months, 100 transactions, or first year-end. No contract or credit card required. Converts to paid subscription upon revenue.
3. Advanced Advisory Services: Minute-based consulting for complex tax advice, historical period corrections, unusual transactions, and special reporting. Senior economist at 15 kr/min, specialist at 25 kr/min.
4. Excess Transaction Fees: Additional charges when exceeding included monthly transaction limits. 15 kr per extra verification/transaction.
5. Annual Report Preparation: Year-end financial statements and annual reports. Free for customers with 12+ months subscription meeting timeline requirements. Priority processing available as extra service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Voitto is a fully digital full-service accounting agency that delivers bookkeeping, tax filing, payroll, annual accounts, and K10 shareholder declaration services to Swedish aktiebolag (limited companies) through a cloud platform built on the Dooer infrastructure. Customers access the service via a free "Till Cash Rolls In" subscription for pre-revenue startups or a fixed-price monthly subscription tiered by company turnover starting at 1,495 SEK. The platform integrates with Swedish banks via BankID, with Skatteverket for tax filings, and with a broad set of payment and e-commerce platforms (Shopify, Stripe, Klarna, PayPal, Zettle, Billogram, Swish, WooCommerce).

Product overview

Voitto is a digital full-service accounting agency offering a cloud-based accounting platform powered by the Dooer software. The product portfolio centers on two subscription tiers: 'Till Cash Rolls In' (free for startups until revenue begins) and 'Established' (1,495 SEK/month). These are backed by a digital platform accessible via web and mobile apps, a payroll module (Doer Lön), and a financial team service providing an economy consultant, annual accounts specialist, payroll specialist, and customer success support. Voitto integrates with a broad ecosystem of third-party tools including Shopify, Stripe, Klarna, PayPal, Zettle, Billogram, Swish, and WooCommerce for sales/payment data, as well as all major Swedish banks and Skatteverket for bank synchronization and tax reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Till Cash Rolls In (Free Startup Accounting) Free accounting subscription product for newly founded Swedish aktiebolag with no revenue, providing the full Voitto service suite (accounting, tax, payroll, platform access, financial advice) at no cost until the startup begins earning revenue.
• Established (Standard Subscription) Paid monthly full-service accounting subscription for Swedish aktiebolag, priced on a tiered basis by company turnover from 0-3 MSEK up to over 50 MSEK, including bookkeeping, tax, payroll, platform access, and financial advice.
• Voitto Digital Accounting Platform Core cloud-based digital platform powering Voitto's accounting service, built on the Dooer infrastructure, providing online access to financials, receipt scanning, invoice booking, bank synchronization, and messaging with the finance team.
• Voitto Web Application Browser-based web application for managing accounting, invoicing, payroll, document uploads, messaging, and financial reports.
• Voitto Mobile Application Mobile application for iOS and Android providing push notifications, access to to-do lists, messaging, and accounting management on the go.
• Financial Team Service Dedicated finance team service bundling an economy consultant, annual accounts specialist, payroll specialist, and customer success representative, with K10 form assistance for shareholder declarations.
• Annual Accounts and Year-End Reporting Year-end financial statement service including annual reconciliation, annual report preparation, INK2 income tax declaration, management report, and submission to Bolagsverket and Skatteverket. K2 standard, K3 available as an extra service.
• Wage and Salary Services Ongoing payroll processing service including salary setup, tax handling, employer declarations to Skatteverket, and employee onboarding.
• K10 Form Assistance Specialized assistance with K10 shareholder declaration forms for owners of qualified shares in closely held companies, prepared in conjunction with the annual report.

Quantifiable outcome

• 84% reduction in accounting costs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• DooercoreTechnology or IntegrationDooer is the underlying software platform powering Voitto's accounting services. Customers login at go.dooer.com. Voitto uses Dooer for document management, payroll processing, and core accounting functionality.
• ShopifycoreTechnology or IntegrationE-commerce platform integration. Voitto receives automatic sales reports from Shopify stores and can integrate with Shopify Payments for automatic payout data.
• Swedish Banks (BankID)coreTechnology or IntegrationBuilt-in integration with major Swedish banks via BankID. Automatic transaction syncing and bank reconciliation without manual data entry.
• Skatteverket (Swedish Tax Authority)coreTechnology or IntegrationIntegration with Swedish tax authority for automated tax filings, VAT reporting, employer tax declarations, and tax account management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pleo: Danish-founded SMB spend management and corporate card platform with strong Nordic presence. Adjacent rather than direct; serves overlapping SMB customers with financial workflow tools that could extend into accounting.

Direct peers

• SpeedLedger: Swedish cloud-based accounting platform for small businesses with automated bank feeds and integrations. Comparable product approach, SMB focus, and Swedish-only customer base.
• Bokio: Swedish digital bookkeeping and accounting app targeting very small businesses and sole traders, with similar freemium-style entry and Dooer-adjacent product positioning. Closest direct peer given target customer, product surface, and Swedish focus.
• Wint: Swedish fintech offering accounting and financial services for small businesses, with a digital-first product similar to Voitto's. Targets the same SMB aktiebolag segment with subscription-based pricing.
• Docta: Swedish online accounting and tax services firm targeting entrepreneurs and small businesses, offering digital bookkeeping and tax filing. Closely mirrors Voitto's customer segment and digital-first positioning.
• Brilliant Union: Swedish online accounting and tax services firm offering full-service bookkeeping for small businesses. Comparable SMB target, Swedish-only focus, and bundled service model.

Broad incumbents

• Xledger: Nordic-origin cloud accounting platform serving SMBs through midmarket with automation and multi-entity capabilities. Broader and more enterprise-leaning than Voitto, but a relevant adjacent competitor in Swedish SMB finance.
• Fortnox: Sweden's leading cloud-based accounting and business platform, serving SMBs with a much broader product suite (invoicing, payroll, e-commerce, payments). Larger, publicly listed incumbent that defines the category Voitto operates in.
• Accountor: Nordic accounting, payroll, and advisory firm serving SMBs and mid-market companies across multiple countries. Comparable full-service accounting plus payroll bundle, though broader geographic footprint.
• Visma eEkonomi: Visma's cloud accounting product for Swedish SMBs, bundled into a large Nordic software group's portfolio of business, payroll, and ERP solutions. Competes on similar SMB workflow and pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/voitto.se
• LinkedInlinkedin.com/company/voittose
• Instagraminstagram.com/voitto.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voitto