Trunorth Solar, Llc
TruNorth Solar is a family-owned Minnesota solar installer founded in 2009 that designs and installs residential, commercial, and agricultural photovoltaic systems with battery storage, serving customers exclusively in Minnesota through direct sales and a referral-driven acquisition model.
- Company typePrivate
- Founded2009
- HeadquartersHills, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Trunorth Solar, Llc does
TruNorth Solar, LLC is a Minnesota-based, family-owned solar power design-build contractor founded in 2009 by CEO Marty Morud. The company designs and installs photovoltaic solar energy systems for three customer segments: residential homeowners, commercial businesses, and agricultural operations, all within Minnesota. TruNorth operates from its headquarters in Arden Hills with a secondary office in Roseville, employs 30+ workers, and has cumulatively installed over 11,000 KW of solar capacity since inception, with 1,400 KW installed in 2024 alone.
The company's core offering is a full-service solar installation package that includes on-site solar assessment (roof orientation, shading analysis, energy usage evaluation), custom system sizing (typically 5-15 kW residential), equipment procurement, permitting, utility coordination, installation, and post-installation life-of-system service. TruNorth integrates third-party hardware from Tesla, Enphase, and SolarEdge rather than manufacturing proprietary components, and offers battery storage as an add-on product line. The technology stack is conventional PV with no proprietary software or AI capabilities disclosed.
Revenue is generated through one-time hardware sales plus professional services for installation, design, permitting, and after-sale support, with quote-based pricing varied by system size and complexity. The go-to-market is sales-led and direct, with a site-visit consultative model. Distribution is entirely within Minnesota, and customer acquisition is heavily skewed to a structured referral rewards program that accounts for 63% of new customers. Free quotes, community event presence (Twin Cities Home Expo), Google/SEO, and earned media supplement the funnel. The company is certified by NABCEP, holds an A+ BBB rating, is Google Guaranteed, and is the only Minnesota member of the Amicus Solar Cooperative. No external funding or M&A activity is disclosed.
Trunorth Solar, Llc firmographics
Firmographics- Name
- Trunorth Solar, Llc
- Legal name
- TruNorth Solar LLC
- Website
- https://trunorthsolar.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruNorth Solar is a family-owned Minnesota solar installer founded in 2009 that designs and installs residential, commercial, and agricultural photovoltaic systems with battery storage, serving customers exclusively in Minnesota through direct sales and a referral-driven acquisition model.
- Ownership category
- akta.pro rank
Trunorth Solar, Llc industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Operations, Maintenance & Asset Management (EUAMABAC), Solar Grid Integration & Interconnection Services (Studies, Protection, SCADA, Forecasting) (EUAMABAI)
Keywords
Where Trunorth Solar, Llc is headquartered
LocationHeadquarters
- HQ city
- Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Trunorth Solar, Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Solar Panel System Installation: One-time installation sales of solar energy systems for residential, commercial, and agricultural properties. Revenue generated from system sales, equipment, and installation services.
- Professional Services: Design, consultation, permitting coordination, and post-installation support services included with system installation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Trunorth Solar, Llc product offering
Product offeringCore offering
TruNorth Solar designs, sells, and installs grid-tied photovoltaic solar energy systems and battery storage solutions for residential, commercial, and agricultural customers across Minnesota. The company provides end-to-end project delivery including on-site assessment, custom system sizing (typically 5-15 kW for homes), permitting and utility coordination, installation using third-party hardware (Tesla, Enphase, SolarEdge), and post-installation life-of-system service. It also helps customers access federal tax credits, Minnesota state incentives, utility rebates, and USDA REAP grants for agricultural projects.
Product overview
TruNorth Solar is a solar installation services company offering residential, commercial, and agricultural solar energy systems in Minnesota. The company's core offering is full-service solar installation including site assessment, system design, permitting, installation, and post-installation monitoring. Their product portfolio centers on solar panels and inverters as key components, with battery storage as an add-on service. They also provide supporting services including financing options, solar incentives guidance, and a referral rewards program. The company does not manufacture proprietary solar products but acts as a design-build contractor integrating third-party solar equipment into customized installation solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation
Quantifiable outcome
- 16-panel solar system in Minnesota can offset 70-100% of family's electric bill
- +3 more outcomes
Companies that use Trunorth Solar, Llc
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Trunorth Solar, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trunorth Solar, Llc partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EnphasecoreEnphase logo displayed as technology partner. Enphase provides microinverter technology for solar panel systems installed by TruNorth.
- SolarEdgecoreSolarEdge logo displayed as partner. SolarEdge provides inverter and optimization technology used in installations.
- Amicus Solar CooperativecoreInvitation-only national solar cooperative bringing together the best independent solar companies across the country. TruNorth is the only solar provider member in Minnesota. Partnership provides access to collective expertise and resources while maintaining local identity.
- MN-SEIA (Minnesota Solar Energy Industries Association)coreActive member of Minnesota solar trade organization since 2009, contributing to industry advocacy and policy development.
- Better Business BureauminorBBB accredited business with A+ rating, providing additional trust and credibility for customers.
- Xcel EnergycoreMajor utility provider offering Solar*Rewards program and net metering. Coordinates grid connections, rebates, and utility bill credits for customers.
- USDA Rural Energy for America Program (REAP)coreUSDA program providing grants and loan guarantees for agricultural renewable energy systems. TruNorth helps agricultural customers access REAP funding for solar installations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Trunorth Solar, Llc competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest U.S. residential solar, storage, and energy services company with a national footprint and active operations in Minnesota. Competes with TruNorth on residential solar leases/PPAs and battery storage, but operates at a fundamentally different scale and business model (capital-heavy, national).
- Palmetto Solar: National residential and commercial solar provider with a platform business model. Competes with TruNorth in markets where it operates, including the Midwest, with a tech-enabled sales and design approach.
- Blue Raven Solar: National residential solar installer with a presence in the Midwest. Competes with TruNorth on residential rooftop installations and financing, but at a larger scale and with a different GTM model (direct-to-door sales).
- Freedom Forever: Large U.S. residential solar installer operating in multiple states. Comparable offering (residential rooftop solar with battery add-ons) but at materially larger scale and with a different go-to-market model that competes for the same Minnesota homeowner segment.
- Tesla Energy: National solar and battery provider (Solar Roof, Powerwall) that both enables and competes with TruNorth. Tesla is a partner via Powerwall but also a direct competitor in the residential solar market, including within Minnesota.
Direct peers
- All Energy Solar: Minnesota-based solar installer serving residential, commercial, and agricultural customers across the Twin Cities and greater MN. Direct competitor of similar size and vertical coverage, with comparable reliance on Xcel Energy incentives and a multi-segment installation model.
- Cedar Creek Energy: Mid-sized Minnesota solar EPC offering residential and commercial installations across the state. Comparable in scale (~30-50 employee range), geography, and value proposition to TruNorth, competing head-to-head for the same Minnesota homeowner and business customer base.
- ERGY Solar: Minnesota-based residential and commercial solar installer. Comparable in size, vertical coverage, and geographic focus, competing directly with TruNorth for Twin Cities and greater Minnesota customers on the same incentive and rebate programs.
Regional players
- Iowa Wind and Solar: Regional solar and wind installer serving agricultural and rural customers in Iowa and adjacent Midwestern states. Highly comparable to TruNorth's agricultural solar segment and rural customer model, including REAP grant familiarity.
Others
- Amicus Solar Cooperative: Invitation-only national cooperative of leading independent solar installers, of which TruNorth is the only Minnesota member. Comparable in service model (independent, high-quality residential/commercial solar) but as a cooperative platform rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Trunorth Solar, Llc social profiles
Digital presenceTrunorth Solar, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trunorth Solar, Llc leadership team
Management profileNumber of profiles
Profiles4 records
Trunorth Solar, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trunorth Solar, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trunorth Solar, Llc
What does Trunorth Solar, Llc do?
TruNorth Solar designs, sells, and installs grid-tied photovoltaic solar energy systems and battery storage solutions for residential, commercial, and agricultural customers across Minnesota. The company provides end-to-end project delivery including on-site assessment, custom system sizing (typically 5-15 kW for homes), permitting and utility coordination, installation using third-party hardware (Tesla, Enphase, SolarEdge), and post-installation life-of-system service. It also helps customers access federal tax credits, Minnesota state incentives, utility rebates, and USDA REAP grants for agricultural projects.
Is Trunorth Solar, Llc a public or private company?
Trunorth Solar, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trunorth Solar, Llc founded?
Trunorth Solar, Llc was founded in 2009. It employs 11 to 50 people.
Where is Trunorth Solar, Llc based?
Trunorth Solar, Llc is headquartered in Hills, United States, in the North America region.
How does Trunorth Solar, Llc make money?
Two revenue lines are on record. Solar Panel System Installation is the primary driver. The others are professional Services.
Who are Trunorth Solar, Llc's main competitors?
Broad incumbents on record are Sunrun, Palmetto Solar, Blue Raven Solar, Freedom Forever and Tesla Energy. Direct peers are All Energy Solar, Cedar Creek Energy and ERGY Solar. Iowa Wind and Solar is listed as a regional player. Amicus Solar Cooperative is listed as an others.
Does Trunorth Solar, Llc have an API?
No public API is recorded for Trunorth Solar, Llc.
What industry is Trunorth Solar, Llc in?
Trunorth Solar, Llc's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAC, Solar Operations, Maintenance & Asset Management. Its NAICS code is 221114.